Empowerment

Technologies
Quarter 2
Module 13: ICT Projects for Social
Change
Module 14: ICT Project for Website
Traffic Statistics and Performance
Analysis
 What I Know

Read and answer the following questions carefully. Write your answers in
your notebook.

1. Which of the following features could help your website to inform

the viewers?
A. Make blogs
B. Upload videos
C. Upload photos
D. All of the above
2. Which of the following is NOT a benefit of using a multi-page website?
A. More textual content to display
B. You may include a lot of photos
C. There could be a hefty amount of content
D. Viewers may get tired of browsing when they have an unstable
connection
3. What is the most crucial consideration to do when content is not
your original work?
A. Claim it
B. Duplicate the original
C. Do not tell anyone about it
D. Make sure to acquire your resources through legal ways
4. How can you say that your website is accessible to anyone?
A. Needs subscription
B. Fully operable with a keypad
C. Password is needed to access
D. None of the above
5. What is the importance of getting feedback?
A. To brag about it
B. It does not matter
C. To know the good points and flaws of your site
D. To know who among your friends are honest to you
6. Which of the following are reasons to build a website?
A. The ability to reach more people
B. Inform audience about a subject
C. Provide information about area of interest
D. All of the Above
7. What is the first step in the Web design process?
A. Build a website
B. Plan your website
C. Select a Web Host
D. Maintain a website

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8. Which of the following is NOT a part of maintaining a website?
A. Finding a Web host
B. Analyzing website traffic
C. Search engine optimization
D. Making sure the website functions correctly
9. What is a website bug?
A. A microscopic insect which feeds on Internet code
B. A problem which occurs when a website does not function as expected
C. A type of programming language which automatically builds
complex websites
D. An area of a website in which users can modify the site for
their own unique use
10. Which of the following is NOT a possible goal of a website
discussed in the segment?
A. Informing the audience
B. Turning down audience
C. Generating new opportunities
D. Building relationships with subscribers
11. Making a website look cluttered or unprofessional are cons of
which of the following?
A. Registering the Website
B. Including navigation menu
C. Not hiring an expert Web designer
D. Featuring advertising on the website
12. Which of the following is true about the design details used in website?
A. Design should always include multimedia
B. Design is not important if the content is good
C. Design should convey a message consistent with goal of the host
D. Design elements should vary greatly page to page to keep
viewers' attention
13. What is the downside of adding features such as online
shopping carts and security?
A. They take time and money to implement
B. They discourage people from visiting the site
C. They can make the website look less professional
D. They may make shopping more difficult for site visitors
14. Which of the following is NOT part of verifying if a website is
functioning correctly?
A. Conduct surveys
B. Making sure key words are used frequently
C. Checking links to make sure they connect to the right places
D. Ensuring login, password, forums, and other details are working
15. Following are qualities of a good website developer, except:
A. Ill-tempered
B. Creative problem solver
C. Passionate for knowledge
D. Able to plan for everything.

3
 Lesson
ICT Projects for Social
20 Change

Nowadays, people seem to be knowledgeable about every issue in our

society. They always want to be involved in something, and more or less, they
would find a way to make their opinions heard. ICT can make disadvantaged
individuals and communities participate in the national and global policy
decisions that can change their lives and empower them to take actions that
can financially, socially, and politically benefit them.

What's In

This lesson provides information about how ICT projects promote social
change. It will serve as your guide in creating online ICT Projects for social
change, as well as on how to upload, manage, and promote for maximum
audience impact.

Notes to the Teacher

Explain to the students that in the coming weeks,
they will be publishing their ICT Project.

4
 What's New

Visit the link and view the video on what to do in times of disasters.
Answer the questions in your notebook.

https://www.youtube.com/watch?v=MLXxvMSWoEk

Essential Questions:
1. What are the safety precautions that you have learned from the infomercial?

2. How can the information help you in preparing for calamities?

3. In general, how can infomercials like the video help or affect society?

5
 What is It

How to Create and Manage a Website through a Free Webhosting Platform

As technology advances, it enables us to achieve more and more tasks without

even realizing how complex the jobs are. Creating a website by yourself is one of these
wonders that has become a reality. With the evolution of website builders, everyone
can design a website and craft an impressive online presence for themselves.

1. How to design a website

Your website should meet one main goal. All elements of your site should serve
that overarching purpose. For example, if your site's purpose is to inform people
about safety precautions, you can utilize different techniques to support your
efforts, such as showing photos, videos, writing blog articles, and more. Keep in
mind that your visitors - as well as Google's bots - want to understand what your
website is all about in the blink of an eye. Having multiple main objectives is likely
to result in confusion, which can, in turn, increase the chances of your visitors
leaving your page prematurely.

2. Choose your website builder

Now that you have identified your goal, it is time to pick the right tool to reach
it. A website builder (also called a content management system or CMS) is a
platform on which you can create, personalize and publish a website.

