Name: Maria Makki

CMS: 123-16-0038
Strategic Business Management
BS VII (A&F)
Fall 2019

1. PASTEL ANALYSIS

Pastel Definition Reasons Counter Strategies

Political These variables AMAZON: Amazon is a worldwide There is not much effect
confirm to what range of e-commerce offerings. Amazon on AMAZON, APPLE,
magnitude a state works overseas, so distributing and profit FACEBOOK and
can affect the must be implemented by the govt. GOOGLE from the
economy or APPLE: Heavily based on Chinese political factor.
accurate trade. production of reduced costs. In China, Therefore, it should not
social and political turmoil could focus more on creating
interrupt manufacturing or boost the cost counter-strategies for
of manufacturing. this factor.
FACEBOOK: Developed nations '
political stability. Popular support for
globalization from the government. The
Chinese market's political obstacles.
Online information political intervention.
GOOGLE: Google's monopoly is widely
criticized. This has resulted, especially in
Europe, to antitrust intervention. Calls for
Google to be split up or alter the manner
it performs surveys have been issued.
Economic These variables AMAZON: Retail is one of those sectors There is not much effect
are determinants that can beat economically and continue on AMAZON, APPLE,
of the results of to be lucrative. It's not indestructible, but FACEBOOK and
an associated distributors will always need products. GOOGLE from the
degree economy Disposable revenue is greater these days, economic factor.
that affects a enabling individuals to spend on lavish Therefore, it should not
corporation products and leisure more frivolously— be more centered on
immediately and plenty of both discovered on Amazon. counter-strategies.
has long-term APPLE: In some developed countries,
effects that ring. including the United States, stagnating
middle-class revenues could reduce the
prospective market for higher-end
consumer goods such as those
manufactured by Apple. Increasing labor
costs in China can also take benefit of the
reduced price.
FACEBOOK: Increase in certain states '
disposable revenue.
GOOGLE: Google has built up
enormous amounts of money that can be
inflated. A sudden fall in the elevated
stock price of Google might harm the
firm by decreasing its market
capitalization.
Social These variables AMAZON: With amazon, seeing Amazon should open
examine the hundreds of products at home without some physical retail
market's social even riding to industry has become shops for health issues so
environment and simple, and that's what customers want. that individuals can go
assess But Amazon has a negative impact on the and select their products
determinants health of the public as obesity increases and then order online.
such as cultural as individuals can do shopping by staying This is not going to
developments, at home. They don't stop going to buy create them lazy. Apple's
demographics, products. increasing use of the
and population APPLE: Consumers in those industries brand is a chance for
analytics. and younger individuals in Apple's settled Apple to introduce its
economies, like the United States, have a products in fields where
powerful emotional attachment to Apple's individuals are
sales-driven products. Mobile phones and unfamiliar with Apple
social media are increasingly being used products such as Africa.
as a chance for Apple to grow its By bringing low-cost
company. devices and other Apple
FACEBOOK: Facebook's crowd is products, they can catch
varied in era and interest, including the market. Facebook
adolescents, researchers, celebrities, and should concentrate on
leaders. Concerning Facebook's privacy, decreasing people's
it's not so much personal, and individuals privacy concerns by
are very worried about their privacy. So creating Facebook
that's why some individuals hesitate to account more personal
use Facebook. for privacy issues.
GOOGLE: New cultural developments Google should provide
and altering demographic patterns can be more genuine data so
good or bad for the company of Google. individuals can readily
Increasing social media usage is a danger trust them.
to google. On the other side, enhanced Google can buy stake or
use of virtual teams and other share in the business of
developments such as telecommuting has rivals so that threats can
also resulted in enhanced use of be eliminated through
applications and facilities from Google. collaboration.
People are distrustful of the data Google
provides.
Technological These variables AMAZON: Amazon is a technology These businesses are
relate to firm, so its earnings can be significantly focused on technology so
technology affected by these variables. To deliver they should spend in
developments their products to clients, they depend R&D and bring creative
that will affect strongly on various degrees of goods and facilities to
trade activities technology. They experiment with fresh stay ahead of their rivals.
and innovative methods to get their gifts
from clients. Like the shipment of drones.
APPLE: Apple is also a technology firm,
so it can have a major impact on the apple
business. Trend towards cloud
computing. Integration of technology.
Growing market for applications.
FACEBOOK: This technology-based
company has a significant impact on
Facebook. Increasing mobile device
utilization. Increasing amount of social
media businesses internet. Online retail
diversification.
 GOOGLE: Some rivals; particularly
Amazon and Microsoft, have developed
such common and efficient search
algorithms as Google's. With its
alternative, Amazon was willing to
dominate shopping studies. There is a
powerful chance that at some stage a rival
might come up with a stronger search
alternative than Google.
Environment Environmental: Effect on business results. The laws and Legal and environmental
al and Legal these variables laws for health security in distinct variables do not have
encompass all nations. Consumer environmental issues such an effect on
those influencing including packaging and recycling issues. AMAZON, APPLE,
or determining d Increased attention to corporate social FACEBOOK and
by the responsibility. GOOGLE. For these
comprehensive Legal factor: changing regulatory variables, it should not
environment. character. Various global markets are be more centered on
Legal factor: changing. Changing European sector laws creating counter-
These factors and laws. strategies.
have each extern
al and internal
sides. There are
sure laws that
have an effect on
the business
setting during a
sure country
whereas there are
sure policies that
firms maintain
for themselves.
So that they
incorporate each
of those sides

