VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY

INTERNATIONAL UNIVERSITY

REPORT
PRINCIPLE OF MANAGEMENT
Instructor: Van Phuoc Hanh
Semester I: 2016 - 2017

Group member:

Nguyễn Trọng Hiếu BABAWE15341

Nhân Hiếu Thảo BABAIU16125
Trần Thị Anh Thơ BABAIU15232
Võ Thị Thanh Trúc BABAWE15299
Nguyễn Thị Thúy Vy BABAIU16206
 TABLE OF CONTENT
TABLE OF CONTENT 1

I. EXECUTIVE SUMMARY 2

II. COMANY OVERVIEW 5

1.Vision 5

2.Mission 5

3.Products 6

4.Customer 6

5.Competitor 9

III. ORGANIZATION 10

1. Structure 10

2. Decision- making process 12

IV. LEADERSHIP STYLE 12

V. PROCESS OF CONTROL 15

1. Type of control 15

2. Controlling process 18

3. Financial process 19

VI. NEW MANAGERIAL PRACTICES 22

1. Technology utilization 22

2. Ethics 23

3. Diversity 25

VII. REFERENCES 26

1
I. Executive Summary

- Established in 1981 by Co Gia Tho, Thien Long Group is the first largest company in writing
instruments and stationery in Viet Nam. Thien Long Group produce and run follow four main kinds of
product : pens, office supplies, school supplies, and fine art tools. Not only diversity of models, high
quality but also good price. Thien Long’s product always response variety demand of customers from
primary- secondary- high school to university, office or higher.

- In the domestic market, Thien Long Group’s distribution network covers 63 provinces and
cities across Viet Nam. The Group's target markets are inclusive of distributors from the North to the
South, with more than 57.600 retail point of sale. In addition, Thien Long also build some other sales
channel such as enterprise ( B2B), sale direct for school, sale online, wholesalers, retailers,
supermarkets, hypermarkets, shopping malls, gift shops, bookstores,… to increase sales operation.

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- Moreover, Thien Long also continue to invest for development export market. At present, Thien
Long products have been exported to more than 50 countries (USA, Canada, UK, Germany, Japan,
Australia,…).

- Thien Long Group has been ranked in the world's top 50 largest companies in stationery
industry since 2011, and among the top 50 best Vietnamese listed companies honored by Forbes since
2013.

- In 2015, Thien Long Group’s net revenue reached nearly 85 million US Dollars, up 16,7%
compared to 2014. The average annual growth rate of such revenue in 2013-2015 was 21.4%.

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- Total revenue increased steadily over the years.

- After more than 35 years of establishment and development, Thien Long has affirmed its strong
position in the Vietnamese market with quality stationery products serving Vietnamese consumers.
Thien Long's business strategy is to conquer a bigger goal: to become the No. 1 stationery company in
Southeast Asia and Asia's leading.

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II. Company Overview

1.Vision
- Pioneering in technology and creativity to create breakthrough products for consumers, building
together Thien Long strong community development.

- Expansion of manufacturing plant, business market, and the way to sell product.

- Making many quality product, and more convenient for customer in the future.

2.Mission
- Become a number one stationery company in Vietnam and have a certain place in Asean
market, including China from 2012, USA in 2014 and by 2020 will be the largest stationery top 5 in
Southeast Asia.

- Provide stationery, pens for learning and conquer the pinnacle of knowledge.

- The result of knowledge power is that more than 20% of the Group's annual product launches
are new research products from the R & D department. Each year, Thien Long spends about 20% of its
total revenue to invest in research and development of new products. The Group's laboratories are
equipped with specialized equipment such as Germany's first Hutt markers in Vietnam, and
humidifying systems, viscometers, PH meters, measurement of conductivity ... is applied by green
technology.

- The production system of the plant is operated under five international management criteria
(ISO) including quality, environment, health, occupational safety and social responsibility. Whether
low-cost universal or high-end products, Thien Long quality determination is the competitive
advantage. "We own a plastic injection machine and a pen machine imported from countries with high
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technology such as Germany, Japan, Korea. These modern technologies will produce the highest
quality products”.

