 Submitted to: Muhammad Amir Khan

 Submitted by: Amir Khatam

 Roll no: MS20203

 Subject: Entrepreneurship

 Project: Business Plan

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 Bread & Butter Internet

(1) Executive Summary

Bread & Butter Internet unlike a typical cafe, will provide a unique forum for communication
and entertainment through the medium of the Internet Bread & Butter Internet is the answer to an
increasing demand. The public wants: (1) access to the methods of communication and volumes
of information now available on the Internet, and (2) access at a cost they can afford and in such
a way that they aren't socially, economically, or politically isolated.Bread & Butter Internet is to
provide the community with a social, educational, entertaining, atmosphere for worldwide
Communication.

The Internet has been described as the most revolutionary communication development of last
century. It has changed everything about every type of business and there seems to be no end in
sight to the advantages this phenomenon can bring to the enhancement of business
communications. The Internet is a system for providing communication links between computers
via local companies referred to as Internet of computer networks that is changing the way
organizations and individuals communicates and do business.

Location

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Located in district Bajaur near educational institutions which offers a perfect spot for the public
in social gathering and leisure. It provides customers access to the Internet as well as an area for
to meet together in a casual environment under an economical manner.

Bread & Butter Internet will be incorporated as a limited liability company. The two initial
owners will be the shareholders and their personal liabilities will be subject to a ceiling at the
amount of their respective investments.

Objectives

 The creation of an exclusive, stylish, innovative environment that will

distinguish from other coffee shops.

 The creation of a comfortable and casual environment that will bring people
with different interests and backgrounds together for socialization.

 High-quality coffee and bakeries at a reasonable price.

 Free access to online services.

Mission

As Internet has become more popular and grown at an expeditious pace, easy access has become
a part of lifeCompany Summary

Keys to succes

We believe that this internet cafe will be a great succes because there are very few internet cafes
(exact number remains unknown) in the area and therefore the people will have its own
monopoly. Also, because there are quite some villages in the area, the potential demand will be
high.

Risks

The risks involved with Bread & Butter Internet are:

 Insufficient demand for the services provided by Bread & Butter Internet

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 The popularity of the Internet stops to grow.

 The opening of new cafés in the same area which offers the exact services as Bread &
Butter Internet.

What results does your internet café create?

Customers get things done by means of having a quick, reliable safe and affordable
access to the InternetCustomers enjoy being in a creative environment, using affordable
upscale equipment for their studies, work, gaming or entertainmentCustomers are happy
to have another place for making friends and connections, while sharing their online
experiences.Think of any other relevant points, depending on your case.

How does your internet cafe create those results? 

By means of providing necessary equipment (computers, software and access to the

Internet) in comfortable premises at a convenient location, offering other services (e.g.,
food & drinks, open-space and private rooms) to meet customer needs and ensure best-in-
class user experience.

Who does your company serve? Again, think of your Personas. Which customer
cluster reflects the main target audience? Are these travelers, students, professionals,
gamers etc.? What is their average age? What are their core needs? It is important to
remember that the choice of business model and related services will change the target
audience, and vice versa. As a rule, the majority of players in cyber cafes are pupils and
students. At the same time the related services a cybercafe provides will directly
influence the target audience. In case the cyber cafe also sells alcohol, hookahs, etc., the
clients will then be different. You can also expand the target audience by means of
equipping your Internet cafe with gaming consoles, e.g. Xbox or Playstation.

Why do you do what you do? Reasons for you to run an internet cafe might be
numerous and diverse. Yet try to figure out what it means to you. Maybe you’re an expert
in the field of cybercafes or you possess suitable resources for this business. Maybe there
is a sharp demand for such a place, but none or little supply. Maybe you yourself belong

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 to the target audience and know the needs of the customers as no one else. Or it has
always been your dream to own an internet café. Sincere answer to this question will help
you to understand your motives and plan more realistically not just in a short term, but in
a long-term perspective.

(2) Industry Analysis

Bread & Butter Internet, soon to be located in district Bajaur, will offer the community easy and
affordable access to the Internet. Bread & Butter Internet will provide full access to email, Www,
FTP, Usenet and other Internet applications such as Telnet and Gopher.Bread & Butter Internet
will also provide customers with a unique and innovative environment for enjoying great coffee,
specialty beverages, and bakery items. Bread & Butter Internet will appeal to individuals of all
ages and backgrounds. The instructional Internet classes, and the helpful staff that Bread &
Butter Internet provides, will appeal to the audience that does not associate themselves with the
computer age. This educational aspect will attract younger and elderly members of the
community who are rapidly gaining interest in the unique resources that online communications
have to offer. The downtown location will provide business people with convenient acess to their
morning coffee and online needs.