SWOT ANALYSIS
AMAZON:

SWOT Identify Counter strategies

Opportunities Integration in the background. In-house brands in various
Expansion worldwide. Opening classifications of products. They
out of U.S. physical shops can also distinguish their product.
This will assist them earn
earnings in an extremely
competitive e-commerce
industry.
Threats: There is a strong level of local
and global competition. The
industry's low entry barriers.
Strength: Customer-centric procedures to Setting up their own ecosystem,
closely document the purchasing including appliances, books,
conduct of the customer. High games, music, and memory
 appreciation for the brand. facilities
Effective network of service.
Excellent experience for
customers
Weakness: Shrinking margins. Issue of tax By buying e-commerce
avoidance. businesses, they can reduce the
amount of rivalry and boost the
margins

FACEBOOK

SWOT Identify Counter strategies

Opportunities Diversification of business. Chance to diversify beyond its
Innovation in the product. main social media and online
advertising company
Threats: 1. Imitation Improve its clients ' safety
2. Cybercrime. facilities.
3. Saturation of the market Market saturation could result in a
plateau of company growth or
stagnation
Strength: Loyal client base. Competitive
advantage of profitable database
collection.
Strong brand image Externalities
large consumer base. High sales.
Innovative employees
Weakness: 1. Imitable goods and services Company needs to continue its
2. Negative effects on user R&D investments to improve its
experience ability to counteract cybercrime
3 from online advertising. Low that victimizes social media
company diversification consumers.
The company also needs to
proceed its bargaining attempts
with authorities to open up
economies where it presently has
minimal or no existence.

APPLE

SWOT Identify Counter strategies

Opportunities Development of enterprise apps. Partner for the development of
Samsung has been experiencing business app with IBM. Introduce
latest problems with their item more user friendly gadget.
lines Note and Galaxy handset.
1. Increasing portable access
usage.
2. Increasing social media use.
Threats: There is a strong level of local Setting up their own ecosystem,
and global competition. More including phones, books, games,
appeal in the smartphone sector music, and memory facilities
towards Chinese products
Convertible laptops.
Strength: Leading electronic products to
 innovate. High appreciation for
the brand. Proper hardware and
software.
Weakness: High rates for excellent customer There's a busy range of cross-
experience. Various OS platform solutions to Apple's
incompatibility. Depending on offers: Microsoft's Skype,
your iPhone and iPad. Limited Facebook, etc. so Apple should
sites for direct sales implement a range of third-party
instruments, leading in many
functionally overlapping
applications.