3.Products
- There are 5 main products of Thien Long company: many kinds of pen (brand: TL), high-grade
pens -(brand Bizner), stationeries (brand FlexOffice), school stationeries (brand “Diem 10”) and Art
Stationeries (brand Kolokit).

4.Customer
a) Internal market
By product
+ Pen (TL brand)

- Traditional product of co-oporation ( account for over 65% in market )

- For students, business, coommon tool for anyone
- Variety of categories and model such as Ballpoint pen, Gel pen, Rollerball pen,
+ High-class pen (Bizner brand)

- Concentrating on bussinessmen and high-income class

- To be appreciated thanks to: unique design, elegant model, delicate detail
+ Stationery (FlexOffice brand)

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- Include File Folder, Ink, Permanent Markers => Serve interior and foreign country 
=> Focus on businessman and white-collar workers
+ Student instruments (“Grade 10” brand)

- Include black board, rubber, correction fluid, writing pads, glue,ruler,...

- Designed by Ministry of Education and Training
=> Focus on Education and Students
+ Art tool (Colorkit brand)

- Include plastic clay, color clay,crayon,brush,colored pencil,...

=> Concentrating on children and artist
By location
- Throughout North to South, up to 57600 retailers
- Other channels
Direct contribution channel
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 Business (B2B)
=> Affiliated company, allied company
No Name Business major Authorized  % TLG
capital(VNĐ) owns
1 Thiên Long Long Thành Production and 80 Billion 100%
Trading Service Production sales of stationery
Company
2 Thiên Long Hoàn Cầu Sole Sales of stationery 20 Billion 100%
Member Limited Liability
Company
3 Công ty TNHH MTV Sales of stationery 20 Billion 100%
Thương mại Dịch vụ Tân
Lực Miền Nam

=> Supermarket,chain of bookshops, stores

b) Export market :
FlexOffice, Colokit => Approach 45 countries throughout 6 continents
Familiar export market of TLG is mainly ASEAN: Laos, Campuchia, Myanmar
Recently, TLG reached to strict and competitive market such as America, Europe and China
- Custumer service:
Have branch manager hotlines and address ONLY in 1 website
Have professional catalogue
Have Ask & Answer part
Receive print design through Internet

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 5.Competitors
Firstly, we come to the pen market. This is a competitive market but also is the place where
Thien Long can compete the best.Thien Long’s main competitors include Ben Nghe and Hong Ha. In
the pen market of Vietnam, these 3 company are still the one who control the market, especially Thien
Long. But there are still some foreign company such as Parker and Waterman that produce luxury pen
for wealthy people but they aren’t popular at all.

Then to the stationery area. The biggest rival in the country is Quy Luc stationery. Once being a
student, you will see it familiar with these two brand TL and WinQ (Thien Long and Quy Luc). They
are the most famous company that produce stationery for student all around our country not to mention
some strange imported company because when you mention about stationery, they are what people
think about first. There are still some company that produce stationery but not as famous as TL and
WinQ, that is Hong Ha and Tic Tac stationery. But like I said, fewer people know about them and even
fewer people use them.

Finally is the art tool section. Sadly, this is the one that Thien Long can’t get the leading trend
like it used to be in pen and stationery area. There are many competitors such as Pentel, Mango, ... and
Colorkit is just a new brand to Vietnamese so it hard to receive people attention like old, popular brand

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 such as Pentel. However, Colorkit is getting and getting more popular through some charity work that
Thiên Long usually announce for kids lately.

You may wonder why Thien Long had achieved so much like this? With all these big rival and
Thien Long still can lead with lots of advantage. The answer is that Thien Long have no investment
outside the industry. They only focus on what they do best, not like other companies.

