MBA FYIC SEMSTER I To X 2019-20

FACULTY OF ECONOMICS & BUSINESS
Syllabus
For
MASTER IN BUSINESS ADMINISTRATION
(Five Years Integrated Course)
(SEMESTER: I–IV)
(Credit Based Evaluation and Grading System)
(SEMESTER: V–X)
(Under Credit Based Continuous Evaluation Grading System)
Session: 2019–20
GURU NANAK DEV UNIVERSITY

AMRITSAR
Note: (i) Copy rights are reserved.
Nobody is allowed to print it in any form.
Defaulters will be prosecuted.
(ii) Subject to change in the syllabi at any time. Please visit
the University website time to time.
1
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER SYSTEM)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
SCHEME OF COURSE
Semester – I:
Course C/E/I Course Title L T P Total Mid End Total

No. Credits Sem. Sem. Marks
Marks Marks
Core
Courses
PBL-121/ C Punjabi (Compulsory)-I OR 2 - - 2 20 80 100
PBL-122/ *wZ[Ybh gzikph/ OR
HSL 101 **Punjab History & Culture (1450-1716)
ENL–101 C Communicative English -I 2 - - 2 20 80 100
MIL–102 C Business Economics–I 4 - - 4 20 80 100
MIL–103 C Business Mathematics 4 - - 4 20 80 100
MIL–105 C Computer Applications for Business–I 3 - 1 4 20 80 100
MIL–107 C Business Organization 4 - - 4 20 80 100
MIL–108 C Financial Accounting 4 - - 4 20 80 100
SOA 101 C ***Drug Abuse: Problem, Management 3 - - 3 20 80 100
and Prevention (Compulsory ID Course)
Total Credits: 23 - 1 24
2
Semester – II:
Course No. C/E/I Course Title L T P Total Mid End Total
Credits Sem. Sem. Marks
Marks Marks
Core Courses 20 80 100
PBL-131 / C Punjabi (Compulsory) -II OR 2 - - 2 20 80 100
PBL-132/ *wZ[Ybh gzikph/ OR
HSL 102 **Punjab History & Culture (1717-1947)
ENL–151 C Communicative English-II 2 - - 2 20 80 100
MIL–152 C Business Economics–II 4 - - 4 20 80 100
MIL–153 C Business Statistics 4 - - 4 20 80 100
MIL–154 C Computer Applications for Business–II 3 - 1 4 20 80 100
MIL–157 C Fundamentals of Management 4 - - 4 20 80 100
MIS–156 C Seminar - - 2 2 20 80 100
SOA 101 C ***Drug Abuse: Problem, Management 3 - - 3 20 80 100
and Prevention (Compulsory ID Course)
Total Credits: 19 -- 3 22
Note.
1. *Special Paper in lieu of Punjabi Compulsory.
2. **For those students who are not domicile of Punjab
3. ***Student can opt this Paper whether in 1st or 2nd Semester. (Compulsory ID Course)
4. PSL -053 ID Course Human Rights & Constitutional Duties (Compulsory ID Course)
Students can opt. this paper in any semester except the 1st Semester. This ID Course is
one of the total ID Course of this course.
3
Semester – III:
Course No. C/E/ Course Title L T P Total Mid End Total
I Credits Sem. Sem. Marks
Marks Marks
Core
Courses
MIL–202 C Business Laws 4 - - 4 20 80 100
Fundamentals of Human 20 80 100
MIL–204 C Resource Management 4 - - 4
MIL–206 C Fundamentals of Marketing Management 4 - - 4 20 80 100
MIL–207 C Fundamentals of Operations Management 4 - - 4 20 80 100
ESL–220 C Environmental Studies (Compulsory) 3 - - 3 20 80 100
I Interdisciplinary 3 - - 3 20 80 100
Total
Credits: 22 - - 22
Semester – IV:
Course No. C/E/I Course Title L T P Total Mid End Total
Credits Sem. Sem. Marks
Marks Marks
Core
Courses
MIL–251 C Cost Accounting 4 -- -- 4 20 80 100
MIL–252 C Business Communication 4 -- -- 4 20 80 100
MIL–253 C Money & Banking 4 -- -- 4 20 80 100
MIL–255 C E- Commerce 4 -- -- 4 20 80 100
MIL–260 C Operations Research 4 -- -- 4 20 80 100
I Interdisciplinary 3 -- -- 3 20 80 100
Total Credits: 23 -- -- 23
Note: Every student would be required to undergo industrial training of four weeks duration.
4
(UNDER CREDIT BASED CONTINUOUS EVALUATION GRADING SYSTEM)
Semester – V:
Course No. C/E/I Course Title L T P Total
Credits
Core Courses
MIL–301 C Management Accounting and Business Finance 4 -- -- 4
MIL–302 C Company Law 4 -- -- 4
MIL–305 C Organisational Behavior 4 -- -- 4
Management Information System and
MIL–307 C Enterprise Resource Planning 4 -- -- 4
MIL-308 C Digital Marketing 4 -- -- 4
MIS–306 C Seminar -- -- 2 2
I Interdisciplinary 3 -- -- 3
Semester – VI:
Credits
Core Courses
MIL–352 C Income–Tax Law and Practice 4 -- -- 4
Supply Chain Management and Total Quality
MIL–357 C Management 4 -- -- 4
MIL–358 C Management of Insurance Services 4 -- -- 4
MIL–359 C Entrepreneurship and MSME’s 4 -- -- 4
MIL–360 C Fundamentals of International Trade 4 -- -- 4
MIL–361 C Case Studies in Business 2 -- -- 2
5
Semester – VII:
Course No. C/E/I Course L T P Total
Title Credits
Core Courses
MIL 401 C Business Environment 4 -- -- 4
MIL 403 C Corporate Governance & Business Ethics 4 -- -- 4
MIL 404 C Quantitative Methods for Management 4 -- -- 4
MIL 407 C Managerial Principles and Practices 4 -- -- 4
Knowledge Management & Managing
MIL 408 C Creativity and Innovation 4 -- -- 4
MIS 406 C Seminar 2 -- -- 2
Semester –VIII:
Course No. C/E/I Course L T P Total

Title Credits
Core Courses
MIL–451 C Research Methodology 4 -- -- 4
MIL–452 C Financial Management 4 -- -- 4
MIL–453 C Marketing Management 4 -- -- 4
MIL–454 C Human Resource Management 4 -- -- 4
MIL–455 C International Business 4 -- -- 4
MIL–457 C Case Studies in Management 2 -- -- 2
Industrial Training for 6 Weeks -- -- -- --
6
Semester – IX:

Credits
Core Courses
MIL – 513 C Project Management 4 -- -- 4
MIS – 512 C Seminar -- -- 2 2
Interdisciplinary Courses (3 Credits)
I To be offered from the outside Department. 3 -- -- 3
Elective Courses (16 Credits)
E Elective Courses* 16 -- -- 16
*Note: Any two of the following groups, each having two papers.
Group A: Finance
Course No C/E/I Course Title L T P
MIL – 531 E Management Control Systems 4 -- --
MIL – 532 E Capital Markets and Investment Management 4 -- --
Group B: Marketing -- --
MIL – 533 E Consumer Behaviour 4 -- --
MIL – 534 E Marketing Research 4 -- --
Group C: Human Resource Management -- --
MIL – 536 E Organisational Change & Development 4 -- --
MIL – 539 E Labour Legislations and Social Security 4 -- --
Group D: International Business
MIL – 537 E International Financial and Economic 4 -- --
Organizations
MIL – 538 E Management of International Business Operations 4 -- --
7
Semester – X:
Credits
Core Courses
MIL – 551 C Strategic Management 4 -- -- 4
MIL - 600 C Decision Support System and Management 4 -- -- 4
Information System**
Interdisciplinary Courses (3 Credits)
I To be offered from the outside Department. 3 -- -- 3
Elective Courses (12 Credits) --
E Elective Courses* 15 -- -- 15
*Any one of the following groups, each having four papers.

** This paper in only for Session 2016-17 & 2017-18.
Group A: Finance
MIL – 581 E International Financial Management 4 -- --
MIL – 582 E Financial Markets and Financial Services 4 -- --
MIL – 583 E Corporate Tax Law and Planning 4 -- --
MIL – 593 E Case Studies in Finance 2 -- --
Group B: Marketing
MIL – 584 E Advertising and Sales Management 4 -- --
MIL – 585 E Brand and Retail Management 4 -- --
MIL – 586 E Services Marketing 4 -- --
MIL – 594 E Case Studies in Marketing 2 -- --
Group C: Human Resource Management
MIL – 588 E Managerial Competencies and Career Development 4 -- --
MIL – 589 E International Human Resource Management 4 -- --
MIL – 595 E Case Studies in Human Resource Management 2 -- --
MIL – 597 E Industrial Relations 4 -- --
MIL – 590 E International Financial Markets and Foreign 4 -- --
Exchange
MIL – 591 E International Financial Management 4 -- --
MIL – 592 E International Marketing 4 -- --
MIL – 596 E Case Studies in International Business 2 -- --
8
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER-I)
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Credit: 2-0-0
Total Marks: 100
Mid Semester Marks: 20
End Semester Marks: 80
Mid Semester Examination: 20% weightage
End Semester Examination: 80% weightage
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10
PBL-122: w[ZYbh gzikph

(In lieu of Punjabi Compulsory)
Credits: 2-0-0
Total Marks: 100
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11
HSL:101 Punjab History & Culture (1450-1716)

(Special paper in lieu of Punjabi Compulsory)
(For those students who are not domicile of Punjab)
Credits: 2-0-0
Total Marks: 100

Instructions for the Paper Setters:
Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four
Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are
required to attempt five questions, selecting at least one question from each Section. The fifth
question may be attempted from any Section.
SECTION-A
1. Land and the People.
2. Bhakti Movement
SECTION-B
3. Life and Teaching of Guru Nanak Dev.
4. Contribution of Guru Angad Dev, Guru Arjun Dev ,Guru Amar Das and Guru Ram Das.
Section-C
5. Guru Hargobind.
6. Martyrdom of Guru Teg Bahadur
SECTION-D
7. Guru Gobind Singh and the Khalsa.
8. Banda Singh Bahadur: Conquests and Execution.
Suggested Reading
1. Kirpal Singh(ed.), History and Culture of the Punjab, Part-ii, Punjabi University,
Patiala. 1990.
2. Fauja Singh (ed.), History of Punjab, Vol, III Punjabi University, Patiala, 1987.
3. J.S. Grewal, The Sikhs of the Punjab, Cup, Cambridge, 1991.
4. Khushwant Singh, A History of the Sikhs, Vol. I, OUP, New Delhi, 1990
12
COMMUNICATIVE ENGLISH–I
Subject Code- ENL-101 Credits: 02 (L= 2, T=0, U=0)

Total Marks: 100
Objective: To introduce students to the skills and strategies of reading and writing by identifying
organizational patterns, spotting classification systems and understanding associations between
ideas. This course will prepare students to read a variety of texts and also to communicate more
effectively through writing. The course will also pay special attention to vocabulary building.
Instructions for the Paper Setters:-

Prescribed Text books:

 The Written Word by Vandana R. Singh, Oxford University Press, New Delhi.
 Making Connections: A Strategic Approach to Academic Reading by Kenneth J.
Pakenham, Second Edition.
SECTION–A
“Word List”, “Correct Usage of Commonly used words and Phrases” from the chapter
“Vocabulary” given in The Written Word by Vandana R. Singh.
SECTION–B
Letter- writing as prescribed in The Written Word by Vandana R. Singh.
Report writing as prescribed in The Written Word by Vandana R. Singh.
SECTION–C
Section 1 from Making Connections: A Strategic Approach to Academic Reading by Kenneth
J. Pakenham, Second Edition.
SECTION–D
Section 2 from Making Connections: A Strategic Approach to Academic Reading by Kenneth
J. Pakenham, Second Edition.
13
MIL 102: BUSINESS ECONOMICS – I

Credits: 4-0-0
Total Marks: 100

SECTION A
Introduction: Nature, Scope and Subject Matter of Economics, Law of Demand, Elasticity of
Demand, (Price, Income and Cross).
Utility Analysis: Law of Diminishing Marginal Utility, Law of Equi-Marginal Utility.
Indifference Curve Analysis: Consumer’s Equilibrium,
SECTION B
Production Analysis: Returns to Factor and Return to Scale.
Theory of Costs: Traditional and Modern Theories of Cost.
Concept of Revenue: Total Revenue, Average Revenue, Marginal Revenue and Elasticity of
Demand.
Equilibrium Analysis: Static, Comparative Static and Dynamic Equilibrium.
SECTION C
Market Analysis : Perfect Competition; Price Determination, Equilibrium of Firm and Industry,
Long Run Supply Curve of Industry.
Monopoly; Price Determination, Equilibrium of Firm and Industry, Price Discrimination,
Monopoly Power, Regulation of Monopoly.
Monopolistic Competition; Price Determination, Group Equilibrium, Selling Cost, Excess
Capacity. Introduction to the Concept of Oligopoly.
SECTION D
Factor Pricing: Marginal Productivity Theory, Modern Theory of Distribution. Land; Ricardian
Theory of Rent, Modern Theory of Rent. Capital;
Classical Theory, Neo-Classical Theory, Liquidity preference Theory of Rate of Interest.
Entrepreneur; Dynamic Theory of Profit, Risk Theory of Profit, Uncertainty Theory of Profit.
Labour ; Marginal Productivity Theory, Modern Theory of Wages
Suggested Readings:
1. Ahuja, H. L., Advanced Economic Theory.
2. Koutsoyiannis, A., Modren Micro Economics.
3. Mankiw, N. G., Economics: Principles and Applications.
4. Stonier and Hague, A Text Book of Economic Theory.
5. Jhingan , M.L. , Principles of Economics. Vrinda Publications
14
MIL–103: BUSINESS MATHEMATICS

