Summer Training Report

ON

A STUDY ON MARKETING TECHNIQUES OF

EDU4SURE

Submitted in partial fulfillment of the requirements for the award of the

degree of

Bachelor of Business Administration (BBA)

To
Guru Gobind Singh Indraprastha University, Delhi

Submitted To: Submitted by:

Gopal Singh Latwa Pranay Jain
(Project Guide) 09521101718
Batch: 2019-2022

Institute of Information Technology & Management,

New Delhi – 110058
2021-2022
 Certificate
I, Mr./Ms. Pranay Jain , Roll No. 09521101719 certify that the Summer Training
Report (Paper Code BBA-311 entitled “A STUDY ON MARKETING
TECHNIQUES OF EDU4SURE ” is done by me and it is an authentic work
carried out by me at Edu4sure (Name of the firm or company). The matter
embodied in this has not been submitted earlier for the award of any degree or
diploma to the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Summer Training Report (Paper Code BBA-311) entitled “A
STUDY ON MARKETING TECHNIQUES OF EDU4SURE” done by Mr./Ms.
Pranay Jain , Roll No. 09521101719 , is completed under my guidance.

Signature of the Guide

Date:
Name of the Guide: Gopal Singh Latwa
Designation: Assistant Professor

Countersigned
Director/Project Coordinator
ACKNOWLEDGEMENT
I had been very fortunate to get the opportunity to work with Edu4sure, a
company that is the flagship in providing Quality Education. I hereby take this
opportunity to express my profound gratitude towards Edu4sure, for allowing me
to perform my Summer Internship in their esteemed organization.

I would like to extend my deepest regards and gratefulness to Mr. Deepak Goel,
founder of the company, my project guide at Edu4sure who continuously guided
me through-out the course of the project. I am also grateful to Mr. Gopal Singh
Latwa whose exemplary guidance, monitoring and constant encouragement
throughout the course of this study made the successful completion of this project
possible.

I would also like to express my sincere gratitude to my College’s Faculty Mentor

who timely guided me in going forward in the project and assisted me in the
successful completion of the project.

Signature of the Student

Pranay Jain
09521101719

Institute of Information Technology & Management, New Delhi

 Assignment No: BBA/311/05221101718

SUMMER TRAINING & REPORT WRITING: BBA SEMESTER V

Background: University Scheme

As per the syllabi of BBA (Paper No BBA-311 comprising of six credits) students of
Semester IV are to carry out summer training in a firm or company for the duration of Eight
Weeks and to submit a report within Two Weeks of the commencement of Fifth Semester.

Objectives
The academic objectives for summer training and report writing are:
(a) Work & gain knowledge of real business environment,
(b) Analyse how theoretical concepts taught are applied/not applied in real situations,
(c) Analyse best practices of a company/industry in different functional areas,
(d) Enhance analytical & application abilities of students, and
(e) Develop skills in technical report writing through data collection, data analysis, and data.
Presentation and draw lessons cogently vis-à-vis a given firm or company.

Scope of Summer Training & Report Writing

The Company/firm where you will be doing your summer training is “Edu4sure”. The report of
the summer training is to be compiled under the
Following chapters as per details given in Academic Circular 4/2008(Revised):
(a) Profile of the Firm/Company
(b) SWOT Analysis of the Company
(c) Functional Analysis of Key Functional Areas of the Company
(d) Conclusions, Suggestions & Recommendations
(e) Lessons Learnt

Each student is to collect material on the aspects as mentioned above in Academic Circular
4/2008 (Revised) related to the Company, compile and arrange it in cogent manner . One
Copy of the report is to be submitted to the respective guide as per the schedule given in the
Following paragraph.

FORMAT FOR COMPILATION

The report is to be compiled and submitted as per the format laid down in Academic Circular
4/2008 (Revised). All students are to strictly adhere format.

SUBMISSION

Final report completed in all respects is to be submitted to be guide as per the schedule given
above.

CAUTION: This report is independent work to be conducted by each student

individually. Any previous work or borrowed work will be summarily rejected and in
all cases of rejection the work is to be repeated afresh.

Assignment Prepared by: Project Coordinator :

Pranay Jain Dr. Jyoti Mam
Guide Name:
Gopal Singh Latwa

Countersigned
Prof. (Dr.) Sudhir Kumar Sharma
Director
Note: This Assignment Directive shall form part of the dissertation

CONTENTS
S.No TOPIC PAGE NO.