3. Define your layout

It takes only 50 milliseconds for visitors to form an opinion about a website.
This is why the visual structure of your pages - or in other words, your website
layout - is so crucial to get right. To set off on the right foot, you can pick a
template on which to base your design. Templates are websites with pre-designed
layouts, created by professional designers. To make a template your own, you can
fully customize all its elements. Remove, add, or change details like text, images,
and color. Each template comes complete with the necessary tools, such as an
online booking widget if you're an instructor or a Google Map widget. You can
pick between a multi-page template and a single-page one. If your website
includes a hefty amount of content, you'll probably opt for a multi-page site. In
this case, you'll include a classic website menu from which your visitors can
navigate your site. However, if you have less textual content to display, you may
want to go for a one-page website. This trendy option is a popular choice for
landing pages, event websites, and other short-form content sites

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4. Claim your domain name
To put it in simple terms, your domain name is your address on the internet.
It's what your visitors will see in the bar of their browser, right after the "www."
Registering your domain name is critical for your online success. Websites with a
customized domain are automatically perceived by internet users as more
professional and trustworthy. When chosen wisely, a domain name also helps
search engines (like Google and Bing) to understand what your website is about.
In turn, this could positively impact your SEO. Last but not least, having your
domain name is the first step in acquiring your custom email address.

5. Gather your content

This includes your images, slogans, videos, texts, and more. Use your original
materials as much as you can to ensure you're offering valuable and branded
content. Whenever you're not creating unique content, make sure to acquire your
resources through legal ways.

6. Make it accessible to everyone

Make sure to build your website hierarchically, using clear headers to define
the different levels of information. In addition, ensure that your site is fully
operable with a keypad, write alt text for your images, use heading tags, and more.
There are many more things you can do to make your website accessible - and all
of them will also boost your SEO efforts.

7. Optimize for mobile

Smaller screens do not equal a smaller impact. With such an increase in
smartphone and tablet usage, you must ensure a seamless browsing experience
across all devices. What's more, since Google implemented mobile-first indexing,
optimizing the mobile version of your site has become even more important if you
want to up your chances of ranking on page one of search results.

8. Ask for feedback

Whether you're creating an online portfolio, blog, or any other type of website,
it's time to take a step back and ask someone you trust to provide you with honest
feedback. Be receptive to their critique, and remember that you may not always
like what you hear. To ensure a flawless final result, ask a friend or colleague to
check the following elements: Is the text proofread? Are the pages easy to
navigate? Is the mobile version optimized? Are all the links working? Are all the
SEO elements filled out correctly?

9. Publish - and get back to it

A site that looks like it's been lying dormant for too long is uninviting and can
also seem unreliable. Regularly updating your website shows that you're present,
active, and up-to-date with what's happening in your industry.
Sitbon, J. (2020, May 13). wix.com. Retrieved from wix.com:
https://www.wix.com/blog/2020/05/how-to-design-a-website

7
 What's More

Visit the link below and watch the infomercial about mobile addiction. Based
on the guidelines that you learned in promoting a good website, complete the
infographic below in your notebook. Reflect also on the implications of mobile
addiction to society.

https://m.youtube.com/watch?feature=youtu.be&v=Wzz3I4MMudQ

GOOD, BETTER, BEST

Infographic

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 What I Have Learned

Read and answer each question carefully. Do this in your notebook.

1. Why should websites meet one main goal?

2. What does CMS mean?

3. Enumerate three factors to consider in making your website layout.

a.
b.
c.

4. How can you make your website accessible to anyone?

5. What is the importance of feedback on a website? How should you deal

with other peoples' comments?

What I Can Do

Using the website that you created, make an infomercial that promotes social
change. Consider the guidelines given in the lesson. You may choose from the
following topics:
1. How to keep yourself safe during a pandemic
2. The benefits of distance learning
3. What can you do to have an impact on our government
4. The positive effects of CoVid 19 to mother earth

9
 Assessment

Read and answer the following questions carefully. Write your answers in your
notebook.