Credits: 4-0-0
Total Marks: 100
SECTION A
Sets: Introduction, Equality of sets, sub sets, Null set, Power set, Operations on sets: Union, Intersection;
complements, Algebra of sets, Applications of set theory.
Functions: Introduction, characteristics of a function, linear function, the exponential function,
logarithmic function, even and odd functions.
Trigonometry: System of measuring angles, trigonometric ratios, trigonometric identities, signs of
trigonometric ratios.
SECTION B
Matrices: Introduction, types of matrices, operations on matrices, transpose of a matrix, symmetric
matrix, skew-symmetric matrix, orthogonal matrix.
Determinants: Minors, Cofactors, properties of determinants, singular and non singular matrices, adjoint
of a matrix, inverse of a matrix, solutions of a system of linear equations: Cramer’s rule and Matrix
Inversion method
SECTION C
Differentiation: Differentiability, derivative of a function multiplied by a constant, derivative of the sum
of two differentiable functions, derivatives of the product of two functions, derivative of quotient of two
functions, chain rule, differentiation of implicit functions, logarithmic differentiation, Differentiation of
parametric forms, successive differentiation
Interest and Annuities: Simple interest, compound interest, Effective rate of interest, Sinking Funds
Annuity: Annuity due, Annuity immediate, Deferred Annuity, Amount of annuity, Notations and results,
Concept of present value and Annuity Concepts, Present value of a deferred annuity Notations and Results
SECTION D
Progressions: Arithmetical progression, Geometrical progression, Harmonic progression.
Permutations and Combinations: Permutations of n different objects, permutations of things not all
different, Circular permutations. Combinations, restricted combinations, combinations of things not all
different selecting some or all thing
Suggested Readings:
1. Ajay Goel and Alka Goel –Mathematics and Statistics (Taxmann’s).
2. Qazi Zameeruddin, V.K. Khanna, S.K. Bhambri – Business Mathematics (Vikas).
3. G.S. Monga – Mathematics for Management and Economics (Vikas).
4. Taru Yamane – Mathematics for Economists.
15
MIL–105: COMPUTER APPLICATIONS FOR BUSINESS–I

Credits: 4-0-0
Total Marks: 100
SECTION A
Introduction to Computer: Definition & Block Diagram of Computer.
Components of Computer: Input ,Output, Central Processing Unit Internal and External
Memory Storage, RAM, ROM, PROM, EPROM, Hard Disc, Magnetic Tapes.
Introduction to Internet : Definition of Internet, Working of Internet, Modem and Its
functioning. IP Address, Domain Name System, Uniform Resource Locator
SECTION B
Hardware and Software: Difference between Hardware and Software, Types of Software
System Software and Application Software)
Operating System: Definition & Function of Operating System
Window: Introduction to Window (Working of Windows, Manipulation of Icon, Menus and
opening different applications simultaneously), Various Versions of Windows, Basic commands
of windows (Creating, Moving, Renaming, Deleting Files/Folders)
SECTION C
MS-Word: Introduction to word Processing. Creating, Saving, Opening, Importing,
Exporting and Inserting document, Formatting pages, Alignment, Paragraphs and Sections.
Indents and Outdents, Creating lists and numberings
Formatting Commands: Headings, Styles, Fonts and Size editing, Viewing Text, Finding and
Replacing text, Headers and Footers, Inserting page breaks, Page numbers, Special Symbols
and Dates. Tables Creation. Insertion & deletion of Rows & Columns.
Mail merge, Preview and Printings command.
SECTION D
MS-Excel: Introduction, Components of Excel, Creating, Opening & Saving workbook &
worksheets, Formatting number & texts in cells, Creating, editing & formatting of charts,
Mathematical, Text, Statistical, Lookup & Reference Functions, Sorting & Filtering of Data also
how to use advanced filtering, Protecting worksheet & cells.
MS-Powerpoint: History, Creating, Saving, Opening, Existing presentation, Creating and
Saving a Presentation using Auto Content Wizard, Design Template, Blank Presentation. The
Slide Sorter View, Slide Show, Inserting pictures and graphics and Printings Slides
16
Suggested Readings:
1. Understanding Computers by V. Rajaraman.

2. Introduction to Computers by Peter Norton.
3. A First Course in Computers by Sanjay Saxena
4. Computer Fundamental by B. Ram
5. Introduction to Computers by Alexis Leon, Matheus Leon
6. PC Software Made Easy by Gursharan Singh, Nishchay Behl
7. Operating System by Harjeet Kaur, Aastha Sharma
17
MIL–107: BUSINESS ORGANIZATION

Credits: 4-0-0
Total Marks: 100
SECTION A
Business: Concept, Nature, Objectives of Modern Business, Essentials of a Successful Business,
Requisites of a Good Businessman.
Scope of Business: Concept of Industry and its Types; Concept of Commerce; Concept of Trade
and its Types, Auxiliaries of Trade; Comparison between Industry, Commerce and Trade.
Forms of Business Organizations: Sole Proprietorship, Partnership, Joint Hindu Family, Joint
Stock Company, Cooperative Organizations
SECTION B
Different Sectors of Indian Economy: Primary, Secondary, Tertiary; Difference between Product
and Service, Features of Service, Reasons for the rapid Growth of Service Sector in India.
Public Sector Enterprises: Rationale, Objectives, Forms of organization, Causes of Poor
Performance
Public Utilities: Meaning, Characteristics, Rights and Duties of Public Utilities, Problems of
Organizations , Ownership and Management
SECTION C
Small Scale Business: Definition, Features, Significance of Small Business, Problems of
Small Industry, Causes of Sickness, Government Policy towards Small Business.
Multinational Corporations: Concept, Features, Mode of Entry of MNCs in Global
Markets, Key Features of Indian MNCs, Role of MNCs, Arguments against MNCs,
Transnational Corporations.
SECTION D
Franchising and Network Marketing: Concept, Features, Benefits and Drawbacks of
Network Marketing, Differences between Franchising and Network Marketing.
Business Process Outsourcing: Concept, Types of BPO, BPO industry in India, Problem of
Attrition in BPO industry and its Solution, Benefits and Limitations of BPO, Knowledge
Process Outsourcing (KPO), Difference between BPO and KPO.
E-Commerce: Concept, Components, Advantages, Disadvantages, Threats and Solutions
Suggested Readings:
1. V.S.P.Rao, Business Organisation and Management, Himalaya Publishing House, New Delhi.
2. Sherlekar and Sherlekar, Modern Business Organisation and Management,
Himalaya Publishing House, New Delhi.
3. M.C. Shukla, Business Organisation and Management, S. Chand & Company Pvt. Ltd,
New Delhi.
18
MIL–108: FINANCIAL ACCOUNTING

Credits: 4-0-0
Total Marks: 100
SECTION A
Meaning and objectives of accounting, Users of accounting information, Limitations of
accounting information, Basic accounting concepts.
Journal: Meaning and Classification of Accounts, Identification of Transactions, Format of
Journal Book, Recording of transactions in Journal
Ledger: Preparation of Ledgers from Journal, Posting and Balancing of Ledgers, Distinction
between Journal and Ledger
SECTION B
Subsidiary Books : Need of Sub-division of Journal, Meaning of Special Journals,
Advantages of Subsidiary Books, Preparation of Purchases Book, Preparation of Purchases
Return Book, Preparation of Sales Book, Preparation of Sales Returns Book, Preparation of
Cash book: Single column, Double column and triple column cash book including petty cash
book, Trial Balance: Introduction, Objectives of Drawing Trial Balance, Construction of
Trial Balance, Rectification of Errors.
SECTION C
Final Accounts: Meaning of Financial Statements, Usefulness of Financial Statements,
Elements of Financial Statements, Preparation of Trading and Profit and Loss Accounts and
Balance sheet without Adjustments
Final Accounts with Adjustments : Treatment of Some Items which may be Direct Items,
Indirect Items, Incomes and Expenses, Treatment of Items of Adjustment Appearing Outside the
Trial Balance, Treatment of Items of Adjustment Appearing Inside the Trial Balance
Bank Reconciliation Statement: Introduction, Purpose of Preparing Bank Reconciliation
Statement, Uses and Importance of Bank Reconciliation Statement, Methods for preparing Bank
Reconciliation Statement.
SECTION D
Depreciation: Concept of depreciation, depletion, amortization; Methods of charging
depreciation (SLM & WDV), Methods of recording depreciation, Brief idea about ICAI and
revaluation of fixed assets as per AS 10 - Accounting for Fixed Assets.
Capital and revenue expenditures and receipts
Preparation of accounts with accounting software package – Tally (latest available version)
Suggested Readings:
1. Anthony, R.N., Hawkins, David F and Merchant, Kenneth A, “Accounting Text and
Cases”; McGraw Hill Companies.
2. Financial Accounting by P. C. Tulsian, Pearson, 12th Edition, (2013)
3. Gupta, R.L. and Radhaswamy, M, “Finanacial Accounting”; Sultan Chand and Sons,
New Delhi.
4. Monga J.R., Ahuja, Girish, and Sehgal, Ashok, “Financial Accounting”; Mayur Paper
Back, Noida.
5. “Fundamentals of Accounting”, The Institute of Chartered Accountants of India, New Delhi.
19
DRUG ABUSE: PROBLEM, MANAGEMENT AND PREVENTION

(Student can opt this Paper in 1st or 2nd Semester)
SOA : 101 - PROBLEM OF DRUG ABUSE

Time: 3 Hours Credit 3-0-0
Total Marks: 100
SECTION – A
Meaning of Drug Abuse:
1) Meaning, Nature and Extent of Drug Abuse in India and Punjab.
2) Consequences of Drug Abuse for:
Individual : Education, Employment, Income.
Family : Violence.
Society : Crime.
Nation : Law and Order problem.
SECTION – B
Management of Drug Abuse:
(i) Medical Management: Medication for treatment and to reduce withdrawal effects.
(ii) Psychiatric Management: Counselling, Behavioural and Cognitive therapy.
(iii) Social Management: Family, Group therapy and Environmental Intervention.
SECTION – C
Prevention of Drug abuse:
(i) Role of family: Parent child relationship, Family support, Supervision, Shaping values,
Active Scrutiny.
(ii) School: Counselling, Teacher as role-model. Parent-teacher-Health Professional
Coordination, Random testing on students.
SECTION – D
Controlling Drug Abuse:
(i) Media: Restraint on advertisements of drugs, advertisements on bad effects of drugs,
Publicity and media, Campaigns against drug abuse, Educational and awareness program
(ii) Legislation: NDPs act, Statutory warnings, Policing of Borders, Checking
Supply/Smuggling of Drugs, Strict enforcement of laws, Time bound trials.
20
References:
1. Ahuja, Ram (2003), Social Problems in India, Rawat Publication, Jaipur.

2. Extent, Pattern and Trend of Drug Use in India, Ministry of Social Justice and
Empowerment, Government of India, 2004.
3. Inciardi, J.A. 1981. The Drug Crime Connection. Beverly Hills: Sage Publications.
4. Kapoor. T. (1985) Drug epidemic among Indian Youth, New Delhi: Mittal Pub.
5. Kessel, Neil and Henry Walton. 1982, Alcohalism. Harmond Worth: Penguin Books.
6. Modi, Ishwar and Modi, Shalini (1997) Drugs: Addiction and Prevention, Jaipur: Rawat
Publication.
7. National Household Survey of Alcohol and Drug abuse. (2003) New Delhi, Clinical
Epidemiological Unit, All India Institute of Medical Sciences, 2004.
8. Ross Coomber and Others. 2013, Key Concept in Drugs and Society. New Delhi: Sage
Publications.
9. Sain, Bhim 1991, Drug Addiction Alcoholism, Smoking obscenity New Delhi: Mittal
Publications.
10. Sandhu, Ranvinder Singh, 2009, Drug Addiction in Punjab: A Sociological Study.
Amritsar: Guru Nanak Dev University.
11. Singh, Chandra Paul 2000. Alcohol and Dependence among Industrial Workers: Delhi:
Shipra.
12. Sussman, S and Ames, S.L. (2008). Drug Abuse: Concepts, Prevention and Cessation,
Cambridge University Press.
13. Verma, P.S. 2017, “Punjab’s Drug Problem: Contours and Characterstics”, Economic
and Political Weekly, Vol. LII, No. 3, P.P. 40-43.
14. World Drug Report 2016, United Nations office of Drug and Crime.
21
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER-II)
COMMUNICATIVE ENGLISH–II
Subject Code- ENL-151 Credits: 02 (L= 2, T=0, U=0)
Total Marks: 100
Objective: To introduce students to the skills and strategies of reading and writing by identifying
organizational patterns, spotting classification systems and understanding associations between
ideas. This course will prepare students to read a variety of texts and also to communicate more
effectively through writing. The course will also pay special attention to vocabulary building.
Prescribed Text books:

 The Written Word by Vandana R. Singh, Oxford University Press, NewDelhi.
 Making Connections: A Strategic Approach to Academic Reading by Kenneth J.
Pakenham, SecondEdition.
SECTION–A
Practical question on Note Making, Summarizing and Abstracting as given in The Written Word
by Vandana R. Singh
SECTION–B
Practical question on Paragraph writing as prescribed in The Written Word by Vandana R. Singh
SECTION–C
Theoretical questions based on ABC of Good Notes as prescribed in The Written Word by
Vandana R. Singh.
Section C from Making Connections: A Strategic Approach to Academic Readingby Kenneth