GOOGLE

SWOT Identify Counter strategies

Opportunities Online business Online
advertising
Threats: Association of its rivals can be Establishing their own ecosystem,
detrimental if these businesses including phones, books, games,
create any scandal then branded music and facilities for storage.
products can be influenced
Strength: enormous amount of tourists on
the internet and social media via
mobile devices The majority of
Facebook's income from
advertising
Weakness: Online sector is still rising, but
offline advertising has already
risen to explain outcomes

PORTER’S FIVE FORCES

Five Forces Define Identify/ Reasons Level Actions Strategies

Are
Bargaining The power of the Suppliers have a small LOW
power of supplier to speed up authority in the sense that
supplier expenses of entry. it is possible to obtain
Supplier energy is much of Amazon's own
impacted by the inventory from countless
accessibility of more providers across the nation
like-input providers. or even across the globe.
More providers, their In addition, Amazon.com
bargaining power is a big purchaser of
will be lower. In products as its objective is
contrast, the lower products from A to Z.
the providers, the
greater their capacity
to set input expenses.
Bargaining Customers ' capacity Customers can buy the HIGH Introduce more product
power of to drive down cost. products and facilities they characteristics in line with
buyers The influencing want on the hundreds of customer requirements
variables are how thousands of other internet
many faithful clients retail websites. If
 enterprises have, Amazon.com does not
their meaning for the give sufficient rates to
enterprise and how meet the client, the client
much enterprise will check the internet
invests in finding until the small cost is
fresh clients. Less no found
customer implies
more negotiation to
push the cost down.
Threat of Instead of other Amazon's risk of HIGH Create more advertising
substitutes premium products replacements is strong. operations to distinguish
and facilities, There are a number of between its notion of
substitute products solutions to Amazon's supplying each and every
and facilities are products and facilities, item and its rivals.
used. No substitute with the exception of its
accessibility makes proprietary technology
the situation of the (such as 1-Click
business stronger and Ordering).
the business charges
greater prices with
greater earnings.
Threat of New entrants affect Besides physical LOW
new entry the company's cost existence, most businesses
environment. The have an online store
less time and cost it because the threat of fresh
requires entrant to entrants is small. The
join, the weaker the magnitude of inventory
situation of the and status that
company is the Amazon.com retains
market availability of would be nearly difficult
rivals and their for a fresh business to
capacity to undercut achieve. Amazon.com has
the price. enough differentiation
between brand and service
to maintain clients loyal.
Rivalry Larger amount of Companies that compete HIGH There are numerous
rivals with no with their products and customers in Amazon.com
products or facilities, services. Direct and Amazon should deliver
lower the company's competitors of such a wide range of
authority. Low Amazon.com include products to decrease
competition attracts websites for internet retail, competition
competitors to charge such as Barnes and Noble.
greater prices and EBay and eBay,
receive more
earnings

FACEBOOK

Five Forces Define Identify/ Reasons Level Actions Strategies

Are
Bargaining The power of the The production demands LOW Multiple providers need an
power of supplier to speed up of Facebook include effective supply chain. By
supplier expenses of entry. computers and testing with item models
Supplier energy is associated computation using various equipment in
 impacted by the and network equipment / such a way that if prices rise
accessibility of more technology as well as from one raw material then
like-input providers. office supplies. Some the business can move to
More providers, their providers are big another.
bargaining power will companies exercising
be lower. In contrast, mild strength on the
the lower the providers, firm. These materials,
the greater their however, are accessible
capacity to set input from many producers
expenses.
Bargaining Customers ' capacity to High availability of HIGH Developing committed
power of drive down cost. The substitutes. Low cost of vendors that are dependent
buyers influencing variables changing. on the company. Introduce
are how many faithful High buyer demand. more product characteristics
clients enterprises Customers of Facebook according to customer
have, their meaning for have a reasonable requirements.
the enterprise and how quantity of negotiating
much enterprise invests authority. After all,
in finding fresh clients. Facebook is free to use,
Less no customer so switching networks
implies more does not cost a consumer
negotiation to push the anything–and it is not
cost down. exclusive to social media
systems.
Threat of Instead of other Facebook and its HIGH
substitutes premium products and associated apps aren't
facilities, substitute that hard, but building
products and facilities brand recognition is
are used. No substitute somehow hard and needs
accessibility makes the a substantial investment
situation of the
business stronger and
the business charges
greater prices with
greater earnings.
Threat of New entrants affect the Information providers, HIGH By innovating fresh facilities
new entry company's cost bringing innovation, and products. New products
environment. The less fresh methods of doing not only bring fresh clients to
time and cost it stuff and putting stress the fold, but also provide an
requires entrant to join, on Facebook, Inc. by opportunity for ancient
the weaker the lowering pricing clients to purchase products
situation of the strategy, lowering from Facebook, Inc.
company is the market expenses and offering
availability of rivals clients with fresh value
and their capacity to proposals
undercut the price.
Rivalry Larger amount of rivals In a highly competitive HIGH By constructing economies
with no products or Internet Information This of scale so the fixed cost per
facilities, lower the rivalry is taking toll on unit can be lowered.
company's authority. the organization's Capacity building and
Low competition general long-term research and growth
attracts competitors to profitability. expenditure.
charge greater prices
and receive more
 earnings

APPLE INC.