Key success Factors

The keys to the success for Bread & Butter Internet are:

 The creation of a unique, innovative, upscale atmosphere that will differentiate JavaNet
from other local coffee shops and future Internet cafes.

 The establishment of Bread & Butter Internet as a community hub for socialization and
entertainment. We want people to meet, have study groups, hit our place to and from
work, think of us when they want breakfast and online news. We won’t be closed so we
can be a haven. 

 The creation of an environment that won’t intimidate the novice user. Bread & Butter
Internet will position itself as an educational resource for individuals wishing to learn
about the benefits the Internet has to offer. This will be measured by our chairs being full,

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 customers using their email accounts and our staff answering questions. We want our
community engaged and our sales and popularity will reflect we are able to make our
customers comfortable. 

 Great coffee and bakery items. This will be indicated by customer reviews as well as
inventory turnover. We need our inventory to turn over once a week or once every 2
weeks. 

Industry Structure and Growth

Enticing furniture

Comfortable and stylish furniture can be a “premium” customer pay extra for. However,
this doesn’t have to be the case. You can have basic tables, chairs, and stools and still
have a nice cafe with affordable amenities. The key is a comfort.

People won’t want to spend a lot of time using computers and the internet if the set up
isn’t comfortable. You’ll need ample space for the computer equipment and chairs that
aren’t too hard on the body for long bouts of sitting. A mix of desk-like setups with
computers and inviting cafe chairs for chatting having a snack are often the best mix.

Tech equipment

The first and most obvious difference between a run-of-the-mill coffee shop and an
internet cafe is, of course, the computers and the internet offered! You’ll need to decide
how many and what type of computers you want in your internet cafe. Do you want the
“internet” to be secondary to the cafe? In this case, you’ll only need maybe one or two
computers for customers to be able to use while having a meal or coffee break at the cafe.

But if you want people to be mainly using the “internet” piece of the cafe, you’ll need as
many computers as you want customers using them. It could be as few as five or as many
as twenty. The other aspect that factors into this is a network computer for control
purposes which the main internet connection runs through, as well as network hardware
and virus software. I won’t go into the nitty-gritty tech details here, but those are the
basics.

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Extra staff

As with any cafe, you’ll need a good team of baristas, cooks (if you plan on serving fresh
meals), a baker for pastries, cashiers, waiters/waitresses, management, etc. All
depending, of course, on the size and scope of your cafe.

What you might not think of, though, is how adding the extra computer and internet
component might affect your staffing. Think about it: if your network crashes or one of
the computers isn’t working you don’t want to have to wait possibly days for tech support
to come in. It would be good to have one staff member at least partially dedicated to the
“tech” side of your cafe. This is where the idea of essentially running two businesses – a
coffee shop and a computer establishment – comes into play.

Depending on how large of an operation you’ll have, it may not be necessary to hire a
full-time staff member for this. Perhaps a local “computer guy” is looking for a second,
part-time job, or perhaps one of your baristas is studying computer science. Whatever
route you take, make sure someone on hand will be able to address at least some tech
issues that will inevitably arise. Additionally, if you plan to offer additional services, such
as seminars on computer topics or in-house tech support, you’ll need to hire accordingly.

Atmosphere

If you are simply offering drip coffee, bulk bought pastries, and access to the internet
against a basic cafe background, you may not have the grounds to charge premium prices.
However, if you’ve invested quite a bit in the business, you could charge a bit more for
“premiums.” Whether that means location in a hip, trendy neighborhood, or high-quality
espresso and coffee, home-cooked pastries or upper scale furniture, customers are usually
willing.

And of course, if you’re offering more than just the basics – perhaps you have in-house
experts on all things tech or you give weekly classes and seminars – then this could be
reflected in price fluctuation.

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 At the end of the day, it requires doing research into the specific market you’ll be
opening an internet cafe and adjusting according to neighborhood and competition.

Industry Trends.