J. Pakenham, SecondEdition.
SECTION–D
Practical question on Essay writing from The Written Word by Vandana R. Singh
Section 4 from Making Connections: A Strategic Approach to Academic Readingby Kenneth J.
Pakenham, SecondEdition.
22
PBL 131 : gzikph bk}wh - II (Credit Based)
Credit : 2-0-0
Total Marks: 100
;?eFB-J/
r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o ftu'_ j/m fby/ ejkDheko L
(T) BkBe f;zx L G{nk
(n) r[ow[y f;zx w[;kfco L pkrh dh Xh
(J) ;zs f;zx ;/y'_ L g/wh d/ fBnkD/
(ejkDheko dk ihtB, ejkDh ;ko, ftFk-t;s{, ejkDh ebk)
II. gzikph Fpd pDso L Xks{$w{b, tX/so (nr/so, fgS/so, ftT[_sgs ns/ o[gKsoh),;wk;.
;?eFB-ph
(T) ;[ikB f;zx L pkrK dk okyk
(n) eosko f;zx d[`rb L s?_ eh dod Bk nkfJnk
II. g?oQk ouBk L ebk; ftu 10 ftfFnK (;fGnkuko, Xkowe ns/ okiBhse) *s/ g?oQk ouBk d/ nfGnk;
eotkT[D/.
;?eFB-;h
(T) e[btzs f;zx ftoe L Xosh j/mbk p"bd
(n) Bts/i f;zx L d{ih tko i/p e`Nh rJh
(J) gq/w gqekF L b`Swh
II. w[jkto/ s/ nykD (nykD s/ w[jktok e'F ftu) 200 w[jktfonK ns/ 100 nykDK ~ tkeK ftu tosD
d/ nfGnk; eotkT[D/ (ebk; ftu s/ xo bJh).
23
;?eFB-vh
(T) nihs e"o L p[`s fFeB
(n) dbhg e"o fNtkDk L p`; ezveNo
II. Fpd Fq/DhnK L BKt, gVBKt, ftF/FD, fefonk, fefonk ftF/FD, ;zpzXe

2H ftfdnkoEh B/ e[`b gzi gqFB eoB/ jB. jo Gkr ftu'_ fJe gqFB bk}wh j?. gzitK gqFB fe;/
th Gkr ftu'_ ehsk ik ;edk j?.
;edk j?.
24
PBL-132:w[ZYbh gzikph
(In lieu of Punjabi Compulsory)
Credits: 2-0-0
Total Marks: 100
gkm-eqw
;?eFB-J/
, , ਿਵਸ਼ੇਸ਼ਣ, ਿਕਿਰਆ, ਿਕਿਰਆ ਿਵਸ਼ੇਸ਼ਣ)
;?eFB-ph
, ਵਪਾਰ, ਿਰਸ਼ਤੇ-ਨਾਤੇ, ਖੇਤੀ ਅਤੇ ਹੋਰਧੰ ਿਦਆਂ ਨਾਲ ਸਬੰ ਧਤ ।
;?eFB-;h
ਪੰ ਜਾਬੀ ਵਾਕ-ਬਣਤਰ
ਸਾਧਾਰਨ-
ਸੰ ਯੁਕਤ-
ਿਮਸ਼ਰਤ-
;?eFB-vh
ਸੰ ਖੇਪ ਰਚਨਾ
2H ftfdnkoEh B/ e[`b gzi gqFB eoB/ jB. jo Gkr ftu'_ fJe gqFB bk}wh j?.gzitK
gqFB fe;/ th Gkr ftu'_ ehsk ik ;edk j?.
4H g/go ;?`N eoB tkbk i/eo ukj/ sK gqFBK dh tzv n`r'_ t`X s'_ t`X ukoT[g-gqFBK
ftu eo ;edk j?.
25
HSL:102 Punjab History & Culture (1717-1947)

(Special paper in lieu of Punjabi Compulsory)
(For those students who are not domicile of Punjab)
Credits: 2-0-0
Total Marks: 100
SECTION-A
1. Sikh Struggle for Sovereignty.
2. Ranjit Singh : Conquests, Administration and the Anglo-Sikh Relations.
SECTION-B
3. Anglo-Sikh Wars and the Annexation.
4. The Punjab under the British: New Administration, Education and social Change.
SECTION-C
5. Economic Changes: Agricultural
6. Socio-Religious Reform Movements.
SECTION-D
7. Role of Punjab in the Freedom Struggle.
8. Fairs and Festivals.
Suggested Reading
1. Kirpal Singh (ed.), History and Culture of the Punjab, Part-II, Punjabi University,
Patiala, 1990.
2. Fauja Singh (ed.), History of Punjab, Vol, III, Punjabi University, Patiala, 1987.
3. J.S. Grewal, The Sikhs of the Punjab, Cup, Cambridge, 1991.
4. Khushwant Singh, A History of the Sikhs, Vol. I, OUP, New Delhi, 1990
26
MIL 152: BUSINESS ECONOMICS – II

Credits: 4-0-0
Total Marks: 100
SECTION A
Basic Concepts: Micro vs. Macro Economics.
Variables: Real and Nominal; Induced and Autonomous; Ex–Ante and Ex–Post.
National Income: Definition and Importance of National Income.
Concepts of National Income: Productive vs. Non–Productive; Intermediate and Final
Output; Gross and Net National Product; Gross and Net Domestic Product; Personal and
Disposable Income
SECTION B
Measurement of National Income: Income, Output, Expenditure Method; Problems in
Measurement of National Income.
Employment: Classical Theory of Employment, Say’s Law of Market, Keynesian Theory of
Output and Employment.
Inflation: Meaning, Types, Inflationary Gap, Theories of Inflation; Demand Pull Inflation, Cost
Push Inflation, Stagflation, Inflation Unemployment Tradeoff (Philips Curve), Effects of Inflation
and Remedies.
SECTION C
Keynesian Economics: Theory of Money, Saving and Investment Function.
Multiplier: Static and Dynamic Analysis; Balanced Budget Multiplier, Employment Multiplier.
Consumption: Psychological Law of Consumption, Relative Income Hypothesis, Permanent
Income Hypothesis, Life Cycle Hypothesis.
SECTION D
Investment: Classical Theory of Investment, Keynesian Theory of Investment, Accelerator
Theory of Investment.
Business Cycle: Keynes’s Theory of Trade Cycle, Kaldor’s Theory of Trade Cycle, Hicks’
Theory of Trade Cycle, Samuelson’s Theory of Trade Cycle
Suggested Readings:
1. Ackley, G., Macroeconomic Theory.
2. Beckermen, W., An Introduction to National Income Analysis
3. Crouch, R.L., Macroeconomics
4. Shapiro, E., Macroeconomic Analysis
5. Peterson, W. C., Income, Employment and Economic Growth.
6. Gupta, R.D., Keynes, Post–Keynesian Economics
27
MIL–153: BUSINESS STATISTICS

Credits: 4-0-0
Total Marks: 100
SECTION A
Statistics: Introduction, Importance and Scope of statistics. Measures of Central
Tendency: Mean, Median, Mode and Quartiles.
Measures of Dispersion: Range, Quartile deviation, Mean deviation and Standard
deviation.
SECTION B
Moments, Skewness and Kurtosis: Introduction, Moments about the mean, Skewness,
Kurtosis.
Correlation Analysis: Introduction, types of correlation, measurement of correlation: Karl
Pearson’s Coefficient of correlation, Spearman’s rank correlation.
SECTION C
Regression Analysis: Introduction, Utility, Method of Least Squares,
Coefficient of regression, Standard error of estimate, Coefficient of determination.
Index Numbers: Introduction, Price index numbers, Quantity index numbers, Choice of base
for computing index numbers.
SECTION D
Intrapolation and Extrapolation: Introduction, Utility, Assumptions, Methods of
Intrapolation, Extrapolation (formulae used).
Time Series and Forecasting: Introduction, Models of time series analysis, Editing of time
series, Measurement of secular trends, Measurement of seasonal variations. Measurement of
cyclical variations of cyclical variations
Suggested Readings:
1. Joshi R.C., “Fundamentals of Statistics”, New Academic Publishing.
2. D.N. Elhance, Veena Elhance and B.M. Aggarwal – Fundamentals of Statistics (Kitab
Mahal).
3. C.B. Gupta – An Introduction to Statistical Methods (Vikas).
4. R.S. Bhardwaj – Business Statistics (Excel Books).
5. Ajay Goel and Alka Goel – Mathematics and Statistics (Taxmann’s).
28
MIL–154: COMPUTER APPLICATIONS FOR BUSINESS–II
Credits: 3-0-1
Total Marks: 100

SECTION A
Fundamental Concepts of Networking: Need and Advantages of Computer Networks,
Types of Networks (LAN, MAN, WAN), Intranet, Extranet Network Security, Topologies
of Networks.
Introduction to Web development using HTML: Designing web pages using HTML
Hypertext, Hyperlinks, Basic structure of web Page, HTML Tags Head, Body, Title, Basic
Tags, BR, inserting Hyperlinks, images to web page, List Tag, Table Tag.
SECTION B
C Language: Introduction of C, Structure of C Program, Data types & Identifier or
Variables & Constants , Operators in C, Arithmetic, Logical , Relational,
Control Statements: Simple if , Nested if, Else if ladder, Switch & their Programs.
Looping Statements: While, Do-while & For, Break & continue & their Programs
SECTION C
Database Management System: What is DBMS , advantages of DBMS, Database, Data,
Information, Functions of DBMS, DML & DDL. SQL: What is SQL, Creation of Tables
using SQL, Select, Insert & delete, update Commands In SQL.
SECTION D
Computerized Accounting: Introduction of Tally 9.0, Meaning, advantages of Accounting
software.
MS-Access: Introduction and advantages of ms-access, creation of database, creation of
tables in a database, different query in ms access to get the data out of database.
Practical: Weightage 40% .
29
Suggested Readings:
1. Computer Fundamental by B.Ram.

2. Internet 6-in-1 by Kraynak and Habraken.
3. Internet for Business Manager by Sanjeev Gupta and Shameene Gupta.
4. Understanding computers by V.Rajaraman.
5. Introduction to Computers by Peter Norton.
6. “Tally- ERP 9, Simple Steps of Learning”, Kogent Learning.
7. Introduction to Information Technology by Anshuman Sharma
8. Computers by Alexis Leon, Matheus Leon.
9. Office 2007 in 24 Hours by Perry (Techmedia).
10. Let Us C By Yashwant Kanitkar, BPB Publication.
30
MIL–157: FUNDAMENTALS OF MANAGEMENT

Credits: 4-0-0
Total Marks: 100
SECTION A
Management: Definition, Nature and Purpose, Management Functions: Planning, Organizing,
Leading, Controlling. Changing Manager’s Jobs, study of Management, The Universality of
Management, Rewards and Challenges of being a Manager.
Historical Background of Management: Evolution of Management thought, Taylor’s
Scientific Management Principles, Weber’s Bureaucracy, Henri Fayol’s 14 Principles of
Management.
SECTION B
Organizational Culture and Environment: The Omnipotent View, Symbolic View,
Organizational Culture, Strong Cultures, Where Culture’s comes from and How it Continues,
Employee Learning Culture, Culture affecting Managers.
Work Team: Types, Managing Global Teams

Looping Statements: While, Do-while & For, Break & continue & their Programs
SECTION C
Managing in Global Environment: Goal Perspective, Understanding global Environment,
Regional Trading Alliances, WTO, Types of International Organization, Organizations going
International, Political/Legal Environment, Economic Environment, Cultural Environment
Types of Goals, Types of Plans, Strategic Management and its Importance, Corporate Strategy;
Types and managing them.
Managing Human Resources: Importance, Factors affecting HRM Process, Groups and Group
Development: Stages, Group performance , Satisfaction, Resources and conditions Imposed
SECTION D
Organizational Change: Types and Managing Resistance Understanding Individual Behavior,
Focus and Goals. Attitudes, Job Performance, Job Involvement, Organizational commitment,
Employee Engagement
Communication: Nature and Functions Motivation: Theories and current Issues.
Leadership: Theories and Current Issues. Controlling and its Importance.
31
Suggested Readings:
1. Harold Koontz and Heinz Weihrich, Essentials of Management: An International

Perspective, New Delhi, McGraw-Hill, 2007.
2. Richard L Daft, The New Era of Management, New Delhi, Thomson, 2007.
3. Jon L Pierce and Donald G Gardner, Management and Organizational Behaviour,
New Delhi, Thomson, 2007.
4. Stephen P Robbins, David A. Decanzo, Fundamentals of Management, New Delhi,
Pearson Education, 2001.
5. Sekaran, Uma, Organizational Behaviour: Text and Cases, New Delhi,
Tata McGraw Hill, 2007.
6. Steven L. McShane, Mary Ann Von Glinow, Radha R Sharma, Organisational
Behaviour, New Delhi, Tata McGraw Hill, 2007.
7. Paul Hersey, Kenneth H Blanchard, Devwey E Johnson, Management of Organizational
Behaviour: Leading Human Resources, New Delhi, Pearson Education, 2002.
8. Philip Sadler, Leadership, New Delhi, Kogan Page, 2004.
32
MIS-156: SEMINAR
Credits: 0-2-0
33
DRUG ABUSE: PROBLEM, MANAGEMENT AND PREVENTION
(Student can opt this Paper in 1st or 2nd Semester)
SOA : 101 - PROBLEM OF DRUG ABUSE

Time: 3 Hours Credit 3-0-0
Total Marks: 100
SECTION – A
Meaning of Drug Abuse:
1) Meaning, Nature and Extent of Drug Abuse in India and Punjab.
2) Consequences of Drug Abuse for:
Individual : Education, Employment, Income.
Family : Violence.
Society : Crime.
Nation : Law and Order problem.
SECTION – B
Management of Drug Abuse:
(i) Medical Management: Medication for treatment and to reduce withdrawal effects.
(ii) Psychiatric Management: Counselling, Behavioural and Cognitive therapy.
(iii) Social Management: Family, Group therapy and Environmental Intervention.
SECTION – C
Prevention of Drug abuse:
(i) Role of family: Parent child relationship, Family support, Supervision, Shaping values,
Active Scrutiny.
(ii) School: Counselling, Teacher as role-model. Parent-teacher-Health Professional
Coordination, Random testing on students.
34
SECTION – D
Controlling Drug Abuse:
(i) Media: Restraint on advertisements of drugs, advertisements on bad effects of drugs,
Publicity and media, Campaigns against drug abuse, Educational and awareness program
(ii) Legislation: NDPs act, Statutory warnings, Policing of Borders, Checking
Supply/Smuggling of Drugs, Strict enforcement of laws, Time bound trials.
References:
1. Ahuja, Ram (2003), Social Problems in India, Rawat Publication, Jaipur.