Five Forces Define Identify/ Reasons Level Actions Strategies

Are
Bargaining The power of the Vertical integration LOW
power of supplier to speed up provides them with a
supplier expenses of entry. competitive advantage as
Supplier energy is it enables them to
impacted by the innovate in software,
accessibility of more hardware and facilities.
like-input providers.
More providers, their
bargaining power will
be lower. In contrast,
the lower the
providers, the greater
their capacity to set
input expenses.
Bargaining Customers ' capacity Changing brands is HIGH Introduce additional
power of to drive down cost. simple, making them characteristics such as billing
buyers The influencing strong to guarantee centers and other safety
variables are how customer satisfaction in characteristics in mobile
many faithful clients convincing businesses phones.
enterprises have, their like Apple.
meaning for the
enterprise and how
much enterprise
invests in finding
fresh clients. Less no
customer implies
more negotiation to
push the cost down.
Threat of Instead of other Substitutes to Apple HIGH Create more advertising
substitutes premium products and products are easily actions to distinguish its
facilities, substitute accessible, but because of products from other low-cost
products and facilities their restricted options.
are used. No substitute characteristics, these
accessibility makes replacements have poor
the situation of the efficiency. Because of
business stronger and their sophisticated
the business charges characteristics, many
greater prices with clients would prefer to
greater earnings. use Apple products.
Threat of We entrants affect the Establishing a company LOW To mitigate the danger of
new entry company's cost to compete against fresh entrants, bring a more
environment. The less businesses such as Apple distinctive item variety such
time and cost it needs strong as watches, pay etc.
requires entrant to capitalization, but with
join, the weaker the cheaper mobile phones
situation of the and comparable
company is the market characteristics, many
availability of rivals Chinese companies are
 and their capacity to entering the industry
undercut the price.
Rivalry Larger amount of Companies such as HIGH Competition in the
rivals with no BlackBerry, Samsung, smartphone software
products or facilities, LG, and others are industry is coming from
lower the company's competing vigorously Android, so it's got to bring
authority. Low with Apple. In fast an iOS that's more user
competition attracts development, aggressive friendly than Android. Apple
competitors to charge advertising, and needs to be proactive and
greater prices and imitation, such reactive by continuing to
receive more earnings aggressiveness can be keep itself ahead of the
observed. curve, as it has done with the
launch of iPad 2 in March
2011.

GOOGLE

Five Forces Define Identify/ Reasons Level Actions Strategies

Are
Bargaining The power of the Providers of availability LOW
power of supplier to speed up and a big supplier
supplier expenses of entry. population. Its diverse
Supplier energy is supplier and service
impacted by the portfolio keeps providers
accessibility of more stuck with it.
like-input providers.
More providers, their
bargaining power will
be lower. In contrast,
the lower the
providers, the greater
their capacity to set
input expenses.
Bargaining Customers ' capacity High and growing HIGH
power of to drive down cost. demand for consumer’s
buyers The influencing Moderate information
variables are how quality Customers feel
many faithful clients more comfortable using
enterprises have, their google search engine, but
meaning for the other competitor
enterprise and how alternatives may appeal
much enterprise by providing something
invests in finding distinctive.
fresh clients. Less no
customer implies
more negotiation to
push the cost down.
Threat of Instead of other Most popular search LOW
substitutes premium products and engine keeping the
facilities, substitute replacement away.
products and facilities
are used. No substitute
accessibility makes
the situation of the
 business stronger and
the business charges
greater prices with
greater earnings.
Threat of We entrants affect the High brand growth costs. LOW
new entry company's cost By investing strongly in
environment. The less the search engine
time and cost it company, Google has
requires entrant to seized the industry so it's
join, the weaker the difficult for prospective
situation of the entrants to believe about
company is the market having a piece of google
availability of rivals pie.
and their capacity to
undercut the price.
Rivalry Larger amount of Low shifting charges The HIGH
rivals with no technology promotes
products or facilities, innovation and a diverse
lower the company's range of facilities in order
authority. Low to maintain the industry it
competition attracts faces enormous
competitors to charge competition.
greater prices and
receive more earnings

