Bachelor of Business Administration

Human Resource Management

BBA 5-G

Assignment #1

1st November 2021 Monday

Submitted by

Muhammad Usama 02-111192-324

Muhammad Huzaifa Azhar 02-111192-101

Fatima Jameel
Q-1

(A)
When we compare between a job analyst and a training specialist on the basis of the involvement
in variety in HRM activities. I believe that being a training specialist will give you more
involvement in a variety of HRM activities because their responsibilities are to conduct focused
educational and assessment with in specified targeted population to design, develop and deliver a
range of responsive educational training programs within variety of defined fields of expertise
whereas on the other hand an analyst gather and interprets and uses complex date to develop
actionable steps that will improve processes and optimize result.

(B)
As money is not only incentive to engage and retain employees to achieve organizational goals.
A company makes to retain its employee’s efficiency and attractiveness are referred to the
retention of employees today one of the greatest problems for HRM. For companies it has
become a daily practice as employee retention have advantage to the company like if the add
their employee it will reduce their turnover cost and it will also increase employee’s overall
productivity because the employees work for them for maximum period and retaining employees
will also decline hiring and training cost
Q-2

Strategic human resources management is about rewarding and giving benefits to their
employees in both field individual as well as in group in an organization. It also about how the
goals of an organization would be achieved through the use of an HR strategies and policies.
Strategic human resources management is basically an HR that talks about business challenges
and its ongoing objectives. The prime assumption of SHRM is to maintain business reputation
and improves its performance for its alteration of work.

EXMAPLE:
Google:
Google is currently amongst the top companies in the world and google has achieved this
position because drove away traditional HR. As we all know that google is providing its
employees a lot of Paxus and as they say some “Googlified” Facilities. But their strategic
approach to HR goes beyond actually google is following an empirical approach to HR which is
founded by them on the basis of feedback from their employees. It was a quite technical task but
essentially google hired some smart people to under take in depth Employees consider to be
good managers and they trained the rest which resulted in way that google saw an overall
improvement in people management, team Metrix such as turnover, satisfaction and performance
overtime. Hence, it’s is accident that google employees are some of world most productive.

Cisco:
When we take a look at cisco they develop their own HRM technology to guide its
strategy. Actually, they developed their talent cloud which is essentially an internal CRM from
which manager get to know about the skills and the experiences of the company’s 70,000+
employees are learning new skills by working on a particular project and the manager is also
getting allowance to put together the best team needed and their senior managers can also check
real-time intelligence on team’s performance. How they produce result, execute performance
priorities and levels of engagement and the company calls their “One size-fits one”.
Q-5
Strategic Management Processes:
Define the Current Business:
In this step an organization need from its mangers to define
the mission statement of the company or organization. In this mission it includes short term or
long-term goals for their company to achieve goals.

For Examples:
If we take an example of a Reputable Cigarette manufacturing firm Name Gold
Leaf is preparing to introduce their premium quality Cigarette. So, they decide to implement
Strategic management to ensure that the release of their product gone efficiently around the
world.

Perform Internal and External Audits:

In this step’s manager do an internal as well as
external audits. In External audits managers do an external audit so that they can know their
competitors about what’s going in the market and external manager should check technological,
economics or political environment once they can check that out so then this would be easy for
them to check the opportunities and threats for the company.
With internal audits company would find out the skills and the capabilities of the organization.
After completing internal audits mangers can easily find out the strength and the weaknesses of
the company.

For Example:
In the past the Gold leaf company suffered from the launch of the new product.
Before they launch premium quality cigarette they must have to run SWOT analysis to know
what problem they face and how to improve them.

Formulate a new goal.

Be clear about the future goal and what you are looking for your
organization that will help to achieve organizational goals.

For Example:
 The Mission statement of the Gold leaf “World best at satisfying consumer
moments in tobacco”.

Translate mission into strategic goals:

Managers must have to think about their long-term
goals and what their mission for the next two years and what were their short-term goals and
what kind of partner do they have.

