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    A. KFC Mission Statement

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    ANG, MARK ALBERT L.
    KFC's target market includes people aged 4-45 who enjoy fried chicken. It aims to provide a family-friendly environment for social gatherings and meals outside with friends. KFC uses a skimming pricing strategy for new products and adjusts prices based on customer response and costs. It promotes through various media and engages customers on social media. KFC introduces new menu items regularly to keep customers interested and build its product strategy. It strategically locates outlets near schools, colleges, and offices to attract younger customers.

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    A. KFC Mission Statement

    Uploaded by

    ANG, MARK ALBERT L.
    41 views2 pages
    KFC's target market includes people aged 4-45 who enjoy fried chicken. It aims to provide a family-friendly environment for social gatherings and meals outside with friends. KFC uses a skimming pricing strategy for new products and adjusts prices based on customer response and costs. It promotes through various media and engages customers on social media. KFC introduces new menu items regularly to keep customers interested and build its product strategy. It strategically locates outlets near schools, colleges, and offices to attract younger customers.

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    Basic profit maximization model

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    mark ang

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    KFC's target market includes people aged 4-45 who enjoy fried chicken. It aims to provide a family-friendly environment for social gatherings and meals outside with friends. KFC uses a skimming pricing strategy for new products and adjusts prices based on customer response and costs. It promotes through various media and engages customers on social media. KFC introduces new menu items regularly to keep customers interested and build its product strategy. It strategically locates outlets near schools, colleges, and offices to attract younger customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views2 pages

    A. KFC Mission Statement

    Uploaded by

    ANG, MARK ALBERT L.
    KFC's target market includes people aged 4-45 who enjoy fried chicken. It aims to provide a family-friendly environment for social gatherings and meals outside with friends. KFC uses a skimming pricing strategy for new products and adjusts prices based on customer response and costs. It promotes through various media and engages customers on social media. KFC introduces new menu items regularly to keep customers interested and build its product strategy. It strategically locates outlets near schools, colleges, and offices to attract younger customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    MARK ALBERT ANG

    A. KFC Mission Statement

    To serve finger lickin' good food to all our customers!

    B. TARGET MARKET:

    The target audience of KFC is the people like to eat the fried chicken. KFC's main customers are between
    4-45 years old. KFC's food people can enjoy it as an environment for family or social gatherings. For the
    teenager, they like to have their lunch or dinner outside with their friend.

    C.

    PRICING STRATEGY:

    KFC is using skimming pricing strategy on the new product to reach a segment of the market that is
    relatively price insensitive and thus willing to pay for a premium price for a product. As the product is
    new, company need to adjust the price from time to time base on customer respond and cost of
    production.

    PROMOTION STRATEGY:

    KFC uses all media like TV, hoardings, print, online ads etc for its promotion. KFC has a strong social
    presence will also allow it to interact and engage with its customers and get better insights about their
    products and other services. KFC also uses their outlets to the maximum extent to promote their new
    offerings.

    PRODUCT STRATEGY:

    KFC is famous for its world-class chicken fries and sandwiches, but the list doesn’t end here. KFC keeps
    on introducing new items to their menu and that fulfils the deed of keeping the customers always on
    their toes. The fact that KFC keeps on introducing new items in their menu, helps it to build a strong
    product strategy and hence supports the marketing.

    Some of the well known and asked for products of KFC are:

    Chicken and Veg Zinger Burgers

    Rice bowls

    Fiery chicken wings

    Boneless chicken wings

    Veg strips

    Veg longers

    French fries
    PLACE STRATEGY :

    KFC’s marketing team is highly conventional in chalking out the grounds of their restaurants all over the
    country. Their audience winning tactics are the result of KFC being such a big giant today. It has 15000+
    outlets in 100+ different countries and KFC and its outlets.

    All the outlets of KFC have been strategically opened in areas where schools, colleges, offices or any
    other educational institution lie. This is because the youth is far more indulgent in these fast-food
    products than the country’s much-aged population.

    People of KFC :

    KFC’s parent company Yum! Brands Inc. which operates some other brands, has around 1.5 million
    employees around the world. The company has invested a lot of money in technology for the purpose of
    employee training and development.

    PHYSICAL EVIDENCE:

    The outlets of KFC are conveniently placed in malls, and near colleges, shops, theatres, thereby enabling
    increased footfall to the outlets. In some selected countries, KFC offers free home delivery to offices and
    homes in some regions/outlets. The Red color is most attractive and KFC has tried to make the most of it
    by using it as the basic theme for all of its outlets. The restaurant is aptly illuminated with sufficient
    lights that go very well with the ambience. includes the interior design of the facility, how well it is
    equipped, internal signage, how well the internal environment is laid out, and aspects such as
    temperature and air conditioning. This is also part of the services cape. Bright, and bold graphics on the
    restaurant exterior and interior that incorporate the Kentucky Fried Chicken as well as KFC,
    communicates a fresh sense of pride Graphics and pub signs that showcase the companys icons; 11
    Secret Herbs and Spices; Finger Lickin Good; Sunday Dinner, Seven Days a week.

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