Technology and

Livelihood Education
Industrial Arts – Module 7:
Marketing Products

CO_Q2_TLE 6-IA_ Module 7

Technology and Livelihood Education (Industrial Arts) – Grade 6
Alternative Delivery Mode
Quarter 2 – Module 7: Marketing Products
First Edition, 2020

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Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Author: Teofilo M. Vilanueva II

Content and Language Editor:
Dr. Jeanalyn L. Jamison, Ana Lee C. Bartolo,
Petronillo R. Bartolo, Dr. Velly P. Saguisa
Reviewer: Dr. Jeanalyn L. Jamison, Ana Lee C. Bartolo,
Petronillo R. Bartolo, Dr. Velly P. Saguisa.
Illustrator: Jofel D. Nolasco
Layout Artist: Jofel D. Nolasco, Ana Lee C. Bartolo, Maelyne L. Yambao
Management Team: Ma. Gemma M. Ledesma, Dr. Elena Gonzaga,
Donald T. Genine, Melgar B. Coronel,
Ana Lee C. Bartolo, Dr. Jeanalyn L. Jamison

Printed in the Philippines by ________________________

Department of Education – Region VI Western Visayas

Office Address : Duran Street, Iloilo City, Philippines, 5000
Telefax : (033)336-2816, (033)509-7653
E-mail Address: : [email protected]
 6

Technology and
Livelihood Education
Industrial Arts – Module 7:
Marketing Products
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners,
can continue your studies and learn while at home. Activities, questions,
directions, exercises, and discussions are carefully stated for you to understand
each lesson.

Each SLM is composed of different parts. Each part shall guide you step-by-
step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each

SLM. This will tell you if you need to proceed on completing this module or if you
need to ask your facilitator or your teacher’s assistance for better understanding of
the lesson. At the end of each module, you need to answer the post-test to self-
check your learning. Answer keys are provided for each activity and test. We trust
that you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how they
can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any
part of this SLM. Use a separate sheet of paper in answering the exercises and
tests. And read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in answering
the tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.
 What I Need to Know

This module was designed and written with you in mind. It is here to help
you master the skills in marketing products. The scope of this module permits it to
be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the
standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.

At your age, it is necessary that you can identify different tools and materials
in working simple electrical gadgets. In many different situations, you may be
using these tools and materials to construct electrical gadgets. You will be learning
them all in this lesson.

The module is divided into two lessons, namely:

a. Learn how to market products
b. Steps in marketing products

At the end of this module, you should be able to:

a. Market products. (TLE6IA-0e-7);

b. Apply creative packaging and labeling techniques on products made;
c. Apply technology – assisted and other means of product marketing ;
d. Compute income from sales; and
e. Prepare plan for mass production or creating new product.

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CO_Q2_TLE 6-IA_ Module 7
 What I Know

I. Directions: Read each item below and choose the letter of the correct answer
by identifying the parts of Project Plan. Write your answer on a separate
sheet of paper.

1. The part that tells who the owner of the project is.
A. Project Title C. Procedure
B. Working Drawing D. Project Proponent
2. It shows all the materials needed for the project.
A. Procedure C. List of Materials
B. Project Title D. Project Proponent
3. The part that gives the information about the dimension of the project.
A. Working Drawing C. Procedure
B. Project Title D. Rubrics
4. The step to step activity that learners will follow in the preparation of the
project.
A. Procedure C. Working Drawing
B. List of Materials D. Project Title
5. It is the part that gives the name of the project.
A. Project Title C. List of Materials
B. Procedure D. Working Drawing

II. Give your own answer to the situations below. Write your answer on a
separate sheet of paper.

1. Given the materials in making your project, what will you do to make it
presentable?
2. How will you show your creativity in making your project?
3. Given all the steps on how to make your project. Discuss how you can
save time in making your project?
4. You are about to finish your project and no materials left to use. How
will you show your resourcefulness?
5. How will you market your product if lockdown will continue?

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CO_Q2_TLE 6-IA_ Module 7
Lesson
Marketing Products
1
To make your product marketable to target customers one should consider
creative packaging and labelling. There are various local products that are found in
the community that are marketable if you only know how to market and package it.

