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The hive Seven-figure Unique bundle training replen System

https://www.thehive.training/products/the-hive-ultimate-e-commerce-training-group/
categories/2153282552/posts/2169318861

*Unique bundle building Replen system that protects your listing from the price
tankers
*Creaing a brand from locally sourced goods (unique bundles)
*Understandinh the importance of creating your own brand in 2023 and beyond
*Over the shoulder unique bundle producr sourcinf and validation
*How to identify suppliers to source your products/Unique bundle components
*Unique Product creation techniques
*Identifying your product brand opportunity
*Benefits to creating your own brand
*The key elements to building a strong brand
*Creating your brand ideal customer avatar
*product research-manual techniques and usinh helium 10
*Pre-launch research strategy
*how to create a fully optimised on AMAZON
How to say amazon compliant when writing you listings

URB- UNREGISTERED BRAND

*How to create fully optimised amazon/ product photography


*Creating an unregistered brand and when to use this
*Brand registry mastery
*registering for a trademark
*setting your brand apart from the crowd by creating compelling A+ content
*Pricing your products and understanding competition
*Launching your product - T10 rocket launch strategy
*Creating your launch PPC campaigns
*ongoing ppc management mastery
*how to maximise sales through brand registery
*Creating your video advertising for amazon listing and brand registry
*Brand building business plan
*boost profits with seasonal bundles

What other resources you may need for this training


*buy bot PRO ( analytic and calcutation system for profit, check IPs)
*helium 10 ( gain insights into a product's profits, FBA fees, review data,
inventory, and more, all while browsing on Amazon)
*canva (editing tool for picture and videos)
*camera phone (11proplus for product photography)
*Photo light box ( editing tool)
*UK trademark (for URB purposes)
*UK domain (connected to uk trademark)
*GS1 Barcodes (amazon barcode)

P2
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categories/2153282552/posts/2169318862

AMAZON BUNDLE DEFINITION

What is multipack
*multiples of a single item that has been either put together to offer convenience
for the buyer. Items are often consumable items and products that a customer buys
over and over again. (for ex. pack of 2 same product)
What is bundle
*a bundle is an amazon listing that consists of two or more complimentary items to
create one unique product that does not already existing on the amazon catalogue.
(note same product but pack of 2 ex. shampoo and conditioneR)
What is a unique bundle?
a unique bundle is a product offering that is created like the above however with a
product added that you have created youself that will make the listing unique to
you as a seller. (combined bundle or multipack)

Adavantages of creating bundles/Unique bundling

*lesss competition
*less chance of tanked listings/no profit crew
*Massive scalability opportunities (Build a BRAND and scale up)
*great margins ( net18-201% profit is the golden rule of the hive)
*lower investment threshold
*no need to import from overseas
*no pressure to sell thousands of items in order to break even
*opportunity to grow at your own pace
*thousands of product opportunities in difference niches/categatories
*be in control of the listing for editing purposes
*bundles are great for seasonal products

PArt 3
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categories/2153282552/posts/2169318863

bundle 5 ways
Natalie's unique Bundle system

*Bundle option 1
OA/RA bundle/Multipack - that is already created/exists on amazon and you would
source using traditional sourcing methods ideally 30% ROI plus, could also be
replenishable

*Bundle option 2
OA/RA bundle/multipack - listing does not already exist that you have identified
through frequently brought items, customers also brought and items you are
currently selling, you will need to ensure there is enough demand vs competition.
you will need to create the listing and promote wit low level ppc(pay-per-click).
-brand driven
-not protected
-created from a great selling product and complimentary and FBT items
-anchor items must have demand to drive the traffic
-add listing to penny ppc campaign
-photos 1-5

*Bundle option 3
Bundle/multipack - listing either arbitrage or wholesale sourced products were you
add a something you have created to make unique. you will need to create the
listing and promote low/medium level ppc.
-most likel brand driven however could be keyword driven
-will have an element of protection (something unique)
-anchor item with high demand
-ads listings to penny ppc
-can run a test ppc campaign if listing is more keyword driven
-photo 1-5
*bundle option 4
gift branded bundle/multipack - combining items to create a product in gift
presentable packaging and or fully branded. items sourced generally from uk based
wholesalers. you will need to create the listing and promote will medium/high level
ppc and an optimised medium listing. sold under your own brand.
-keyword driven
-product made to match keyword where this is high demand and low competition
-high protection
-brandable - packaging
-excellent photography and full image utilisation
-test listing to gain keywords
-ongoing ppc campaigns