III. Organization

1. Structure
Annual
General
Meeting

Board Of Executive
Directors Board

Chief
Executive
Officer

Permanent
Deputy Management
Managing Consultant 10
Director
Group of Group of
Deputy Managing
Managing Director of
Director Affiliate

Deputy Managing CEO of The Long Long

director majored in Thanh Limited Liability
developing domestic company manufacturing
business and services

Deputy Managing CEO of The Thien Long

director majored in Hoan Cau trading and
developing foreign services limited liability
business company

Deputy Managing CEO of The Tan Luc

director majored trading and services
producing limited liability company
(Northest Region)
Deputy Managing
director majored in
administrating CEO of The Tan Luc
comprehensive quality trading and services
limited liability company
(Southest Region)
Deputy Managing
director majored
purchasing material CEO of The Tan Luc
trading and services
limited liability company
Deputy Managing (Central Region)
director majored finance
& human resource

Deputy Managing
director majored financial
accounting

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This is Matrix structure
This organization is the combination of functional structure ( There are many people with same skill
and similar function work in groups) and divisional structure (there is division of people into different
task of different skills : purchasing material, managing separate geographical affiliate, administrating
quality for consumers, producing…)

2.Decision-making process
When the decision affects just in internal affiliate, the Group of Managing Director of the
affiliate will make decision after discussing with the group of staffs.

When decision affects up to 10% of the total revenue of the cooperation or it is applied for the
whole company, there will be the annual general meeting between the board of directors and the stake-
holder, they will discuss whether the decision should be made or not. They will make the ballot, if the
decision gets agreement of over 50% calculated based on the possession of stakes, it will be passed and
implemented in the whole company.

IV. Leadership Style

1. He attachs special important to both product and service.

- Product:
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 It’s smart choice when Cô Gia Tho President is not a slave to economic growth and multi-sector
investment. In contrast, the target of Thien Long Company is drawn up a plan, which arranges and
divides into 5 main brands: Flexoffice (office suppliers), Bizner (high-grade pens for businessman),
Thiên Long (common pens), Điểm 10 brand ( school stationery) and Colokit brand (art tools). This
give one’s whole mind to one’s position of strength so that they achieve a complete success.

- Service:
Customers and employees are pillars of a business. Co Gia Tho president and executive
committee of the Thiên Long Company knows this so they always update a personal touch to
customers who are regulars and will usually know customer’s feedback. This practice makes a
customer feel special. And there have been a miscommunication regarding an order made, employees
will always rectify the mistake.

2. He owns a clever business strategy.

Thiên Long acts against the common principles: using broadcast programs and advertising
material when they appear the new products, the guerilla tactics is used by Mr Nghia in order to
conduct a poll, and then if the market does not appear a ominous signs, this company will stick their
brand and step up production.
=> This way mitigates the number of products “die” after advertising campaigns

The traditional method is put to penetrate deep into foreign countries: “ Accepting low-price to
build basic system”. After affirming their particular position, the operations to improve the profits will
begin. However, Mr Nghia claims that : To compete with foreign companies, Thiên Long choose the
norm “ products with good quality and right price”

3. He takes really good care of his employees.

He gives his employee the royal treatment by creating experiences about working environment
and conditions to promote employee’s ability. Opening the courses: training for new employee,
continuing training and special training regularly. For instanst, middle manager & leader mindset
program is the course for Thiên Long’s employee to create solidarity in team and provide the real
knowlegdes.

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 He always listens the worker’s ideas, aspiration and dicuss the issues with them, then makes
decisions friendly in particular time. Moreover, they put all their faith in employees, cooperate, share
and work together effectively. Sometimes, they also create some interesting challenge to compete with
each other, bring 1 new color for working.

In addition, He concern about salary, reward regulations suitably (end-of-year bonus, cash
bonus for rising products, …) and worker’s interests (insurance service, health service, outdoor,
performance)
= > This inspires effort, builds enthusiasm, motivates commitment hard work to accomplish important
tasks

4. He has a mission and vision.

At first, Mr Vo Van Thanh Nghia, who work for Mr. Co Gia Tho as adviser’s president and
speaker at the meeting. Until 2007, he is handed over authourity as Chief Executive Officer by Co Gia
Tho President, and then he is quickly successful by taking the initiative and beginning the export
process at Thiên Long. Clearly, this is the main meaning of the before president because Mr Nghia’s
character lunks in the talent of a international businessman: diligent, fluent, and knowing many
international languages and having lots of experience about export market in almost continents in the
world.
The most successful results of Thiên Long is that having admitted by China maket, through
China is the one of developed country about stationery in over the world.
= > At that time, the road of international business of Thiên Long Company speed up quickly.