Formulate strategies to achieve strategies goal:

An organization can only be reached to
their organization targeted goals if they have an information about external factors of the
company which business need to achieve the targeted goals.

For Example:
Gold leaf company used a SWOT analysis with which it will helpful in launch of
their new product. It includes sending reports to retail store to sell their product at reasonable
price.

Implement the strategies:

Two weeks before the launch of the new product Marketing team
provide the guideline to the whole seller. Every sales person sales person has given the same
instruction. Everyone in the organization must have to understand what duties they have to
perform in an organization to achieve overall goals.

For Example:
One week before the launch of new product A company try to train their person
which will help them in setting the cost of the product for their consumer. Manager do surveys
for their organization before the release of the product

Evaluate Performance:
In this step this strategy may work or even not work. So, organization
is trying to evaluate the performance of their new launch product if it running successful then its
good for the organization.

For Example:
Gold leaf organization take review after the first day sales. The internal and
external factors check by the managers. Before the launched of their last product this company
suffered from the shipping cost but at this time the launch of the product was successful and
running well.

Q-6
Corporate level Strategy:
Concentration Strategy:
A concentration strategy is basically focusing on specific group of
people, Services or a group into a specific group. The benefit of the concentration strategy builds
a strong reputation in the market. This strategy is also focusing on increasing their incentives,
sales and shares in markets.

For Example:
If we take an example of GSK. GSK has a wide variety of product portfolio But
GSK mostly sell its single product Like Panadol It has a huge market worldwide. The consumer
of panadol know is a better product which used in small types of diseases.

Diversification:
Diversification is a strategy used to increase its market for the development of
its organization. This strategy is also used to creates and launch its new product in market. An
organization uses this strategy to increase its product line in market. Diversification also means
to expand its market shares and acquire its new product.’

For Example:
Basically The Strategy of GSK is to maintain its reputation in the field of
medicines and launch its Wide variety of products in Low prices. One of the strategies of GSK is
to Maintain and diversify its product. GSK has a wide variety of product portfolio which helps
its consumer to fight against Different types of Diseases.

Consolidation:
 Horizontal Integration is also another term of Consolidation in which two or
more manufacturer try to combine their organization to form a new organization. With the help
of this the competition between two or more firm will not remain more.

For Example:
GSK a large pharmaceutical company has combined its industry with Hindustan
unilever Limited. After combination of various companies like Coca-Cola, Unilever and Nestle,
GSK has decided to merge its company with HUL for total Consideration of RS 42,242 Cr.

Vertical Integration:
Vertical integration is that in which company is involved in its on-
supply chain activities. In this strategy Company try to combined its suppliers to form a single
organization. In Vertical integration company uses its own ware houses, Transportation, and
retailers etc.

For Example:
GSK has its on Supply chain activities. The Drugs and chemicals they used are
imported from Brentford, United Kingdom Because it’s a main office or Headquarters of
GlaxoSmithKline. Because GSK believes that they have to provide its consumer a real quality
product free from and kind of Adulterant.

Geographic Expansion:
Geographic expansion is that in which company or organization is try
to expand its market around the Globe for their expansion. Because this will help them to free
them from shipping cost or taxation. Its also an internal strategy in which company wants to
grow its roots.

For Example.
GSK has its main Headquarter in England but after that they adopt Geographical
strategy to Expand its market or organization worldwide. GSK knows its competitors try to
expand its market all around the globe so GSK took that step and expand its market around 92
countries and have a wide variety of portfolio.
Functional Strategy of GSK:
GSK assigned its Strategic goals to others department to
achieve its organizational goals. HRM of GSK has an aim to give its firm a quality product,
Efficient Employees, and innovation against its competitors.

Types of Functional strategy:

Production:
Basically, the aim of GSK is to improve the quality of its product and increase its
portfolio against its competitors and selling its Products in reasonable price and also want to
reduce the cost of its production. GSK has a large manufacturing unit all around the world.
Which was started 20 years ago in Pakistan.