Industry Trends should be seen and innovative should be brought to the industry or
Internet cafe. If you do not follow the the industry trends or modern trends it is not easy
that your internet cafe will earn because people always like innovation and they will go to
the Internet cafes with modern cafes.

(3) Company Description.

Company History

Bread & Butter Internet is owned and operated by Amir khatam and Hayat Khan and it is based
on equity. He has vast experience in the internet service provision industry spanning a total of 12
years. Throughout his life, Hayat khan has worked for various internet service providers, and
therefore thoroughly understands how the industry works.

Hayat khan is a graduated with a degree in Information Technology.He also holds an MBA. He
is Working in the technology division; Hayat khan was instrumental in the SME technical
support division.

During the course of his career, he helped several local small businesses successfully set up their
internet infrastructure. He rose through the ranks and served as an IT Manager in the various
companies that he worked for.

The internet-cafe which will be realized will offer the community affordable access to the
internet. The internet-cafe will appeal to individuals of all ages and backgrounds. The
instructional internet classes, and the staff that he internet-cafe provides, Will appeal to the
audience that does not associate themselves with the computer age. This educational aspect will
attract younger and elderly members of the community who are rapidly gaining interest in the
unique resources that online communications have to offer.

How the idea came to mind?

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Bread & Butter Internet Having been in the industry for long, we knew how to start a internet
café. Despite increase in domestic internet use, it was known to us that there is still a demand for
Internet cafes especially in densely populated areas of the city.

Wee had seen how other cyber cafes operated and seen the loopholes he could exploit to offer a
unique and customized service. There was need to offer a great internet facility where residents,
visitors and tourists could access high-speed internet services in NYC City. Online gaming
inspired us to think about starting a gaming café where he could provide a cozy environment for
customers looking to have fun online.

How the business will be started?

The total startup cost for Bread & Butter Internet will be drawn for Hayat khan savings which he
has accumulated during his career life. However, there is a funding short fall which will be
covered by a loan.

Company Location

A site has been chosen for the following reasons:

 Nearness to the close-by residents.

 Proximity to stylish, upscale restaurants in the same area.

 High visibility.

Legal business structure: 

Every business is a legal unit with a specific structure. Think of yours. Will it be a sole
proprietorship or a partnership, Limited Liability Company (LLC) or a corporation? Are there
any investors involved? While choosing a structure for your business consider such impacting
factors as flexibility, complexity, control, permits, licenses, taxes and other regulations.

(4) Market Analysis

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Bread & Butter Internet is facing the opportunity of being the pioneer in the district Bajaur in
cyber cafe market. The consistent popularity of coffee, combined with the growing interest in the
Internet, has been proven to be a winning concept in other markets and will produce the same
results in district Bajaur.

At this stage, make sure to gather as much information about the market, as possible. Invest
enough time to research the general state of matters and trends. A useful technique to apply at
this stage would be PESTLE analysis. The name stands for the abbreviation of the components
of the analysis and is used to scan the following macro-environmental factors - political,
economic, social, technological, legal and environmental. When analysing the above-mentioned
factors, try to identify the elements within each of them, as well as seek to understand what is
their business impact. For example, does the current political situation create a solid basis for
you to start the internet cafe business? Is the economic condition favourable for introducing your
service to the market? Is the society open/ willing to pay for your service etc.?

The market for internet services is huge world-wide. More and more people are using the internet
daily. Potential customers for an internet cafe include students, gamers, job seekers, business
people, freelancers and professionals from various fields. It’s essential that you offer fast internet
so as to attract more customers. Your employees should be knowledgeable and friendly. A
proper marketing strategy should be included in your internet cafe business plan. This is one of
the least capital-intensive businesses. The internet cafe business is a huge income earner for
individual entrepreneurs. It also employs countless numbers of people in the developing world.
The internet cafe business is particularly lucrative in the developing world. This is because many
people have some knowledge of the internet but are not rich enough to purchase their own
personal computer for home use. Senet - cloud software to manage cyber cafe, internet cafe,

Starting an internet cafe business can be a challenging task, especially if you lack
entrepreneuring experience. However, devising a business plan will greatly facilitate you along
the way. First of all, it will help you to gather many important information and facts, come up
with a variety of internet cafe business ideas, decide on the format, consider pros and cons of this
business, and even think about its future development. When getting down to work, the first
questions coming to your mind might be whether it is a profitable business, how much does it
cost to open an Internet cafe or what equipment do you need to start an internet cafe? This article

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probably won't furnish you with a full answer, rather it will give you a general description of
internet cafe business, while adding more questions for you to consider.