5. He believes in the trength of partnerships.

For decades, the company has been partnering with organizations to reach out to its market. He
believes that by finding the right team to partner with, it will be easier to build brand awareness
achieve its goals. For example: Tuổi Trẻ newpapers, Thanh Niên magazines, Thanh niên house of
culture TP.HCM, Ministry of education and training, Vietnam students society, …

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 Thiên Long creates a positive hallmark by 20 social programs as recruitment campaign, job fair,
green summer,… so that they is certified title : “Company has the good performances about social
responsibility and community development in 2015” in the fourth.

=> This simultaneous combination is also a way to spread the branch name of the product and
company.

V. Process of control

1. Type of controls.
a) Feedforward, concurrent, and feedback controls
I. Feedforward controls (Preliminary controls)
Design Brand and Products:
- From the begining of 1994, Thien Long had techical group majoring in design product
=> Grow up into Research and Develope Department (R&D) in 2000.
- Budget for this department is from 3-5% of total revenue.

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- From 1990, Mr Tho (Director of TLG) did go to famous countries of pen (Switzerland,
Germany) for experience and technique.
=> Ballpoint of the pen is imported from Switzerland, ink from Germany.
=> TL-07,TL-08 make the outbreak in VN market.
Innovating technology helps catch up with market demand as well as company’s style.
Prepare by learning from which is made before is very reasonable and clever.
Capital: When officially turning to joint stock company with authorized capital 100 billion
VND,TLG experienced increasing capital annually.   
Resouces: Polyme este from VIetnam with low price when ballpoint of the pen and ink imported
from Germany and Switzerland.
II. Concurrent controls (Steering controls)
- The cost of importing and technique is higher and higher.
- The main material needed is plastic (account for 65% cost of material). Importing plastic is risk
and unstable price.
=>  Founding factory to design and produce plastic mold and technique.
- Tan Tao Industry (tp. HCM) (1.6ha), productivity 55 million SKU per year.
- Long Thanh Industry (Dong Nai province) (3ha), productivity 20 million SKU per year.
- Cost of labor increase is the larger challenge to TL (3000 labors annually).
=> It is due to technique have not yet improved enough to take place of people.
=> Develope technique.
=> Lower cost of labor and increase total revenue. => Try to exporting and approach other.
III. Feedback Controls (Post-action controls)
- TLG perceive that ballpoint-pen can sell so that they focus on this product.
- TLG apply trick that they show brand and product to find out what customers like, even let
them try their product ,then advertising.
b) Internal and external control
I. Self-control
- Mission of company: become 1 of the company have best work environment for labor
=>MOTIVATE to become a workplace that emphasize participation,empowerment, involvement.
II. BUREAUCRATIC CONTROL
+ Job description
- Each job has its own description to help labor understand clearly about responsibility, authority,
and have orientation in developing themselves.
- When TLG needs more jopb, they make priority within the company.
+ Policies
1) Training includes
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- Training new employees to understand clearly about authority, method, skills, managerial skill.
- Usual training to enhance in major field and speciality, create opportunity to promote.
- Special training (graduate students) for key employees.
2) Salary and bonus
- For labor who directly participate producing process, beside fixedsalary, company also uses
paying by effectiveness and efficiency.
- Annually, Thien Long Group practices considering salary for labors.
=> Evaluate each worker capbility and productivity to adjust salary .
3) Premium and welfare
- Annually, Company organize periodic health examine and Accident insurance.
- Company organize vacation for attatching workers and other contest of skill ,sports and arts for
worker bringing into play their strengths.
III. Market control
- Thien Long undertook no investing outside their industry, which is different from Hong Ha and
Ben Nghe (invest in breeding, …).
=> No risk
- International competition.
- China is toughly competitive market. But if it can be reached => Huge profit => Concentrating
on approach and satisfy customers in China => The world did not use Thien Long Brand but
international brand “ FlexOffice”, “Colokit”.
- Initially, Thien Long use traditional way to reach external market: low cost.
- After having position and fame, Thien Long will compete by product’s quality and right price.
- They also change contribution channel. Before is using traditional channel (agency) is mainly,
now change to modern channel (supermarket and bookshop.
- Price of petroleum decrease => resin price also decrease => Marginal profit increase.
- Concentrating on automatic (learn from forign country) but still keep creativity.
- Approach Green technology.
1. Green factor is mentioned first.
2. Apply system of dispoting sewage right.
3. Saving energy machine.
- Develope high standard quality Brand Bizner.
- Develope contribution channel.
1. Optimizing Communication channel (GT).
2. Develope modern channel (GM).

