Tuck Shop Business Plan Contents Table
Tuck Shop Business Plan Contents Table
Tuck Shop Business Plan Contents Table
Table of Contents
Executive Plan ............................................................................................................................................. 3
Vision, Mission and Keys to Success ........................................................................................................... 4
Vision ...................................................................................................................................................... 4
Mission.................................................................................................................................................... 4
Objectives ............................................................................................................................................... 4
Core Values ............................................................................................................................................. 4
Keys to Success ....................................................................................................................................... 5
Company Summary ..................................................................................................................................... 6
Business Description ............................................................................................................................... 6
Opportunity ............................................................................................................................................ 6
Company Location .................................................................................................................................. 6
Potential Products .................................................................................................................................. 6
Ownership............................................................................................................................................... 8
Company Structure ............................................................................................................................... 11
Operational Requirements ....................................................................................................................... 14
Location & Premises ............................................................................................................................. 14
Equipment ............................................................................................................................................ 16
Operational Strategy ................................................................................................................................. 22
Marketing Strategies................................................................................................................................. 24
Sales Strategy ........................................................................................................................................ 27
Market Analysis ........................................................................................................................................ 29
Demand ................................................................................................................................................ 29
Market Segmentation ........................................................................................................................... 29
Competitor Analysis .............................................................................................................................. 30
Porters 5 Forces .................................................................................................................................... 32
Industry Analysis ....................................................................................................................................... 34
SWOT Analysis .......................................................................................................................................... 37
PEST Analysis ............................................................................................................................................ 39
Financial Statements................................................................................................................................. 41
TUCK SHOP BUSINESS PLAN