Illustration of The Naïve Method
Illustration of The Naïve Method
Illustration of The Naïve Method
Naïve method: The forecast for next period (period t+1) will be equal to this period's actual
demand (At).
In this illustration we assume that each year (beginning with year 2) we made a forecast, then
waited to see what demand unfolded during the year. We then made a forecast for the subsequent
year, and so on right through to the forecast for year 7.
Actual
Demand Forecast
Year (At) (Ft) Notes
There was no prior demand data on
1 310 --
which to base a forecast for period 1
3 395 365
4 415 395
5 450 415
6 465 450
7 465
Mean (simple average) method: The forecast for next period (period t+1) will be equal to the
average of all past historical demands.
In this illustration we assume that a simple average method is being used. We will also assume
that, in the absence of data at startup, we made a guess for the year 1 forecast (300). At the end
of year 1 we could start using this forecasting method. In this illustration we assume that each
year (beginning with year 2) we made a forecast, then waited to see what demand unfolded
during the year. We then made a forecast for the subsequent year, and so on right through to the
forecast for year 7.
Actual
Demand Forecast
Year (At) (Ft) Notes
This forecast was a guess at the
1 310 300
beginning.
From this point forward, these forecasts
2 365 310.000 were made on a year-by-year basis
using a simple average approach.
3 395 337.500
4 415 356.667
5 450 371.250
6 465 387.000
7 400.000