1. Which of the following is NOT a benefit of using a multi-page website?

A. More textual content to display
B. You may include a lot of photos
C. There could be a hefty amount of content
D. Viewers may get tired of browsing when they have an unstable
connection
2. Which of the following features could help your website to inform the
viewers?
A. Make blogs
B. Upload videos
C. Upload photos
D. All of the above
3. What is the most crucial consideration to do when content is not your original
work?
A. Duplicate the original
B. Do not tell anyone about it
C. Claim it
D. Make sure to acquire your resources through legal ways
4. How can you say that your website is accessible to anyone?
A. Needs subscription
B. Fully operable with a keypad
C. Password is needed to access
D. None of the above
5. What is the importance of getting feedback?
A. It does not matter
B. To brag about it
C. To know the good points and flaws of your site
D. To know who among your friends are honest to you
6. Which of the following are reasons to build a website?
A. The ability to reach more people
B. Inform audience about a subject
C. Provide information about area of interest
D. All of the Above
7. What is the first step in the Web design process?
A. Build a website
B. Plan your website
C. Maintain a website
D. Select a Web Host
8. Which of the following is NOT a part of maintaining a website?
A. Finding a Web host
B. Analyzing website traffic
C. Search engine optimization
10
 D. Making sure the website functions correctly
9. What is a website bug?
A. A microscopic insect which feeds on Internet code
B. A problem which occurs when a website does not function as expected
C. A type of programming language which automatically builds complex
websites
D. An area of a website in which users can modify the site for their own
unique use
10. Which of the following is NOT a possible goal of a website discussed in the
segment?
A. Informing the audience
B. Generating new opportunities
C. Turning down audience
D. Building relationships with subscribers
11. Making a website look cluttered or unprofessional are cons of which of the
following?
E. Registering the Website
F. Including navigation menu
G. Not hiring an expert Web designer
H. Featuring advertising on the website
12. Which of the following is true about the design details used in website?
A. Design should always include multimedia
B. Design is not important if the content is good
C. Design should convey a message consistent with goal of the host
D. Design elements should vary greatly page to page to keep viewers'
attention
13. What is the downside of adding features such as online shopping carts
and security?
A. They discourage people from visiting the site
B. They take time and money to implement
C. They can make the website look less professional
D. They may make shopping more difficult for site visitors
14. Which of the following is NOT part of verifying if a website is functioning
correctly?
A. Conduct surveys
B. Making sure key words are used frequently
C. Checking links to make sure they connect to the right places
D. Ensuring login, password, forums, and other details are working
15. Following are qualities of a good website developer, except:
A. Ill-tempered
B. Creative problem solver
C. Passionate for knowledge
D. Able to plan for everything.

11
 Additional Activities

Write an essay on the topic "How can ICT help in social change?" Use the
rubric below as a guide in expressing your thoughts. Use a separate paper for this.

Relevance to the topic 10%

Content 40%

Organization and format 10%

Word Choice, Sentence Variety and

20%
Structure

Grammar and Mechanics 20%

Total 100%

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Answer Key

13
 What I Know

Directions: Choose the best answer for each question. Write the letter of your answer
on a separate sheet.
1. What is WEB TRAFFIC?
a. The number of people who leave your site after one visit
b. The number of people who visit your site and then leave
c. The number of users who travel to a given website
d. The number of webpages you have for visitors to access
2. Which of the following reasons is NOT helpful in web data traffic monitoring?
a. Can identify where web traffic is coming to your site from
b. Can increase the efficiency of a website for visitors
c. Can monitor the effectiveness of your marketing efforts
d. Can figure out why your web traffic is leaving your site without
converting
3. Why translation rate is important in web traffic data monitoring?
a. It shows how many page views you're receiving from your traffic.
b. It shows how many people are leaving to a site after visiting only one
page.
c. It shows how many people are completing an offer or purchase.
d. It shows how effective your marketing efforts elsewhere are, such as
social media campaign.
4. Which of the following best describes the Bounce Rate?
a. Percentage of visitor not returning to your website
b. Percentage of Single Page on your website
c. Percentage of new visitors on your website
d. Percentage of visitors leaving when they don’t like your page
5. What is likely the concern of the objectives for web analytics?
a. Facebook messages
b. Personal blog activity
c. Social Media- Return of Investment
d. Measurement of website performance
6. Which of the following is based on user-generated media, monitoring site
statistics?
a. Web site analytics c. Log file analysis
b. Social media monitoring d. Web counters
7. What is the closest equivalent to an individual using a website?
a. visit duration c. page impression
b. unique visitor d. visitor session
8. Facebook Insight Page can only access using mobile phone.
a. TRUE c. Maybe
b. FALSE d. None
9. Which of the following is used in web traffic monitoring and is free of
charge?
a. Google Analytic c. Facebook Insight
b. WIX Analytic d. All of these
10. What data shows which web pages get the most traffic and highest
engagement?
a. Engagement Report c. Frequency and Recency report
b. Active User Report d. all pages report

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 Lesson
ICT Project for Website Traffic
1 Statistics and Performance Analysis

Do you want to see how many users are visiting your site? Take a closer
look at web traffic. In this lesson, we will describe what web traffic means,
and consider some metrics you should be monitoring.

What’s In

Short Essay

You are a blogger who writes about different travel locations in the Philippines.
How would you measure success of your blog? Write your answer on a separate
sheet of paper.

What’s New

Directions: Study the following questions and write your answer on a separate
sheet of paper.

A. What are the top 2 most visited websites in the Philippines? Explain your answers.

1.

2.

