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    Marketing Quiz

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    Madhusoodanan Nair
    This document contains two quizzes on marketing management topics. The first 20 questions cover the 4 P's of marketing, definitions of marketing terms, the marketing research process, new product development stages and costs, pricing strategies, and more. The second quiz of 20 questions asks about the origins of marketing terms, leading consumer brands and companies, famous advertising campaigns, industry bodies, and other marketing concepts. Both quizzes seem aimed at testing knowledge of foundational marketing principles and practices.

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    Marketing Quiz

    Uploaded by

    Madhusoodanan Nair
    215 views5 pages
    This document contains two quizzes on marketing management topics. The first 20 questions cover the 4 P's of marketing, definitions of marketing terms, the marketing research process, new product development stages and costs, pricing strategies, and more. The second quiz of 20 questions asks about the origins of marketing terms, leading consumer brands and companies, famous advertising campaigns, industry bodies, and other marketing concepts. Both quizzes seem aimed at testing knowledge of foundational marketing principles and practices.

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    This document contains two quizzes on marketing management topics. The first 20 questions cover the 4 P's of marketing, definitions of marketing terms, the marketing research process, new product development stages and costs, pricing strategies, and more. The second quiz of 20 questions asks about the origins of marketing terms, leading consumer brands and companies, famous advertising campaigns, industry bodies, and other marketing concepts. Both quizzes seem aimed at testing knowledge of foundational marketing principles and practices.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    215 views5 pages

    Marketing Quiz

    Uploaded by

    Madhusoodanan Nair
    This document contains two quizzes on marketing management topics. The first 20 questions cover the 4 P's of marketing, definitions of marketing terms, the marketing research process, new product development stages and costs, pricing strategies, and more. The second quiz of 20 questions asks about the origins of marketing terms, leading consumer brands and companies, famous advertising campaigns, industry bodies, and other marketing concepts. Both quizzes seem aimed at testing knowledge of foundational marketing principles and practices.

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    MARKETING MANAGEMENT

    QUIZ 1
    1. What are the 4P’s of Marketing?
    (a) Product, Price, People, Promotion
    (b) Product, Price, Place, Promotion
    (c) Product, Price, Profitability, Promotion
    (d) Prize, People, Productivity, Practice
    2. Which of the following is most likely to be covered by a classical definition of
    Marketing?
    (a) Ideas (b) People (c) Services (d) Places
    3. Demarketing involves
    (a) Reducing overall demand (b) stimulating demand (c) facilitating demand
    (d) satisfying overall demand
    4. Market penetration involves
    (a) expansion in present markets
    (b) greater sales in new market
    (c) new products to appeal to present markets
    (d) new products and new markets
    5. Which of the following is the least important marketing objective for consumer
    goods manufacturers?
    (a) Profit margins (b) New product development (c)Sales promotion
    (d)Customer service
    6. The first step in Marketing Research Process is
    (a)conclusive research (b)definition of the issue(c)examination of secondary data
    (d) generation of primary data
    7. Which of the following research methods generally takes the shortest time for
    completion
    (a) Observation (b) Mail surveys (c) Experiments (d) Personal surveys
    8. Which of the following is the least expensive stage in new product development
    (a) Test marketing (b) Concept testing (c) Product development
    (d) Commercialization
    9. The failure rate of new products today, as compared with thirty years ago, has
    (a) Increased (b) decreased (c) remained high (d) remained low
    10. A firm wanting to stress the prestige of its product would not emphasize
    (a) low price (b) exclusive ownership (c) special features (d) status
    11. Most messages to consumers are
    (a) reminders (b) one sided (c) comparative (d) two sided
    12.Which of the following is common to both advertising and publicity?
    (a) Paid presentation (b) Non- personal presentation (c) Source control of
    presentation (d) Known sponsorship of presentation
    1. In comparison with advertising, publicity
    (a) has lower credibility (b)receives less audience attention (c) is viewed as more
    objective (d) reaches a narrower audience
    14.In a sales promotion budget, the most money is allocated for
    (a) direct mail (b)trade shows and exhibits (c)premiums and incentives (d)
    business meetings and conventions
    15.The allocation of a sales person to a specific territory does not depend on
    (a) his or her ability (b)the buyer seller dyad (c) travel time (d) seniority
    16. The one element found in every marketing transaction is
    (a) goods (b) price (c) delivery (d) promotion
    17. Which of the following enables consumers to compare price per quantity for
    competing brands
    (a) Predatory pricing (b) Unit pricing (c) Price wars (d) Price competition
    18. High total profits usually involve
    (a) penetration pricing (b) flexible pricing (c) skimming pricing (d) prestige
    pricing
    19. Invitation price was first introduced by ---------- to attract more readers
    (a) Indian Express (b) Times of India(c) The Hindu (d) Malayala Manorama
    20. The term Marketing Myopia is associated with
    (a) Philip Kotler (b) William Stanton (c) Theodore Levitt (d) John Kennedy
    V.N.M.Nair,SNMVCAS,Coimbatore
    MARKETING MANAGEMENT