What are the Key success factors for the platform advertisement group only of Amazon, Apple,
Facebook and Google?
The success factors behind Amazon, Apple, Facebook and Google was Google’s online advertising,
Amazon’s online retailing, Facebook’s social engagement and Apple’s new standards of interface devices:

APPLE FACEBOOK GOOGLE AMAZON

Introduced iTunes and Huge amount of online YouTube, Ad Mob and Advertising sleeping
iPad, together with the and social media tourists DoubleClick have gigantic B-model First
inclusion of the first iOS through mobile devices purchased large content mover of internet
of the internet, and the Most of the income from procurement companies. commercial use In
OS Apps. Highest Facebook came from Introduce various addition to key retailing,
access to portable advertisements. advertising facilities and cloud computing
ecommerce Led Google software for carriers facilities were also
in the 2nd quarter of such as ITA software. supplied. High corporate
2008 download of apps Lunched Android phone variety.
OS (AdSense,
hardcoded, Google Play,
Google Wallet, internet
music).

Describe each Amazon, Apple, Facebook and Google platform advertisement group only strategy.
FACEBOOK: To generate demand for the item like Facebook is their advertising approach. Ads are the
excellent way to create brand consciousness and interest. If people don't know you're there, they don't have to
be interested in what you're selling, so they won't be looking for your item. You can advertise on Facebook to
individuals who do not necessarily search for your item. They're concerned about their own company,
watching Facebook cat clips and pictures of kids and seeing your ad when it's going through the media stream.
Facebook is about consciousness about the brand.
GOOGLE: They have an approach for pull marketing. You can discover fresh clients with AdWords.
Specifically, Google searchers are looking for something. As far as Google is concerned, searchers are on a
mission. They're looking for something particular and they're looking for what they're looking for. The biggest
and most famous PPC advertising platform in the world is Google AdWords. AdWords is so commonly used
that the word "paid search" has become synonymous. Paid search focuses on keyword targeting and text-
based advertising. Advertising on keywords using AdWords offer–particular terms and sentences included in
Google users ' search queries - The advertiser will be paid a certain quantity each moment a tap on an ad,
hence the term "pay per click advertisement."
AMAZON: Marketing and marketing on behalf of its providers had long been components of the business
model of Amazon, a collaborative filtering instrument that would, for instance, inform clients who purchased
and purchased y, but in 2011, amazon launched an advertising network that AsWeek described as the bed
gigantic in 2012. A user browsing for an item on amazon concern, but failing too, would be marked on their
browser with a tracking cookie.
APPLE: The marketing and advertising approach of Apple is aimed at the public company that caused the
portable ecommerce business. They should therefore monitor e-commerce access by combining I-tunes and I-
Pad against the kindle platform of Amazon and are more centered on smartphone apps. Hoping their
advertisements will be presented alongside these queries ' search outcomes.
How are these similar or different from each other?

APPLE FACEBOOK GOOGLE AMAZON

 Online business  Online business  Online business  Online business
 Online advertising  Online advertising  Online advertising  Online advertising
 Retailing of digital  N/A  Retailing of digital  Retailing of digital
content  N/A content content
 Digital television  Social networking  Digital television  Digital television
 Payment system and  Social media  Payment system and  Social
banking banking
 Searcher capability  Social networking
 Software and  Social capability
hardware  Searcher capability
 Smart phones apps  Software and
hardware
 Smart phones apps

