What Is Storytelling - Presentation

What is
storytelling?
- workshops
NOITAICOSSA TCAPMI NAMUH HTUOY

Lviv 4-8.09.2021
What do you think the
storytelling is?
BRAINSTORMING
many definitions
an ancient art form and a valuable form of

human expression
What is the interactive art of using words and
storytelling? actions to reveal the elements and images of

a story while encouraging the listener’s
imagination
is the art of telling stories or tales. In

marketing, however, it refers to a strategy to
communicate certain information using
the context of a story.
Storytelling is
interactive
Storytelling involves a two-

way interaction between a
storyteller and one or more
listeners.
At its best, storytelling can

directly and tightly connect
the teller and audience.
Storytelling
uses words
Storytelling uses language, whether
it be a spoken language, written
language or a manual language.
Storytelling
presents a
story
Storytelling always
involves the
presentation of a story
—a narrative.
When and where can we
use or meet storytelling?
BRAINSTORMING
What is Storytelling for?
Identification: Emotionality: Links:
Making the audience feel identified Arousing specific emotions on the Linking those positive emotions to
with the character, the story or the target audience. the brand by means of
challenges observed. identification.
In other words, Storytelling reaches the audience through
stories that may identify them, with characters who can
achieve their goals or overcome their challenges. In the
meantime, the story will convey joy, relief or any other type of
emotion –this positive feeling will be aroused by mentioning the
brand, product or service (either explicit or implicitly), in such a
way that the audience will relate it to them.
Storytelling happens in many situations, from
kitchen-table conversation to religious ritual,
from telling in the course of other work to
performances for thousands of paying
listeners. Some storytelling situations
demand informality; others are highly formal.
OUR
PUBLICATION:
Who is our audience?
Who can be our characters?
What are the main goals of our

publication?
Which emotions do we want to convey in

the audience?
elephant, postcard, hurricane, pink,
1
Can we tell wall, call, painter
the 2
floor, rain, prince, yellow, poverty,
monkey, coffee
stories? 3
red, mountains, parents, glasses,
tiger, love, car
Yes,
island, blue, desk, shopping, doctor,
4 surprise, e-mail
of course! 5
castle, green, piano, snake, lawyer,
shadow, bored
Everyone can learn the art of
storytelling and can tell stories
that move others into action.
All the stories
are special!
Activity
Be in group of 3 people
Each of you to
remember where
were you born and
describe to each other.
On your notebook write

down, what make you
feel “WoW”, and what was it?
Network Mingle
- connecting and getting to know more
each other from the professional
perspectives
Reflection time
What did you learn about storytelling

/telling your story?
What did you learn about the other

partcipants?
What did you learn about yourself?

Storytelling part 2.:
Public Narrative
Marshal Ganz
- Senior Lecturer in Public Policy at Harvard University in
leadership, organization and civil society;
- trainer and organizer for political campaigns, unions and

nonprofit groups;
- he created very successful model of training for Barack

Obama’s winning 2008 presidential campaign
Marshall Ganz developed Public Narrative as a way of

bringing people together
and motivating action through narrative.
He recognised that stories are the

natural way in which we make sense of the world.
What the public
narrative is about?
- storytelling methodology
- how we turn values into action
-- the discursive process by which individuals,
communities, and nations construct identity, formulate
choices and motivate action
- the leadership art
- shows that stories not only teach us how to act – they
inspire us to act
- that way how to express our values through the
language of the heart and emotions
- the stories have a power to move others.
Public Narrative has three core
features:

STORY OF US: STORY OF NOW:

STORY OF SELF: The shared collective Telling the story of the world as
What called me into action? experiences of everyone in the it is now against the story of the
room. It should world as it should be, this
give a challenge, a choice for create a a sense of urgency,
action, and an inspired supported by hope for better.
outcome.
Example:

STORY OF SELF: STORY OF US: STORY OF NOW:

