Digital 101

Digital 101 – An Awareness of Digital Technology, Mindset and Methodology
Digital changes everything. From data aggregation to corporate culture, from new competition to
government policy, digital technologies touch every aspect of business. Get ready to take advantage
of the rapidly evolving digital landscape with Digital 101.
A foundation course on Digital e-Learning module for all Wipro employees, Digital 101 covers:
Leadership
Our CEO, Abidali N talks about newer business models around “As a service business”, Cognitive
machine learning and Data sciences. K R Sanjiv, CTO talks about Employee Transformation as the most
critical element in the Digital transformation of an organization. Rajan Kohli mentions about High
velocity engineering as the need of the digital age.
Essence of Digital
Digital is about Customer experience that is seamlessly

rendered across multiple channels. It provides a
unique & personalized experience for each user. The
essence of Digital is designing a product that brings the
best experience to the customer. It is represented in:
- The Simplicity of Apple

- The omnipresence Of Google
- The Engaging nature of YouTube.
- The Intelligence of Amazon
- The Immediacy of Twitter
- The Experience of Burberry
- The Familiarity of Facebook
Behaviour
Design thinking is a human centered & collaborative approach

to find futuristic solution that is creative, iterative and practical.
Digital behaviour is the mind-set that looks at out-of-box

solutions that would be in tune with the needs of the user.
Design thinking is about the coming together of Feasibility,
Desirability & Viability. Design thinking is characterized by the 5
phases:
- Empathize – for meaningful innovations one need to know the user & understand their needs
1 WIPRO CONFIDENTIAL
- Define – Create a meaningful and
actionable problem statement
- Ideate – Brainstorm and Create multiple
solutions to address the customer need
- Prototype – Create low-resolution
prototypes that are quick & cheap to
obtain user feedback
- Test - Involve the User in testing the
prototype
Digital Mindset: In the Digital era – employees should avoid status-quo and get away from the mind-
set of resisting change. Employees should have a mind-set that looks at growth and embrace every
opportunity to maximize on resources to be successful. For this employee should be ready to change
their individual behaviours, work practices and their mind-sets. Digital mind-set is all about
improving customer experience at high speed.
Digital Process
Agile is a delivery philosophy that emphasizes on:
- Individuals and interactions OVER Processes & Tools

- A working software OVER comprehensive documentation
- Customer collaboration OVER contracts negotiations
- Responding to change OVER following a plan
DevOps:
DevOps is about effective and efficient communication, collaboration and integration of work within
and between the development and operations team. DevOps consists of methodologies such as
continuous integration, continuous delivery, continuous deployment and continuous operations
which is represented below.
Agile:
Agile is not a tool, methodology or framework – it is a way of working by being nimble, collaborating
with the customer, delivering incremental value in every iteration. The Agile philosophy is driven by
the Agile manifesto which talks about 4 key elements
- Individuals and interactions OVER Processes & Tools

- A working software OVER comprehensive documentation
- Customer collaboration OVER contracts negotiations
- Responding to change OVER following a plan
Digital User Experience – 5 Step Strategic Business Process
Leverage User intelligence, Insights to Ideation Explores every user touch World class
micro-trend research & Problems to points and business Keeps the user at implementation and
emerging technologies Solutions transformation strategy the centre award winning quality
Sample Technology Dimensions of Digital
• Internet of Things: IOT is all about connecting things around us. To make a device into a
smart thing through IOT, unique identity, ability to communicate, capability to collect data
around it and remotely controllable are the key aspects. This way billions of connected
devices in internet can become an intelligent system of systems.
• Cloud Computing: Computing over internet. Organization uses available resources on a pay
per use basis to optimize on the CAPEX. Three deployment models are
a. Private: Solely for one organization and offers highest level of security
b. Public: Owned by cloud provider and shared by multiple organizations- Operational
efficiency.
c. Hybrid: Combination of private and public deployment models.
IaaS (infrastructure as a service), PaaS (platform as a service) and SaaS (software as a

service) are the three most common service models of Cloud offering.
• Artificial Intelligence: AI is all about creating a computer that can think, be cognitive and
adaptive like the human brain. Google, Facebook, Siri, Cortana and Wipro’s own HOLMES
are some examples of AI system.
• Mobility:
Mobility enables organizations to:
- Be connected to customer 24/7,

- Provide flexibility to customers to avail services from anywhere anytime
- Provides business flexibility to Users and enables them to be no longer limited to the
office network.
Medical Claim process, Travel Expense management, myWipro are some of the examples of
Mobile Enabled applications.
• Data Analytics: Analytics refer to the ability to collect and use data, the generic insights that
inform fact based decision making. Sources of data can be from Emails, browser logs, a
website purchases and preferences, every time you download a movie or a song, every place
you go using a maps app on smartphone, sensors, tracking devices, data from back office
systems etc.
Data to Decision to Action Journey is demonstrated in the DIIRE value chain shown below.

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Digital 101 – An Awareness of Digital Technology, Mindset and Methodology

Digital is about Customer experience that is seamlessly

- The Simplicity of Apple

Design thinking is a human centered & collaborative approach

Digital behaviour is the mind-set that looks at out-of-box

Agile is a delivery philosophy that emphasizes on:

- Individuals and interactions OVER Processes & Tools

- Individuals and interactions OVER Processes & Tools

Digital User Experience – 5 Step Strategic Business Process

Sample Technology Dimensions of Digital

IaaS (infrastructure as a service), PaaS (platform as a service) and SaaS (software as a

Mobility enables organizations to:

- Be connected to customer 24/7,

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