2. Extent, Pattern and Trend of Drug Use in India, Ministry of Social Justice and
Empowerment, Government of India, 2004.
3. Inciardi, J.A. 1981. The Drug Crime Connection. Beverly Hills: Sage Publications.
4. Kapoor. T. (1985) Drug epidemic among Indian Youth, New Delhi: Mittal Pub.
5. Kessel, Neil and Henry Walton. 1982, Alcohalism. Harmond Worth: Penguin Books.
6. Modi, Ishwar and Modi, Shalini (1997) Drugs: Addiction and Prevention, Jaipur: Rawat
Publication.
7. National Household Survey of Alcohol and Drug abuse. (2003) New Delhi, Clinical
Epidemiological Unit, All India Institute of Medical Sciences, 2004.
8. Ross Coomber and Others. 2013, Key Concept in Drugs and Society. New Delhi: Sage
Publications.
9. Sain, Bhim 1991, Drug Addiction Alcoholism, Smoking obscenity New Delhi: Mittal
Publications.
10. Sandhu, Ranvinder Singh, 2009, Drug Addiction in Punjab: A Sociological Study.
Amritsar: Guru Nanak Dev University.
11. Singh, Chandra Paul 2000. Alcohol and Dependence among Industrial Workers: Delhi:
Shipra.
12. Sussman, S and Ames, S.L. (2008). Drug Abuse: Concepts, Prevention and Cessation,
Cambridge University Press.
13. Verma, P.S. 2017, “Punjab’s Drug Problem: Contours and Characterstics”, Economic
and Political Weekly, Vol. LII, No. 3, P.P. 40-43.
35
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER –III)
MIL–202: BUSINESS LAWS

Credits: 4-0-0
Total Marks: 100
SECTION A
Law of Contract (1872): Nature of contract; Classification; Offer and acceptance;
Capacity of parties to contract; Free consent; Consideration.
SECTION B
Legality of object; Agreement declared void; Discharge of contract; Remedies for breach of
contract.
Sale of Goods Act 1930: Formation of contracts of sale; Goods and their classification, price;
Conditions, and warranties;
SECTION C
Sale of Goods Act: Transfer of property in goods; Performance of the contract of sales; Unpaid
seller and his rights, sale by auction; Hire purchase agreement.
Indian Partnership Act,1932: Definition & Nature of Partnership, Formation of
Partnership
SECTION D
Negotiable Instrument Act 1881: Definition of negotiable instruments; Features; Promissory
note; Bill of exchange cheque; Holder and holder in the due course;
Crossing of a Cheque: types of crossing; Negotiation; Dishonor and discharge of negotiable
instrument.
Suggested Readings:
1. Singh Avtar: The Principles of Mercantile Law; Eastern Book Company, Lucknow.
2. Kuchal M.C.: Business Law; Vikas Publishing House, New Delhi.
3. Kapoor N.D.: Business Law; Sultan Chand & Sons, New Delhi.
36
MIL-204: FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Credits: 4-0-0
Total Marks: 100
SECTION A
Human Resource Management: Concept, Nature, Scope, Objectives, Functions of HRM,
Challenges before HRM.
Human Resource Planning: Concept, Need and Importance; Human Resource Planning
Process; Factors affecting HRP; Barriers to HRP.
Job Analysis: Meaning and Objective, Process, Methods of Collecting job data, Uses
of Job Analysis, Problems of Job Analysis.
Job Design: Concept, Factors affecting Job Design, Techniques of Job Design.
SECTION B
Recruitment: Concept, Factors affecting Recruitment, Sources, Techniques and
Problems associated with Recruitment.
Selection: Concept, Process, Tests, Interviews and Barriers to effective Selection.
Induction and Orientation: Concept, Process, Benefits and Problems associated with
Induction and Orientation.
SECTION C
Managing Careers: Concept, Promotion, issues related to Promotion; Demotion-
Concept, Purpose and issues related to Demotion; Transfer- Concept, Purpose and issues
related to Transfer.
Succession Planning: Concept, Objectives, Internal versus external succession planning,
Succession Planning Model, Challenges in the absence of succession planning, Strategies for
accelerating development for succession.
SECTION D
Employee Separation and Retention: Concept, Types of Employee separations, Factors
Responsible for High Employee Turnover, Managing Early Retirements, Lay-offs and
Voluntary Turnover, Outplacement.
Managing Diversity: Concept, Approaches to Managing Diversity, Challenges in
managing employee diversity, Diversity Training.
Suggested Readings:
1. Gomez-Mejia, Balkin and Cardy. “Managing Human Resources”, PHI Learning
Private Limited.
2. K. Aswathapa. “Human Resource and Personnel Management: Text and Cases”,
New Delhi, Tata McGraw-Hill.
3. Pravin Durai. “Human Resource Management” Pearson Education.
4. Gary Dessler. “Human Resource Management” Pearson Education.
37
MIL-206: FUNDAMENTALS OF MARKETING MANAGEMENT
Credits: 4-0-0
Total Marks: 100
SECTION A
Introduction: Marketing Concepts, nature and scope of Marketing, Role of Marketing in
Economic Development.
Marketing Mix (Product, Price, Place, Promotion), 7’Ps
Marketing Environment: Types of Marketing environment, Scanning and analyzing the
marketing environment
SECTION B
Market Segmentation – Concept and Importance ; Basis for Market Segmentation,
Need of segmentation, Targeting and its strategies, Positioning.
Consumer Behavior: Nature, Scope ; Importance ; Buying motives, Buying process,
Factors influencing consumer behavior
SECTION C
Marketing Research: Meaning, Importance, Classification of Marketing Research,
Marketing Research Process, Scope and Applications, Marketing Research Supplier and
Services, Selecting Marketing Research Suppliers.
Database Marketing: Customer Databases, data Warehouses, Data Mining tools and
techniques
SECTION D
Digital Marketing: Online Marketing, Advantages and Disadvantages, Online
marketing communication options, Social media , Social media platforms and
using social media.
Mobile Marketing: Meaning, Scope of Mobile marketing, developing effective
mobile marketing programs and mobile marketing across markets.
Suggested Readings:
1. Keller, Kevin, Koshy A, Kotler, Philip and Jha Mithileshwar, “Marketing Management: A
South Asian Perspective”, Pearson Education, 13 th Edition, 2009.
2. Kotler, Philip, “Marketing Management: Analysis, Planning, Implementation and
Control”, Macmillan, New Delhi.
3. Kotler, Philip and Armstrong G., “Principles of Marketing”, Prentice Hall of India, New Delhi.
4. Ramaswamy, V.S. and Namakumari, S. “Marketing Management: Planning and
Control”, Macmillan, New Delhi.
38
MIL 207: FUNDAMENTALS OF OPERATIONS MANAGEMENT
Credits: 4-0-0
Total Marks: 100
SECTION A
Concept of Production & Operations management, Product and service continuum. Types of
Production and Service systems. Just in Time Manufacturing Systems, New Product Design and
development.
Plant location- Factors affecting location selection, techniques for location selection.
Plant layout- Types of layout, suitability of layout.
SECTION B
Scheduling for Manufacturing Systems: Production Scheduling Techniques – Sequencing,
Gant Charts, Concepts of Network Analysis.
Productivity: Concept and Importance, Factors Affecting Productivity, Methods to improve
productivity.
SECTION C
Work study: Methods Analysis – Various Charts, Principles of Motion Economy. Work
Measurement.
Resources Planning: Aggregate Planning MRP (Bills of Materials & Product Structure),
Enterprise Resource Planning, Resource Planning in Services.
SECTION D
Quality Issues: Concept of Quality and Total Quality Management, Statistical
Quality Control.
Inventory Management: Concept and Classification of Inventory, Relevant
Costs for Inventory Decisions. Basic EOQ Model, Reorder level, Lead Time and
Safety Stock
Suggested Readings:
1. Operations Management Theory & Practice, B. Mahadevan, Pearson Education.
2. Production & Operations Management, Kanishka Bedi, Oxford Higher Education.
3. Operations Management Processes & Value Chains, L.J. Krajewski & L.P. Ritzman,
Pearson Education.
4. Production Operation Management, B.S. Goel.
5. Operations Management – For Completive Advantage, Richard B Chase, F Robert.
Jacobs, Nicholas J Aquilano and Nitin K. Agarwal, The McGraw Hill Companies.
39
ESL 220 ENVIRONMENTAL STUDIES (COMPULSORY PAPER)

Credits:4-0-0
Total Marks: 100
Teaching Methodologies
The Core Module Syllabus for Environmental Studies includes class room teaching and field
work. The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for
field work [Unit-VIII]. The first 7 Units will cover 45 lectures which are class room based to
enhance knowledge skills and attitude to environment. Unit-VIII comprises of 5 hours field work
to be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December,
2019.
Exam Pattern: End Semester Examination- 75 marks
Project Report/Field Study- 25 marks [based on submitted report]
Total Marks- 100
The structure of the question paper being:
Part-A, Short answer pattern with inbuilt choice – 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VII.
Each question carries 5 marks. Answer to each question should not exceed 2 pages.
Part-B, Essay type with inbuilt choice – 50 marks
Attempt any five questions out of eight distributed equally from Unit-1 to Unit-VII. Each
question carries 10 marks. Answer to each question should not exceed 5 pages.
Project Report / Internal Assessment:
Part-C, Field work – 25 marks [Field work equal to 5 lecture hours]
The candidate will submit a hand written field work report showing photographs, sketches,
observations, perspective of any topic related to Environment or Ecosystem. The exhaustive list
for project report/area of study are given just for reference:
1. Visit to a local area to document environmental assets: River / Forest/ Grassland / Hill /
Mountain / Water body / Pond / Lake / Solid Waste Disposal / Water Treatment Plant /
Wastewater Treatment Facility etc.
2. Visit to a local polluted site – Urban / Rural / Industrial / Agricultural
3. Study of common plants, insects, birds
4. Study of tree in your areas with their botanical names and soil types
5. Study of birds and their nesting habits
6. Study of local pond in terms of wastewater inflow and water quality
7. Study of industrial units in your area. Name of industry, type of industry, Size (Large, Medium
or small scale)
8. Study of common disease in the village and basic data from community health centre
9. Adopt any five young plants and photograph its growth
10. Analyze the Total dissolved solids of ground water samples in your area.
11. Study of Particulate Matter (PM2.5 or PM10) data from Sameer website. Download from Play
store.
12. Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board, State Pollution Control Board, State Science & Technology Council
etc.
Unit-I
The multidisciplinary nature of environmental studies
Definition, scope and importance, Need for public awareness
(2 lectures)
40
Unit-II
Natural Resources: Renewable and non-renewable resources:
Natural resources and associated problems.
(a) Forest resources: Use and over-exploitation, deforestation, case studies. Timber extraction,
mining, dams and their effects on forests and tribal people.
(b) Water resources: Use and over-utilization of surface and ground water, floods, drought,
conflicts over water, dams-benefits and problems.
(c) Mineral resources: Use and exploitation, environmental effects of extracting and using
mineral resources, case studies.
(d) Food resources: World food problems, changes caused by agriculture and overgrazing,
effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case
studies.
(e) Energy resources: Growing energy needs, renewable and non-renewable energy sources, use
of alternate energy sources, case studies.
(f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion
and desertification.
 Role of an individual in conservation of natural resources.
 Equitable use of resources for sustainable lifestyles.
(8 Lectures)
Unit-III
Ecosystems
 Concept of an ecosystem
 Structure and function of an ecosystem
 Producers, consumers and decomposers
 Energy flow in the ecosystem
 Ecological succession
 Food chains, food webs and ecological pyramids
 Introduction, types, characteristic features, structure and function of the following
ecosystem: Forest ecosystem, Grassland ecosystem, Desert ecosystem, Aquatic
ecosystems (ponds, streams, lakes, rivers, ocean estuaries)
(6 Lectures)
Unit-IV
Biodiversity and its conservation
 Introduction – Definition: genetic, species and ecosystem diversity
 Biogeographical classification of India
 Value of biodiversity: consumptive use, productive use, social, ethical aesthetic and
option values
 Biodiversity at global, national and local levels
 India as a mega-diversity nation
 Hot-spots of biodiversity
 Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife conflicts
 Endangered and endemic species of India
 Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
Unit-V
Environmental Pollution
Definition
 Causes, effects and control measures of Air pollution, Water pollution, Soil pollution,
Marine pollution, Noise pollution, Thermal pollution, Nuclear pollution
 Solid waste management: Causes, effects and control measures of urban and industrial
wastes.
 Role of an individual in prevention of pollution
 Pollution case studies
 Disaster management: floods, earthquake, cyclone and landslides
(8 Lectures)
41
Unit-VI
Social Issues and the Environment
 From unsustainable to sustainable development
 Urban problems and related to energy
 Water conservation, rain water harvesting, watershed management
 Resettlement and rehabilitation of people; its problems and concerns. Case studies.
 Environmental ethics: Issues and possible solutions
 Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and
holocaust. Case studies.
 Wasteland reclamation
 Consumerism and waste products
 Environmental Protection Act, 1986
 Air (Prevention and Control of Pollution) Act, 1981
 Water (Prevention and control of Pollution) Act, 1974
 Wildlife Protection Act
 Forest Conservation Act
 Issues involved in enforcement of environmental legislation
 Public awareness
(7 Lectures)
Unit-VII
Human Population and the Environment
 Population growth, variation among nations
 Population explosion – Family Welfare Programmes
 Environment and human health
 Human Rights
 Value Education
 HIV / AIDS
 Women and Child Welfare
 Role of Information Technology in Environment and Human Health
 Case Studies
(6 Lectures)
Unit-VIII
Field Work
 Visit to a local area to document environmental assets river/forest/grassland/hill/mountain
 Visit to a local polluted site – Urban / Rural / Industrial / Agricultural
 Study of common plants, insects, birds
 Study of simple ecosystems-pond, river, hill slopes, etc
(Field work equal to 5 lecture hours)
References:
1. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad.
2. Down to Earth, Centre for Science and Environment, New Delhi.
3. Heywood, V.H. & Waston, R.T. 1995. Global Biodiversity Assessment, Cambridge House,
Delhi.
4. Joseph, K. & Nagendran, R. 2004. Essentials of Environmental Studies, Pearson Education
(Singapore) Pte. Ltd., Delhi.
5. Kaushik, A. & Kaushik, C.P. 2004. Perspective in Environmental Studies, New Age
International (P) Ltd, New Delhi.
6. Rajagopalan, R. 2011. Environmental Studies from Crisis to Cure. Oxford University Press,
New Delhi.
7. Sharma, J. P., Sharma. N.K. & Yadav, N.S. 2005. Comprehensive Environmental Studies,
Laxmi Publications, New Delhi.
8. Sharma, P. D. 2009. Ecology and Environment, Rastogi Publications, Meerut.
9. State of India’s Environment 2018 by Centre for Sciences and Environment, New Delhi
10. Subramanian, V. 2002. A Text Book in Environmental Sciences, Narosa Publishing
House,New Delhi
42
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER –IV)
MIL–251: COST ACCOUNTING
Credits: 4-0-0
Total Marks: 100