B. List 2 Most-followed Facebook pages. Explain your answers.

1.
2.
3.

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 What Is It

Web Traffic

Just like a traffic on a highway which refers to the number of cars traveling down
the road, web traffic is the number of web users who travel to any given website.
Each person who logs on to a website is recorded as a visit or session, with a starting
and ending point. This is a common way to measure success of your website and
online business effectiveness at attracting an audience.

Monitoring Site Statistics on Different Platforms

You can find out how many people are interacting with your website. There are many
tools that you can use to measure the success of content on your website.

1. WIX
You will see how much traffic your site is getting, where your visitors are coming
from and more, with the Site Traffic Analytics.

By understanding how visitors interact with your site and by checking in on your
site's performance, you'll be better able to reach your audience and respond to
the changing trends.

Once you log in to your WIX account, click the Analytics tab in your site's
dashboard.

In Wix, you can view the number of visitors, unique visitors, bounce rate and
forms submitted for the last 7 days.

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 KEEP IN MIND:

• Visits- refer to the number of visits in a website during the selected

time-frame, including multiple visits by the same visitor.
• Unique Visitors- refer to the number of people who visited a website at
least once within the reporting period.
• Bounce Rate- refers to the percentage of people that visited in a website
and left after viewing only one page.
• Form Submitted- refers to the number of contact forms submitted by
visitors.

2. Facebook
Running a Facebook business page can help your reach and connect with
your existing and potential customers. And this is one of the inexpensive ways
to promote your business online.

To access Facebook Page Insights, go to your Facebook Page and click Insights
tab in the top menu.

Facebook Page Insights gives you a detailed analytics for your Facebook Page,
so you can track what works, learn how people interact with your content,
and improve your results over time.

Facebook Page Insights TAB will give you more in-depth statistics.

Overview: Overview gives you a bird’s-eye view of everything that’s

happening in your Facebook Page.

The Overview is broken down into different sections, starting with the Page
Summary. Here, you’ll see a set of graphs with top-level metrics for a number
of categories:

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Actions on Page- refers to the number of times people clicked Action Button.

Page views- refers to the total views of your Facebook Page, including by people not
logged into Facebook.

Page Previews- refers to the number of times people hovered their mouse over your
page information to see a preview of your page.

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Page Likes- refers to the number of new likes.

Post reach- refers to the number of people who saw your posts at least once.

Page followers- refers to the number of organic page follow, paid page follows and
unfollows

3. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and
reports website traffic, currently as a platform inside the Google Marketing
Platform brand.

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Benefits of Website Analytics & Tracking
Here are some benefits of advanced website analytics.
1. Know the visitors of the site.

2. Know exactly what the customers are looking for.

3. See what area customers are losing.

4. Find out how to improve the website.

5. Measure the success of other marketing activities and see the match rate rise.

What’s More

Directions: Use the clues given to fill in the crossword puzzle with the
correct words being asked.

Across
2. It is a specific collection of information provided by a website and
displayed to a user in a web browser.
3. It observes and checks the progress or quality of (something) over a
period of time; keep under systematic review.
4. It is a group of technologies that are used as a base upon which
other applications, processes or technologies are developed.

20
 7. It is an Israeli software company, providing cloud-based web
development services. It allows users to create HTML5 websites and
mobile sites through the use of online drag and drop tools.
8. It is the amount of data sent and received by visitors in a website.

Down
1. It refers to the speed in which web pages are downloaded and displayed
on the user's web browser.
5. A collection of web pages and related content that is identified by a
common domain name and published on at least one web server.
6. A detailed examination of the elements or structure of something.

9. It stands for INFORMATION COMMUNICATION TECHNOLOGY

10. It is a popular free social networking website that allows registered

users to create profiles, upload photos and video, send messages and
keep in touch.

What I Have Learned

Directions: In a separate sheet of paper, answer the following questions.

Your Output will be part of your portfolio.
1. What are the other ways of getting website statistics?

.
2. What are the advantages of analyzing website statistics?

21
 What I Can Do

Directions: After a week of creating, designing, and maintaining your website,

it’s time to create your own Facebook Page related to your hobbies like blogs
or a business. Analyze the effectiveness of your post daily by answering the
following questions. Write your answers on a separate sheet of paper.

1. How can you get

more visitors to
your Facebook
Page?
2. Which day and
time does your
page have more
visitors?
3. When is the best
time to post on
Facebook Page?

4. Who are your

audience
composed of?
What are their age
range, location
and gender?
5. How many likes
has your page
gotten so far?

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 Additional Activities

Directions: Find and shade the words below in the word search grid.
Look for them in all directions.

Web Traffic Page Google

Facebook Webpage Performance

Platform Technology Tracking

Statistic

Notes to the Teacher

In this activity you may inform your
students to use light color of marker in
shading the words.

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Answer Key