There are local entrepreneurs that had been successful in introducing locally
made products here and abroad.

What’s In

A. Directions: Rearrange the scrambled letters to form a new word.

Write your answers on a separate sheet of paper.

_____________1. YUQTIANT number of materials needed for the project.

_____________2. TOFFER the result of actions to achieve one’s goal.

_____________3. METRAILAS the supplies you will need for the project.

_____________4. NO NIEL means to sell your product with the help of

internet.

_____________5. EXENSEP the cost required to make the project.

_____________6. UTCORPD an item offered for sale.

_____________7. RAKMET a place where buyer and seller meet.

_____________8. DETGUB creating a plan to spend your money.

_____________9. ANCIFNALI matters concerned with money.

_____________10. YGRATSET a plan of action to achieve a goal.

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CO_Q2_TLE 6-IA_ Module 7
B. Directions: Write TRUE if the statement is correct and FALSE if it is not
correct. Write your answer in a separate answer sheet.

_________1. A good product packaging can attract customers.

_________ 2. Technology plays a big part in promoting products and processes.

_________ 3. Bigger cost of production means bigger income.

_________ 4. The more attractive the product packaging, the better its quality.

__________5. Planning is important in creating new products.

What’s New

Andy and his family lived in a barangay, away from the city. The only source
of income is making charcoal “Uling” out of the tree branches and fallen trees from
the nearby mountain or forest.

One market day, Andy accompanied his father to deliver the sacks of
charcoal to their customer in the city. Along the way he saw different display of
furniture made from bamboo. He was so amazed that many people check and buy
furniture made from bamboo. He was encouraged to make a project out of it since
their place was surrounded with bamboo.

Since their city was under Enhanced Community Quarantine (ECQ), Andy
continued his project in school which is “Bamboo Fan Making”. He will do it while
they are still on quarantine. He presented the finished product to his teacher
online. His teacher was so amazed of the outcome of his project and suggested
that it can be a source of income even at home. Andy was excited to start a small
business with the help of his father. Andy consulted his teacher on how to market
his bamboo made product.

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CO_Q2_TLE 6-IA_ Module 7
 What is It

In this lesson, you will be guided on how to introduce your product in the
market. Product that will develop your creativity and strategy on how to reach your
possible clients and markets. The different media platforms will be introduced to
start your own business.

In a present market situation today, the possible questions are:

1. How do we improve the packaging, labeling of our products?

2. What possible marketing strategy will you apply?

3. How to compute for the business income?

4. How to plan in producing new products?

Every product that is available in the market has its own distinct packaging
and labelling. Packaging and labelling are important because they add to the
marketability of the product.

 Correct information in the product label will give the customers

product satisfaction. The clearer the information of the product will
encourage the buyer to patronize the said product.

 Appropriate marketing strategies are forms of promoting your

products that may lead into bigger income.
 Promoting products online will create bigger opportunity to showcase
your quality-products on the web.
 The best way of making the new product to be accepted by the market
is to target the possible costumer that will buy and people who will
patronize it.
 In computing the business income, to determine if the business is
going well your total revenue must be more than your total expense so
you will not have losses.

In order to succeed in the market, your product must be competitive. Most

companies invest time, effort and resources on their product’s packaging and
labelling, to ensure that they are designed appropriately and are attractive and
distinct.

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CO_Q2_TLE 6-IA_ Module 7
 Packaging and labelling are usually considered part of the overall “Marketing
Strategy” to further improve the product. Packaging comes with labeling. The
government requires the producers to follow the standards of labeling products.
Labeling techniques should be easily understood by the customers.

Important information in your finished product labels must include the following:

a. brand name;
b. Logo;
c. materials used;
d. safety precautions; and
e. supplier or manufacturer.

Functions of Packaging

1. Contain and protect the product;

2. Promote the product; and

3. Facilitate the storage, use and convenience of the product.

Purpose of Labelling

1. Provide information about the product

A. Content;

B. Features;

C. Instruction; and

D. Information about the product

2. Promote the products

A. Use of branding; and

B. Attractive, color marks

Good marketing strategy is important in order to earn income or profit from

produced product.