SECTION A
Introduction to Cost Accounting: Meaning, Scope and use of cost accounting, cost
accounting and financial accounting, classification of costs, Brief idea about methods of
Costing.
Materials: Purchase and storage of material, Pricing of material issue, Inventory control
techniques like EOQ, fixation of levels, ABC and VED analysis
Labour: Items of labour cost, Remuneration methods, Accounting and control of idle time
and overtime.
SECTION B
Overheads: Classification, apportionment and absorption of overheads,
Preparation of cost sheet.
Budgets and Budgetary Control: Understanding concepts of master budget, fixed budget
and flexible budget, zero based budget, participative budget and performance budget
SECTION C
Introduction to Standard Costing and Variance Analysis: Standard costing as a control
technique, setting of standards and their revision;
Variance Analysis–meaning and importance, kinds of variances and their uses– material,
labour variances; relevance of variance analysis to budgeting and standard costing
SECTION D
Marginal Costing and Breakeven Analysis: Concept of marginal cost, marginal costing and
absorption costing, marginal costing versus direct costing, cost volume profit analysis,
Breakeven analysis: Assumptions and practical applications of breakeven analysis.
Suggested Readings:
1. Horngren, Datar and Foster, “Cost Accounting: A Managerial Emphasis”, Pearson
Education.
2. Arora, M.N., “Cost Accounting Principles and Practices”, Vikas Publishing House.
3. Kishore, Ravi M., “Cost Accounting”, Taxmann Allied Services.
4. Lal, Jawahar, “Cost Accounting”, Tata McGraw Hill.
43
MIL–252: BUSINESS COMMUNICATION

Credits: 4-0-0
Total Marks: 100
SECTION A
Introduction to Business Communication:- Effective Communication, Goals of
Communication, One-way and Two-way Communication, Directions of Communication,
Channels of Communication, Methods of Communication, Lines of Communication,
Communication Networks, New Communication Media, Verbal and Non-Verbal
Communication, The Grapevine, Miscommunication and Communication Failures, Barriers to
Communication, Communication Breakdown: Seven Cardinal Mistakes Managers Make
Communication Barriers and Technology, Facilitating Effective Communications,
Communication Strategy.
Communicating in a Diverse Work Environment:- Introduction, Culture- Hierarchy and
Status, Team Versus Individualism, Punctuality, Technology, Cultural Contexts, Concepts of
Culture
SECTION B
International Communication- Direct versus Indirect Communication, Accents and

Fluency, Chain of Command, Physical Aspects, Non-Verbal Communication, Intercultural
Communication and the Workplace-Cultural Conflicts, Resolving Cultural Conflicts,
Working Your Way Out of Challenges.
Interpersonal Communication: - Defining Interpersonal Communication, An Evolving Model
for Interpersonal Communication, Principles of Interpersonal Communication and Barriers to
Interpersonal Communication.
Relational Development:- The Role of Interpersonal Semantics- The Open Area or the Arena,
The Blind Area, The Facade, The Unknown Area; Managerial Implications of the Johari
Window, Johari Window, Tuckman Model, and Team Development- Forming, Storming,
Norming, Performing; Emotional Intelligence, Getting Along with Others, Interpersonal
Communication Styles, Interpersonal Communication Under Stress- Fight or Flight, Bases for
Selecting a Conflict Communication Mode, Conflict Resolution and Communication, Being
Assertive.
44
SECTION C
Analysing Transactions: The Units of Communication:- Introduction, The Role of Intonation,
Strokes, The Three Ego States, Analysing Transactions- Complementary Transactions, Crossed
Transaction, Duplex or Ulterior Transactions; Transactional Analysis and Business, How to
Manage Conversations, Structural Analysis, Understanding Ego States- Child State, Parent State,
Adult State, Certain Habits of Ineffective Conversationalists.
Business Meetings: Meetings: Definition and Types- Skip Level Meetings, Stand-up Meetings or
the Daily Scrum, Performance Appraisal Meetings, Annual General Meetings, Key Attributes of a
Productive Meeting, A Tentative Model of Process of Meeting, Meeting Etiquette, Do’s and
Don’ts, Handling Disruptions in Meetings- Side Talkers, Ramblers, Aggressors, Opponents,
Wallflowers; The Agenda and Minutes of a Meeting, Challenges Before Managers.
SECTION D
Preparing and Delivering Presentations:- Introduction and Importance of Presentations,
Types of Presentations, Common Problems with Presentations, The Central Tenets of
Presentations, Qualities of an Effective Presenter, Presentation Strategies- Purpose, Audience,
Context, Technique; Preparation and Delivery- Collecting Information, Organizing
Information, Structure of a Presentation; Opening, Closing, and Sustaining the Presentation,
Getting Ready to Deliver a Presentation- Delivering Outline, Stage Fright and Speech Anxiety,
How to Deal with Stage Fright Successfully, An Ideal Presenter, Body Language and
Presentations, Visual Cues, Vocal and Verbal Enhancements in a Presentation, Handling
Questions, Preparing Visual Aids.
Employment Communication:- Introduction, Networking, Correspondence Related to
Recruitment-The Cover Letter and Resume, Other Types of Job Correspondence, Preparing &
Writing a Resume, Resume Formats, List of Do’s & Don’ts, Scannable Resumes and Resumes
Sent by E-mail, E-mailing Resumes. Group Discussions- Knowledge, Communication Skills,
Team Dynamics, Leadership Skills, Classification of Group Discussions, Evaluating Group
Discussions, Real-Life Scenarios: Lessons to be Learnt.
The Job Interview Process- Types of Interviews, Preparing for an Interview, Special
Techniques for Facing Different Kinds of Interviews.
Suggested Readings:-
1. Mehra, Payal, “Business Communication for Managers”, Pearson Education, New Delhi.
2. Penrose, Rasberry and Myers, “Business Communication for Managers- An Advanced
Approach”, Cengage Learning, New Delhi.
3. Murphy, Hildebrandt and Thomas, “Effective Business Communication”, Tata McGraw-
Hill, New Delhi.
4. Chaturvedi and Chaturvedi, “Business Communication: Concepts, Cases and
Applications”, Pearson Education, New Delhi.
5. Raman, Meenakshi and Singh Parkash “Business Communication”, Oxford University
Press, New Delhi.
45
MIL–253: MONEY & BANKING
Credits: 4-0-0
Total Marks: 100

SECTION A
Money: Definition, functions, kinds of money; supply of money: mechanics of money supply,
Measures of money supply in India.
Demand for money; Fisher, Cambridge, Keynesian and Freidman theories.
Rate of Interest: Determination, Factors affecting the level and structure of Interest Rates.
SECTION B
Money and Capital Markets (Introductory), Characteristics of Indian Money Market and its
weaknesses.
Banking: Functions and Theories; Credit Creation. Commercial Banking in India; structure and
functioning;
Nationalization: Objectives and Performance Evaluation. Banking Sector Reforms.
SECTION C
Role of Commercial Banks in Economic Development: Latest Developments in Banking
Sector in India.
Central Banking: Functions and techniques of credit control. Monetary policy: Objectives,
Targets and indicators. Reserve Bank of India.
SECTION D
Innovations in Banking: Internet Banking, E –Banking, Mobile banking, Wholesale and Retail
Banking, Universal and Narrow Banking, Off–shore Banking.
Asset Classification: Non Performing Assets.
Suggested Readings:
1. Lucket, D.G. : Money and Banking, McGraw Hill, New York
2. Gupta, S.B. : Monetary Planning for India, Oxford University Press, New Delhi
3. Cargill, T.F. : Money: The Financial system and Monetary Policy, Engle Wood Cliffs,
Prentice–Hall.
4. Shekhar, K.G. : Banking Theory and Practice Law and Foreign Exchange.
Vikas Publishing House, New Delhi.
5. Misra, S. Puri : Indian Economy, Himalaya Publishing House, New Delhi
6. Varshney, P.N. : Banking Law & Practice.
7. Reserve Bank of India: Report on Currency and Finance.
8. Reserve Bank of India Bulletin
9. Economic Times, Financial Express.
46
MIL–255: E–COMMERCE
Credits: 4-0-0
Total Marks: 100
SECTION A
History of E–Commerce: Definition, advantages & disadvantages of E– Commerce; Emergence
of World Wide Web; Transition to e–commerce in India; E –Commerce opportunities for
Industries; Business Models for E–Commerce: E–business models based on the relationship of
Transaction parties.
Technologies of World Wide Web: Internet client–server applications; Telnet, File

Transfer Protocol(FTP), Internet, Relay Chart(IRC), ICQ, Multipurpose Internet Mail
Extensions(MIME), Internet Networks and Internets; Network Routers, Internet Naming
Conventions, Uniform Resource Locators (URLs), Transmission Control Protocol(TCP),
Internet Service Providers (ISPs); Major ISP Players in India.
SECTION B
E–Marketing: Traditional Marketing; Identifying Web Presence Goals; Achieving Web
Presence Goals, Uniqueness of Web, Meeting the needs of Website Visitors, E–marketing value
chain, site adhesions, maintaining a website, metrics designing internet units of measurements.
Online marketing: How buyers pay online, advantages of online market research, Building
customer Relationship based on one to one marketing, market segmentation, data mining and
marketing research, measuring the effectiveness of E–advertising; Internet Marketing Trends,
Target Markets; E–branding; e–marketing related marketing strategies.
E–Payment Systems: Digital payment Requirements; Classification of new–payment systems;
Properties of Electronic–Cash; Risks in E–payments; Digital Signatures.
47
SECTION C
E–Security: Introduction to e-security, Information System Security; Security on the Internet;
E–business Risk Management Issues; Information Security Environment in India.
Information System for Mobile Commerce: Definition, wireless applications, Cellular
Network, Wireless spectrum. Technologies for mobile commerce, Different generations in
wireless communication, mobile commerce in India.
SECTION D
Web–Designing: Requirements of Intelligent Websites, setting website goals and objectives,
Legal & Ethical Issues: Ethical issues in Digital Economy, computers as targets for crime,
computer as storage devices, computers as communication tools, cyberstalking, privacy, printing,
copyrights, Internet Gambling Threats to Children, Ethical Characteristics of Internet.
Suggested Readings:
1. Joseph, P.T. E–Commerce – An Indian Perspective, Prentice Hall of India, 3rd Edition.
2. Schneider, Gary P. E–Commerce: Strategy, Technology and Implementations,
Cengage Learning India Private Limited, Fourth Edition.
3. Murthy, C.S.V. E–Commerce; Concepts, Models, Strategies; Himalaya Publishing House.
4. Brahm Canzer, E–Business and Commerce: Strategic Thinking & Practice Biztantra
Publishers.
48
MIL 260: OPERATIONS RESEARCH
Credits: 4-0-0
Total Marks: 100
SECTION A
Operations Research : Significance and scope of O.R. in practical business problems.
Linear Programming Problems: Formulation, Solution by Graphic/ Simplex methods,
Two Phase Simplex Method.
SECTION B
Linear Programming: Duality and Sensitivity Analysis.
Integer Programming and Goal Programming.
Transportation Problems and Transhipment.
SECTION C
Assignment Problems
Game Theory: Competitive games, pure strategy, by Dominance, mixed strategy (2x2, 2xn,
mx2). Two persons zero sum game, ‘n’ persons zero sum game, solution of game problem with
linear programming.
Queuing models: Characteristics, single channel queuing models, Multichannel queuing model
SECTION D
Inventory models with deterministic Model (EOQ Models, Gradual Inventory System, Price and
discount, Shortages).
Project scheduling by PERT and CPM.
Simulation
Suggested Readings:
1. Operations Research : Gupta and Hira, S.Chand & Co.