*NEWEST bundle option 5


A brand with a plan. products created to private label standard that will form a
series of product siblings that sit under a specific category niche brand created
under its own trademark. brand registry is required with full optimised enhanced
brand listing (a+content)/ these products will also carry continuity of branding
throughout the listing and photography. - you will need to create the listing and
promote with high level ppc.
-brand with a plan
-keword driven
-brand of "brothers"
-highest level protection
-brand continuity
-excellent photography and videos
-utilisation of full brand registry and features
-full level optimised listings and ppc campaigns

P4
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categories/2153282552/posts/2169318864

BRAND DRIVEN - NIKE TRAINERS


-LOOKING FOR THAT SPECIFIC BRAND CLOSE TO IT
-LIKELY TO SEARCH Shopping process with searching for nike air jordan
-trainers which is a generic term may not even feature in search

customer driven - potato peeler


-not brand driven
-shopping process starts with generic terms ie potato peeler and adding describing
words like size, color, style etc.

What are the C's of bundling


-complimentary
-convenient
-compelling

P5
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categories/2153282552/posts/2169318865

The Hive Ultimate E-commerce Training Group / Modules / The Hive Seven-Figure
Unique Bundle Training Replen System / Lesson 5 - Examples Of Bundle Option 1-5

classic bundle option 5


using helium 10xray
to know if the procduct has potentatial
and if the product is selling a lot

xray
revenue (for the specific item)
total revenue

p6
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categories/2153282552/posts/2169318882

for amazon to remain competetive in a rapidly advancing visual environment, it is


essential that the quality of the primary image and the consistency of visual
representations across listings be of paramount importance.

standard amazon listings

to produce best possible image

amazon image guidlines


https://bit.ly/3FQjDWQ

product image requirements

site standards for all products images

P7

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categories/2153282552/posts/2169318883

Creating Standard Listing Imagery

Listing Images 1-7


1 main image (*mandatory)
2 secondary product ima
ge(*optional ie alternative angle of the product)
3 features image
4 infographic
5 lifestyle
6 second lifestyle (only if do not have to include an image for ingredients if so
make a sexy ingredients image)
7 video if brand registered if not any additional of the above

CANVA
IMAGE should be 2000x2000px
JPeg

P8
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categories/2153282552/posts/2169318884
The Hive Ultimate E-commerce Training Group / Modules / The Hive Seven-Figure
Unique Bundle Training Replen System / Lesson 24 - Avoiding Potential IP Image
Claims

making sure to hide the logo if its branded


hide it using another image or blur the logo
you can only put your own logo if its generic product

P9
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categories/2153282552/posts/2169318885

The Hive Ultimate E-commerce Training Group / Modules / The Hive Seven-Figure
Unique Bundle Training Replen System / Lesson 25 - Creating a Standard Amazon
Listing

WHAR DOO I NEED TO CREATE A STANDARD BUNDLE LISTING?

-GS1 barcodes for budnles or multipacks that you intend to create


-images 1-7
-create an amazon title
-create amazon bullet points
-create an amazon description

WHAT IS THE MAIN PURPOSE OF AN AMAZON LISTING?

-an amazon listing is a communicator and has two main commmunication functions:
1. the listing you create communicates with the amazon algorithm
2. then once it has established communication with the algo your listinf will
(hopefully) start to communicate to end user (potential buyer) with all the reasons
why they should buy your product and what makes it stand out from the competition.

IF YOUR LISTING I BETTER THAN YOUR COMPETITORS THEN YOU WILL WIN!

YOUR COPY MUST BE TRUSTFUL!


-there is no point trying to oversell the product as this is something that cause
refunds/complaints/ bad reviews etc

WHAT DOES AMAZON LOOK FOR IN DETERMINING ORGANIC RANK?

