THEHIVE
THEHIVE
THEHIVE
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*Unique bundle building Replen system that protects your listing from the price
tankers
*Creaing a brand from locally sourced goods (unique bundles)
*Understandinh the importance of creating your own brand in 2023 and beyond
*Over the shoulder unique bundle producr sourcinf and validation
*How to identify suppliers to source your products/Unique bundle components
*Unique Product creation techniques
*Identifying your product brand opportunity
*Benefits to creating your own brand
*The key elements to building a strong brand
*Creating your brand ideal customer avatar
*product research-manual techniques and usinh helium 10
*Pre-launch research strategy
*how to create a fully optimised on AMAZON
How to say amazon compliant when writing you listings
P2
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What is multipack
*multiples of a single item that has been either put together to offer convenience
for the buyer. Items are often consumable items and products that a customer buys
over and over again. (for ex. pack of 2 same product)
What is bundle
*a bundle is an amazon listing that consists of two or more complimentary items to
create one unique product that does not already existing on the amazon catalogue.
(note same product but pack of 2 ex. shampoo and conditioneR)
What is a unique bundle?
a unique bundle is a product offering that is created like the above however with a
product added that you have created youself that will make the listing unique to
you as a seller. (combined bundle or multipack)
*lesss competition
*less chance of tanked listings/no profit crew
*Massive scalability opportunities (Build a BRAND and scale up)
*great margins ( net18-201% profit is the golden rule of the hive)
*lower investment threshold
*no need to import from overseas
*no pressure to sell thousands of items in order to break even
*opportunity to grow at your own pace
*thousands of product opportunities in difference niches/categatories
*be in control of the listing for editing purposes
*bundles are great for seasonal products
PArt 3
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bundle 5 ways
Natalie's unique Bundle system
*Bundle option 1
OA/RA bundle/Multipack - that is already created/exists on amazon and you would
source using traditional sourcing methods ideally 30% ROI plus, could also be
replenishable
*Bundle option 2
OA/RA bundle/multipack - listing does not already exist that you have identified
through frequently brought items, customers also brought and items you are
currently selling, you will need to ensure there is enough demand vs competition.
you will need to create the listing and promote wit low level ppc(pay-per-click).
-brand driven
-not protected
-created from a great selling product and complimentary and FBT items
-anchor items must have demand to drive the traffic
-add listing to penny ppc campaign
-photos 1-5
*Bundle option 3
Bundle/multipack - listing either arbitrage or wholesale sourced products were you
add a something you have created to make unique. you will need to create the
listing and promote low/medium level ppc.
-most likel brand driven however could be keyword driven
-will have an element of protection (something unique)
-anchor item with high demand
-ads listings to penny ppc
-can run a test ppc campaign if listing is more keyword driven
-photo 1-5
*bundle option 4
gift branded bundle/multipack - combining items to create a product in gift
presentable packaging and or fully branded. items sourced generally from uk based
wholesalers. you will need to create the listing and promote will medium/high level
ppc and an optimised medium listing. sold under your own brand.
-keyword driven
-product made to match keyword where this is high demand and low competition
-high protection
-brandable - packaging
-excellent photography and full image utilisation
-test listing to gain keywords
-ongoing ppc campaigns
P4
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P5
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The Hive Ultimate E-commerce Training Group / Modules / The Hive Seven-Figure
Unique Bundle Training Replen System / Lesson 5 - Examples Of Bundle Option 1-5
xray
revenue (for the specific item)
total revenue
p6
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P7
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CANVA
IMAGE should be 2000x2000px
JPeg
P8
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The Hive Ultimate E-commerce Training Group / Modules / The Hive Seven-Figure
Unique Bundle Training Replen System / Lesson 24 - Avoiding Potential IP Image
Claims
P9
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The Hive Ultimate E-commerce Training Group / Modules / The Hive Seven-Figure
Unique Bundle Training Replen System / Lesson 25 - Creating a Standard Amazon
Listing
-an amazon listing is a communicator and has two main commmunication functions:
1. the listing you create communicates with the amazon algorithm
2. then once it has established communication with the algo your listinf will
(hopefully) start to communicate to end user (potential buyer) with all the reasons
why they should buy your product and what makes it stand out from the competition.
IF YOUR LISTING I BETTER THAN YOUR COMPETITORS THEN YOU WILL WIN!
