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    Marketing Plan For Milk Tea

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    catherine mamaclay
    The document outlines various factors for a business to consider in developing a strategic plan, including analyzing competitors, target markets, customers, strengths, weaknesses, opportunities, threats, collaboration, business climate, and strategies. It asks a series of questions to guide an assessment of these areas and development of short-term and long-term goals. The purpose is to help a business comprehensively evaluate its position and formulate plans to strengthen its competitiveness.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Plan For Milk Tea

    Uploaded by

    catherine mamaclay
    305 views3 pages
    The document outlines various factors for a business to consider in developing a strategic plan, including analyzing competitors, target markets, customers, strengths, weaknesses, opportunities, threats, collaboration, business climate, and strategies. It asks a series of questions to guide an assessment of these areas and development of short-term and long-term goals. The purpose is to help a business comprehensively evaluate its position and formulate plans to strengthen its competitiveness.

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    Marketing plan for Milk tea

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    The document outlines various factors for a business to consider in developing a strategic plan, including analyzing competitors, target markets, customers, strengths, weaknesses, opportunities, threats, collaboration, business climate, and strategies. It asks a series of questions to guide an assessment of these areas and development of short-term and long-term goals. The purpose is to help a business comprehensively evaluate its position and formulate plans to strengthen its competitiveness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    305 views3 pages

    Marketing Plan For Milk Tea

    Uploaded by

    catherine mamaclay
    The document outlines various factors for a business to consider in developing a strategic plan, including analyzing competitors, target markets, customers, strengths, weaknesses, opportunities, threats, collaboration, business climate, and strategies. It asks a series of questions to guide an assessment of these areas and development of short-term and long-term goals. The purpose is to help a business comprehensively evaluate its position and formulate plans to strengthen its competitiveness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Business Challenge

    - Who are the competitors?


    - What is the strength of the competitors?
    - What is the advantage of the business to the competitors?
    - What is the plan of the business to be a competitive one?
    - Who is the supplier that supports the business?
    - Same competitors supplier bas a competitors ang inooffer nila? How they become more
    competitive than the others?
    - Paano sila nakikilala? Magbigay ng mga 5-10 factors.

    The market

    - Who is you target market?


    - Describe what you can offer.
    - Ano yung inooffer ng business na binabalik balikan?
    - What is the Uniqueness na meron ang business na wala ang competitors?
    - What can you offer in seasonal theme of the business?
    - Sa ganitong pandemic, nagbaba ba sila ng price?
    - What will be the plan of the business kung may mga magyaring sakuna na makakaharap ang
    business? In terms of bagyo, sunog, Do the business planning to provide business assistance like
    bank insurance?

    Customers

    - Target market paki ulit with age and what are their platforms.
    - Segment the customers by what can you offer that the customers value your business? Since it
    is milk tea shop what can you offer to youth, kids, and professional.
    - Do you offer sales like three in one?
    - How do the meet customers satisfaction? By good ambiance, taste of the product or personality
    impact.

    Company Analysis

    Strength involves:

    Strategic

    - Describe your business


    - How can the business manipulate/assess their capital?
    - What is the plan of the business?
    - Do they plan spread out of branches?
    - How can the business help the community?

    Advantage

    - The business itself, flavor and investment of the business. (paano sila nagbundar at nagtayo, ano
    yung kinunsider nila?)
    - State the opportunities
    - Include ulit ditto yung supplier and kung ano yung good communication na meron sila?
    - Ano yung pwede nilang ioffer sa susunod? Maliban sa flavor, anong product?
    - Advertising campaign

    Weaknesses involve:
    Threats

    Other factors that make for better Swot analysis are these:

    - Pano sila nag foformulate ng Reputation sa tao?


    - Expound the strength of the business.
    - Long term goal
    - Short term Goal
    - Internal and external assessment of the business
    - Dito na include kung may delivery ba o wala

    Collaboration

    - Ano yung plan mo for your suppliers and distributors?


    - Paano masasabing establish na ang business?
    - Magproprovide ka ba ng extension of warehouse?
    - How can they innovate the business and the product itself?
    - Paano hindi malulugi ang business?

    Competitors

    - Who?
    - What they can offer?
    - What is their ability that the customers also be attracted?
    - Evaluate your competitor’s state. (lumalago ba sila? Nagplaplano din ba sila ng innovation?)
    - How the business can growth na mas magaangat sa kanila? For example kung nagtayo sila ng
    other branch yung competitors ano yung gagawin ng business? Do they need to jus improve the
    product? Kasi external dinali ng competitors so dapat internal yung counter ng business nila
    para hindi hindi mahirapan yung business na maggrow. O kay pwede silang magoffer ng free
    delivery

    Business Climate

    Political

    - May connection ba sila sa government?


    - State the taxation sytem.
    - Baka exempt sila sa tax?

    Economical

    - Location
    - Strategic plan
    - Programs and development

    Social

    - How they communicate with employees and customers


    - Chaka sa prospect customers

    Technological

    - Ano yung technological advantage nila?


    - Social media state of the business
    Legal

    - May business permit ba?


    - Certified business owner ba?

    Environmental

    - Geographical and Climate

    What is the Strategy of the business?

    Ano yung yearly plans ng business?

    Make a base line hanggang 2022 plans

    Communication plan: owner to customer’s structure

    Distribution plan

    Sino yung mga involve sa business

    Budget: fs nila

    Conclusion natin sa lahat ng nakasulat

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