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2 REAL WORLD LENS – Meeting Industry Standards, located in the "Look For
Other Opportunities" section in Chapter 4.
What other external environmental factors could influence the firm’s implementation
activities? Be specific and explain your answer.
There are several external environmental factors that could influence a firm’s implementation
activities. Examples include political, economic, and social.
Political: Governmental influence (governmental policies, political stability, and policies related
to trade and tax) may impact the economy and therefore impact organizations in certain
industries. For example during the pandemic, many governmental policies restricted business
operations. Some business were forced to shut down and others were forced to implement
protocols that allowed them to stay open, such as restaurants. Restaurants had to quickly
implement take-out and curbside options to remain operable. Lander University quickly
implemented an online format for all face to face instruction so that students could continue their
education.
Economic: Economic conditions shift the supply and demand, which directly impact companies.
For example, during the pandemic the supply and demand of toilet paper and hand sanitizer have
not been balanced. Companies are having to react through increased production of hand sanitizer
and toilet paper to keep up with the demand. Other companies have quickly implemented
producing products such as ventilators that were not a part of their standard operation. We have
also seen a decrease in the price of gasoline because many people have been quarantined at home
and have not been driving as much. Insurance companies have even issued refunds to consumers
since claims have decreased with people staying home.
Social: Changes in the sociocultural market environment illustrative of customer needs and
wants. Examples include emerging trends, population analytics, and demographics. Virtual
platforms have been an emerging trend during the pandemic. I had never heard of Zoom or
Microsoft Teams but I have become very familiar with these concepts. In fact, I read the other
day that sales had increased over approximately 150% for Zoom. These platforms have helped
assist in the emerging trend of working from home and social distancing.
Political, economic, and social factors can influence a firm’s implementation activities in the
materials science firm in this real world lens example. Political environmental factors could
include trades and the ability to work with international suppliers. The economic factor may
influence consumer spending and either increase or decrease supply and demand of the product
depending on the climate. If the firm cannot keep up with the trends and maintain a forward
looking approach, the firm may be achieving goals but not producing what customers want.
Organizations should try to prepare as much and as often as possible but sometimes there are
unknowns that can arise. This pandemic has been an example of just that! Part of being prepared
involves having a knowledgeable and skilled team to share ideas!