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    NYKAA

    Uploaded by

    Nayana Churiwala
    This document provides an overview of an e-commerce company that sells cosmetic and wellness products. The company operates multiple verticals including NykaaNetwork, NykaaDesignStudio, and NykaaMan. It has both online and offline presences, with stores in multiple formats across over 20 Indian cities. The company purchases directly from brands and distributes products to customers, earning commission. It aims to provide quality control, fast delivery, and customer retention. However, it also faces weaknesses like lack of touch/feel experience, limited geographic reach, and capital inefficiency from inventory holdings.

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    NYKAA

    Uploaded by

    Nayana Churiwala
    391 views8 pages
    This document provides an overview of an e-commerce company that sells cosmetic and wellness products. The company operates multiple verticals including NykaaNetwork, NykaaDesignStudio, and NykaaMan. It has both online and offline presences, with stores in multiple formats across over 20 Indian cities. The company purchases directly from brands and distributes products to customers, earning commission. It aims to provide quality control, fast delivery, and customer retention. However, it also faces weaknesses like lack of touch/feel experience, limited geographic reach, and capital inefficiency from inventory holdings.

    Original Description:

    ECOMMERCE CHANNEL OF NYKAA

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    This document provides an overview of an e-commerce company that sells cosmetic and wellness products. The company operates multiple verticals including NykaaNetwork, NykaaDesignStudio, and NykaaMan. It has both online and offline presences, with stores in multiple formats across over 20 Indian cities. The company purchases directly from brands and distributes products to customers, earning commission. It aims to provide quality control, fast delivery, and customer retention. However, it also faces weaknesses like lack of touch/feel experience, limited geographic reach, and capital inefficiency from inventory holdings.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    391 views8 pages

    NYKAA

    Uploaded by

    Nayana Churiwala
    This document provides an overview of an e-commerce company that sells cosmetic and wellness products. The company operates multiple verticals including NykaaNetwork, NykaaDesignStudio, and NykaaMan. It has both online and offline presences, with stores in multiple formats across over 20 Indian cities. The company purchases directly from brands and distributes products to customers, earning commission. It aims to provide quality control, fast delivery, and customer retention. However, it also faces weaknesses like lack of touch/feel experience, limited geographic reach, and capital inefficiency from inventory holdings.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 8

    PRESENTATION ON

    E-COMMERCE COMPANY

    Submitted By-
    Ashish Singh Sengar
    Ashwani Kumar
    Dipanjan Dash
    Isha Sarayan
    Nayana Churiwala
    Priyanka Ghosh Dastidar
    Rounak Modi
    Shubham Tiwari
    Subhradip Saha
    COMPANY OVERVIEW
    • Category- Cosmetic and wellness products.
    • Business verticals- NykaaNetwork,
    NykaaDesignStudio, NykaaMan
    • Stores in three formats- Luxe, On Trend and Kiosks
    • First retailer in the country to tie up with global beauty
    brands
    • In-house portfolio of beauty products (Nykaa Beauty),
    which includes nail paint and lipstick
    • Offline presence in over 20 Indian cities including
    Bengaluru, Jalandhar, Ludhiana, Bhubaneswar , etc.
    BUSINESS MODEL

    WAREHOUSES

    Stocks goods Delivers goods Places order

    Suppliers/
    Customers
    Distributors
    No Direct Connection
    REVENUE MODEL
    • They purchase directly from the brands

    • This helps in getting high commission over the products

    • They do not provide discounts themselves

    • The brands give discounts which do not reduce their commission

    • Prices are driven by brand partners and it depends on their structure


    or sourcing/manufacturing strategy.

    • Above 500, free delivery. Below that- Rs 50


    REVENUE MODEL

    On Discount
    (Not Trade No
    Discount) Discount
    Brand Partners Customers
    Receives No Tax
    Commission

    Shipping Charges:

     No Shipping Charges for orders above ₹500/-


     For orders below ₹500/- : Shipping Charges = ₹50/-
    STRENGTHS FROM THE
    EXISTING MODEL
     Better quality control- product and seller both (arrests counterfeit

    products from making it to the customers)

     Deliver faster and with higher accuracy, and respond effectively to

    customer inquiries about shipping status

     Customer retention (75%) brings major portion of the revenue


    WEAKNESSES OF THE
    EXISTING MODEL
     Touch and feel is lost in certain categories

     Present in limited cities (loses customers who want to discover new


    brands and also consult the in-store beauty advisors, products that
    require application training the first time)

     Prolonged order processing time in case of unavailability

     Capital inefficiency- tying up capital inventory, leading to inventory


    mark-down risk
    Thank You

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