Comparison to competitors

Check your competitors, define their market share, strong and weak spots. This will then help
you to find your position or niche on the market, as well as set more realistic goals on sales and
profit.

Why should customers choose you over your competitor? This question is very important for
defining your unique selling proposition (USP), discovering the pillars of your internet cafe.
Check the list below, pick the points that are relevant for your case and expand if necessary.

Upscale equipment (laptops, computers, printers, scanners, headsets, consoles (Xbox,

Playstation), gaming mice, professional keyboards, additional gadgets- VR glasses, Gaming
wheels, controllers etc.)

 Comfortable gaming chairs

 Fast and reliable Internet & Wi-Fi hotspots

 Besides state-of-the-art hardware the computers will also come with professional
software (e.g., Adobe Cloud Programs) and gaming platforms (e.g., Steam). Upon
customer request, the Internet cafe business can also acquire a license for a particular
software.

 Possibility for open space and private working rooms/cabins

 Convenient (central, unique, extraordinary) location

 Fair prices, convenient booking system and payment options, bonuses, client discounts
etc.

 Open 24/7

Market Segmentation

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Bread & Butter Internet customers can be divided into two groups. The first group is familiar
with the Internet and desires a progressive and inviting atmosphere where they can get out of
their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with
the Internet, yet, and is just waiting for the right opportunity to enter the online community.
Bread & Butter Internet's target market falls anywhere between the ages of 15 and 70. This
extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a
variety of people. In addition to these two broad categories, Bread & Butter Internet's target
market can be divided into more specific market segments. The majority of these individuals are
students and business people.

Target Market Segment strategy:

Bread & Butter Internet intends to cater to people who want a guided tour on their first spin
around the Internet and to experienced users eager to indulge their passion for computers in a
social setting. Furthermore, will be a magnet for local and traveling professionals who desire to
work or check their email messages in a friendly atmosphere. These professionals will either
Bread & Butter Internet's PCs, or plug their notebooks into Internet connections.

Market Trends

A market survey was conducted recently with key questions asked to fifty potential customers in
district Bajaur. Some key findings include:

 40 people said they enjoyed free access to the Internet.

 44 subjects use the Internet to communicate with others on a daily basis.

Market Needs

Factors such as current trends, addiction, and historical sales data ensure that the high demand
for coffee and Internet access will remain constant over the next five years. Being the most
advanced cybercafé in district Bajaur, people will enjoy pioneer advantages of name recognition
and customer.

Service Business Analysis

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The retail coffee industry in district Bajaur will experience rapid growth and will move into the
mature stage of its life cycle. Many factors contribute to the large demand for high-quality coffee
in district Bajaur. “The yuppies” is a main source of demand for coffee retailers. The climate in
district Bajaur is extremely favorable to coffee consumption. Current trends in this high-
spending residential area reflect the popularity of fresh and strong coffee. District Bajaur is a
haven for coffee lovers. The popularity of the Internet is growing exponentially. Those who are
familiar with the Internet are well aware of how fun and addictive going online can be. Those
who have not yet experienced with the Intermet need a convenient, relaxed atmosphere where
they can feel comfortable learning about and utilizing the current technologies. Bread & Butter
Internet seeks to provide its customers with affordable Internetaccess in an innovative and
supportive environment. Due to intense competition, cafe owners must look for ways to
differentiate their place of business from others in order to achieve and maintain a competitive
advantage. The founder of Bread & Butter Internet the need for differentiation and strongly
believes that combining a café with complete Internet service is the key to success. The fact that
no cyber cafés are established in district Bajaur Valley, presents Bread & Butter Internet with a
great opportunity to enter into a profitable niche in the market.

Distributing a Service

The dual product/service nature Bread & Butter Internet business faces competition on two
levels Bread & Butter Internet competes not only with coffee shops, but also with Internet
service providers. The good news is that Bread & Butter Internet does not currently face any
direct competition from other cyber cafés in the district Bajaur market. Heavy competition
between coffee shops in district Bajaur creates an industry where all firms face the same costs.

