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    What Strategic Mistakes Did Nokia Make in The U

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    Syed Sohaib Ali
    Nokia made several strategic mistakes in the US market: 1) It did not anticipate changes in American consumer tastes like touchscreens and flip phones. 2) Many US networks used CDMA instead of GSM, Nokia's standard. 3) Nokia underestimated changes in the market and consumer preferences, and did not adapt quickly enough to the rise of the iPhone and demand for apps and touchscreens.

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    What Strategic Mistakes Did Nokia Make in The U

    Uploaded by

    Syed Sohaib Ali
    1K views2 pages
    Nokia made several strategic mistakes in the US market: 1) It did not anticipate changes in American consumer tastes like touchscreens and flip phones. 2) Many US networks used CDMA instead of GSM, Nokia's standard. 3) Nokia underestimated changes in the market and consumer preferences, and did not adapt quickly enough to the rise of the iPhone and demand for apps and touchscreens.

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    What Strategic Mistakes Did Nokia Make in the U

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    Nokia made several strategic mistakes in the US market: 1) It did not anticipate changes in American consumer tastes like touchscreens and flip phones. 2) Many US networks used CDMA instead of GSM, Nokia's standard. 3) Nokia underestimated changes in the market and consumer preferences, and did not adapt quickly enough to the rise of the iPhone and demand for apps and touchscreens.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    What Strategic Mistakes Did Nokia Make in The U

    Uploaded by

    Syed Sohaib Ali
    Nokia made several strategic mistakes in the US market: 1) It did not anticipate changes in American consumer tastes like touchscreens and flip phones. 2) Many US networks used CDMA instead of GSM, Nokia's standard. 3) Nokia underestimated changes in the market and consumer preferences, and did not adapt quickly enough to the rise of the iPhone and demand for apps and touchscreens.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    1. What strategic mistakes did Nokia make in the U.S. market?

    The strategic mistakes that nokia made which destroy the company reputation & they have
    paid the price. In result of their failure. When after Apple introduced the iPhone in 2007, Nokia
    still has no alternative. It did not anticipate changes in American consumer tastes, like flip
    phones or touch screens.
    Another major strategic blunder was that its models were based on a European
    communications standard called GSM when roughly half the United States market used the
    CDMA (code division multiple access) format.

    2. Why do you think a “smart” company makes “dumb” mistakes?

    Smart companies make dumb mistakes when the underestimate the changes on. More


    than 90 percent of innovation initiatives fail to achieve their return-on-investment targets.
    Poor management decisions and lack of marketplace savvy often undermine even huge
    research efforts.

    3. What strategies is Nokia using to revitalize its North American business? 

    Nokia did not anticipate changes in American consumer tastes, like flip phones or
    touch screens. They were anxiously trying to determine their major problems.  Nokia has start
    using its partnerships with AT, Qualcomm, and Microsoft to expand their influence in the United
    States. On one hand, this could be viewed as a growth strategy.

    4. How could Nokia have done better at using strategic management? What does this
    case story tell you about strategic management?

    Most importantly, Nokia didn't comprehend the competitor's perspectives and when the new
    contender enter the market . They are as yet utilizing their old strategy even Nokia didn't present
    new smartphones in the market. Another mistake is Nokia neglects to comprehend the client's
    taste which needs to move into smartphones. 
    While Nokia still does well in different nations, it has as of late battled in the US. Nokia's
    greatest mistake in the US was that it didn't understand the adjustment in the clients' taste and the
    patterns of moving into a smart telephone. Nokia thought it knew preferred what the client
    needed over the clients themselves. Seeing the buzz made by the iPhone, Nokia disregarded the
    developing affection for applications and touchscreens and accepted that its items were
    unrivaled. Nokia's subsequent mistake is its oblivious mentality to contenders. Regardless of the
    new contenders have entered the market, Nokia was all the while utilizing its old strategy with
    no change or advancement procedure to it, and furthermore didn't offer any new activity
    telephone to the buyers.

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