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    Marketing - Project - Activity - Calendar MCU SILVIA

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    silvia
    This document outlines Algonquin College's recurring marketing activities by department from April to March, including the project size and months each activity is scheduled. The largest activities are the annual demand generation advertising campaign from Recruitment (X Large size), the FT Monograph update (X Large), and the Viewbook (X Large). Marketing takes place year-round with a focus on recruitment in the spring, summer, and fall and alumni engagement throughout the year. Departments represented include Recruitment, Alumni, Continuing and Corporate Learning, and Web Support.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Marketing - Project - Activity - Calendar MCU SILVIA

    Uploaded by

    silvia
    36 views4 pages
    This document outlines Algonquin College's recurring marketing activities by department from April to March, including the project size and months each activity is scheduled. The largest activities are the annual demand generation advertising campaign from Recruitment (X Large size), the FT Monograph update (X Large), and the Viewbook (X Large). Marketing takes place year-round with a focus on recruitment in the spring, summer, and fall and alumni engagement throughout the year. Departments represented include Recruitment, Alumni, Continuing and Corporate Learning, and Web Support.

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    marketing_project_activity_calendar MCU SILVIA

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    This document outlines Algonquin College's recurring marketing activities by department from April to March, including the project size and months each activity is scheduled. The largest activities are the annual demand generation advertising campaign from Recruitment (X Large size), the FT Monograph update (X Large), and the Viewbook (X Large). Marketing takes place year-round with a focus on recruitment in the spring, summer, and fall and alumni engagement throughout the year. Departments represented include Recruitment, Alumni, Continuing and Corporate Learning, and Web Support.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    36 views4 pages

    Marketing - Project - Activity - Calendar MCU SILVIA

    Uploaded by

    silvia
    This document outlines Algonquin College's recurring marketing activities by department from April to March, including the project size and months each activity is scheduled. The largest activities are the annual demand generation advertising campaign from Recruitment (X Large size), the FT Monograph update (X Large), and the Viewbook (X Large). Marketing takes place year-round with a focus on recruitment in the spring, summer, and fall and alumni engagement throughout the year. Departments represented include Recruitment, Alumni, Continuing and Corporate Learning, and Web Support.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 4

    RE-­OCCURRING

    ‐ MARKETING ACTIVITY CALENDAR -­‐ BY FISCALYEAR -­‐ APRIL 1 TO MARCH 31


    01-­Jan-­15
    ‐ ‐

    Project Size ACTIVITY/DEPARTMENT APRIL MAY JUNE

    REGISTRAR'S OFFICE APRIL MAY JUNE


    Large Registrar's Publications
    ADVANCEMENT / ALGONQUIN COLLEGE APRIL MAY JUNE
    Large Annual Report
    Large Algonquin Environmental Graphics
    Large Business Plan
    Large Convocation
    Small Forum
    Small Miscellaneous Event Support
    Small Monthly 404 Page Updates
    Large President's BBQ
    Large President's Breakfast
    Small President's Coffee Break
    Large Strategic Plan
    Small United Way Activities
    RECRUITMENT APRIL MAY JUNE
    Small Algonquin Connections
    X Large Annual Demand Generation Advertising Campaign
    Medium Departmental Marketing Plan
    Small CIP (College Information Program)
    Medium Fall Open House
    X Large FT Monograph (PDF) Update and Materials
    Small March Break
    Large Post-­Christmas
    ‐ Enrolment Boost Campaign -­‐ All Schools

    Medium Spring Open House


    Small Toronto Metro Fair
    X Large Viewbook
    Medium Winter Program Intake Push -­‐ All Schools
    Medium Winter Open House
    ALUMNI APRIL MAY JUNE
    Small AGM
    Career Week
    BOG AND FOUNDATION APRIL MAY JUNE
    Small BOG Citizen Ad
    Small Foundation Board Ad
    CCOL APRIL MAY JUNE
    Large Fall Campaign
    Large Winter Campaign
    Large Spring Campaign
    WEB SUPPORT APRIL MAY JUNE
    Small Algonquin College Web Support
    Small Web Page Updates and SLA
    Small Analytics and Assesment
    Small Website performance and compliance
    Medium Program pages, visual design, seo and toolset
    Large Mobile Site
    medium Future Students updating
    Medium Program Picker tool
    Small youtube/video file management and publishing
    Large Yearly program page/monograph Q/A and publishing
    Small Website and Mobile Website Surveys
    MARKETO / SOCIAL MEDIA APRIL MAY JUNE
    Medium Recruitment Marketo/Social Media Campaigns
    Medium Marketing Nurturing Campaigns
    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

    Update Reminder

    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

    JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY


    JANUARY FEBRUARY MARCH

    JANUARY FEBRUARY MARCH

    JANUARY FEBRUARY MARCH

    JANUARY FEBRUARY MARCH

    JANUARY FEBRUARY MARCH

    JANUARY FEBRUARY MARCH

    JANUARY FEBRUARY MARCH

    JANUARY FEBRUARY MARCH

    JANUARY FEBRUARY MARCH


    Project Size Legend
    Small = up to 10 hrs Medium = 10 to 50
    hours
    Large = 50 to 100 hours
    X Large = over 100 hours

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