Amazon Question 2
Amazon Question 2
Amazon Question 2
Synergy refers to the value generated by the combination of two or more separate entities which is
greater than the sum of the values of each of them individually.
The following are the synergies that can be observed from the Amazon and Whole foods
partnership:
1. This partnership enables Amazon to quickly capture a large chunk of the $674 billion grocery
market in US.
2. Amazon will have an opportunity to increase their business by pushing private labelled
brands in reputed and well-known stores across US, thus improving both the online as well
as the brick and mortar distribution channels.
3. This provided the management of Whole Foods with an opportunity to turn the tables in the
market which was hit hard by Wal-Mart and Kroger by introducing price cutting measures
with Amazon’s cost cutting strategies at its helm.
4. This partnership allows Amazon to achieve a substantial scale/volume and geographic
distribution which would have been very difficult to build from scratch.
5. Amazon will now be able to access the offline shopping data and patterns of people which
supposedly differ from the online shopping in which Amazon excels in. This gives Amazon an
opportunity to learn the shopping patters for the majority of population thus possessing a
higher chance of claiming a chunk of the market share.
6. It gives Amazon the opportunity to drive towards its goal of disrupting the grocery industry
supply chain.
7. Amazon has an opportunity to implement the Amazon Go program on a larger scale at the
stores of Whole Foods.