Marketing Strategy

Bread & Butter Internet will position itself as a stylish coffee house and Internet service
provider. It will serve high-quality coffee and specialty beverages at competitive prices. Due to
the number of cafés in district Bajaur, it is important that Bread & Butter Internet will set fair
prices for its products. Bread & Butter Internet will use advertising as its main source of
promotion. Ads placed in food magazines will help build customer awareness. Accompanying
the ad will be a coupon for discounted coffee and nice bakeries.

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(5) The Economics of Business
An Internet cafe (also cybercafe) is by no means new, yet a still relevant idea. The service of
providing the public with a PC along with access to the Internet for a charge has been in
expanding request since a long time ago. The first online cafe was launched in 1988 in Seoul and
had only two 16-bit-computers connected to the online system of networks. Today internet cafes
can be found all around the globe, while their purpose has evolved from basic webmail and
instant messaging to multiplayer gaming. Since modern games often require modern computers
and expensive gadgets more and more gamers prefer shared-access models over personal
ownership.

The economics of business is a very important thing in any business plan. The economics for an
internet cafe is not too much complex it is simple. There are also those who don't know anything
about this kind of business, rather they’ve been told that opening an Internet cafe business is a
way to make money easily and fast.

No matter which group you belong to if you are considering launching an Internet (cyber)cafe
you will need to devise the economics of a business.

Pros & Cons of slthe economics of business of an Internet Cafe

Before establishing a business, it is always useful to make up a list of advantages and

disadvantages. We have gathered some of them, which are relevant for an Internet cafe business,
yet keep in mind, that it might look different in each case, depending on the particular market
and the entrepreneurial experience of yours.

Cons:

 Business works 24/7. In practice this means that as an entrepreneur you have to be
constantly in touch to solve problems that may arise (e.g., violation of the rules by
clients, various unforeseeable situations etc.) At least in the beginning you need to be
fully involved in order to understand the specifics of the business, the target audience,
identify weak spots etc. It is also necessary to be aware of the latest innovations in the
field of gaming and eSports.

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  It is difficult to scale the business. Internet cafe business has its limits. Once a
company is launched, pays back and starts to bring net profit, there are just a couple of
options to scale: either to sell franchises or open a network of Internet cafes. You can
establish a business and get a stable income, yet it will always remain at the same level.

 Regular update/replacement of equipment. Each product has its life cycle.

Since computers in Internet cafes are used constantly, their wear and tear happen way
faster. Besides regular maintenance, cleaning, and minor repairs of the computers, it is
necessary to completely replace the equipment every 2-4 years. First of all, because of its
wear and secondly, due to outdated parameters. Every year new games are released,
increasing the requirements to the computer components - processor, video card, memory
etc. Fast and powerful computers are one of the reasons why gamers visit cyber cafes.
Thus, if you do not update the equipment, you risk to lose part of the target audience.

Pros:

Low budget needed for start. Compared to other businesses, cyber cafes are generally
simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and
consoles. An average business with 15-20 computers, will require between $10,000 and
$120,000. This is a rather small budget for business, which in time will bring you regular
income.

Payback after 12 months (average). Cyber cafe business, you can quickly setup and
configure all the processes, provided you thought everything through and made preliminary
calculations. The payback of such a business can take from 9 to 14 months. Then you get a net
income and can plan to expand. Of course, everything depends on your particular case, and if
you add a bar and kitchen in parallel, then it may take more time.

Little competition. 15 years ago, when Internet cafes were very popular, there was a big
competition. There were many cybercafes where one could go, and there were a few or no empty
seats. Today, the focus has shifted, as everyone has a computer at home. Cyber cafes are made
for the atmosphere, community, and a possibility to play on professional PCs. The second wave

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of popularity of cybercafes has just begun, yet still few competitors, which makes it possible to
quickly attract the target audience to your place. At the same time, more tournaments are being
held every year

Combination with other types of business. As a rule, the main service of your business
will be providing access to the Internet, and/or new games on PCs and consoles. In addition, you
can expand your business with related services. If you decided to start a cybercafe business you
might face the situations when some of your clients ask for photocopies, printing documents,
photos, etc. By simply buying a printer-scanner you can get additional income, while it will also
be useful in the daily work of the cybercafe. Also, when players spend more than 3-4 hours in the
Internet cafe, they need at least one break to eat and drink. Thus, building a coffee area will bring
extra income and allow your clients to spend more time in your cybercafe.