The following are the appropriate marketing strategies that can be applied in
selling enhanced or decorated finished product.

1. Print Media - Finished products can be marketed in print advertisements

such as newspaper, magazines, brochures and flyers.

2. Product Display - Finished products can be displayed and sold in exhibits,

markets and bazaars.

3. Internet Marketing - Finished products can be promoted through the

internet, e-mail, and social networking sites.

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CO_Q2_TLE 6-IA_ Module 7
 To create new products or produce volume of products one must be guided
with the following planning ideas.

1. Product planning - enhancement, packaging and distribution or selling. It

includes adapting to current trends.

2. Budget or financial planning - developing effective strategies in managing

capital or funds.

3. Market planning - a review on the current market situation, the capacity of

the target market to buy the products. The promotions of the product should
be considered.

4. Competitive pricing - the capacity to compete in pricing with the same

products in the market.

5. Innovating - the capacity or the ability to improve or enhance existing

product.

Computing for Business Income

The formula for the business income computation is as follows:

Business Income = Revenue – Expenses

1. Business income - is the amount earned from sales of a service or product

after deducting the expenses incurred by the business.
2. Revenue - is the amount received in exchange for the products or services
sold to customers. This is getting your selling price from the cost- pricing
method multiplying it with the total items or product sold.
3. Expense - is the total amount of materials used and cost of labor in making
project.

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CO_Q2_TLE 6-IA_ Module 7
See the following examples of getting the business income.

1. Marco sold 50 pieces of bamboo picture frames in a month with a selling price of
Php 150 each item. To get the total revenue, multiply the selling price of the item
with the total item sold.

Given:

Number of bamboo picture frames sold …….. 50 pcs.

Price per item……………………………………..Php150.00

Solution:

Revenue = Selling Price x Number of items

Selling price Php 150.00

Total item sold x 50 pcs.

Total Revenue = Php. 7,500.00

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CO_Q2_TLE 6-IA_ Module 7
2. To get the total expenses in making bamboo frames, get the total cost of the
materials, then add the labor cost which is 20% of the cost of each item sold.

Unit Quantity Description Unit Price Total Cost

length 5 bamboo Php 50.00 Php 250.00
bundle 10 Buri 30.00 300.00
can 1 Wood glue 70.00 70.00
bottle 2 varnish 40.00 80.00
Total Expenses Php 700.00
Add: Labor 1,500.00
Over-all Expenses Php2,200.00

Solution:
Over-all expenses = Total Expenses + Labor

Total expenses ----------------------------------₱ 700.00

Labor (20% x ₱150) x 50 ----------------------₱ 1,500.00

Over-all expenses --------------------------------₱ 2,200.00

3. To compute for the business income:

Solution:

Business Income = Revenue – Expense

Total Revenue - Php. 7,500.00

Over-all Expenses - 2,200.00
Php 5,300.00 - Business Income

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CO_Q2_TLE 6-IA_ Module 7
 What’s More

Activity 1
Directions: Supply the missing information to complete the table in computing for
the over- all expenses. Copy and fill-in the table below on your answer sheet.

Unit Quantity Description Unit Price Total Cost

length 10 Plastic rattan Php 5.00 Php
bundle Bamboo strips 30.00 150.00
Can 2 Wood glue 70.00
bottle 2 varnish 40.00 80.00
Total Expenses
Add: Labor P 84.00
Over-all Expenses

Activity 2

Directions: Solve for the Business income. Using the formula BI= R- E. Write your
answer with the solution on your answer sheet.

Given:

Danilo has Lampshade Products delivered to his contact costumers. He has a total
revenue of Twelve Thousand Pesos (P12,000.00) and total expenses of Eight
Thousand Two Hundred Seventy-Five Pesos (P8,275.00. Compute for the Business
Income of Danilo using the formula.

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CO_Q2_TLE 6-IA_ Module 7
Activity 3

Directions: Match Column A with Column B. Write the letter of the correct answer
on a separate sheet of paper.