2. Operations Research : V K Kapoor, Sultan Chand.
3. Operations Research : Hiller & Lieberman, Tata Mcgraw Hill.
4. Operations Research : Natarajan, Balasubramani & Tamilarasi, Pearson.
5. Chiang, A : Fundamental Methods of Mathematical Economics.
6. Taha, H. A. : Operations Research : An Introduction
7. Vohra, N. D., Quantitative Techniques in Management.
49
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER –V)
MIL–301: MANAGEMENT ACCOUNTING AND BUSINESS FINANCE
Credits 4–0–0
Text
Meaning of Management Accounting; relationship between cost accounting, financial
accounting and management accounting.
Disclosure requirements and contents of Published Accounts
Meaning and importance of financial analysis; ratio analysis: meaning, importance and
classification as liquidity ratios, activity ratios, solvency ratios, profitability ratios and valuation
ratios.
First Minor Test: One Hour
Comparative statements, common size statements and trend analysis Cash flow statement
(as per AS–3)
Responsibility Accounting
Meaning of business finance and its relationship to accounting; Broad areas of financial decision
making; Financial goal: profit maximization vs. wealth maximization.
Second Minor Test: One Hour

Time Value of Money: meaning, reasons, compounding & discounting calculations
Capital Budgeting Decisions: Concept, Payback Period, Net Present Value, Internal Rate of
Return, Discounting Rate of Return Sources of finance: Long term and Short term
Cost of capital: Meaning and significance; calculation of cost of debt, preference share capital,
equity share capital, retained earnings and weighted average cost of capital.
Final Examination: Three Hours
Suggested Readings:
1. Anthony, A., “Management Accounting”, Pearson Education.

2. Chandra, P., “Financial Management”, Tata McGraw–Hill.
3. Gitman, L.J., “Principles of Managerial Finance”, Pearson Education.
4. Horngren, C.T., “Introduction to Management Accounting”, PHI.
5. Khan, M.Y. and Jain, P.K., “Management Accounting”, Tata McGraw–Hill.
6. Van Horne., “Financial Management & Policy”, Pearson Education.
7. Pandey, I.M., “Financial Management”, Vikas Publishing House.
8. Jawahar Lal., “Accounting for Manegement”, Himalaya Publishing House.
50
MIL–302: COMPANY LAW

Credits 4–0–0
Text
Company-Meaning, Features, Latest Amendments, Difference between partnership and

Company, Limited Liability Partnership, One Person Company
Types of Companies and Formation of a Company.
Memorandum of association- Meaning, Importance, Contents, Alteration, Doctrine of Ultra-
Vires.
First Minor Test–One Hour

Article of Association: Meaning, Contents, Alteration, Memorandum of Association and Article
of Association, Constructive Notice of Memorandum and Article, Doctrine of Indoor
Management.
Prospectus-Definition, Dating and Registration of Prospectus, Kind of Prospectus: Shelf
Prospectus, Deemed Prospectus, Abridge Prospectus, Red herring Prospectus, Liability for
Misstatement in prospectus.
Shares-Types of share capital, kinds of shares & debentures. Application and Allotment of
Shares.
Second Minor Test–One Hour

Directors-Meaning, appointment & restriction on appointment, removal, Duties and Powers,
Remuneration of Directors. Women Directors.
Meeting of Shareholders- Rules of Meetings,Types-AGM, EGM, Board Meetings
Winding up of a company. Modes, Procedure and consequences of winding up.
Suggested Readings:
1. N.D.Kapoor, “Company Law”, Sultan Chand & Sons, New Delhi.

2. Ashok K, Bagrial, “Company Law”, Vikas Publications.
3. S.M.Shah, “Company Law: Lectures”, N.M. Tripathi Publishers, Bombay.
4. Avtar Singh, “Introduction to Company Law”, Eastern Book Company Ed 2016
5.Kapoor G.K, Dhamija Sanjay,Taxmann Publications Ed 2016
51
MIL-305: ORGANISATIONAL BEHAVIOUR

Credits 4-0-0
Text
Organisational Behaviour (OB): Conceptual foundations, Significance, Challenges and
Opportunities for OB.
Personality: Concept and determinants, The Myers-Briggs Type Indicator, The Big Five
Model, Key Personality attributes influencing OB: Locus of Control, Machiavellianism,
Positive and Negative Affectivity, Self-Efficacy, Self-Monitoring, Type A and Type B
personality.
Values: Significance, Sources of value system, Classification of values. Attitudes: Sources and
Types; Theories of Attitude; Cognitive dissonance theory, Overview of Major Job Attitudes:
Job Satisfaction, Organizational Commitment and Prejudice.
First Minor Test-One Hour
Emotions and Moods: Nature and Types, Sources of Emotions and Moods, Managing
Emotions at work, Emotional Intelligence: Concept and Dimensions.
Perception: Nature and significance of perception, Factors influencing perception, perceptual
process, Perceptual Distortions and Improving Perception. Group and Team Dynamics:
Defining and Classifying groups, Stages of group development, Group dynamics, Group
decision making, Types of Teams, Contemporary issues in managing teams.
Second Minor Test-One Hour
Interpersonal Behaviour: Dynamics of Interpersonal Relationship; Psychological Contract:
Concept and Types; Trust: Concept, Types and Building Trust among employees;
Organizational Citizenship Behaviour: Concept, Forms and suggestions for promoting
Organizational Citizenship Behaviour; Whistle-Blowing; Cooperation: Concept and
Determinants; Conflict: Concept, Consequences, Sources, Approaches of Conflict management;
Transactional Analysis; Deviant Organizational Behaviour: Concept, Dimensions and
Categories of Deviant Organizational Behaviour.
Organizational Culture: Nature and Characteristics, Functions and Deciphering
Organizational Culture, Creating sand Sustaining Culture.
Stress Management: Concept, Causes, Consequences and Coping with stress.
Suggested Readings:
1. Stephen P. Robbins, Timothy A. Judge, Seema Sanghi, Organisational Behaviour (12e).
New Delhi, Pearson Education, 2007.
2. Steven L. McShane, Mary Ann Von Glinow, Radha R Sharma, Organisational Behaviour,
New Delhi, Tata McGraw Hill, 2007.
3. K. Aswathappa, Organisational Behaviour, Text, Cases and Games, Delhi, Himalaya
Publishing, 2007.
4. Udai Pareek, Understanding Organizational Behaviour, New Delhi, Oxford University
Press, 2007.
5. Jerald Greenberg and Robert A. Baron, Behaviour in Organizations, New Delhi, Pearson
Education, 2004.
6. Sekaran, Uma, Organizational Behaviour: Text and Cases, New Delhi, Tata McGraw Hill,
2007.
7. Mirza S Saiyadain, Organizational Behaviour, New Delhi, Tata McGraw-Hill, 2003.
52
MIL-307: MANAGEMENT INFORMATION SYSTEM AND ENTERPRISE RESOURCE

PLANNING
Credits 4-0-0
Text
Introduction to system, Elements of system, characteristics, types of systems.
Data and information, Classification of Information,
Management Information Systems (MIS): Need and concepts, importance & Evolution of
MIS, Types of MIS, Role of MIS in an organisation, structure of MIS, Pitfalls of MIS
development.
First Minor Test: One hour
Decision Support Systems (DSS): MIS and DSS. Types of DSS, Components of DSS.
Security of Data & Information : Need For Data Security, Security Issues in Business,
Security Techniques, Good Encryption/Authentication Practices, Firewalls, Software
Piracy/Security, Internet Robbery: Cyber Crimes, Hacking, Cyber Theft.
Database Technology : Database , data processing , data Dictionary, Data Structure, DBMS
File/ record/Data Management Functions, DBA, SQL Query for Selecting, Inserting &
Deletion of data from database. Data Concurrency, Data Independence.
Second Minor Test: One hour
INTRODUCTION TO ERP: Definition of ERP, Benefits of ERP, Integrated Management Information
Seamless Integration, Supply Chain Management.
Integrated Data Model, Business Engineering and ERP, Definition of Business Engineering, Principle of
Business Engineering, Business Engineering with Information Technology.
Other related Technologies : Data Warehousing, Data Mining, OLAP, SCM
Final Examination: Three hours
Suggested Readings:
1. Laudon and Laudon – Management Information Systems, Pearson Education.

2. Jerome Kantler – Management Information Systems, PHI.
3. Murdick & Ross – Information Systems for Modern Management, Prentice Hall.
4. Janakiraman & Sarukesi – Decision Support Systems.
5. Vinod Kumar Garg and N.K.Venkita Krishnan, "Enterprise Resource Planning,Concepts
and Practice", PHI, 1998.
6. Lau, “Enterprise Resource Management”, McGraw Hill
53
MIL-308: Digital Marketing

Credits 4-0-0
Text
Digital Marketing: Introduction, E-definitions, Internet benefits, Ten C’s, Online marketing
environment in the Modern Economy.
Strategy and Models: Internet relationship, dot.com. flashbacks, Strategy, Business Models for
the Modern Economy, Business Categories in the Modern Economy, Strategic options for
Retailers.
Online Marketing Planning Issues: Developing Online Vision, Online Marketing plans, The
Online Marketing Mix; Product, Price, Plays, Promotion, Service Mix, Implementation
Framework for Online marketing Promotional Plans.
Online Buying Behaviour: Understanding Buyer Behaviour, Consumer Buying Decision process,
Online B2C Buyer behavior, Online B2B Buyer Behaviour, Database Marketing.
Search Engine Marketing: Search Engine Optimization, Pay per Click (PPC) Search Engine
advertising.
CRM and one-to-one Marketing.
Online marketing Legal Issues: Legal, Privacy, Trust, Electronic Authentication, Electronic
Information and Confidentiality, Data Protection.
Pricing Issues on the Web: Influences on Pricing Strategies and Tactics, Pricing and Market
Sophistication, Pricing and Segmentation.
Online Communication Tools: Introduction, Communication process, Promotional
Communication Mix, Online Advertising, E-mail Marketing, Viral Marketing, Public Comment
sites, affiliate Marketing, Commercial Newsletters, Blogging, Online Sales Promotion,
Integrating Multi-channel Strategy.
Online Distribution and Procurement: Internet Distribution Issues, the Distribution Environment,
Traditional Distribution Management Issues, Channel Management Behavioral issues, Traditional
Operations going Online, Traditional value added functions of Channel members, Channel Strategies,
Disintermediation, Logistic management, Supply Chain Management, Online Marketplaces, E-Procurement,
Dominant technologies.
Suggested Readings:
1. Gay Richard, Charlesworth Alan & Esen Rita- Online Marketing, Online Resource
Center, Oxford University Press.
2. Bhatia, Puneet Singh-Fundamentals of Digital Marketing, Pearson Publisher, Edition
2017
3. Gupta, Seema-Digital Marketing; McGraw Hill Education.
54
MIS-306: SEMINAR
Credits: 0-0-2
55
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER –VI)
MIL 352: INCOME-TAX LAW & PRACTICE
Text
Credits 4–0–0
Introduction to Income tax Act, 1961: Definitions of Assessee, Person, Assessment Year,
Previous Year, Rates of Tax for Individuals, Firms, Average Rate of Tax Concept of
Agriculture Income, Partly Agriculture Income, Tax Calculation.
Residential Status: Determination of residential status of an Individual, Incidence of Tax,
Scope of total income on the basis of residence.
Income u/h Salaries

Income u/h House Property
Income u/h Capital Gains
Income u/h Other Sources
Set off & carry forward of losses

Deduction from Gross Total Income. (Related to Individuals).
Computation of total income as Regard to income of individual
Voluntary Return of Income, Due Date of filing return, PAN
Suggested Readings:
1. Ahuja Girish, “Systematic Approach to Income Tax”, Bharat Law House, New Delhi
2. Mehrotra H.C., “Income Tax Law & Practice”, Sahitya Bhawan Publications, Agra
3. Singhania . K. Vinod., “Students Guide to Income Tax”, Taxman Publications (P)
Ltd. Website: www.incometaxindia.gov.in
56
MIL–357: SUPPLY CHAIN MANAGEMENT AND TOTAL QUALITY MANAGEMENT
Credits: 4-0-0
Text
Introduction to Supply Chain Management: What is a Supply chain? ; Importance of
Supply Chain Management; Definition of Supply Chain Management, Importance, Relevance
of Supply Chain Management to TQM. Nature and Scope of SCM; Supply Chain Networks;
Integrated Supply Chain planning. Factors influencing network design Decisions.
Demand Management and Customer Service: Demand Management; Relationship
Between Customer Service and demand management, Performance measures for Customer
Service, Elements of Customer Service, and Customer Service Strategy.
Order Processing and Information System: Customer Order Cycle; Order Management
System, Order Cycle, Replenishment Cycle.
Location decisions in Supply Chain- Location Determinants, Single Facility Vs Multi
Facility location, methods of evaluating location alternatives.
Managing Inventory in a Supply Chain: Impact of Demand on Inventory, Inventory
models, Materials requirement planning.
Transportation Strategy in a Supply Chain: Role, traffic Management, Inter model
Transportation, Transport Documentation, Transportation economics and Pricing.
Purchasing and Supply Chain Decisions: Procurement, Supply Scheduling, Sourcing
Decisions in SCM, Sourcing Strategies, Managing Supplier relationships
Current Issues in Supply Chain management: Re-engineering the Supply Chain, Virtual
Supply Chain, Continuous replenishment Supply Chain, Lean Supply Chain, Agile Supply
Chain, Green Supply Chains, Flexible Supply Chains.
Second Minor test: One Hour
Total Quality Management: Basic concept of total quality, TQM framework, Quality and its
components, Benefits of TQM, Quality Improvement tools. Customer satisfaction and TQM,
Six sigma. Quality costs, Total Quality of Services. ISO-9000 Standards Conceptual approach
to SQC, Control charts, Acceptance Sampling and Inspection, Statistical Process Control.
Final Examinations
57
Suggested Readings:
1. Besterfield Dale H., Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield,

Mary Besterfield-Sacre, Hermant Urdhwareshe, Rashmi Urdhwareshe, “Total Quality
Management”, Pearson Education India.
2. William J. Stevenson, “Operations Management”, Ninth Edition (Special Indian Edition),

Tata McGraw-Hill Education.
3. Pike, John and Barnes, Richard,“TQM in Action”, London, Chapman & Hall, 1994.
4. Schmidt, Warren H. and Finnigan, Jerome P, TQ Manager, San Francisco, JosseyBass,

1993.
5. Supply Chain Management k. Shridhara Bhat,(2012), Himalya Publishing House.
6. Marketing Logistics A Supply-chain Approach Satish K.Kapoor and Purva Kansal (2003)
Pearson.
7. Business Logistics/Supply chain Management, Ronald R. Balloer (Fifth Edition), Pearson.