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2. Control process.
Step1 : Establish objectives and standards.
1. Become The best Stationery Company in ASEAN.
2. To be automatical and professional in process, research and develope department.
3. Develope all integrated channels.
4. Expand exported market.
5. Become 1 of the company bring benefit to labors,customers and shareholder.

Step 2 and step 3: Measure actual performance and compare with abjectives and standards
- Revenue got 2.162.3 billion, increase 14.8% with 2015, over 0.6% in plan in 2016,.
- 2016, exported revenue earn 327.4 billion, Myanmar (increase 49%), Campuchia, Laos( 43%
and 50%), Phillipines( over 122%).
Member companies
- LIMITED LIABILITY CO TL LONG THANH
 Increase 21.7% from 2015
 Total assets in 31/12/2016 is 393.5 billion VND ( increase 31.4% ) with 2015
- SOLE LIMITED LIABILITY TL HOAN CAU
 Increase 7.7% with 2015 (1.285.7 billion)
 Net revenue in 2016 accounts for the largest part of co-operation
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- TAN LUC CO
 528.1 billion, increase 29.4% with 2015
Step 4: Take corrective action
1. Expand contriburion chain
- Enhance contribution system so that it can be closer and easier for customer to buy
- Contribute other products beside traditional one because R&D of company has proved a lots
positive results
2. Enhance productive capability
- Keep going on with the project “Expand and enhance productivity of Nam TL Industry”
- Invest in framework system, technology to ensure annual productivity
3. Research and develop new product
- R&D plays a vital role in orienting value products and creating differences
=> Boost R&D and focus on R&D
4. Approach export market
- Focus on improve revenue from exporting product having Brand FlexOffice and Colokit
- Expand ths exported map in ASEAN market, try to reach 11 countries in ASEAN region.
- Aim to approach more in tough and competitve market such as Japan, Korea, Europe and other
continents

3. Fianancial control.

- At the end of 2016,total asset of THIEN LONG GROUP is 1.384.3 billion VND, increase 7.1%
from 2015
- The proportion of company does not change much
- Long-term liability accounts for 25.9% (359.2 billion VND)

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- Short-term liability accounts for 74.1% (1.025.1 billion VND) ( increase 7% from 2015)
- Cash and cash equivalent account for 424.4 billion VND, decrease 0.5% with 2015 (30.7% in
total asset )
- Inventory accounts for 33.3% in total asset (460.7 billion VND),decrease remarkably with 2015

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Target (Million) 2014 2015 2016

Total Asset 1.108.203 1.292.998 1.384,312

Long-term Asset 269.760 334.749 359.201

Fixed Assets 202.635 197.960 289.918

Land,Building 165.333 165.367 200.871

Short-tern Asset 838.443 958.249 1.025.111

Inventory

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Liability 376.029 471.355 460.086

