3) Radisson Blu Hotels

3) RADISSON BLU HOTELS
RADISSON HOTELS is an international chain of hotels headquartered in the United States. It is

a division of the Radisson hotel group. It includes Radisson blu, Radisson Red , Radisson
collection, Country Inn suites, and Park Inn by Radisson among others.
Type Division
Industry Hospitality, tourism, Hotels
Founded in 1909; 113 years ago
Headquarters Minnetonka US
Key people Federico J. Gonzalez Tejera
Brands Country Inn suites
Radisson
Radisson blu
Radisson Collection
Radisson Red
Park Inn by Radisson
Park Plaza
Radisson Jaza
Parent company Radisson Hotel group

Website www.radisson.com
RADISSON BLU
It is an international chain of upscale hotels. These hotels are mainly located in the major cities
all over the world , in key airport gateways and leisure destinations.
The Radisson blu brand name was established in the year 2009.It is also called as the world’s
first designer hotel. Radisson ble Edwardian hotels is a line of luxury hotels in LONDON and
Manchester, owned by Edwardian hotels and often operated in historic buildings.
RADISSON RED
Radisson Red is a chain of full-service hotels which is located in the United States and
internationally. It is an upscale hotel with an emphasis on modern design and technology. Up till
2019, it has 23 hotels which are now in operation or under development.
RADISSON COLLECTION
It was earlier called by the name Quorvus Collection from the year 2014 to 2018. Quorvus
collection was introduced in the year 2014as a luxury brand of hotels.Rezidor hotel group in
Copenhagen was converted to use Radisson collection
COUNTRY INN & SUITES BY RADISSON

It was earlier known as Farfield Inn and suites by Marriott Radisson. It is a group of hotels which
accommodates business and leisure travellers. Locations are independently owned and
franchised under licensing agreements with Radisson hotels.
MISSION AND VISION STATEMENT
MISSION STATEMENT:
Always positive, always smiling and always professional. Radisson people sets Radisson
apart.Every member of the team has a dedication to Yes I Can Hospitality- a passion for
ensuring the total well being and satisfaction of each individual guest. Imaginative,
understanding and truly empathetic to the needs of the modern traveller, they are a people on a
special mission to deliver exceptional Extra thoughtful care.
VISION STATEMENT:
Their vision statement is “ Our long term vision is to be the company of choice for guests,
owners and investors and a talent. Whenever a guests plans a trip , or an investor , or owner is
thinking of a partner , whenever someone is looking for a job in the hospitality industry , they
will all think of Radisson group hotel first. As global travel continues to grow , the world
becomes a village and travel has a power to create meaningful connections and mutual
understandings between peoples and communities.
VALUE PROPOSITION
True to our beliefs. At the heart of Radisson group is our brand promise. Every Moment matters.
More than our signature, it is how we do our business and who we are at the core. Radisson
group create memorable moments and company success by inspiring our 100000 plus global
team members with their core beliefs.
TARGET CUSTOMERS
Traveling with a team, whether for a youth league tournament or a collegiate

championship, can be a challenge. That's why we created the Sports Approved
Program, which provides teams and athletes of all ages with all of the services,
facilities, and extras they need to make their stay as relaxing as possible. Our
Sports Approved programme is built to satisfy the highest standards, with services
that allow your team to rest, regroup, and recharge while staying focused on your
objectives.
POSITIONING STRATEGY
PORTER 5 FORCES MODEL
COMPETITORS
CUSTOMERS
SUPPLY CHAIN NETWORK
Logistics and Warehousing Management:
Human Resource Management (HRM):
VALUE CHAIN NETWORK
COMPETITIVE ADVANTAGE
CORE COMPETENCIES
MARKETING STRATEGY OF OYO HOTELS:
SEGMENTATION
TARGETING STRATEGY:
POSITIONING STRATEGY
MARKETING MIX
PRODUCT
PRICING
PLACE
PROMOTION

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3) RADISSON BLU HOTELS

RADISSON HOTELS is an international chain of hotels headquartered in the United States. It is

Parent company Radisson Hotel group

COUNTRY INN & SUITES BY RADISSON

Traveling with a team, whether for a youth league tournament or a collegiate

SUPPLY CHAIN NETWORK

Logistics and Warehousing Management:

Human Resource Management (HRM):

VALUE CHAIN NETWORK

MARKETING STRATEGY OF OYO HOTELS:

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