1 Certificate I-II

2 Acknowledgements III

3 Assignment Directive IV-VII

4 Table Of Abbreviations IX

5 Executive Summary X

6 Chapter-1: Profile of Edu4sure. 1-12

7 Chapter-2: SWOT Analysis of Edu4sure 13-18

8 Chapter-3: Functional Analysis of the Company 19-29

9 Chapter-4: Conclusions, Suggestions & Recommendations 30-32

10 Chapter-5: Lessons Learnt 33-36

11 References/Bibliography 37

TABLE OF ABBREVIATIONS
EXECUTIVE SUMMARY
This report is based on my 8 weeks long internship programme that at Edu4sure
from July 15, 2020 to September 14, 2021 as a Entrepreneurship in Residence
intern.

The topic of my report is “STUDY ON MARKETING TECHNIQUES OF

EDU4SURE”. The report includes five chapters. Chapter 1 includes the profile
of the company, company’s process of doing work, vision and mission of the
company, product range of the company, quality policy, technologies used by the
company, services and workshops provided by the company. Chapter 2 includes
SWOT Analysis of the company, challenges faced by the company. Chapter 3
includes Functional Analysis of the Company. Chapter 4 explains the conclusion
of the study, recommendations and suggestions. Chapter 5 includes my experience
in the company and the challenges I faced during the internship.

As a part of my internship programme, I got the opportunity to work with such an

esteemed organisation. During this period, I’ve learnt about the organisation and its
working environment. The positive environment of the organisation helped and
inspired me to work on this topic.
 CHAPTER – 1

PROFILE OF THE COMPANY

 INTRODUCTION

Edu4sure

Edu4syre is a company that mainly deals in training and recruitment at an

affordable cost to the learner. Some of there services include Corporate Training,
Workshops, Bootcamp on Skills, Career Counselling Seminars, Admission &
Placement Support & provide E-learning content. Launched CSRinitiatives.com as
an implementation agency for CSR projects in 2017.

1.1 PROFILE OF THE COMPANY

WEBSITE http://www.edu4sure.com

PHONE +91 - 9555115533

INDUSTRY Education Management

COMPANY SIZE 11-50 employees

HEADQUARTERS Kaushambi, Ghaziabad

TYPE Privately Held

FOUNDED 2013

SPECIALTIES Certificate Training, Corporate Training, and

Recruitment
Edu4Sure is an education portal via blogging, workshops & webinars.
 Established in 2013 with a focus on educating people
 Diversified into a leading online & offline training organization
 Supported by philanthropists, especially from corporate and government
institutions

They conduct Training on various skills, especially Digital Media, NLP, Soft
Skills, Ethical Hacking, Cyber Security, Cloud Testing, Entrepreneurship, MS
Office (Especially Advanced Excel) & Data Analytics. Their clients include
various colleges, startups & MNCs where they conduct training.

Edu4sure have a huge "Trainers pool".They provide Corporate Trainers as per

client budget and requirement. They organize seminars on Career Planning &
Admission Consulting and also provides Educational Content via Blogs in Text,
Audio, and Video format. Edu4SureRecruit is our recruitment vertical which is
expanding very fast.

Milestone
2.5LAC 500+
SUBSCRIBERS CERTIFIED TRAINERS

100+ 8,000+
COURSES WORKSHOPS/EVENTS
 1.2 WHY CHOOSE EDU4SURE?

Parameter Other Online Course Providers Edu4Sure

Yes, but they charge EXTRA to access

Content Update Yes & Absolutely FREE
updated content

Learners are Unsure regarding Min. 10 Years Experience

Instructors instructors’ Experience, sometimes they including Industry Experience
have Less and Certified

Certification Mostly Yes, but Not All Yes after an Assessment

One-to-one Session Usually Not Yes (You can opt for it)

Customized Practice
No Yes
Sheet

Watch Unlimited times within

Watch Unlimited times within the the subscription period.
Videos subscription period, Charge if you need Duration can be INCREASED
more time at Zero Cost. Simply drop an
e-Mail

You can opt for Specific

Required Content Provides a single course consisting of
Content Access, Pay what you
Access everything and hence it is costly
want to Learn

Capstone Project/ One or two of them but not all. Usually All required things are done –
Quiz/ Assignment & NO evaluation for your Capstone Quiz/Assignment/ Capstone &
Evaluation Project Evaluation

Natural Accent (Indian) is

used, Simple English
The accent is not easily understandable Language, No Jargons.
Accent
by everyone Specific language like Hindi
can be used for 1 to 1 Session
as per need of the learner

Application Application of concepts lacks in Indian Very much applicable in

Indian context, Real live case
 studies & Most used practice
context
sheets of Corporate are used.

Not very clear, sometimes only the Very clear, makes it easier to
Course Structure number of modules and videos are understand what you are
given paying for

To-the-point discussions with

Unnecessary content & Discussions are
the comprehensive knowledge
Duration made to increase the Duration which
of Concepts. No Extra time
makes e-Learning dull and boring
taken to show the duration

Talk to the instructors before

Consultation before paying. We want our learners
Not Available
payment be informed. We value their
time & money

1.3 TEAM