A B

1. Competitive Pricing A. is the amount earned from sales of

a service or product after deducting the
expenses incurred by the business.

2. Print Media B. this is promoting the finished

products through the internet, e-mail,
and social networking sites.

3. Expense C. the capacity to compete in pricing

with the same products in the market.

4. Business income D. developing effective strategies in

managing capital or funds.

5.Internet Marketing E. is the total amount of materials

used and cost of labor in making
project.
F. finished products can be marketed
in print advertisements such as
newspaper, magazines, brochures and
flyers.

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CO_Q2_TLE 6-IA_ Module 7
 What I Have Learned

A. Directions: Copy the appropriate word from the box below that will make the
sentence complete. Write your answer on a separate sheet.

strategy buyer market

product planning product display internet marketing

The best technique in introducing a new product in the market is through

social media and internet. The appropriate _____(1)_________ is needed. The best
way for a new product to be accepted, we must target possible _____(2)_______.

There are many ways in introducing your new product may it through
online, print ads and bazaar. First, ______(3)________ is needed to capture the
possible clients and buyers on your product. Second, after making good packaging,
joining bazaars is the best option for _________(4)_____________ where many people
can see your advertisement of the product and get interested to buy it, and also
reaching possible customers nationwide through _______(5)________ where you can
post and show your product through online.

B. Directions: Give what is asked in the following. Write your answer in separate
sheet of paper.

a. Give the three functions of Packaging

1. _________________________________________
2. _________________________________________
3. _________________________________________

b. Give the two purposes of product label

1. _________________________________________
2. _________________________________________

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CO_Q2_TLE 6-IA_ Module 7
 What I Can Do

Directions: Read Activities 1, 2 and 3 and do what is asked. Write your answers on
a separate sheet of paper.

Activity 1

Martha starts an income generating project for her small business “Butong-Butong
Delicacy”.

If you were Martha, what will be your strategies and considerations in marketing
your product? Give at least 5.

1. _____________________________________________________________.
2. _____________________________________________________________.
3. _____________________________________________________________.
4. _____________________________________________________________.
5. _____________________________________________________________.

Activity 2
Supply the missing data needed for your “Butong-Butong” Delicacy.
Unit Quantity Description Unit Price Total Cost
Kilo 2 Brown Sugar Php 45.00 Php (1)
Bottle 1 Vanilla (2) Php 22.00
Kilo 5 Grated Coconut 35.00 (3)
Total Expenses (4)
Add: Labor 200.00
Over-all Expenses (5)

Activity 3
Complete the needed information below.
Marla was attracted to the trending online selling of goods and products on
social media. She ordered One (1) bundle of Stuffed Toys which costed her Five
Thousand Pesos (P 5,000.00) plus additional One Thousand Pesos (P 1,000.00) for
freight. She was able to sell the stuffed toys to Thirteen Thousand Four Hundred
Pesos (P 13,400.00). How much was her Business Income?

Formula: Business Income = Revenue - Expenses

1. What are the given?
2. What is the solution?
3. What is her Business Income?

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CO_Q2_TLE 6-IA_ Module 7
 Assessment

A. Directions: Classify the following marketing strategies found inside the box.
Write your answer in the appropriate column. Use separate sheet for your
answer.

Internet Markets Magazines Newspapers

Ukay-Ukay Exhibits Online Selling Lazada Flyers

Print Media Product Display Internet Marketing

B. Directions: Choose the appropriate word inside the box to answer items 1-5.
Use separate sheet of paper.

Product Planning Budgeting Market Planning

Competitive Pricing Innovating

__________ 1. Enhancement of the product.

__________ 2. Capacity of the target market to buy the product.

__________ 3. Capacity to compete in pricing.

__________ 4. Managing capital or funds.

__________ 5. Adapting to new trends.

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CO_Q2_TLE 6-IA_ Module 7
C. Directions: Compute for the Business Income of Anna if her total sale for the
month is Php 5,000.00 and her total expenses are Php 1,650.00. Use the
formula below: Write your answer on your answer sheet.

