Chapter 1 - Introduction: 1.1 Background & Present Scenario

Chapter 1 – Introduction
Introduction chapter sets the tone and context for the project. This chapter outlines the
problem / task undertaken by stating reasons behind the study, motives or rationale for
conducting the study. It introduces the topic under review, brief background of the
problem and contemporary developments thereon. It addresses practical / scientific
utility of the topic under consideration or the need for the study. This chapter clearly sets
objectives, which one intends to achieve by the end of the study.
1.1 Background & Present Scenario
1.2 Brief Conceptual background
1.3 Need for study
1.4 Brief Statement of the problem
1.5 Objectives of the study
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Chapter 2 – Company Profile
A company profile is the company’s professional introduction to the audience. It is the

means to inform audience about Company’s Name, Established in, Management,
organization structure, vision & Mission and company’s products and services etc.
Chapter 3 – Literature Review
2
This chapter explains –
3.1 Key concepts, terms and their definitions
3.2 Important theoretical models
Chapter 4 – Research Methodology
3
Title
Introduction to the title
4.1 Aim
4.2 Research Problem
4.3 Research Objectives
4.4 Hypothesis
4.5 Scope of the study
4.6 Research framework/ design
4.6.1 Type of Study: Exploratory/Descriptive/causal
4.6.2 Nature of Study: quantitative/qualitative
4.6.3 Type of questionnaire: structured/unstructured
4
4.6.4 Type of questions: limited probing/probing
4.6.5 Time dimension: Cross-sectional/longitudinal
4.6.6 Type of analysis: statistical/subjective
4.6.7 Source of Information

4.6.7.1 Secondary Source: Sources of Secondary data used for the study & a
summary of the same
4.6.7.2 Primary Source: Primary data requirements and justification
4.6.8 Research Technique: survey/observation/experiment
4.6.9 Contact Method: Personal survey/ mail survey/ telephone survey and internet
survey
4.6.10 Research Instrument: questionnaire/mechanical
4.7 Sampling Design
4.7.7 Population: collection of respondent eligible for study

4.7.8 Sample element: object from whom or about whom the information is sought
4.7.9 Sample unit: units contains the object (sample element)
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4.7.10 Sample size: number of respondents
4.7.11 Sample frame: list that includes the collection of respondents
4.7.12 Sample extent: geographical area from where samples are drawn
4.7.13 Sample duration: time between which respondents are interviewed
4.7.14 Sampling procedure: Random/ non random
4.7.15 Random Sampling: Simple random sampling/Systematic sampling/Stratified
sampling/Proportionate stratified sampling/Cluster sampling/ Area
sampling
4.7.16 Non-Random Sampling: convenience sampling /Judgment sampling /Quota
sampling/Snowball sampling
4.7.17 sample size determination technique
4.8 Statistical tools used for' analysis of data
Chapter 5 –Data Analysis Findings
6
Descriptive statistics and graphical / pictorial representation of the data (Appropriate
representation of the data. A separate number should be given to each figure. The same
is to be updated in the index of figures)
Question
Table
Graph
Interpretation
Chapter 6 –Findings & Conclusions
7
List your findings that are related to your objectives and hypothesis
List precise conclusions w.r.t. the Management Problem/Research Problem.
Chapter 7 –Recommendations & Suggestions
8
Outline how research contributes to the host organization/ society – through constructive
recommendations and suggestions.
Also listing of learning through
1. business perspective
2. managerial perspective
3. what will be the challenges and how you will addressed them
Chapter 8 – Limitations of the study & Scope for further research
9
List down the limitations of the study w.r.t. the scope and the methods.
Also identify at least 3 to 5 areas for future study / research.
10
Bibliography
Use APA style
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Annexure
Questionnaire, financial reports, tables and graphs taken from the websites and
books etc.
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Chapter 1 – Introduction

1.1 Background & Present Scenario

1.2 Brief Conceptual background

1.3 Need for study

1.4 Brief Statement of the problem

1.5 Objectives of the study

A company profile is the company’s professional introduction to the audience. It is the

Chapter 3 – Literature Review

3.2 Important theoretical models

Chapter 4 – Research Methodology

Introduction to the title

4.2 Research Problem

4.3 Research Objectives

4.5 Scope of the study

4.6 Research framework/ design

4.6.1 Type of Study: Exploratory/Descriptive/causal

4.6.2 Nature of Study: quantitative/qualitative

4.6.3 Type of questionnaire: structured/unstructured

4.6.5 Time dimension: Cross-sectional/longitudinal

4.6.6 Type of analysis: statistical/subjective

4.6.7 Source of Information

4.6.7.2 Primary Source: Primary data requirements and justification

4.6.8 Research Technique: survey/observation/experiment

4.6.10 Research Instrument: questionnaire/mechanical

4.7 Sampling Design

4.7.7 Population: collection of respondent eligible for study

4.8 Statistical tools used for' analysis of data

Chapter 5 –Data Analysis Findings

Chapter 6 –Findings & Conclusions

Chapter 7 –Recommendations & Suggestions

Chapter 8 – Limitations of the study & Scope for further research

Use APA style

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