Illustration of The Naïve Method

Download as pdf or txt
Download as pdf or txt
You are on page 1of 3

ILLUSTRATION OF THE NAÏVE METHOD

Naïve method: The forecast for next period (period t+1) will be equal to this period's actual
demand (At).

In this illustration we assume that each year (beginning with year 2) we made a forecast, then
waited to see what demand unfolded during the year. We then made a forecast for the subsequent
year, and so on right through to the forecast for year 7.

Actual
Demand Forecast
Year (At) (Ft) Notes
There was no prior demand data on
1 310 --
which to base a forecast for period 1

From this point forward, these forecasts


2 365 310
were made on a year-by-year basis.

3 395 365

4 415 395

5 450 415

6 465 450

7 465

MEAN (SIMPLE AVERAGE) METHOD

Mean (simple average) method: The forecast for next period (period t+1) will be equal to the
average of all past historical demands.

In this illustration we assume that a simple average method is being used. We will also assume
that, in the absence of data at startup, we made a guess for the year 1 forecast (300). At the end
of year 1 we could start using this forecasting method. In this illustration we assume that each
year (beginning with year 2) we made a forecast, then waited to see what demand unfolded
during the year. We then made a forecast for the subsequent year, and so on right through to the
forecast for year 7.
Actual
Demand Forecast
Year (At) (Ft) Notes
This forecast was a guess at the
1 310 300
beginning.
From this point forward, these forecasts
2 365 310.000 were made on a year-by-year basis
using a simple average approach.
3 395 337.500
4 415 356.667
5 450 371.250
6 465 387.000
7 400.000

SIMPLE MOVING AVERAGE METHOD


Simple moving average method: The forecast for next period (period t+1) will be equal to the
average of a specified number of the most recent observations, with each observation receiving
the same emphasis (weight).
In this illustration we assume that a 2-year simple moving average is being used. We will also
assume that, in the absence of data at startup, we made a guess for the year 1 forecast (300).
Then, after year 1 elapsed, we made a forecast for year 2 using a naïve method (310). Beyond
that point we had sufficient data to let our 2-year simple moving average forecasts unfold
throughout the years.
Actual
Demand Forecast
Year (At) (Ft) Notes
This forecast was a guess at the
1 310 300
beginning.
This forecast was made using a naïve
2 365 310
approach.
From this point forward, these forecasts
3 395 337.500 were made on a year-by-year basis
using a 2-yr moving average approach.
4 415 380.000
5 450 405.000
6 465 432.500
7 457.500
ANOTHER SIMPLE MOVING AVERAGE ILLUSTRATION
In this illustration we assume that a 3-year simple moving average is being used. We will also
assume that, in the absence of data at startup, we made a guess for the year 1 forecast (300).
Then, after year 1 elapsed, we used a naïve method to make a forecast for year 2 (310) and year 3
(365). Beyond that point we had sufficient data to let our 3-year simple moving average forecasts
unfold throughout the years.
Actual
Demand Forecast
Year (At) (Ft) Notes
This forecast was a guess at the
1 310 300
beginning.
This forecast was made using a naïve
2 365 310
approach.
This forecast was made using a naïve
3 395 365
approach.
From this point forward, these forecasts
4 415 356.667 were made on a year-by-year basis
using a 3-yr moving average approach.
5 450 391.667
6 465 420.000
7 433.333
WEIGHTED MOVING AVERAGE METHOD
Weighted moving average method: The forecast for next period (period t+1) will be equal to a
weighted average of a specified number of the most recent observations.
In this illustration we assume that a 3-year weighted moving average is being used. We will also
assume that, in the absence of data at startup, we made a guess for the year 1 forecast (300).
Then, after year 1 elapsed, we used a naïve method to make a forecast for year 2 (310) and year 3
(365). Beyond that point we had sufficient data to let our 3-year weighted moving average
forecasts unfold throughout the years. The weights that were to be used are as follows: Most
recent year, .5; year prior to that, .3; year prior to that, .2
Actual
Demand Forecast
Year (At) (Ft) Notes
This forecast was a guess at the
1 310 300
beginning.
This forecast was made using a naïve
2 365 310
approach.
This forecast was made using a naïve
3 395 365
approach.
From this point forward, these forecasts
4 415 369.000 were made on a year-by-year basis
using a 3-yr wtd. moving avg. approach.
5 450 399.000
6 465 428.500
7 450.500

You might also like