    QUIZ 2

    1. The term Marketing mix was coined by


    (a) Kotler (b) Stanton (c) Borden (d) Culliton
    2.The term advertising has originated from
    (a) Greek (b) Latin (c) Tamil (d) English
    3.Which is the largest consumer electronics company in the world?
    (a) Philips (b) Sony (c) Matsushita (d) Samsung
    4.Which of the following is a brand name?
    (a) Hindustan Lever (b) Godrej (c) Liril (d) Ashok Leyland
    5. ‘Unsafe at any speed’ is written by
    (a) Philip Kotler (b) John F. Kennedy (c) Ralph Nader (d) McCarthy
    6. Which company invented the CD technology?
    (a) Nokia (b) Philips (c) Sony (d) Toshiba
    7. Whenever you see colour, think of _____
    (a) Johnson and Johnson (b) Jenson and Nicholson (c) Asian Paints (d) United
    Colours of Benetton
    8. Which brand launched $ 500 million repositioning campaign
    called Project Blue?
    (a) Coca Cola (b) IBM (c) Pepsi Cola (d) Nike
    9. Which car company originally made ball bearings and its name
    literally means ‘I roll’
    (a) BMW (b) Audi(c) Ford (d) Volvo
    10. Which ad agency created the famous ”Nothing official about it” campaign for
    Pepsi -Cola?
    (a) O&M (b) Ambience (c) HTA (d) Sasi Advertising
    PTO
    11.Which TV brand uses the headline “Technology Next”?
    (a) Sony (b) Onida (c) Videocon (d) Sharp
    12. Advertising Standards Council of India is located in
    (a) Mumbai (b) New Delhi (c) Calcutta (d) Chennai
    13. Which drug under a single trade name is the highest
    seller in the world?
    (a) Valium (c) Viagra (c) Isordil (d) Tylenol
    14.The book “Against all Odds” is the story of which Japanese
    Motor Company?
    (a) Honda (b) Yamaha (c) Toyota (d) Izuzu
    15.Generic brands started in the
    (a) drug industry (b)grocery business (c) motor oil production
    (d) small appliance manufacture
    16. Multiple packaging is known to
    (a) increase consumption (b) lengthen shelf life (c) be quite costly
    (d) promote a lower quality image
    17. The first step in the adoption process is
    (a) persuasion (b) evaluation (c) knowledge (d) trial
    18.The Indian Consumer Protection Act was enacted in
    (a) 1947 (b) 1956 (c) 1986 (d) 1996
    19.What is the name of Nerolac’s tiger mascot?
    (a) Zimba (b) Goody (c) Nipper (d) Chetak
    20.Which is the world’s biggest credit card company?
    (a) Visa International (b) Diners’(c) Master card (d) American Express

    V.N.M.Nair,SNMVCAS,Coimbatore

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