(6) Marketing plan

To gather information about your target market, turn to statistical data, relevant market reports,
professional periodicals, marketing research agencies. While doing your research check the
related industries and fields - Online Gaming, Video Streaming, Cyber Security, eSports etc.
Also look at associated issues in the respective fields: Internet penetration, number of available
commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.

Primary service – within this section think of the core service that your cyber cafe company
provides. Is it good connection to the Internet, gaming facilities, possibility to use expensive
software for a small price, or an equipped coworking space? Pick out one thing that will serve as
a pillar for your business, think of it as your unique selling proposition (USP)While choosing a
core service mention in your business plan the impact that it will cause. Speculate on how your
customers’ life will be affected by the service(s) that it might be that your core service will be
focused on eSports. This field is getting more and more popularity, encouraging e-Sports schools
being opened around the world. With this regard, many cybercafes nowadays also provide
separate rooms for training eSports teams.

Additional products/services. Now time to brainstorm further. Make up a list of

accompanying services that will be offered in your Internet (cyber) cafe and one-by-one write

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about the impact they are supposed to make for your customers. You can also use the items that
were mentioned above, yet were not defined as a primary service. Additionally, you can include
the following options to your service list:

 Cafe serving beverages / snacks / healthy meals

 Copy center services

 Private working space (rooms)

 Kicker, darts, etc.

Once your list of primary and additional services is ready keep it at hand. The next step would be
to define their prices. Easily said, but this task will require thoughtful consideration. Besides
checking the prices of your competitors and willingness of customers to pay, you will also need
to count your expenses and comply with financial goals you set. You should also observe the
habits of your customers, and possibly introduce a dynamic pricing scheme (when prices are
flexible and depend on the day time and demand). You should also consider introducing system
of discounts, special offers for loyal customers etc.

Bread & Butter Internet will provide free access to the Internet and computer services such as
printing, scanning to customers. It will also provide customers with a unique and innovative
environment for enjoying top quality coffee and bakeries.

Service Description

 Bread & Butter Internet will providee its customers free access to the Internet and
common computer software and hardware. Some of the Internet and computing services
available to Bread & Butter Internet are listed below:

 Internet browsers.

 Laser color printing, copying and scanning.

 Popular software applications.

 Also, top quality food and beverages, and a comfortable environment will provide

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  Bread & Butter Internet customers with a second home, a place to enjoy the benefits of
computing in a comfortable environment.

Competitive Comparison

Bread & Butter Internet will be the seventh internet cafe in district Bajaur. It will differentiate
itself from other ordinary coffee shops in the same area by providing its customers with cheap
internet and computing services company provides.

Promotion Strategy

Bread & Butter Internet will implement a pull strategy in order to build consumer awareness and
demand. Initially, Bread & Butter Internet has budgeted half million rupees for promotional
efforts which will include advertising and in-house promotions such as offering customers free
10 of 18 hours internet.

Sales strategy

For our internet café, our employees do not require much background training, apart from a basic
computer course. If they do not posses this knowledge, there will be an opportunity to learn
these. The full-time technician will require basic handyman training and more advanced
computer knowledge. This however cannot be provided by the internet café itself. Helpful
service is one of the key factors that distinguishes our internet cafe from other Internet cafes.

(7) Design and Development Plan

Bread & Butter Internet owned and operated by Mr. Amir khatam and Hayat khan. The
company, being small in nature, requires a simple organizational structure. Implementation of
this organizational form calls for the owner Mr. Amir khatam and Hayat khan to make all of the
major management decisions in addition tomonitoring all other business activities.

Personnel Plan

The staff will consist of six part-time employees working thirty hours a week at 1500 per day. In
addition, one full-time technician (who is more technologically oriented to handle minor terminal

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repairs/inquiries) will be employed to work forty hours a week at 2000 per day. This simple
structure provides a great deal of flexibility and allows communication to disperse quickly and
directly. Because of these characteristics, there are few coordination problems seen at JavaNet
that are common within larger organizational chains. This strategy will enable Bread & Butter
Internet to react quickly to changes in the market.

Attracting customers

To attract the intended customers the internet-café can use different types of advertising to reach
each target group. For the adolescents for example some posters could be made. These posters
could be placed around places where the adolescents would mainly be present. Places like game-
halls and sports clubs would beperfect for advertising. Another way of attracting the customer is
to advertise in the localnewspaper. By advertising in the local newspaper, the households
wouldget notice of the new internet-cafė. This would result in attracting theparents of the
adolescents and the middle-aged inhabitants of Bajaur. These ways of advertising will be stopped
after two years. This is becauseOver such a period of time most inhabitants will have noticed the
internet- cafê and/or heard about it.