I was discriminated due to We came for the project We want to create the
my natonality because we want to act for publication to fight stereotypes
integration of both nations and discrimination against
and we don't want more people of our nations
discrimination
By telling our personal stories of challenges we have
faced, choices we have made, and what we learned
from the outcomes we can inspire others and share our
own wisdom
CHALLANGE
TO FIGHT WITH STEREOTYPES BAOUT POLISH
EXAMPLE AND UKRAINIAN PEOPLE AND WITH
DISCRIMINATION
CHOICE
WE WANT TO CREATE PUBLICATION
OUTCOME
THE PUBLICATION SHOWED PEOPLE HOW
HARMFUL THE STEREOTYPES ARE AND HOW
HUCH IN COMMON POLISH AND UKRAINIAN
NATIONS HAVE. OUR AUDIENCE CHANGE THEIR
MING ANS STOPPED DISCRIMINATING PEOPLE
FROM POLAND AND UKRAINE.
WHY ARE YOU
ACTIVITY WHAT IS THE CHANGE
CALLED TO MAKE
YOU WANT TO MAKE
THAT CHANGE: WHAT
IN THE WORLD: YOUR
SPECIFIC
STORY OF NOW?
EXPERIENCES HAVE
SHAPED YOUR STORY
OF SELF?
Storytelling part 3.:
Stereotypes
Activity No 1.
STORIES
Remember one life story - a negative

experience with other cultures
- name of the situation;

- our feelings during the situation,
- feelings of people from a different culture /
motivations;
- hypothesis: what does it look like from the
outside
Activity No 2.
Write on a piece of paper

5 groups you belong to,
e.g. cat owners, journalism
students, house residents,
book lovers etc.
Symbols
Heroes
Customs

/traditions
Values
Reflection
Do you feel
Do you see any
Was it hard for connected with all
similarities and
you? the things that you
differences? wrote?
Reflection - city game
The best thing The most boring I was most

about this activity thing for me was... surprised
was... about...
Activity No 4.
EURO- RAIL
Who wouldn't you like to travel with

on one train?
Draw a route and arrange the characters in

order from the person with whom you
would most like to travel together on the
train to the person you would not like to
meet on your way.
Reflection
What stereotypes
Why did you put
came to your mind
them in that about all these

order? people?
Activity No. 5
DRAW YOUR FACE
- Inside: Think individually about the different aspects

of your identity (family, nationality, education, gender,
religion, roles, group affiliation, character ...) - aspects
and views you like and dislike
- Outside: consider how others see you
- dependencies between different aspects - draw lines
between them
- the development of these aspects over time in your
life.
Relfection in the groups
WHICH ASPECTS AND

WHAT HAS INFLUENCE APPROACHES ARE
ON YOU? CHANGING AND WHY?
HOW FAST?

HOW DO YOU SEE WHAT CONNECTION

YOURSELF? DO YOU SEE BETWEEN
HOW OTHER PEOPLE YOUR FEATURES?
SEE YOU?

Reflection time
What happened that affected/affects

me?
What did/do I feel about it?
Insights? Thoughts? What did I learn?
How can I apply my learnings?

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What is

NOITAICOSSA TCAPMI NAMUH HTUOY

an ancient art form and a valuable form of

What is the interactive art of using words and

storytelling? actions to reveal the elements and images of

is the art of telling stories or tales. In

Storytelling involves a two-

At its best, storytelling can

Identification: Emotionality: Links:

Who can be our characters?

What are the main goals of our

Which emotions do we want to convey in

On your notebook write

What did you learn about storytelling

What did you learn about the other

What did you learn about yourself?

- trainer and organizer for political campaigns, unions and

- he created very successful model of training for Barack

Marshall Ganz developed Public Narrative as a way of

He recognised that stories are the

STORY OF US: STORY OF NOW:

STORY OF SELF: STORY OF US: STORY OF NOW:

Remember one life story - a negative

- name of the situation;

Write on a piece of paper

The best thing The most boring I was most

Who wouldn't you like to travel with

Draw a route and arrange the characters in

them in that about all these

- Inside: Think individually about the different aspects

WHICH ASPECTS AND

HOW DO YOU SEE WHAT CONNECTION

What happened that affected/affects

What did/do I feel about it?

Insights? Thoughts? What did I learn?

How can I apply my learnings?

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