58
MIL–358: MANAGEMENT OF INSURANCE SERVICES

Credits 4-0-0
Text
 Risk: Concept, Types, Risk Management – Objectives, Process, Strategies, Risk
Management and Insurance.
 Concept of Insurance, Need/Purpose, Principles of Insurance: Principle of Indemnity,
Principle of Insurable Interest, Principle of Subrogation, Principle of Utmost Good Faith,
Proximate Cause, Contribution.
 An overview of Insurance Industry: Nature of Insurance Business, Structure.
Regulatory Aspects: Brief overview of the Legal and Regulatory Frameworks Relating to
Life and General Insurance in India, Role of IRDA.
 Re-insurance- Concept, Features, Types.
First Minor Test : One Hour

 Financial Planning and Taxation: Different Types of Insurance Plans: Whole Life, Term
Assurance, Endowment, Tax Benefits under Insurance Policies.
 Types of Insurance-Group insurance, Health Insurance, Unit linked Insurance Plans, Fire
Insurance-Meaning and Principles, Marine Insurance- Meaning and Principles.
 Life Insurance Documents, Insurance premium-Net premium, Gross premium, Bonus,
Surrender value, Paid up value, Annuities, Riders.
 Claim settlement in Life Insurance-Types of claims, Procedure.
 Claim settlement in Fire Insurance- Settlement procedure.
 Distribution Channels for Insurance: Agency, Direct Marketing, Bancassurance, Brokers.
 Role of Professional Specialists/ Insurance Intermediaries: Underwriters, Surveyors,
Actuaries.
 Role of Ombudsman, Role of Tariff Advisory Committee.
 Insurance in Rural/Social Sectors, Role of Insurance in Socio-Economic Development.
Final Examination : Three Hours
Suggested Readings -
1. Risk Management & Insurance, Arhur Williams – McGraw Hill.
2. Niehaus, Harrington (2007), Risk Management and Insurance, Tata McGraw-Hill
Edition
3. Sethi Jyotsna and Bhatia, Nishwan (2011) Elements of Banking and Insurance.
4. Sahoo, SC and Das, SC (2011) “Insurance management – Text and cases, Himalaya
Publishing House
5. Rejda, George E (2011) Principles Risk Management and Insurance, Pearson Education,
New Delhi.
59
MIL 359: ENTREPRENEURSHIP AND MSME’S
Credits 4-0-0
Text
Entrepreneurship: Concepts, Types, Characteristics, Classification, Nature and Functions.
Developing Corporate Entrepreneurship. Understanding Entrepreneurship Perspective:
Entrepreneurship Motivation. Developing Creativity and Understanding Innovation. Ethics and
Social Responsibility of an Entrepreneur. Role of Entrepreneurship in Economic Development.
Entrepreneurial Decision Process.
Micro, Small and Medium Enterprises: Process of setting up of a small scale industrial
enterprise, legal requirements in setting up, governmental policies for SMEs. Entrepreneurial
support system: SIDBI, TCO,NIESBUD, DICs, NIDC, NSIC, EDI Ahmedabad, NABARD,
SFC’s, NIMSME.
Entrepreneurship Development Program: Meaning and Objectives of EDPs, factors of
successful EDP, Role of EDPs in entrepreneurial development.
Environmental Assessment: Macro and Micro View. Project Management Concept. Generation
and Screening of Project Ideas: Sources and Methods. Feasibility Study. Time and Cost
Overrun. Market and Demand Analysis. Technical Analysis. Financial Analysis, Local Cost
Benefit Analysis, Developing an Effective Business Plan
Suggested Readings:
1. Hisrich, Robert D and Peters, Michael P, Entrepreneurship, Delhi, Tata McGraw Hill,
2002.
2. Holt, David H, Entrepreneurship: New Venture Creation, Delhi, Prentice Hall of India,
2001.
3. Cliffton, Davis S. and Syflie, David E, “Project Feasibility Analysis” , 1977 John Wiley,
New York.
4. Chandra, Prasanna, Projects : Preparation, Appraisal, Budgeting and Implementation.,
New Delhi, Tata McGraw Hill
5. Mohanty.Keshari :Fundamentals of entrepreneurship, PHI Learning Pvt. Limited.
6. Kuratko.D.F.,Rao T.V.:Entrepreneurship-ASouth-Asian Perspective, Cencage Learning
India Pvt. Ltd.
60
MIL-360: FUNDAMENTALS OF INTERNATIONAL TRADE

Credits 4-0-0
Text
 Schools of Thoughts: Mercantilist school of thought versus Liberal school of thought.
 International Trade Theories: Absolute advantage Theory, Comparative Cost Theory,
Factor Proportion Theory, Product Life Cycle Theory and Competitive Advantage
Theory.
 International trading environment, Phases of Globalization and changing Nature of Global
Economy.
 Multinational Corporations and their role to promote International Trade with Special
reference to India.
 Brief history of International Monetary System with special reference to Bretton Woods
Agreement.
 World Trade Organization(WTO) and its Implication for the developing economies like
India.
Second Minor Test : One Hour
 Foreign Exchange Market: Basics concepts ; Exchange rates, Spot Exchange Rate,
Forward Foreign exchange rate, Hard currencies, Soft currencies and Currency
Convertibility.
 Financing foreign Trade: Letter of Credit, Bill of lading, Export-Import Bank, Export
Credit Insurance.
 Counter Trade: Types ; pros and cons of counter Trade.
 Foreign Trade in India: foreign trade policy in India, export promotion, Special Economic
Zones (SEZ’s), Export Processing Zones in India, Export Incentives, Exporting and
Importing.
Suggested Readings:
1. Aswathappa, International Business, Tata McGraw hill Education Pvt. Ltd, New Delhi
2. Charles Hill, Interantional Business, Tata McGraw hill Education Pvt. Ltd, New Delhi
3. John D. Daniels, lee H. Radebaugh and Daniel P. Sullivan Pearson, International Business-
Enivorments and Operations Pearson Publication.
4. Verma. M.L., International Trade, Vikas Publication House Pvt. Ltd., New Delhi.
5. Bhalla V.K. and Shivaramu S., Interantional Busijness enviorment and Management, Arnold
Publication Pvt. Ltd.
6. Paul R.R.,Money Banking and International Business, Kalyani Publishers, New Delhi.
7. Fathehi Kamal, International Management – A cross cultural and functional perspective.
8. Peter H. lindert, International Economics, all india traveler Book seller, New Delhi.
9. Mithani,D.M,Money Banking,International Trade & public finance, Himalaya Publishing
House,New Delhi
10. Khurana P.K., Export Management, Galgotia Publishing Company, New Delhi
11. Varma M.L., International Trade, Vikas Publishing House Pvt. Ltd., New Delhi
61
MIL-361: CASE STUDIES IN BUSINESS

Credits: 2-0-0
Text
Case 1:Case Study for Production & Operation Management: Hallmark’s Level Strategy
(Source: “Loyal to a Fault” Forbes (March 1994) pg. 58-60, “Where Layoffs are a Last
Resort”, Business Week (Oct 2001) pg-42)
Case 2:Case Study for Production & Operation Management: Air Deccan- India’s First Low
Cost Airline (Source: Adopted from Patibandla (2005) “Emerging Landscape and New
Value Proposition in Civil Aviation Sector”, IIMB Management Review 17)
Case 3: Case Study for Financial Management: Problems at Gillette (Source: Financial
Management and Policy, James C. Van Horn, pg. 19,20)
Case 1: Case Study for Marketing Management: Success of TATA Ace (Source: “TATA
Motors Ace”, Business World, May 23, 2005)
Case 2: Case Study for Marketing Management: Nike as a Pyramid of Influence (Source:
Harvard Business Review 8, Dec 2003, “Growth outside the Core”).
Case 3: Case Study for Human Resource Management: “Bandag Automotive”. (Source:
“Employee Says Change In Duties After Leave Violates” BNA Bulletin to Management, Jan
2 2007)
Case 1: Case Study for Turnaround Management: Infosys Technologies Ltd.:Growing Share
of a Customer’sBusiness (Source: Vikalpa, IIM Ahmedabad (James A Narus and DVR
Seshadri))
Case 2: Case Study for Turnaround Management: Rickshaw Bank (Source: Vikalpa, IIM
Ahmedabad (Nripendra Narayan Sarma))
62
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER –VII)
MIL-401: BUSINESS ENVIRONMENT

Credits: 4-0-0
Text
Salient features of Economic Systems: Capitalist System/Market Economy; Socialist System
and Mixed Economy; Basic Features of Indian Economy, Changing Role of Government in
Business.
Business Environment: Meaning, Types: Internal Environment; External Environment; Micro
and Macro Environment.
Aspects of Economic Reforms: Liberalisation; Privatisation/Disinvestment of Public
Enterprises; Globalisation and its Implications for India
Economic Planning in India: Objectives, Strategies and Evaluation of Latest Five Year Plan.
Deficit Financing : Implications for the Indian Economy; Analysis of current year Annual
Budget.
Social Responsibility of Business: Concept, Rationale, Dimensions, Models of Social
Responsibility and Barriers to SR; The Environment Protection Act, 1986 with Latest
Amendments.
Consumer Rights and Consumerism: Role of Consumer Groups with Special Reference to
India; Consumer Protection Act, 1986 with Latest Amendments.
Evaluation of Various Regulatory Policies of Government: Industrial Policy Changes during
the Post Reforms; Fiscal and Monetary Policy Changes in India, Salient Features of FEMA.
Export Promotion versus Import Substitution Policies Debate : Concept of Balance-of-
Payments; Balance-of-Trade; Currency Convertibility; Objectives and Evaluation of Latest
Foreign Trade Policy of Indian Government.
Salient features of GST
Suggested Readings:
1. V.K. Puri & S.K. Misra, Economic Environment of Business, Latest Edition, Himalaya
Publishing House, New Delhi.
2. A.C. Fernando, Business Environment, Latest Edition, Pearson Publication, New Delhi.
3. V. Neelamegam, Business Environment, Latest Edition, Vrinida Publications, Delhi.
4. Francis Cherunilam, Business Environment, Latest Edition, Himalaya Publishing
House, New Delhi.
5. K. Aswathappa, Essentials of Business Environment, Latest Edition, Himalaya
Publishing House, New Delhi.
6. Paul Justin, Business Environment, Latest Edition, McGraw Hill Education, New Delhi.
7. Ruddar Dutt and KPM Sundaram, Indian Economy, Latest Edition, S. Chand &
Company Ltd., New Delhi.
8. Govt. of India, Five Years Plan Documents.
Note: It is Mandatory for the students to consult Economic Times, Business Standard,
Financial Express, Annual Budget and Economic Survey of Government of India
to understand this paper.
63
MIL–403: CORPORATE GOVERNANCE & BUSINESS ETHICS
Credits 4–0–0
Text
Corporate governance: Meaning, Issues , Is governance more than just board process
and procedures.
Corporate Governance Systems, Indian model of Governance , What is good corporate
Governance .
Rights and Privileges of Shareholders: Introduction, rights of shareholders, Poor track
record of Shareholders, protection and Grievance redressal process
Relationship between investor’s protection and corporate governance.
Board of Directors as a powerful instrument in governance :Role of board , Governance
issues related to board, Role of directors.
Corporate social responsibility: Definition, Justification and scope.
Role of public policies in governing business: Introduction, framing, Involvement of
business in public policy decision making.
SEBI: Role in promoting Corporate governance.
Business ethics and corporate governance : importance and need for business
ethics Ethical principles in business– codes and innovations
Need for values in global change : Indian perspective values for managers
Corporate governance in developing and transition economies: introduction, problems
and challenges.
Suggested Readings:
1. A.C. Fernando– Corporate Governance Principles Policies and Practices(Pearson
Education)
2. S.S. Iyer – Managing for Value (New Age International Publishers).
3. Laura P Hartman Abha Chatterjee – Business Ethics (Tata McGraw Hill).
4. S.K. Bhatia – Business Ethics and Managerial Values (Deep & Deep Publications Pvt.
Ltd).
5. Velasquez – Business Ethics – Concepts and Cases (Prentice Hall).
6. Reed Darryl – Corporate Governance, Economic Reforms & Development (Oxford).
7. Mathur UC – Corporate Governance & Business Ethics (Mc Millan).
8. Ashok K.Nadhani–Business Ethics & Business communications (TAXMANN PUB.
PVT,LTD.)
www.nfcgindia.org
www.oecd.org
64
MIL-404: QUANTITATIVE METHODS FOR MANAGEMENT
Credits 4-0-0
Text
Correlation and Regression Analysis: Simple, partial and multiple correlation coefficients; simple
and multiple regression (three variables only).
Elementary probability theory: Additive and Multiplicative laws of probability and their business
applications.
Probability Distributions: Binomial, Poisson and Normal distributions; with their properties and
applications.
Practicals through SPSS/MS Excel

Credit hours=16
Hypotheses: Null and Alternative Hypotheses, Type I and Type II errors; Hypothesis testing —
Parametric tests: z- test, t- test, F- test (ANOVA one way and two-way); Non-Parametric tests:
Chi Square Test.
Credit hours=17
Linear programming; definition, characteristics, formulation of LPP; solution by graphic and
Simplex method; Business Applications of LP.
Transportation problems.
Fianl Examinations
Credit hours=17
Suggested Readings:
1. Levin, Richard and David S Rubin: Statistics for Management, Prentice Hall, Delhi.
2. Levin and Brevson, Business Statistics, Pearson Education, New Delhi.
3. Anderson, Sweeney and Williams: Statistics for Business and Economics, Thompson,
New Delhi.
4. Sharma, J.K., Business Statistics.
5. Hooda, R.P: Statistics for Business and Economics. Macmillan, New Delhi.
6. Lee S.M., L.J. Moore and B.W. Taylor, Management Science, Boston: Allyn Bacon,
1994.
7. Vohra, N. D., Quantitative Techniques in Management.