-EVERYTHING MORE THAN YOUR COMPETITION


-PAGE VIEWS AND SEARCHES (KEYWORD BASED)
-ADD TO CART
-LISTING OPTIMISATION (KEYWORDS)
-TITLE,BULLETS DESCRIPTION HAVING THE RIGHT CHRACTER COUNTS
-USING ALLL IMAGES AND ENSURING THAT THEY ARE WHAT AMAZON IS LOOKING FOR
-CORRECT KEYWORD PLACEMENT AND DISTRIBUTION
-A+ CONTENT
(SELLING MORE THAN YOUR COMPETITON (KEYWORD BASED)
EXAMPLE: WHY GIVEAWAYS USED TO WORK

WHEN ASSESSING THE COMPETITION IT'S IMPORTANT TO KNOW WHY THE COMPETITORS IN YOUR
NICHE ARE IN THE POSITIONS THEY ARE IN, THESE FACTORS INCLUDE
-PRCE
-REVEIEWS
-RATINGS
-BRAND RECOGNITION
-PICTURE
-RELEVANCY

CREATING BUNDLE LISTINGS

TITLE: TITLE LENGTH MINIMUM OF 80 CHARACTERS MAX 200 - TRY ABD KEEP IT SHORT, TO
THE POINT FACTUAL

TITLE: YOU MAY OR NOT BE ABLE TO USE THE BRAND NAME IN THE TITLE AT ALL (SUSPECTED
IP VIOLATION REMOVE BRAND FORM TITLE)

BULLET 1: WHAT THE BUNDLE/PACKCONTAINS


YOU MAY NEED TO INCLUDE THE BRAND NAME HERE FIRST IF AMAZON WILL NOT ALLOW IN THE
TITLE

BULLETS 2-5: USPs, FEATURES AND BENEFICTS

STANDARD DESCRIPTION:INCLUDE FULL DETAILS WHAT IS IN THE BUNDLE/PACK:


INCLUDE ALLERGENS, WEIHTS, DIMENSIONS, COLORS, MATERIALS, HOW TO USE PRODUCT ETC.

TITLE CHARACTER COUNT

BUNDLE OPTION 2/3


-TITLE LENGTH 80-12CHARACTERS
-ONE KEYWORD PHRASE (CHOCOLATE EASTER MINI EGGS BUNDLE)
-FACTUAL DETAILS ONLY
-USE BRAND NEW NAME FIRST YOU CAN (IF NOT USE KEYWORD
PHRASE)
-AVOID DUPLICATES

BUDNLEOPTION 4/5
-TITLE LENGTH MAXIMISE 200 CHARACTERS (BEAR IN MIND MOBILE ONLY SHOWS 60-90
CHARACTERS)
- 3-5 KEYWORDS COVERED IN COMPELLING WAY
-AVOID DUPLICATES

THE AMAZON TITLE

MUST HAVE STRONG SEO VALUE (SEARCHED KEYWORDS) AND ALSO TO STAND OUT IN THE
CUSTOMER SEARCH AND BE COMPELLING ENOUGH FOR THE POTENTIAL BUYES TO CLICK INTO THE
LISTING.IT'S LIKE A RETAIL SIGN A SHOP THAT SAYS "WELCOME, YOU HAVE COME TO THE
RIGHT PLACE FOR WHAT YOU ARE LOOKING FOR, WE CA CERTAINLY HELP"

WHEN YOU ARE DOING YOUR RESEARCH YOU NEED TO BE PICKING KEYWORDS THAT WILL WILL GO
INTO THE IMPORTANT PARTS OF YOUR TITLE CAREFULLY. NEEDS TO TAKE INTO ACCOUNT A GOOD
AMOUNT OF COMPETITION VERSUS VOLUME.

