Master Planning Timeline

Eighteen Months Out

• Determine event goals and objectives

• Identify possible dates. See Appendix 1 Identify Dates
• Prepare a preliminary agenda and guest list
• Establish planning and promotional action plans.
• Establish protocol for interaction with staff, sponsors, exhibitors, speakers, registrants
and press. See Appendix 2 Pre-Event Arrangements. Staff Assignments.
• Prepare preliminary budget categories and set preliminary budget. See Appendix 3
Preliminary Budget.
• Establish AP/AR and financial reporting procedures.
• Review and evaluate past, current, and potential funding sources.
• Prepare and mail funding request prospectus.
• Establish registration-fee structures and policies, being certain to include clear
cancellation policies. See Appendix 4 Registration Procedures.
• Post information on website.
• Review, update, and prepare policies and procedures governing the meeting and
distribute them to all staff.
• Prepare calendar of staff planning meetings, conference calls or webinars.
• If required, identify new sources for funding.
• Review and establish guidelines for submission, review, and selection of papers.
• Prepare master schedule of all known printing requirements, including specific items,
quantity, coding system, deadlines, and potential printers. See Appendix 5 Printing
Needs.
• Assemble exhibitor prospect lists.
• Assign program issue area responsibilities. See Appendix 6 Planning The Program
(Part 1 and 2).
• Send meeting requirements to selected sites with requests for written proposals.
• Review site proposals from responding suppliers.
• Conduct site visits as required. See Appendix 7 Site Selection and Inspection.
• Select potential sites and begin site negotiations. See Appendix 8 Negotiating
Agreements and Contracts.
• Negotiate hotel rates and blocks See Appendix 9. Reservations and Housing
Checklist.
• Add any deadlines and other requirements to timetable
• Assign follow-up items to specific members of the team
• Arrange insurance coverage.
• Establish exhibit space rates.
• Produce tentative exhibit floor plan.

Fifteen Months Out

• Form committees as required.
• Develop a promotional strategy.
• Do some PR for the event.
• Prepare press releases
• Set-up interviews
• Monitor budget
• Establish meeting theme and preliminary graphics (logo, program, etc.).
• Post this information on website.
• Identify needs for outside suppliers

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Outline specific requirements for
o Advertising
o Airline
o Audio Visual See Appendix 10 Audio-Visual Requirements
o Decorator
o Destination Management
o Duplication service
o Car rental and other modes of transport
o Carpentry
o Catering
o Entertainment
o Exhibit service contractors
o Floral arrangements
o Freight Handlers
o Furniture and equipment
o Media relations/Public Relations
o Modeling Agencies
o Photography
o Printing’
o Props
o Registration services
o Security
o Speakers
o Temporary personnel
o Translation Equipment See Appendix 11.
o Other service providers

• Invite and confirm keynote speakers. This includes people within your organization.
• Determine preliminary food and beverage requirements. See Appendix 12 Food and
Beverage Requirements
• Negotiate menus and prices.
• Adjust exhibitor floor plan (becomes continuing task from this point on).
• Mail first meeting announcements and promotional materials to prospective attendees
and exhibitors.
• Obtain audiovisual needs from speakers and presenters
• Order all necessary equipment as soon as you can.
• Review, update, and confirm final event budget.
• Prepare list of available hotel function areas and specifications.
• Arrange for all staff and VIP travel and accommodation. See Appendix 13.
Transportation Checklist
• Finalize food and beverage guarantees.

Twelve Months Out

• Review hotel contract deadline dates.

• Review, update, and confirm final meeting budget.
• Review and revise meeting accounting procedures and assign appropriate codes.
• Prepare and forward a tentative meeting schedule .to meeting facility or facilities
• Post call for papers on website.
• Begin preparation of conference brochure, including copy, layout, and design.
• Establish categories of awards and selection criteria for them; update all related materials
and mail.
• Prepare 12-month media schedule.

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Ten Months Out

• Prepare list of available hotel function areas and specifications.

• Compile master list of suggested program topics and speakers.
• Refine master format for general sessions, workshops, luncheons, and ancillary (e.g.,
spouse/guest) events.
• Begin incorporating topics and speakers into meeting format.
• Compare hotel space and specifications and make tentative room assignments for
meeting functions and activities.
• Begin confirming program speakers and topics.
• Obtain biographies, headshots and introductions as each speaker is confirmed.
• Promote meeting through appropriate announcements.
• Make final selections of all remaining suppliers.
• Identify and begin preparation of organization's general sale items.
• Follow up on call for papers.
• Reevaluate target markets and mailing lists in preparation for brochure mailing.
• Continue promotion through organizational magazine and newsletters.
• Identify meeting functions and activities available for sponsorship and begin solicitation of
specific sponsors.
• Prepare and mail exhibit prospectus and related materials.
• Establish procedures and controls for session and event admittance via tickets or
badges; establish monitoring procedures.

Eight Months Out

• Continue follow-up on call for papers.

• Begin final selection of papers.
• Promote meeting in selected professional publications.
• Follow up on exhibitor mailing.
• Mail first meeting brochure.
• Begin determination of final award nominee lists.
• Establish and implement badge preparation process.
• Identify final reporting and analysis requirements; develop data collection system(s); and
prepare data collection documents.
• Prepare expanded meeting brochure for second mailing.
• Prepare and mail second exhibitor solicitations.
• Review and update facility function-space assignments and convey to facilities.
• Begin preparation of hotel function space diagrams for registration, general sessions,
workshops, social functions, and so on.
• Begin assignment of exhibit space; mail confirmations of space, updates on meeting
activities, function sponsorships, and meeting program advertising information.
• Begin processing of registration forms as received; prepare and mail pre-registrant
confirmation notices.
• Implement monthly registration reporting system.
• Identify and communicate on-site responsibility areas to committees and volunteers.
• Prepare registration lists and name badges.
• Begin active solicitation of advertisers for program book.
• Determine final meeting program and schedule for all events.
• Combine all relevant policies and specific procedures into manual for on-site use.

