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    Group Activity 2: Demographics Segment 1 Current Customer Group Segment 2 Prospective Customer Group

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    Eilinre Olin
    The document summarizes the demographics, geography, usage/behavior, attitude/belief, and psychographics of two customer segments for a group activity. Segment 1 includes current customers aged 12-19 years old from Calabarzon with low income and education. Segment 2 includes prospective customers aged 20 years old and above nationwide with middle to upper middle income and college education. Both segments prefer to gain support as loners and value empowering awareness of depression and mental illness.

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    © All Rights Reserved
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    Group Activity 2: Demographics Segment 1 Current Customer Group Segment 2 Prospective Customer Group

    Uploaded by

    Eilinre Olin
    68 views5 pages
    The document summarizes the demographics, geography, usage/behavior, attitude/belief, and psychographics of two customer segments for a group activity. Segment 1 includes current customers aged 12-19 years old from Calabarzon with low income and education. Segment 2 includes prospective customers aged 20 years old and above nationwide with middle to upper middle income and college education. Both segments prefer to gain support as loners and value empowering awareness of depression and mental illness.

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    Group Activity 2

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    The document summarizes the demographics, geography, usage/behavior, attitude/belief, and psychographics of two customer segments for a group activity. Segment 1 includes current customers aged 12-19 years old from Calabarzon with low income and education. Segment 2 includes prospective customers aged 20 years old and above nationwide with middle to upper middle income and college education. Both segments prefer to gain support as loners and value empowering awareness of depression and mental illness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    68 views5 pages

    Group Activity 2: Demographics Segment 1 Current Customer Group Segment 2 Prospective Customer Group

    Uploaded by

    Eilinre Olin
    The document summarizes the demographics, geography, usage/behavior, attitude/belief, and psychographics of two customer segments for a group activity. Segment 1 includes current customers aged 12-19 years old from Calabarzon with low income and education. Segment 2 includes prospective customers aged 20 years old and above nationwide with middle to upper middle income and college education. Both segments prefer to gain support as loners and value empowering awareness of depression and mental illness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Group Activity 2

    Demographics Segment 1 Current Segment 2 Prospective


    Customer Group Customer Group
    Age 12-19 years old 20 years old above
    Written Works 1
    Gender Male and Female Male and Female
    Customer Profile Demographics

    Race/Ethnicity Filipino Filipino

    Income Poor, Low income to Lower Middles Class to Upper Middle


    Middle Class Income
    Education Uneducated to High School College/ Bachelor’s Degree
    Level
    Family Status Normal/ Estranged Normal/ Estranged Relationship
    Relationship with Family with Family

    GEOGRAPHY

    Residence Location Calabarzon Nationwide

    Work Location Metro Manila/ Calabarzon Nationwide

    Place of Origin Cavite Philippines

    Choice of Recreation Area Cavite Luzon, Visayas, Mindanao


    Add SubTitle
    USAGE/ BEHAVIOR

    Frequent/Infrequent Infrequent Frequent

    Subscriber/ Single Ticker Single Ticker Subscriber

    Plan-ahead/ Impulsive Plan-ahead Plan-ahead

    Stated Intentions Reach out to depressed people Reach out to depressed people
    to give hope of healing to give hope of healing

    Plan to come more/ Plan to come Plan to come


    less the same
    Will/ will not renew Will renew Will renew

    ATTITUDE/ BELIEF OPINION

    Likes/ Dislikes To gain support and easily To gain support and easily
    spread awareness spread awareness

    Preferences Loner/ Introvert Loner/ Introvert

    Values Empower awareness Empower awareness


    Written Works 2

    Customer Profile Psychographics

    Psychographics Segment 1 Current Segment2


    Customer Group Prospective
    Customer Group
    Interests Help Group/ Help Group/
    Support Group Support Group
    Depressed/
    Related Behavior Depressed/ Low Self Esteem/
    Low Self Esteem Mentally Ill

    Personal Values Negative/ Pessimist Negative / pessimist /


    insecure

    Psychological Secretive / Quiet / Shy / Secretive / Quiet / Shy /


    Characteristics Reserved / Passive Reserved / Passive

    Life Stage Adolescence Adulthood / Old


    THANK
    Your textYOU!!!
    here
    Your text
    Pearl Irene Joy G.here
    Nilo
    Princes Asilo
    Krizia Barcial
    Althea Shane Paulene Gopo
    Thelma Ara Joy Mahinay

    GROUP 5

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