WHEN ASSESSING THE COMPETITION IT'S IMPORTANT TO KNOW WHY THE COMPETITORS IN YOUR
NICHE ARE IN THE POSITIONS THEY ARE IN, THESE FACTORS INCLUDE
-PRCE
-REVEIEWS
-RATINGS
-BRAND RECOGNITION
-PICTURE
-RELEVANCY
TITLE: TITLE LENGTH MINIMUM OF 80 CHARACTERS MAX 200 - TRY ABD KEEP IT SHORT, TO
THE POINT FACTUAL
TITLE: YOU MAY OR NOT BE ABLE TO USE THE BRAND NAME IN THE TITLE AT ALL (SUSPECTED
IP VIOLATION REMOVE BRAND FORM TITLE)
BUDNLEOPTION 4/5
-TITLE LENGTH MAXIMISE 200 CHARACTERS (BEAR IN MIND MOBILE ONLY SHOWS 60-90
CHARACTERS)
- 3-5 KEYWORDS COVERED IN COMPELLING WAY
-AVOID DUPLICATES
MUST HAVE STRONG SEO VALUE (SEARCHED KEYWORDS) AND ALSO TO STAND OUT IN THE
CUSTOMER SEARCH AND BE COMPELLING ENOUGH FOR THE POTENTIAL BUYES TO CLICK INTO THE
LISTING.IT'S LIKE A RETAIL SIGN A SHOP THAT SAYS "WELCOME, YOU HAVE COME TO THE
RIGHT PLACE FOR WHAT YOU ARE LOOKING FOR, WE CA CERTAINLY HELP"
WHEN YOU ARE DOING YOUR RESEARCH YOU NEED TO BE PICKING KEYWORDS THAT WILL WILL GO
INTO THE IMPORTANT PARTS OF YOUR TITLE CAREFULLY. NEEDS TO TAKE INTO ACCOUNT A GOOD
AMOUNT OF COMPETITION VERSUS VOLUME.
-CANONICAL URL
-FIRST FIVE WORDS (TRY AND BUILD A FEW PHRASESIN IF YOU CAN) (THEN DASH) - USE A
DESCRIBING WORD IE ADJUSTABLE THEN BUILD AS MUCH HIDDEN KEYWORD FACTUAL RELEVANT
INFORMATION ABOUT YOUR PRODUCT
-FIRST 5-6 WORDS IN YOUR TITLE ARE THE MOST IMPORTANT FOR OPTIMISATION PURPOSES
(CETAIN CATEGORIES MAY AUTOMATICALLY ADD BRAND NAME FIRTS)
-YOU MAY OR MAY NOT BE ABLE TO USE THE BRAND NAME IN YOU TITLE
-DEATIL EVERYTHING IN THE BUNDLE IN THE TITLEM IF MORE THAN 3 ITEMS ADD WITH
ACCESSORIES
BULLETS
-IDEAL 1500-200 CHARACTERS PER BULLET (250 CHARACTERS MAX)
-FIRST 1000 IS INDEXED
-FEATURES AND BENEFITS
-BULLET GOALS
BULLET 1 - WHAT THE BUNDLE CONTAINS <BRAND NAMES)
BULLET 2 - CREATE VALUE OR CONVENIENCE
BULLET 3 - USPs
BULLET 4 -FEARS, WHY THEY MAY NOT BUY (LOOK THROUGH LESS THAN 3 STGAR REVEIWS AND
OVERCOME THOSE ISSUES)
BULLET 5 -PROMISE1
P9
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The Hive Ultimate E-commerce Training Group / Modules / The Hive Seven-Figure
Unique Bundle Training Replen System / Lesson 26 - Features and Benefits
FEATURE VS BENEFITS
-THE CUSTOMERS THAT PRUCHASE ITEMS FROM AMAZON MAY NOT CONSIDER THEMSELVES TO BE
EXPERTS, BUT YOU ARE!
-ENSURE THAT YOUR PRODUCT/BUNDLE EMPHASISES THE BENEFITS TO THE CUSTOMER RATHER
THAN ONLY DISCUSSING THE FEATURES OF THE PRODUCTS; THIS IS WHAT WILL YOUR BUNDLE
ATTRACTIVE TO BUYERS!