First Quarter Exam Entrep

Republic of the Philippines
Department of Education
Region V
Division of Sorsogon
GALLANOSA NATIONAL HIGH SCHOOL
Irosin, Sorsogon
SENIOR HIGH SCHOOL
FIRST QUARTER EXAMINATION

ENTREPRENEURSHIP
I.MULTIPLE CHOICE. Write the letter that corresponds to the correct answer.
1. In determining a viable business idea, these are the processes to consider except:
a. determine there is a paying customer c. solicit honest feedback
b. research the market d. hire employees
2. Which is not a way to ensure success and profitability in starting a business?

a. exchange ideas with customers c. do not scale your business
b. let your customers create your business d. Pre sell your products
3.To know your prospective customers, the following are some tips except:
a. know who they are c. know what they do
b. know where they are going d. know why they buy
4. It is an assessment of how do able a proposed method or plan.

a. feasibility c. profitability
b. viability d. research
5. It is the degree to which a business or activity yields profit or financial gain.

a. viability b. feasibility c. research d. profitability
6. It is a scientific investigation.
a. viability b. profitability c. research d. feasibility
7. It is conducted by the entrepreneur to gather views of selected consumers on certain issues relative
to their buying behavior.
a. personal interview c. survey
b. focus group discussion d. sampling
8. Which is not a factor to consider in screening proposed solution?

a. feasibility b. viability c. profitability d. customer requirement
9. Customers seek products that do not have negative environmental impact.

a. sustainability b. reliability c. quality d. functionality
10. Customers want to know what to expect when purchasing a product or service.
a. sustainability b. transparency c. quality d. reliability
11. It refers to a strategy used by entrepreneurs to position the product in the target market.
a. marketing design c. marketing mix
b. marketing approach d. marketing plan
12. Which of the following does not belong to the group?

a. price b. promotion c. place d. plan
13. It refers to conveying the presence and attributes of the products to the target consumers.
a. promotion b. place c. positioning d. packaging
14. Products are sold in higher prices in order to create higher or superior image.
a. odd or even pricing c. promotional pricing
b. prestige pricing d. discount
15. It refers to the wages paid to the workers who are directly involved in manufacturing the products.
a. factory overhead c. direct labor
b. direct materials d. inventory cost
II. TRUE or FALSE. Write TRUE if the statement is correct. Otherwise write FALSE.
1. Marketing mix is a marketing tool designed to identify the target customer.
2. Entrepreneurial research basically follow the scientific approach.
3. There is no need to conduct entrepreneurial research to know the behavior of the consumers
because the entrepreneur may use his common sense.
4. Prestige pricing is intended for consumers who belong to the higher social status.
5. A new product must be introduced to the market using promotional tools.
6. Geographic profile of the target consumer is one of the variables that highly influence the
setting of price of products.
7. Descriptive research describes the past phenomenon of a particular subject of research.
8. In manufacturing a product, the entrepreneur must remember that the product must not be
costly
9. Providing trade or cash discounts to consumers is a promotional tool used in public relations.
10. Positioning refers to the process of putting the product in a container.
III. Explain the statement below: (5 points)

“To succeed as an entrepreneur, you must develop the ability to select and offer the right products or
services to your costumers in a competitive market. More than any other factor, your ability to make
this choice will determine your success or failure.” (Tracy, B. 2015)
RUBRICS FOR SCORING

5 points – brief with clear and complete idea
4 points – brief with clear idea
3 points – with idea but not direct to its main point
2 points – not concise idea
1point– no idea at all
0 -No answer.

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Republic of the Philippines

FIRST QUARTER EXAMINATION

2. Which is not a way to ensure success and profitability in starting a business?

4. It is an assessment of how do able a proposed method or plan.

5. It is the degree to which a business or activity yields profit or financial gain.

8. Which is not a factor to consider in screening proposed solution?

9. Customers seek products that do not have negative environmental impact.

12. Which of the following does not belong to the group?

III. Explain the statement below: (5 points)

RUBRICS FOR SCORING

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