Short-term Liability 339.641 404.618 413.094

Long-term Liability 36.388 66.737 46.992

Capital 732.174 821.643 924.226

VI. New managerial

practices
1. Technology utilization
In order to increase the quantity and the quality of the product, Thien Long has been using hi-
tech process line in all product activity from research, construct, experiment to quality verfy. Recently,
production techniques of Thien Long has some remarkable change
- Promote the self-development
100% of product samples of the company designed by Thien Long. Thien Long also focused on
research and self-manufacture of machinery for production. In 2015 alone, Thien Long Group's
Automation Division has built more than 20 lines of machinery and equipment for use in the industrial
zone of Tan Tao and Long Thanh. Furthermore, Thien Long accelerates self-fabrication of molds to
replace imported molds to reduce production costs and improve production capacity and
competitiveness in the near future. In 2016, the company also produces molds that meet more than
90% of the molding demand
- Increase the automatically
The production efficiency of Thien Long always reaches 95-100% with absolute accuracy by
using the most modern production lines. Thien Long accelerates the automatic in production in all
stages such as stamping, extracting, printing, inspection and packing. For example, the process of
creating plastic shell is made from plastic machine with the support of robot, the assembly process is
done on semi-automatic machine with high productivity and precision, the design and process of molds
is done automatically on CNC machines made in Japan
- Aim for the “green” technology

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 Since Thien Long was established, it has placed the "green" factor on top when applying
standard water treatment system without polluting the environment as well as the energy saving
equipment and machinery
The "green" technology at Thien Long is also represented by products that are safe for users. All
products at Thiên Long group meet the international safety standards worldwide such as American
Standard (ASTMD - 4236), European Standard (EN - 71 part 3 and EB - 71 part 9)
- Strict quality control system
To ensure the quality and safety of the product before hit the market, Thien Long employs a
strict quality control system at all stages from raw material inspection to quality inspection on each
stage of technical execution and quality control before hit the market.
Thanks to the great advances in promoting self-fabrication, technical standardization, “green”
technology development and strict quality control system, Thien Long’s products always get the trust
of consumers thanks to high quality with reasonable price
Nowadays, Thien Long has been certified and operates an integrated management system in
accordance with international standards
+ Quality management system - ISO 9001:2008
+ Environmental management system - ISO 14001:2004
+ Social responsibility management system - SA 8000:2008
+ Occupational Health and Safety Management System - OHSAS 18001:2007
+ Laboratory management system - ISO 17025:2005
+ ICTI certification on social responsibility standards in the toy industry - ICTI Care Foundation
Thien Long has found the solution to the difficult problem of "improving product quality as well
as lowering the price of products at the same time" by implementing the strategy of professionalization
and automation in production. From 2012 to 2016, the automation strategy of production has
contributed to 78% of Thiên Long's net sales, while the company's total labor force increased only 10%
. In 2017, the company continues to increase the automation rate in production, exceeding the 70.3%
level in 2016.
In 2017, in the plan to expand business, Thien Long will build more than 8,500 m2 of area at
Nam Thiên Long factory (Tan Tao Industrial Park, Binh Tan District, Ho Chi Minh City) to increase
production capacity. .

2. Ethics
Thiên Long is one of the best company that usually annouce events that helps children to study,
to develop through many activies and competitions such as drawing, poetiez
Mission: Provide stationery, pens for learning and conquer the pinnacle of knowledge
Core value: Pioneering in technology and creativity to create breakthrough products for
consumers, together building a strong Thiên Long community, humanistic humanitarian.
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- Thiên Long for the benefit of employees
The deduction for social insurance, health insurance and unemployment insurance is paid by
Thiên Long in accordance with the law, ensuring high benefits for laborers in enjoying the regime of
the Social Insurance. foul. In addition, employees also participate in the 24/24 accident insurance that
the company covered 100% of the cost.
Every year, the company organizes periodical health examination and occupational health check
for staff to detect the disease for timely care and treatment.
Moreover, the company also creates favorable conditions for staffs to go on annual vacation, to
organize music and sports competitions to improve the spirit of collective solidarity and exercise.
- Thiên Long for the benefit of the community
Recently, The Young Learners Program is organized by Thiên Long group together with the
Central Youth Union, the Ministry of Education and Training (MoET) and Tuổi Trẻ newspaper that
lasts five-year long from 2016-2020. The program encourages young people below 35 to contribute to
innovative projects that contribute to education and training

