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    Course Syllabus - Hospitality and Tourism Marketing

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    Acna Rome
    The document outlines the syllabus for a course on tourism and hospitality marketing. It lists 24 chapters that will cover key concepts like defining marketing in the industry, segmentation, positioning, distribution channels, consumer behavior, and various marketing methodologies including research, sales, advertising, public relations, promotions, packaging, and more. The final chapters will discuss practical application through marketing plans and integrating marketing with operations.

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    Course Syllabus - Hospitality and Tourism Marketing

    Uploaded by

    Acna Rome
    1K views2 pages
    The document outlines the syllabus for a course on tourism and hospitality marketing. It lists 24 chapters that will cover key concepts like defining marketing in the industry, segmentation, positioning, distribution channels, consumer behavior, and various marketing methodologies including research, sales, advertising, public relations, promotions, packaging, and more. The final chapters will discuss practical application through marketing plans and integrating marketing with operations.

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    The document outlines the syllabus for a course on tourism and hospitality marketing. It lists 24 chapters that will cover key concepts like defining marketing in the industry, segmentation, positioning, distribution channels, consumer behavior, and various marketing methodologies including research, sales, advertising, public relations, promotions, packaging, and more. The final chapters will discuss practical application through marketing plans and integrating marketing with operations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    Course Syllabus - Hospitality and Tourism Marketing

    Uploaded by

    Acna Rome
    The document outlines the syllabus for a course on tourism and hospitality marketing. It lists 24 chapters that will cover key concepts like defining marketing in the industry, segmentation, positioning, distribution channels, consumer behavior, and various marketing methodologies including research, sales, advertising, public relations, promotions, packaging, and more. The final chapters will discuss practical application through marketing plans and integrating marketing with operations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    THC6_TOURISM_AND_HOSPITALITY_MARKETING_(BSHM4)

    Course Syllabus

    Chapter 1 -Understanding the Hospitality Industry

    Defining Marketing for Tourism and Hospitality

    Service Characteristics of Hospitality and Tourism Marketing

    Chapter 2–Marketing Segmentation and the Hospitality Industry

    Chapter 3–Positioning in Line with Consumer Preferences

    Chapter 4 –The Channels of Distribution

    Chapter 5 –Consumers and Marketing in Perspective

    Chapter 6 -Applying Key Marketing Methodologies: Marketing Research

    Chapter 7 –Applying Key Marketing Methodologies: Sales

    Chapter 8 –Applying Key Marketing Methodologies: Customer Service

    Chapter 9 -Applying Key Marketing Methodologies: Advertising

    Chapter 10–Applying Key Marketing Methodologies: Public Relations

    Chapter 11 -Applying Key Marketing Methodologies: Promotions

    Chapter 12–Applying Key Marketing Methodologies: Packaging

    Chapter 13 -Applying Key Marketing Methodologies: Collateral Materials and promotional Support

    Chapter 14–Technology and Marketing in Perspective

    Chapter 15–Applying Key Marketing Methodologies: Database Marketing Consumer Behavior

    Chapter 16–Appying Key Marketing Methodologies: Electronic Marketing

    Chapter 17–Applying Key Marketing Methodologies: Understanding Rates and Fares


    Chapter 18 -Applying Key Marketing Methodologies: Pricing Strategies

    Chapter 19 –Applying Key Marketing Methodologies: Revenue Maximization

    Chapter 20–Practical Ways to Maximize Marketing

    Chapter 21 -The Marketing Budget

    Chapter 22–The Hotel/Unit Marketing Plan

    Chapter 23–The Corporate/Multi-Unit Marketing Plan

    Chapter 24 –Marketing and the LawChapter 25 -Marketing, Research, and Operations

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