Arts LESSON 2: Nature of Logo: Expectations

ARTS
LESSON 2: Nature of Logo

EXPECTATIONS
You will recognize the Elements and Principles of Art used in
Digital drawing. Specifically, this module will help you to:
- Explain the elements and principles applied in commercial art
LOOKING BACK TO YOUR LESSON

Watch out!
Direction. Write the name of the following digital devices and editing softwares.
https://www.pngitem.com/middle/mxihib_gadgets-png-electronics-electrical-devices-transparen
____________________ ____________________ ____________________
____________________ ____________________ ____________________

https://www.google.com/search?q=photo+editing+software&sxsrf=
BRIEF INTRODUCTION
Let’s Study This!
One of the most common commercial art that can be found in our visual
environment is a company logo. A logo is a unique identifying symbol. It is a
special image to identify an individual, business, group or product. They are
printed on clothes, buses, notebooks, and so on. A well-designed logo makes
an impact on our eyes and minds. There are business, group or products that
became famous because of their logo.
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Examples of product logo.
https://www.buycustomlogo.com/blog/what-is-a-product-logo
Logos come in different types. The following are some of them:

1. Personal logos
Logos as personal images are used to brand possessions,
achievements, or even one’s identity.
Ex.
Illustrated by Arnold G. Tan,MT-I

2. Crest
Crests are logos that are used to identify a family, country, or
organization. It symbolizes the status or rank of an individual in
the society.
Ex.
https://en.wikipedia.org/wiki/Seal_of_the_President_of_the_Philippines
3. Business and product logos
This logo makes the product noticeable in the market without
showing the product itself.
Ex.
https://www.underconsideration.com/brandnew/archives/new logo and global branding for nescaf by various.php

Logo design is an important field of graphic art. Like all graphic arts,
logo design aims to communicate a message to its viewers. A logo design has
to be strong, interesting, and unique. And that is the job of a Graphic
designers. They make sure that the design is visually pleasing.
Designing a logo takes technical know-how, as well as good sense of

design and art. An effective logo should consider the following:
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Symbols
- it is a picture of a thing that makes it easier for people to recognize,
identify or recall. This symbol represent the trait of an individual.
https://www.marketing-partners.com/conversations2/logo-design-101-the-symbol
Colors
- one of the art elements that makes everything alive. It is important to
choose colors that conveys passion and excitement.
https://github.com/ant-design/ant-design-colors
Words and text

- text say something about the individual or business. It should be few
enough to be remembered easily.
https://www.renderforest.com/blog/best-logo-fonts-2019
Shape, Symmetry, Balance

- The use of simple, neat and easy-to-recognize
geometric shapes can quickly impress a unique
identity in the eyes of viewers.
Free-form
- placement of text, and symbol
Fonts, Typeface https://www.designmantic.com/how-to/how-to-design-a-perfect-logo
-use a font that evokes a serious and well-meaning message.

Proportion, size
-It should be versatile and flexible.
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Uniqueness and individuality
-It should be meaningful and timeless.
https://www.renderforest.com/blog/best-logo-fonts-2019
ACTIVITIES
Let’s Do This!
Direction. Make a logo of any brand of shoes, shirts, bags, cellular phones,
or essential products.
REMEMBER
Lesson to ponder!
One way of creating a logo is to begin with a design in

black and white before adding color. Logo designs are always
easier to visualize in their most basic form.
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CHECKING YOUR UNDERSTANDING
Let’s Try This!
Directions. Evaluate this logo based on the color combination, typeface,
symmetry and details. Enumerate the art elements present in this logo then
describe each details.
https://en.wikipedia.org/wiki/Seal_of_Manila
___________________________________________________________________________
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___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
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___________________________________________________________________________
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REFLECTIVE LEARNING SHEET
Name: _______________________________________Grade & Section: __________
LET’S THINK AND ACT!

REFLECTIVE LEARNING NO. 2
Directions. Look for a logo of a certain product at home. Draw it in the box
below. Explain how you feel while doing the activity.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
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___________________________________________________________________________
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___________________________________________________________________________
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ARTS

LESSON 2: Nature of Logo

LOOKING BACK TO YOUR LESSON

Logos come in different types. The following are some of them:

Illustrated by Arnold G. Tan,MT-I

https://www.underconsideration.com/brandnew/archives/new logo and global branding for nescaf by various.php

Designing a logo takes technical know-how, as well as good sense of

Words and text

Shape, Symmetry, Balance

-use a font that evokes a serious and well-meaning message.

One way of creating a logo is to begin with a design in

LET’S THINK AND ACT!

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