Thiên Long usually organize to help young people to start a business. 01 - 03/4/2017, Center for
Business Research and Enterprise Support and Thiên Long organize the festival Startup – Exchange to
gain start-up experience from other countries and visit the startup model in Đồng Tháp

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3. Diversity
Thiên Long Group manufactures and trades in four main product groups: pens, office tools,
student equipments, art material. With abundant models, high quality, prestigious brands and
reasonable prices, our products are ready to meet the diverse needs of consumers from Kindergarten,
primary, college ... to employees, officials. And this lead to the the abundant in employees, from
characteristic to gender, ages, races...
Thiên Long has built and developed an extensive distribution network in the domestic market.
The distribution network from North to South with more than 56,700 retail outlets, ensuring that the
products of Thiên Long can reach to the consumer across 63 provinces in the country.
Besides that, Thiên Long also builds other sales channels such as direct sales channels for
schools, businesses, chain stores, and online sales channels to boost. In addition, Thiên Long continues
to invest in developing export markets, bringing FlexOffice and Colokit to more than 45 countries on
six continents.
Thiên Long has a variety in consumption places, and with this, a variety of employees is
neceessary. Especially foreign employees since Thiên Long also exporting products. At Thiên Long,
there aren’t discrimination at all. All employees are treat the same, no matter you are male or female,
yellow or white or black, young or old... if your efficiency for the company is the best, you can earn
more than the others for what you have done
"For Lifelong Learning" as the foundation for "Power of Knowledge", the company always
attaches great importance to promoting training activities in order to encourage and create favorable
conditions for employees to improve their skills. Training activities include the training of new staff
(training to understand the internal rules of employment, responsibilities and rights, methods and skills
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for performing work, international management systems applied), regular training (professional
training to foster professional skills, enabling employees to improve their career prospects), and special
training (training Post graduate for the main successor staff).
At Thiên long, people are said to be its main resource. Hence, training efforts, as noted above,
comprise its balanced scorecard, a balanced scorecard involves four perspectives. The learning and
growth perspective involves employee training and cultural attitudes of the company. The customer
perspective, which focuses on importance of the customer and customer satisfaction, is essential as
noted above. Because if customers are not satisfied, they will go somewhere else and the company will
be left behind.

VII. References
http://thienlong-group.com
http://static2.vietstock.vn/data/HOSE/2016/BCTN/VN/TLG_Baocaothuongnien_2016.pdf
http://massogroup.com/local-updates/8220-thanh-cong-tu-chien-luoc-tap-trung-case-thien-long.html
http://toppion.com.vn/tin-tuc/middle-manager-leader-mindset-cty-cp-tap-doan-thien-long-22-23-12-
2016.html
http://thienlonggroup.com/thong-tin-tap-doan/chien-luoc-phat-trien
https://www.vcbs.com.vn/vn/Communication/GetReport?reportId=4327
http://www.thuongmai.vn/tin-tuc/kinh-doanh/doanh-nhan/94972-co-tich-ve-ong-chu-hang-but-bi-viet-
nam-dau-tien.html
http://s.cafef.vn/hose/TLG-cong-ty-co-phan-tap-doan-thien-long.chn
http://s.cafef.vn/hose/TLG/thong-tin-chung.chn
https://www.tvs.vn/images/2014/document/TLG_VN_VIE.pdf
http://thienlonggroup.com/tin-tuc-su-kien

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https://www.vndirect.com.vn/portal/bang-can-doi-ke-toan/tlg.shtml?request_locale=jp
https://www.vcbs.com.vn/vn/Communication/GetReport?reportId=4327
http://thienlonggroup.com/co-hoi-nghe-nghiep/vi-tri-tuyen-dung

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