(Business Income = Revenue – Expenses)

D. Directions: Give at least 5 ways of packaging and labeling techniques in

marketing products. Write it in your answer sheet.

1. _________________________________________________

2. _________________________________________________

3. _________________________________________________

4. _________________________________________________

5. _________________________________________________

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CO_Q2_TLE 6-IA_ Module 7
 Additional Activities

Look at the sample bottle below. Based on your experience, give this product
a name, design the possible packaging and labeling.

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CO_Q2_TLE 6-IA_ Module 7
 Packaging and Labelling Rubrics
Excellent Good Fair
Criteria Score
5 3 1
All elements of 1 to 2 elements 3 or more
good packaging of good elements of good
are present packaging are packaging are
( It call lacking lacking
attention, it ( It call attention, ( It call attention, it
makes the it makes the makes the brand
brand and brand and and purpose clear,
purpose clear, it purpose clear, it it awaken emotion
Packaging
awaken awaken emotion ,capture and call
emotion ,capture and call out benefits,
,capture and out benefits, designed for its
call out designed for its target audience )
benefits, target audience )
designed for its
target audience
)
All elements of 1 to 2 elements 3 or more
good product of good product elements of good
naming are naming are product naming
present ( lacking ( unique, are lacking (
unique, easy to easy to unique, easy to
pronounce, with pronounce, with pronounce, with
Product
good identifiers, good identifiers, good identifiers,
Naming
easy to easy to remember easy to remember ,
remember , , gives idea about gives idea about
gives idea the product- the product-quality
about the quality and and benefits )
product-quality benefits )
and benefits )
All elements of 1 or 2 elements 3-or more
good of good elements of good
marketability marketability are marketability are
are present ( lacking ( right lacking ( right
right product, product, right product, right
Marketability right price, price, right price, right
right packaging packaging , right packaging , right
, right promotion, right promotion, right
promotion, target buyers ) target buyers )
right target
buyers )

Total Score:
Remarks:

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CO_Q2_TLE 6-IA_ Module 7
CO_Q2_TLE 6-IA_ Module 7
18
What I Know: What Can I Do:
I.
1. D Activity 1 Activity 2
2. C Answer may 1. P90
3. A vary 2. P22
4. A 3. P175
5. A 4. P287
II. 5. P487
Teacher will be the one to check learners’ Activity 3
answer 1. P 5,000.00
P 1,000.00
P 13,400.00
What’ s In:
2. P 13,400- (P 5,000.00 + P
A. B.
1,000.00) = n
1. Quantity 1. True
3. P 7,400.00 – business income
2. Effort 2. True
3. Material 3. False
Assessment:
4. Online 4. False
A.
5. Expense 5. True
6. Product Print Media Product Internet
7. Market Display Marketing
Flyers Exhibit Online
8. Budget Selling
9. Financial Magazine Ukay- Lazada
10. Strategy Ukay
Newspaper Market Internet
What’ s More:
Activity 1 Activity 2 Activity 3 B.
1. P50.00 P3,725.00 1. C
1. Innovating
2. 5 2. F
3. P140.00 3. E 2. Market planning
4. P420.00 4. A
3. Competitive pricing
5. P504 5. B
4. Budgeting
What I have Learned:
5. Product planning
A. B.
1.Strategy a. 1.Contain and C. Php 3,350.00
protect the product
2. Buyer 2. Promote the products D. Answer may vary, teacher will
3. Product 3. Facilitate storage check this part
planning
4. Product b. 1. Provide information
display Additional Activities
5. internet 2. Promoting the
marketing products Teacher will check this part
Answer Key
References
Curriculum Guide 2016, EPP 6, Industrial Arts pages 38 - 41
MELCs in EPP/TLE Grade 6 Industrial Arts pages 353 – 354
Youtube.com/watch?V=NmDvo-miYDM
file:///C:/Users/Asus/Downloads/TLE%206%20WORKSHEETS%20(2).pdf

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CO_Q2_TLE 6-IA_ Module 7
For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: [email protected] * [email protected]