Chapter 2 - The Environment and Corporate Culture
Chapter 2 - The Environment and Corporate Culture
Chapter 2 - The Environment and Corporate Culture
• General Environment:
• Outer layer that directly affects organization
• Task Environment:
• Sectors that conduct transactions with the organization
• Internal Environment:
• Elements within the organization boundaries
The General Environment
General Environment: International
• Globalization influences all other aspects of the external environment
• New competitors, customers, suppliers
• Changes in social, technological and economic trends
Customers
Competitors
Suppliers
Labor Market
External Environment and Uncertainty
Adapting to the Environment
Boundary-spanning roles
Interorganizational partnerships
Mergers/joint ventures
Symbols
Stories
Heroes
Slogans
Ceremonies
Levels of Corporate Culture
Environmentally Adaptive Versus
Unadaptive Corporate Cultures
Four Types of Corporate Cultures
Shaping Corporate Culture for
Innovative Response
• Corporate culture plays a key role in organization climate