CREATING THE PERFECT TITLE

-FACTUAL NEED TO KNOW INFORMATION, THINS TO CONSIDER:


WHAT IS YOUR PRODUCT?
WHAT DOES YOUR PRODUCTS DO?
WHY WOULD THE BUYER WANT THE PRODUCT?
-TRUTHFUL USPs AND DIFFERENCES IE 50 ITEMS

-WHATS IS THE OFFERING

-TOP 3 RELEVANT KEYWORDS

-CANONICAL URL

-PHRASES MAKE SENSE, SO YOU BREAK THEM UP WITH DASHES

-TITLE SHOULD FLOW

-FIRST FIVE WORDS (TRY AND BUILD A FEW PHRASESIN IF YOU CAN) (THEN DASH) - USE A
DESCRIBING WORD IE ADJUSTABLE THEN BUILD AS MUCH HIDDEN KEYWORD FACTUAL RELEVANT
INFORMATION ABOUT YOUR PRODUCT

CREATING A BUNDLE LISTING TITLE

-FIRST 5-6 WORDS IN YOUR TITLE ARE THE MOST IMPORTANT FOR OPTIMISATION PURPOSES
(CETAIN CATEGORIES MAY AUTOMATICALLY ADD BRAND NAME FIRTS)

-CAPITALISE FIRST LETTER OF EACH WORD IN THE TITLE

- USE NUMERICAL NUMBERS LIKE IE 5 PACK NOT FIVE PACK

-FOR BUNDLES MOSET/ EXPENSIVE/ PRIMARY ITEM SHOULD BE LISTED FIRST

-USE "BUNDLED WITH"

-YOU MAY OR MAY NOT BE ABLE TO USE THE BRAND NAME IN YOU TITLE

-DEATIL EVERYTHING IN THE BUNDLE IN THE TITLEM IF MORE THAN 3 ITEMS ADD WITH
ACCESSORIES

BULLETS
-IDEAL 1500-200 CHARACTERS PER BULLET (250 CHARACTERS MAX)
-FIRST 1000 IS INDEXED
-FEATURES AND BENEFITS
-BULLET GOALS
BULLET 1 - WHAT THE BUNDLE CONTAINS <BRAND NAMES)
BULLET 2 - CREATE VALUE OR CONVENIENCE
BULLET 3 - USPs
BULLET 4 -FEARS, WHY THEY MAY NOT BUY (LOOK THROUGH LESS THAN 3 STGAR REVEIWS AND
OVERCOME THOSE ISSUES)
BULLET 5 -PROMISE1

CREATING A BUNDLE LISTING DESCRIPTION

-UP TO 2000 CHARACTER COUNT


-INCLUDE WHAT IS IN THE BUNDLE/PACK
-INCLUDE ALLERGENS, WEIGHTS, DIMENSIONS, COLORS, MATERIAL ETC
-YOU CAN ADD HTML CODE IN DESCRIPTION IE FOR PARAGRAPH BREAKS - USE ONLINE HTML
EDITOR

P9
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categories/2153282552/posts/2169318886
The Hive Ultimate E-commerce Training Group / Modules / The Hive Seven-Figure
Unique Bundle Training Replen System / Lesson 26 - Features and Benefits

FEATURE VS BENEFITS

-THE CUSTOMERS THAT PRUCHASE ITEMS FROM AMAZON MAY NOT CONSIDER THEMSELVES TO BE
EXPERTS, BUT YOU ARE!
-ENSURE THAT YOUR PRODUCT/BUNDLE EMPHASISES THE BENEFITS TO THE CUSTOMER RATHER
THAN ONLY DISCUSSING THE FEATURES OF THE PRODUCTS; THIS IS WHAT WILL YOUR BUNDLE
ATTRACTIVE TO BUYERS!

FEATURE AND BENEFITS EXAMPLE


-PRODUCT - LEAKPROOF BOTTLE
-USE SENTENCE JOINING WORDS TO FLOW FROM FETAURE TO BENEFIT
-DURABLKE LEAKPROOF CAP WHICH MEANS THAT THE BOTTLE WILL NOT LEAK IF PLACED IN A
SCHOOL/SPORTS BAG.
-DURABLE LEAKPROOF CAP WHICH MEANS THAT THE SPORT WATER BOTTE WILL NOT LEAK EVEN
WHEN UPSIDE DOWN.
-SILICONE LEAKDREE FLEXIBLE CAP WHICH IS EASY TO CLEAN TO PREVENT A BUILD UP OF
MOLD AND GERMS

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