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    1 Analysis of The Internal Environment: Identifying The Market Strategy Adopted by The Analyzed Company

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    Alin Apostolescu
    The document analyzes L'Oreal's internal and market environment, strategy of universalization to capture cultural differences globally, and the need to implement digital tools like Spotfire to reduce working time and keep up with changing consumer expectations.

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    1 Analysis of The Internal Environment: Identifying The Market Strategy Adopted by The Analyzed Company

    Uploaded by

    Alin Apostolescu
    13 views2 pages
    The document analyzes L'Oreal's internal and market environment, strategy of universalization to capture cultural differences globally, and the need to implement digital tools like Spotfire to reduce working time and keep up with changing consumer expectations.

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    The document analyzes L'Oreal's internal and market environment, strategy of universalization to capture cultural differences globally, and the need to implement digital tools like Spotfire to reduce working time and keep up with changing consumer expectations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views2 pages

    1 Analysis of The Internal Environment: Identifying The Market Strategy Adopted by The Analyzed Company

    Uploaded by

    Alin Apostolescu
    The document analyzes L'Oreal's internal and market environment, strategy of universalization to capture cultural differences globally, and the need to implement digital tools like Spotfire to reduce working time and keep up with changing consumer expectations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    1

    Analysis of the internal environment


    Commercial capacity. For L'Oreal, building a strong image among the public is a
    significant global goal, which can only be achieved through an appropriate
    communication strategy
    Productive capacity
    Financial capacity

    In the case of the “L’Oreal” company, the technology consists in the technology of
    making the products, in order to satisfy the needs and requirements of the consumers.
    L'Oreal has 40 factories in the world

    2
    Identifying the market strategy adopted by the analyzed company

    - Presence on all distribution channels and in all segments;


    - World leader in cosmetics;
    - High quality of products;
    - Strong marketing communications;
    - Strong brand portfolio;
    - Staff training;
    - Continuous R & D;
    - Targeted acquisitions.

    - Too many sub divisions;


    - Lower profit margins (higher investments in R&D);
    - Difficulty managing employees;
    - Human capital expenditure is huge.

    - Growth of new markets in development;


    - Targeted acquisitions abroad;
    - Development of Internet sales;
    - Wide target group: age, sex, various ethnic groups;
    - High demand for organic products.

    Strong competition;
    - Change in consumer preference;
    - Economic crisis – low cash flow;
    - Increasingly strict legal regulations in different countries;
    - The risk of imitation by the competitor;
    - Distributor brands can be competitively priced.

    3
    L’Oréal strategy
    L’Oréal has developed a unique strategy: Universalization. It is an approach to
    globalization that captures, understands and respects differences. The differences in
    desires, needs and traditions. To offer tailor-made beauty and meet the needs of users
    around the world. L’Oréal is driven by this plural worldview

    It means creating and producing cosmetics locally, so that formulas are perfectly suited
    to their needs. To achieve this goal, the company has developed a global network in
    Research & Innovation, as well as a marketing hub for each of its strategic markets: the
    United States, Japan, Brazil, China, India and South Africa

    4
    The need to change
    The workplace is constantly changing and consumer expectations continue to rise. It is
    critical that companies equip themselves with innovative and efficient digital tools.
    Regarding the change, the first step is the implementation of new digital tool that will
    reduce working time. For this stage, in the finance department, the tool MS Excel will be
    replaced with Spotfire.

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