SWOT analysis

 This section will focus on the SWOT analysis. The SWOT analysis is a strategiC
planning method used to evaluate the strengths, Weaknesses, Opportunities, and Threats
involved in a project or in a business venture. SWOT is an abbreviation for:

 Strength,

 Weakness,

 Opportunity

 Threats.

The strength that the internet-café will have is its dominant position inthe local internet
availability. In Kasama the access to internet is verylimited however there are some internet-
cafés which surely will make Competing favorably. This condition should have a positive effect

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on thesuccess of the school's internet-cafe. Secondly, the internet-cafe should have strength in
staying up-to-datewith the latest computer software. By keeping the hardware updated with the
needed software the customers will enjoy working with the computers present. Staying updated
with the newest software is als0 a cheap cheapinvestment' which again would benefit to the
success of the internet-café Weakness Besides the strengths each company/business has its
weaknesses.Weakness can lead to a decrease of a company's success anddevelopment.internet-
café Ihe wedKne is keeping up with the latest hard-ware technology. Stavina updated with the
latest hardware is not only an expensive investment it is an investment which does not sincerely
pays off its prices immediately. Over a period of years such an investment should be needed
however it remains expensive. Opportunities As any other organization an internet-café has its
opportunities. Having certain opportunities offers an organisation a possibility to expand
theirturnover. An opportunity of an internet-cafê is that the global populationwhich is requiering
acces to the world wide web is slowly increasing. Thisincrease of internet users should offer the
internet-café a chance to expand the business. Another opportunity from which the internet-care
might benefit is the possibility of a rising demand in the market. This raise would be the outcome
of the growing popularity under the inhabitants. Once one is familiar with the world wide web
one may introduce his or her socialenvironment to the internet. Thereby the popularity of the
internet will keep on growing and finally this will reflect in an increasing number of customers
for the internet-cafė threats. The internet-café will be one of a few located in the city of Bajaur.
However, the internet-cafė will face certain threats which can cause a slight decrease in its
popularity in the market. One of the threats the café will face is the continious reducing price of
theavailability of internet itself. Because of the lowering price the internet wilbecome available
to a greater population. When this situation occurs moreand more people WIll have an internet
connection at their own house. Ihiswill make the excistence of an internet-café redundant.

(8) Operations plan

Think here on your step-by-step plan or proprietary system. List a complex of providers,
suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or
competitive advantage. As a basic think of the following:

 Location (rent or buy or build)

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  Design and renovation of the premises

 Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee
machine, vending machines, etc.)

 Provider of the Internet Supplier of computers, and other devices

 Software Licenses Insurance

 Supply of additional services (drinks, catering)

 Team - number of employees, their roles, responsibilities, shifts

Management Software

Here it is relevant to remind that provided you go with the franchise option, the
proprietary system as well as the main cyber cafe requirements will be provided by
franchisor for you to use. Of course, the terms and conditions might be different
depending on the agreement, but the fundamental restrictive unit for the beginning you
will get in most of cases.

(9) Management Team and Company Structure

Tips to keep in mind starting a Cyber Cafe

As already mentioned before, there is a multitude of aspects affecting the success of a cyber cafe.
To give you an idea, think of the following considerations:

 Is it going to be a small cyber cafe or a huge lounge, hosting 100 - 200 computers?

 Are there gonna be gaming consoles or not?

 Will it offer extra gaming devices and/ or chairs?

 What other services and products will it offer?

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This list can go on further, impacting directly your cyber cafe business plan. However, we have
gathered up 5 most essential factors that you must give a thought when elaborating on a cyber
cafe plan.

Find a good location

No surprise, that location is the first and most important thing you must consider before planning
an on-site business. Location can either facilitate the success of your cyber cafe or bring its
business concept to an end. When choosing between multiple geo-positions in town look at the
following factors:

 In which district is it situated?

 Is it safe there (especially, if you plan to work night shifts as well)?

 Does it serve as an epicenter for your target audience (e.g., student campus, hipster’s
gathering place, etc.)?

