Nykaa Final

Nykaa
M2022071 RUDRAKSH DAVE

M2022083 PRANAV JOSHI
M2022100 ADITYA PAWAR
M2022110 VINAY SHARMA
M2022111 RAJAN SHUKLA
M2022112 ABHISHEK SINGH
M2022117 JILESH SOLKAR
Meet Falguni Nayar:
• Former investment banker, founder and CEO of multi
brand beauty retailer NYKAA.
• Belongs to a Gujrati family, born and brought up in
Mumbai.
• Graduation from Sydenham College of Commerce and
Economics
• Master's in management from Indian Institute of
Management, Ahmedabad.
Nayar's Life:
• Started her career with A. F. Ferguson & Co. as a
consultant.
• 19 years of work experience as Investment Banker with
Kotak Mahindra Group.
• In 2005, she took over the post of Managing Director and
made Kotak Mahindra a famous leading IPO Banker.
"If we tried to think of a

good idea, we wouldn't have
been able to think of a good
idea. You just have to find
the solution for a problem in
About Nykaa:
• An e-commerce website that offers beauty and wellness

products from all the leading brands including Lakmé,
Kaya Skin Clinic, L'Oréal Paris, etc.
• It offers a comprehensive selection of makeup, skincare,
hair care, fragrances, bath and body, luxury and wellness
products for women and men.
The brand is now an epitome in wellness and beauty and

is very popular, specially among an age group of 22-36.
• Nykaa is further opening its luxury stores (Nykaa
luxury) in premier destinations.
• Nykaa has also been a front runner in bringing
international luxury brands to India, which is obviously
because of overwhelming response of Nykaa customers.
Story Behind NYKAA:
• The idea of NYKAA came to Nayar's mind when she
visited a Sephora store in US.
• She took a huge step by quitting her well-established job
at the age of so and stepping into an entrepreneurial
journey.
• Nykaa was found in 2012
• loyal customer base for Nykaa.
Nayar's journey sounds like very easy job? Well it wasn't as
it seems like. It's not easy for anyone to quit job at the age
of 50 and start a totally different stream business from
Scratch.
Challenges and
Evolution:
• Being an Investment banker she was well aware of
intricacies of raising funds and investment in a business.
• The first phase of her business was developing a site and
creating a user experience for the customers.
• The second phase was to get the genuine products to the
store and to make them available for customers at genuine
prices.
• Then comes the Marketing and Promotion into picture to
make the brand popular.
She overcame all the challenges at every phase by her
dedication and hard work.
Achievements of
Nykaa:
1. Femina Beauty Awards
2. Woman Ahead Award
3. Project ' Nanhi Kali '
SWOT Analysis
Strength:
• Innovations in product range and offerings to build the

customer's attention
• Showcasing a wide range of the product on both online

and offline stores.
• Working on an inventory model, and earn big profit margin.
• Online marketing
• Offering from beauty items to other product.

SWOT Analysis
Weakness:
• Rise in other e-commerce opportunities.
• Also building more loyal customers as offline buyers.
• Increasing in competition
• The companies spending low on research and development
• People are moving more towards e-commerce services.

SWOT Analysis
Opportunities:
•
Rise in e-commerce opportunities.
•
Also building more loyal customers as offline buyers.
•
Nykaa business model is helping in its international reach
and increasing its profits.
•
Constantly adding innovations to its business operations.
•
People are moving more towards e-commerce services.
SWOT Analysis
Threats:
•
Reduces long-term customer relationships and loyalty.
•
Restrictions for promoting a greener environment leads to
heavy logistics costs, paying environment taxes, and usage
of eco-friendly packaging material.
•
Reduction in the expenditure level of the customers affects
profitability level.
Nykaa marketing strategy
Marketing is very crucial for promoting one's business and Nykaa is spending on
regular marketing campaigns and advertising for elevating its brand value among the
targeted audience.
Initially, it begins its marketing by showing various online ads that land one into its
online website, and recently it has come up with various tv advertisements to promote
its brand name in the offline market as well.
"Being an entrepreneur is not an easy job. An
Entrepreneur is like a roller-caster. If you are
stronger from inside, you can enjoy it."

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Nykaa

M2022071 RUDRAKSH DAVE

"If we tried to think of a

• An e-commerce website that offers beauty and wellness

The brand is now an epitome in wellness and beauty and

• Innovations in product range and offerings to build the

• Showcasing a wide range of the product on both online

• Working on an inventory model, and earn big profit margin.

• Offering from beauty items to other product.

• Also building more loyal customers as offline buyers.

• The companies spending low on research and development

• People are moving more towards e-commerce services.

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