Statement of The Problem

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Statement of the Problem

Since there is an increasing trend within the use of online shopping, more knowledge
about the influencing factors on consumer behavior or satisfaction in online shopping is
desired. One of the most popular or used apps for online shopping in the Philippines is
Shopee. This app has helped people to easily buy what they want or what they need.
However, there are problems that the customers encounter in buying in Shopee. First,
they faced problems in the product or items quality and arriving time which lead to
there’s unsatisfactory and eventually they no longer trust to buy products and items in
Shopee.

Although there are so many complaints on review sites and Shopee's official website,
there have been no actions from Shopee to improve their situation at the moment. The
purpose of this thesis is to highlight the company's flaws and suggest practical solutions
for Shopee's operational and service strategies, to help Shopee stay strong in the top
trustworthy e-commerce platforms or online shopping platforms.

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