Four Months Out

• Mail second meeting promotional brochure to potential attendees.

• Make final selection of award recipients.

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 • Identify materials for registration packets; select and order conference packet.
• Design and print all tickets for admission to meeting functions.
• Continue solicitation and follow-up of exhibitors, sponsors, and advertisers.
• Begin all food-and-beverage menu selections.
• Order necessary on-site office furniture and equipment.
• Order awards and related materials.
• Review registration returns based on market targeted; prepare and mail targeted
registration invitation letters.
• Identify and assign staff on-site responsibilities.
• Briefing notes should be given to all members of staff involved in the event
• Order any flowers required for the event.
• Ensure that any signage/plaques will be ready in time for your event.
• Think about whether or not it is appropriate to present gift(s) to speaker(s) and other
important guests.

Two to Four Months Out

• Prepare special meeting issue of newsletter or other periodical.

• Request camera-ready ad copy for meeting program.
• Review sleeping-room pickup.
• Review and confirm session schedule, room assignments, and function-room diagrams
with facilities and appropriate outside suppliers.
• Continue follow-up with exhibitors.
• Review meeting budget and adjust as required.
• Open bank account in host city if desired.
• Order special decorations for meeting functions.
• Make final food and beverage schedule.
• Make final translation arrangements.
• Review on-site staff needs.
• Identify ADA and security needs.
• Establish risk management protocol.
• Prepare and print conference evaluation forms.
• Prepare and print on-site registration forms; check on-site hardware and software.
• Begin preparation of written requirements to facilities and other suppliers.
• Implement weekly registration reporting system.
• Select printer for meeting program book.
• Confirm audiovisual and translation requirements.
• Review badge preparation process.
• Prepare sign list; order signs.. Utilize special signage to build your brand.

Day of the Event

On Site
• Receive and inventory all shipments, equipment, and supplies.
• Review all VIP arrangements.
• Set up conference offices.
• Conduct individual review meetings with suppliers and facility departments.
• Conduct personnel instructional briefings for registration staff, data collectors, volunteers,
volunteers, and others.
• Conduct pre-conference and daily staff meetings.
• Review each day's requirements, and highlight following day's requirements.
• Review responsibilities, procedures, and overlap areas like registration, food guarantees,
speakers, VIPs, media room setups, data collection, spouse/guest/children's events,
exhibits, sponsors, and so on.

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 • Reemphasize communication lines and authority and responsibility levels to meeting
staff, suppliers, meeting facility staff, and volunteers.
• Arrange daily invoice review with meeting facilities.
• Consult with meeting support personnel as required for issuance of gratuities.
• Confirm and monitor pickup of all rental equipment and supplies.
• Arrange for return shipment of all materials.
• Conduct post-conference wrap-up meeting with meeting facility departments and
suppliers as needed

Walk through the venue and check the following:

• Contact Person
• Total Rooms Required
• Room Sizes (including ceiling height)
• Seating Capacity
 Theater style
 Classroom style
 Banquet Round tables
• Stage Risers
• Fire Exits
• Loading Dock, doors, elevators
• Power Availability
• Secured Storage

Registration Desk
• Consult on registration framework and methodology, payments; name badges,
registration lists; reports; personnel.
• Oversee processing, confirming, and reporting of registrations, payments, deposits,
refunds and cancellations; safekeeping of on-site registration payments.

• Monitor preparation of registration lists and badges, and assembling of registration

packets.
• Brief registration personnel and supervise on-site operations.

Each Room
• Consultant or Meeting Planner
• Location
• Caterer
• Liquor
• Bartenders
• Linens
• Menu Planning
• Theme Oriented Items
• Premiums (items with company logo for corporate event)

Other
• Photographer
• Video Camera Operator
• Product Tables, sponsor tables
• Information Table

Out of Town Guests

• Hotel Reservations
• Weekend-at-a-Glance or Itinerary
• Maps (to/from airport; other locations)

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 • Welcome Gifts, Totes, Baskets
• Transportation
• 2nd Mailing to Out-Of-Town Guests
• Other______________________

Decorations
• Sign-in Board
• Message Book
• Centerpieces
• Welcome Sign
• Entrance Piece At Door
• Band Backdrop
• Balloon Bouquets
• Buffets - Decor
• Buffets - Signage
• Ceiling Treatment(s)
• Outside Lobby Area
• Sign Over Seating Cards
• Directional Signage
• Easels
• Other...Theme Oriented
• Company Display (if applicable)

Entertainment
• DJ
• Band Type__________________
• Music During Cocktails
• Magician
• Clowns
• Jugglers _______Other
• Special Presentation: Who to emcee? Who to present?
• Audio/Visual Needs?
• Other...Theme Oriented

Immediately After the Event:

• Pack and inventory all material.
• Do financial reconciliation. With a big event, you’ll have many invoices and you need to
make sure you have been billed correctly and you pay in a timely fashion. Watch
expense reports, since a lot of cost can be hidden in those reports.
• Perform post-budget performance review. Were you on budget? Could you have saved
money?
• Prepare list for thank-you letters. Prepare and mail letters.
• Collect and organize data for final meeting reports. Obtain evaluations from staff,
volunteers, and consultants. It is important to evaluate what went right and what did not
go right so your next meeting is easier. See Appendix 14. Evaluation Form
• Prepare summary reports of all evaluation forms.
• Review each invoice received, break each down into appropriate meeting categories, and
schedule payment.
• Prepare preliminary financial reports.

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