What is and how does competitive rivalry, competitive behavior, and competitive dynamics effect
Amazon, Apple, Facebook and Google?
Competitive Rivalry is the continuing collection of competitive behavior and competitive reactions that take
place among companies as they maneuver for an advantageous place on the market. These businesses
competed nearly the same digital market sector and competed in the Mobile Apps business to get the bigger
industry parts of each industry like Google and Apple competed. But in the U.S. industry, the IOS was most
common and most individuals used to access the mobile web.
Competitive behavior is the collection of competitive measures that the company uses to construct or protect
its strategic benefits and enhance its business situation. These firms have developed policies to eliminate
rivals and achieve a powerful business role. Like Google, which has invested too much on enhancing the
online advertising industry, and it has had the achievement. Although Facebook did not draw too much, it did
not have an important presence in the search industry paid for by US$ 1 billion. Where $12 billion was gained
by Google. FACEBOOK, on the other side, gave Google the hard time on social media page.
Competitive Dynamics refers to all competitive activities that are the complete collection of behavior and
reactions that all companies participating in a business take. By doing strong competition and competitive
behavior, these have gained the dominance of the digital economy in specific. Google has become the online
advertising market leader. Amazon has become an internet retail industry leader. Apple resulted the industry
for hardware and mobile apps, and Facebook became the personal commitment industry leader.
What is market commonality? What is resource similarity? Of Amazon, Apple, Facebook and Google
Market commonality has to do with the amount of distinct industries that are collectively engaged with
companies and rivals. When companies produce the same products and compete for the same clients, there is
probable to be elevated competitive rivalry. In terms of both type and amount, resource similarity is the extent
to which the tangible and intangible resources of the firm are comparable to those of the competitor. In many
business industries such as Google and Facebook, all these companies competed with each other in online
advertising. Google, Apple and Amazon competed in digital media retailing. Google, Samsung and amazon
competed in digital TV and in the payment and banking scheme, google and apple competed. They used
distinct funds for distinct sections (hardware and software), which enabled them to gain a powerful business
place.
What does it mean to say that these concepts are the building blocks for a competitor analysis?
They are said to be the construction blocks because at that moment, the google, amazon, Facebook and apple
were intensively competitive. By concentrating on technology, effectiveness, and performance and client
responsiveness, they should have maintained their competitive advantage through the construction blocks.
Because all of these ideas such as SWOT analysis, the five-force model of potter, PESTEL assessment,
market commonality, resource resemblance, and business cycles are essential to the industry's understanding.
How do awareness, motivation, and ability affect their competitive behavior?
Resource resemblance and commonality of the industry impact the understanding, motivation and capacity of
competitive conduct and impact the social conduct of the company.
Awareness: It is essential for any company to acknowledge the degree of their shared interdependence
resulting from business commonality and resource resemblance before adopting any competitive intervention
or reaction. It appears to be the biggest when companies use extremely comparable funds while competing in
various industries against each other. It enables companies know the outcome of their competitive
intervention or reaction. An absence of consciousness can contribute to unnecessary rivalry from the company
arising in the adverse impact on the results of all rivals.
Motivation: The reason for the company to take the initiative or respond to the assault of the competitor is
involved. A company may be conscious of rivals but may not be driven to compete with them if it perceives
that its situation will not enhance or if it does not react, its business position will not be harmed.
Ability: It refers to the assets of each company and their flexibility. Without the funds accessible (concrete
and intangible), the company lacks the capacity to assault or react to its activities
What factors affects the likelihood these case companies will initiate a competitive response to the
action taken by a competitor?
The sort of competitive intervention adopted by the company (strategic or tactical), the reputation of the
competitor for the nature of its competitive conduct and its reliance on the industry in which the decision was
done are researched to forecast the reaction of a competitor to the intervention of the company. Competitors
react more frequently to the company's actions with a reputation for predictable and comprehensible
competitive behavior, particularly if the company is a business leader. In most instances, the company can
anticipate that when its rivals are extremely dependent on its income and profitability in the industry where
the company has taken a competitive intervention, it is probable that the company will initiate a powerful
reaction. However, companies that are more diverse across the industry are less inclined to react to specific
actions that only affect one of the industries where they compete with a rival. In order to forecast how a rival
can react to competitive behavior, companies should consider:

 Market commonality and resource similarity

 Awareness, motivation and ability
 Type of competitive action, reputation and market dependence.
What competitive dynamics can be expected among firms competing in slow-cycle markets? In fast-
cycle markets? In standard-cycle markets?
Competitive dynamics: the overall set of behavior and reactions of all companies competing in a sector.
Slow-cycle Markets: Markets where the competitive benefits of companies are protected from imitation for
lengthy periods of moment and where imitation is expensive. Build a competitive benefit one-of - a-kind that
generates sustainability. Once a proprietary advantage has been created, competitive conduct should be geared
towards defending, retaining and expanding that benefit.
Fast-cycle Markets: Markets where the capacities of companies contributing to competitive advantage are
not protected from imitation and where imitation is often fast and cheap, competitive benefits in fast-cycle
markets are not viable.
Standard Cycle Markets: Markets where the competitive benefits of the firm are protected slightly from
imitation and where imitation is relatively expensive. Partially continuous competitive benefits as quality is
continually upgraded, seeking to serve many clients and achieve big market share, gaining brand loyalty
through brand name. Careful operational control / manage a coherent customer experience.
Which cycle markets of the case companies?
All these firms operated on the slow cycle industry, they were technology-based firms that used differentiation
as a competitive instrument. They concentrate mainly on fresh concepts for development and distinctive
products for differentiation. They are investing heavily in R&D for this and obtaining fresh technology, and
this is too expensive and hard to imitate.
What are the key issues?

 Retail market share is only 5 percent of the overall market share• as advertising spending grows, e-
commerce and the online industry is increasing.
 They are not an organized separation of business spoils, each of which intended to be one of the four
to assert the heart of electronic marketing to combat skirmishes on both sectoral and new industries.
 All these businesses compete for dominance in electronic advertising rather than working together to
achieve market share in the fight.
 Do not correctly investigate the industry as they are more advertising-focused. They underestimate
that only 26 percent of Americans are spending time offline yet advertisers are spending only 20
percent of the internet press expenditure.
 Offline broadcasting costs are rising worldwide (nearly $174 billion) and an extra $169 billion in
direct advertising and advertising compared to $37 billion in internet advertising.
Which cycle markets of the case companies?
All these firms operated on the market of the rapid process. They were firms relying on technology that used
differentiation as a competitive instrument. They concentrate mainly on fresh creative concepts and distinctive
products for differentiation. They spend heavily in R&D and obtain fresh technology, although it was too
expensive and hard to imitate.
Exploration of various alternatives and effect in decision-making

 Online campaigns and advertising events are aimed at getting more and more clients engaged internet
and making a way through this to develop online advertising.
 These businesses need to check with qualified advertising agencies to render their websites much
more user-friendly and to work with them to engage clients to stay on the website for a longer span of
time through free products and significant activities may be useful in supporting them.
 These are tech gigantic firms in their vaults with big resource banks. They can use them to get
sponsors ' CPM reduced than offline ads so they can have a clause to allow their shift to internet Make
partnership by charging low CPM to compete with offline advertising.
 Invest in and diversify research and expenditure.
Choosing the best alternative and your recommendations for Preferred Outcome:
The greatest option is to see all four businesses being so distinct and not always competing for the same
section of digital marketing. Alternative approaches are hard to assess, so we should analyze each business on
the grounds of:

 innovative product
 product design differentiation
 advertising profitability
 increased traffic
After that, the development of a marketing plan aimed at paid advertisers who presently use offline broadcast
advertising because the US industry is spending more on offline than online. To do this, we learn that some
are difficulties they would encounter, such as absence of knowledge among advertisers and suspicion among
publicity decision-makers. Thus, their goal is to be conscious of the positive correlation between online
advertising and profit to specific consumers.
It’s the basic question? How to do it – what to do when, or timing of Action/implementation Plan How
are you going to act?
They need to modify their approach and they need to concentrate on being able to optimize their search bar as
a type of a search engine in the paid search advertising industry and filter searches with business sentences or
any associated business. They must launch a campaign to raise consciousness among customers of the internet
universe. This campaign will also generate hype that internet platforms are moving towards turning media
consumption i.e. Facebook retail (Amazon) Apple and social communication and Google search facilities to
the next option Price offers would be component of this campaign but would be exclusive to advertisement
promoters to build online advertising confidence among them and to allow them to distract them comfortably
from offline to internet. Since Facebook is such a strong instrument with many regular customers, the surveys
conducted on their systems could possibly be more private and to their requirements. Advertisers, in turn,
should be prepared to advertise newsfeeds (or other channels) on consumers and reward per click depending
on the information provided to them.