Finance:
GSK is always trying to focused on planning and utilization and controlling its financial resources
to achieve its goal. In October 2015, GSK largest buying medicine raised a large number of profits from
Pakistan and also expands its market share in competition against its closest competitors Merck & Co.

HR Strategy:
The main aim of the GSK is to motivate their employees. GSK Pakistan has
launched an employee oriented friendly program to reduce its weakening. GSK also give its
employees bonuses and trip to visits other geographical GSK organization It will help them to
learn how their foreign employees have been treated.

R&D:
GSK Pakistan always try to innovate their product for their consumer and give them a
product which will better for their health. GSK uses different process for their improvement of
their product it includes: Quality check, energy savings etc.
Q-4

High-Performance Work System:

High-performance work system is an HR process
which is designed to promote the skills and involvement of an employees in an organization to
enable their power for their organization to achieve office goals. It also helps in increasing
employees’ motivation, performance and skills. The main goals of HPWS to maintain and create
a friendly workplace environment for their employees where they can get high level of job
satisfaction.

The use of HR Metrix:

HR Metrix is basically used by the organization to measure how
effective and efficiently an organization is working. With the help of this Metrix we can evaluate
their skill and performance for the organization.
Example:
Time to hire, Employees turnover, Absenteeism, Employee Engagement,
Diversity.
HR system to HPWS:
HPWS is basically a consistent HR practices which we used to
motivate employee and that will help the employees in the increment of their performance for the
organization. A company must have to hired that employee which were over qualified. They also
hired that employees on the basis on tests
Example:
Microsoft hire their new employee if he will more innovative.

Employee Self-Management:
In this step HPWS try to give training to their employees.
Basically, the aim of the HPWS need an HR resources, well-motivated environment, recruiting
and screening.
Example:
HPWS tries to give their employees a well environment in the organization so that
their employees give 100% performance.
Set goals and measure:
 HPWS trying to set goal for their organization and always
monitoring their employee’s performance and check the difference between the HPWS and
before HPWS result.
Example:
HPWS strategy always monitoring their employees to check their performance in the
organization.

Q-3

Trends of HRM
Globalization:
Globalization is all about expanding their market all around the globe. The
globalization is all about making their business more innovative or more advanced against their
competitors. The demand of managers for employees in HR increasing day by day. HR managers
are trying to train new staff for global skill for the multinational Companies.

For Example:
If we take an example of Axact company. Basically, the role of this
organization to provide their HR a brief information about Global needs of Employees with the
known information about how to motivate new employees and how to deal them.

Technology:
Companies now using technological method to monitoring their employees. With the
use of technology, we can reduce the cost of HR. With latest innovation we can easily recruit and
hire new employees in an organization. With the use of Social media, they can attend seminars
from all around the globe.

For Example:
If we take an example of GSK they use latest technology to hire their employees
like meeting them on skype and take interviews of them. They can attend seminars from different
countries on social app like skype or Zoom etc.

Exporting Jobs:
Those organization which were located in developing countries like
multinational company they create product for the other countries. Because these organization
sell their goods and services for sales in other countries.
Example:
Like Japanese auto mobile industries. They have opened their Showroom where they
manufacture their car and after that they sell their goods and services to other companies.

Nature of Work:
Nature of work is that the type of work is assigned to the employee of an
organization. If HR manager received a task from higher authority so it’s his responsibility to
accomplished this task within the time.

Example:
If we take an example of Honda Automobile industry. If Honda required the headlight
of the car but it was not available at their industry so they give this task to its supplier so the
assigned of that work is called Nature of work.

Workforce Demographics:
The labor workforce is now getting older and more experienced they have
known all the things about organization but on the other hand fresh employees of an organization
are not well aware about company so company usually prefer Older or retired employees for
their organization.

Example:
GSK the pharmaceutical firm know that their senior employees and well experienced
and well-motivated so they known well about company and its product on the other hand the new
employees of GSK are less skilled so GSK prefer their older employee for extension of their job.
 Submitted to:
Shair Muhammad