 What are the nearest (non-)commercial objects that are directly/indirectly related to your
business (e.g, copy centers, cafes, stores, universities, schools, etc.)? That said, consider
both advantages and disadvantages that these institutions can cause.

 Are there any competitors nearby? How far is the nearest competitor? What are their
strong and weak points? What can you do differently?

Following the logic of the above-mentioned points, your location must be safe, ideally situated in
the center with a good traffic intersection. It should be attractive and often visited by people,
namely your target audience. It will be advantageous to have schools and other educational
institutions, entertainment centers, or youth gathering places near your cyber cafe. Better - no or
very few competitive items, such as other internet cafes, copy shops, or gaming centers. It is also
worth mentioning here the premises of your cyber cafe. The building, where it’s situated should
be visible, easy to remember, and well-accessible.

Business License

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At the very first stage of establishing your business you will need to get a business permit (here,
a cyber cafe license) from a state, that will allow you to legally operate on the market, employ
staff, deal with partners and clients, make payments, get revenue and pay taxes.

State Permits

As you will deal with a multitude of hardware, devices, and wires, it is mandatory to plan the
premises accordingly to safety norms and obtain permission from the fire service. In this context,
it is also recommended to get a business and or company’s property insurance.In case a cyber
cafe plans to serve food or provide snacks it must comply with the sanitary and hygiene
regulations and submit to inspections.Those venues that aim to sell alcohol or cigarettes will
have to obtain additional licenses and permits as well as may restrict visitors below the legal
drinking or smoking age.

Software Licenses

Another important issue is to make sure that all your computers are equipped with the licensed
software. To avoid overdue payments and penalties it is worth taking care of cyber cafe
administration software, which among others will help you to control the process of paying
licenses and fees.

Gaming License

As mentioned in the beginning, cyber cafes are also places for gaming. Thus, besides playing
games, cyber cafes often offer their customers the opportunity to make e-Sport bets or online
gambling. In case of the latter one, cyber cafe might be obliged to obtain a gaming license, as
well as display information on gambling addictions.

Board of Directors and Board Of Advisors

It should be registered with board of directors and board of advisors.

(10) Overall schedule

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What are your objectives? (define your goals) Last but not least - schedule your goals. Elaborate
some plans regarding sales, revenue and profit you intend to make. Devise a roadmap of future
development of your business. Think of your goals in terms of short-and long-time perspectives.
Draft them for 1-year, 2-years, 5-years time span or longer. While setting your goals on the paper
use the rule of S.M.A.R.T. In other words, keep your goals

 Specific,

 Measurable

 Achievable,

 Relevant

 Time-bound.

(11) Financial plan and projection

Financial projections use existing or estimated financial data to forecast your business’s future
income and expenses. They often include different scenarios so you can see how changes to one
aspect of your finances (such as higher sales or lower operating expenses) might affect your
profitability

Our Key assumptions: 

 1 – Certain members of the community are intimidated by the internet. They want to use
email and the internet but find it intimidating. They will use the internet if there is a place
that comes with someone to explain it. 

 2 – Students need a place to have study groups and use the internet. There are many
students at the u of o, there are a shortage of resources. 

 3 – Certain members of the community cannot afford to own their own computer2 or
wifi. We are happy to let them use our place for a small fee they can afford. 

Start-up Funding

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This business plan is prepared to obtain financing in the amount of USD 1.5 million Pakistani
rupees. The supplemental financing is required to begin work on site preparation and
modifications, equipment purchases, and to cover expenses in the first year of operations. This
amount is planned to be repaid by half a million rupees each year by three years.

This business plan is based on equity and source of money is personal saving and one my friend
which have has money from another business. The money which we have is spent upon the
infrastructure of the cafe and we have also taken some amount of loan which we will refund year
by year. We had two million Pakistani ruppes and have taken 1.5 million as a loan from bank.

Rent Expense:

Bread & Butter Internet is leasing a 400 square foot facility at Rs10,000 per month for a total of
36 months. At the end of the third year, the lease is open for negotiations andbBread & Butter
Internet may or may not re-sign the lease depending on the demands of the lessor.

Utilities Expense:

As stated in the contract, the lessor is responsible for thepayment of utilities including gas,
garbage disposal, and real estate taxes. The only utilities expenses that Bread & Butter Internet
must pay are electricity and the phone bill generated by fifteen phone lines; thirteen will be
dedicated to broadband and two for business purposes.

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