65
MIL-407: MANAGERIAL PRINCIPLES AND PRACTICES

Credits: 4-0-0
Text
Management: Nature and Purpose, Evolution of Management Thought – Classical
Perspective, Humanistic Perspective, Managerial Roles Approach, Contingency
Approach, Management Science Approach, Systems Approach, Operational Approach;
Patterns of Management Analysis and System Approach to Management, Roles, Skills
and Functions of Managers.
Planning: Concept and Importance, Types, Steps in Planning, Limitations of Planning
and Planning Premises. Management by Objectives (MBO): Concept, Objective setting
process, Benefits and Weaknesses of MBO.
Decision Making: Nature and Types of Decisions, Decision Making Models, Decision
Making Process, Problems in Decision Making and Improving Decision Making.
Organizing: Nature and Types of Organizations; Departmentation; Span of
Management; Centralization and Decentralization; Line and Staff Authority; Authority
and Responsibility; Committees: Nature, Advantages and Disadvantage of Committees.
Minor Test: One Hour
SecondMotivation: Concept and various theories of Motivation: McGregor’s theory X
and theory Y, Maslow’s Hierarchy of Needs theory, Alderfer’s ERG theory, Herzber’s
Motivation-Hygiene theory, McCelelland’s Needs theory of Motivation, Adam’s Equity
theory, Vroom’s Expectancy theory and Porter and Lawler’s Model of Motivation.
Leadership: Concept and various theories of Leadership: The Michigan Studies,
The Ohio State Leadership Studies, Tannenbaum and Schmidt’s Leadership Pattern,
Fiedler’s Contingency theory, Path-Goal theory, Likert’s System four, The Managerial
Grid, Charismatic Leadership, Transactional and Transformational Leadership.
Controlling: Concept, Controlling Process and Control Techniques.
Suggested Readings:
1. Harold Koontz and Heinz Weihrich, Essentials of Management: An International
Perspective, New Delhi, McGraw-Hill, 2007.
2. Richard L Daft, The New Era of Management, New Delhi, Thomson, 2007.
3. Jon L Pierce and Donald G Gardner, Management and Organizational Behaviour, New
Delhi, Thomson, 2007.
4. Stephen P Robbins, David A. Decanzo, Fundamentals of Management, New Delhi,
Pearson Education, 2001.
5. Sekaran, Uma, Organizational Behaviour: Text and Cases, New Delhi, Tata McGraw
Hill, 2007.
6. Steven L. McShane, Mary Ann Von Glinow, Radha R Sharma, Organisational
Behaviour, New Delhi, Tata McGraw Hill, 2007.
7. Paul Hersey, Kenneth H Blanchard, Devwey E Johnson, Management of
Organizational Behaviour: Leading Human Resources, New Delhi, Pearson Education,
2002.
8. Philip Sadler, Leadership, New Delhi, Kogan Page, 2004.
66
MIL–408: KNOWLEDGE MANAGEMENT & MANAGING

CREATIVITY AND INNOVATION
Credits 4-0-0
Knowledge Management: Definition, Scope and Significance of Knowledge Management,

Techniques, Types and Principles of Knowledge Management, Knowledge management
Processes, Issues in Knowledge Management, Organizational Impact of Knowledge
management, Critical Success factors in Knowledge management implementation.
Minor-I
Technology and Knowledge Management: Technologies to Manage Knowledge- Artificial
Intelligence, E-commerce & Knowledge Management, TQM and Knowledge Management,
Data-mining.
Organizational Impacts of Knowledge Management- Impact on people, Impact on Processes,
Impacts on Products, Impact on Organizational Performance, Knowledge Management
Systems: Discovering Knowledge, Capturing, Sharing and Utilizing Knowledge.
Minor-II
Managing Creativity: Introduction to Creativity, Creative thinking as a still, setting a stage for
success, having a vision, techniques of creative problem solving, the creative manager, creative
management practices, risk taking.
Management of Innovation: Designing the Innovation processes, various types of Innovations
in Organizations, Organizational Barriers to Innovation; Role of Innovation in promoting and
managing innovation in start-ups, capturing new markets, and enhancing organizational
effectiveness, break-through products and services, business model Innovation.
Suggested Books:
1. Fernandez-Irma Becerra, Gondalez Avelino, Sabherwal Rajiv,” Knowledge
Management Systems, Pearson Education.
2. Reddy Ratan.B, Knowledge Management tool for Business Development, Himalaya
Publishing House.
3. Pervaiz Ahmed and Charlie Shepard,” Innovation Management: Context, strategies,
systems and processes” Prentice Hall.
4. Davila, Epstein and Shelton,” Making Innovation work: How to Manage It, Measure it,
and Profit from it”, Pearson Education.
5. Khandwalla, P., “Corporate Creativity”, Mc GrawHill.
6. Gallo, C., “The Innovation Secrets of Steve Jobs”, Mc Graw Hill.
7. C.K. Prahalad and M.s Krishnan, “ The new age of Innovation”, McGraw Hill.
67
MIS-406: SEMINAR
Credits 2-0-0
68
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER – VIII)
MIL–451: RESEARCH METHODOLOGY

Credits 4–0–0
Text
Research methodology: Nature and scope; problem formulation and statement of research
objectives. Research process.
Research designs: Exploratory, descriptive and Causal designs (Basic designs–After only,
Before After, After along with control group, Before after with control group, Time series
designs)
Sampling schemes: Non–probability sampling techniques—Convenience, Judgement,

Snowball and Quota sampling; Probability sampling techniques—Simple random
sampling, Multistage, Systematic, stratified and Cluster sampling; Sampling and
nonsampling errors.
Primary data collection: Survey and observation
methods. Questionnaire design.
Measurement concept, Levels of measurement–Nominal, Ordinal, Interval and Ratio.
Attitude Measurement: Comparative and Non–comparative scaling techniques,

Tabulation and cross–tabulation of data.
Data analysis techniques: Multiple regression analysis, Logistic regression analysis,

Discriminant analysis and Factor analysis.
Practicals through SPSS
Suggested Readings:
1. Cooper, D. R. and Schindler, P.S., Business Research Methods, Tata McGraw Hill, New
Delhi.
2. Levine, D.M., Krehbiel T.C. and Berenson M.L., Business Statistics, Pearson Education,
New Delhi.
3. Kothari, C. R., Research Methodology.
4. Anderson, Sweeney and Williams: Statistics for Business and Economics, Thompson,
New Delhi.
5. Majhi, Priti Ranjan and Khatua, Ptafull Kumar, “Research Methodology”, 2 nd Ed.,
Himalaya Publishing House, New Delhi.
6. Mishra, A.K. “Ahandbook on SPSS for Research Work”, 1st Ed., Himalaya Publishing
House, New Delhi.
69
MIL–452: FINANCIAL MANAGEMENT
Credits 4–0–0
Text
Financial Management: Meaning and nature; Financial goal–profit vs. wealth

maximization; Finance functions–investment, financing, liquidity and dividend decisions.
Theories of capitalization.
Capital Structure Theories: Conceptual framework. Net income approach, Net operating
income approach, Intermediary approach and M.M. Hypotheses.
Operating and Financial Leverage: Measurement of leverages; analyzing alternate
financial plans; Financial and operating leverage, Combined leverage. EBIT and EPS
analysis
Capital Budgeting: Nature of investment decisions; Investment evaluation criteria–non–

discounted cash flow criteria, discounted cash flow criteria; Risk analysis in capital
budgeting (practicals through excel).
Dividend Policies: Issues in dividend decisions; Theories of relevance and irrelevance of
dividends; Types of dividend policies in practice
Management of Working Capital: Meaning, significance and types of working capital;

approaches of working capital; Calculating operating cycle period and estimation of working
capital requirements.
Bonus Shares, Stock Split & Consolidation, Buy Back of Shares.
Management of cash: Motives for holding cash and Strategies for effective cash
management.
Management of Receivables: Credit policy, credit terms and collection efforts.
Suggested Readings:
1. Gitman, L.J., “Principles of Managerial Finance”, Pearson Education.
2. Van Horne., “Financial Management & Policy”, Pearson Education.
3. Chandra, P., “Financial Management”, Tata McGraw–Hill.
4. Pandey, I.M., “Financial Management”, Vikas Publishing House.
5. Khan, M.Y. and Jain, P.K., “Financial Management”, Tata McGraw–Hill.
70
MIL-453: MARKETING MANAGEMENT
Credits 4-0-0
Text
 The importance of Marketing, The Scope of marketing, Core Marketing Concepts,
Marketing Philosophies,, Marketing Mix.
 Building marketing Satisfaction and value, Concepts of Customer Retention and
Relationship Marketing
 The Scanning and analyzing of the Marketing Environment, Components of marketing
Information System, Marketing Research Process.
 Analyzing Consumer Markets: Factors Influencing Consumer Behavior, The Buying
Decision Process

 Segmenting and Targeting the Market: Need and Basis of Segmentation, Targeting
Strategies.
 Production Decisions: Key Concepts , Production Classification and Differentiation,
Product Life Cycle, New Product Development Process, Branding Decisions and
Positioning, Packaging Decisions.
 Pricing Decisions: Pricing Objectives, Factors Influencing pricing Decisions, Pricing
Methods and Strategies.

 Distribution Decisions: Role of Intermediaries, Channel levels, types and nature of
intermediaries, Factors influencing Distributing Decisions, channel conflict, E-
Commerce marketing Practices, Types and functions of Wholesalers and Retailers.
 Marketing Communications: The Marketing communication process, the Promotion
Mix, factors guiding the selection of promotion mix, Advertising and its objectives,
Developing the advertising campaign; sales promotion and its objectives, tools of sales
promotion, public relations and major tools; Events and Experiences. Personal Selling:
Nature and Process , Direct marketing
 Marketing Implementation and Control.
 Sustainable Marketing: Social responsibility and Ethics.

Suggested Readings:
1. Kotler, Philip; Keller, Kevin; Koshey, Abraham; and Jha, Mithileshwar; Marketing
Management: South Asian Perspective. 13th Edition. Pearson Education, New Delhi, 2009.
2. Ramaswamy, V.S. and Namakumari, S., Marketing Management: Global Perspective,
Indian Context, 4th edition, MacMillan.
3. Kurtz, David L. and Boone, Louis E., Principles of Marketing, Thomson South-Western,
12th edition.
4. Enis, B. M., Marketing Classics: A Selection of Influential Articles, New York,
McGraw-Hill, 1991.
5. Saxena, Rajan, Marketing Management, Tata McGraw-Hill, New Delhi, 2006.
71
MIL-454: HUMAN RESOURCE MANAGEMENT

Credit-4-0-0
Text
Human Resource Management (HRM): Evolution of HRM, Changing Trends in HRM.
Strategic Human Resource Management : Concept, Features, Steps, Levels, Types,
Benefits, Barriers of Strategy, Differences between SHRM and HRM.
Training and Development: Concept, Need, Process, Objectives, Strategy & Designing and
Implementation Methods of Training Programme, Levels of Training Evaluation,
Impediments to Effective Training. E-Learning - An Overview.
Performance Appraisal: Meaning, Purpose, Essentials of Effective Performance Appraisal
System, Various Components of Performance Appraisal, Methods and Techniques of
Performance Appraisal.
Managing Compensation and Employee Remuneration: Concept, Objectives,
Components of Employee Remuneration, Factors Influencing Employee Remuneration,
Challenges of Remuneration.
Job Evaluation: Meaning, Process and Methods of Job Evaluation.
Incentives: Concept, Importance and Process of Incentives.
Fringe Benefits: Meaning, Forms and Administration of Benefits.
Employee Well-Being: Concept, Objectives, Need, Steps, Essentials, Statutory Provisions
concerning Employee Safety and Health, Stress and Stress Management.
Employee Welfare: Concept, Features, Objectives, Statutory and Non-Statutory Welfare
Facilities, Employee Welfare Responsibility, Advantages and Limitations of Employee
Welfare Measures.
Social Security: Concept, Features, Classification of Social Security Benefits, Issues faced
by Social Security Schemes.
Industrial Relations: Concept, Features, Objectives, Major Players in Industrial Relations,
Factors influencing Industrial Relations, Essentials of Effective Industrial Relations.
Industrial Disputes: Concept, Causes, Introduction to Statutory and Non-Statutory Dispute
Settlement Approaches.
Final Exam: Three Hours
Suggested Readings:
1. Gomez-Mejia, Balkin and Cardy. “Managing Human Resources”, PHI Learning Private
Limited, New Delhi.
2. K. Aswathapa. “Human Resource and Personnel Management: Text and Cases”, New Delhi,
Tata McGraw-Hill.
3. Pravin Durai. “Human Resource Management” Pearson Education, New Delhi.
4. Gary Dessler. “Human Resource Management” Pearson Education, New Delhi.
5. A.M. Sarma, Aspects of Labour Welfare and Social Security, Himalaya Publishing House,
New Delhi.
72
MIL-455: INTERNATIONAL BUSINESS

Credits: 4-0-0
Text
 International Trade and Investment: Concept, Importance and Rationale; Globalization

and its Phases.
 International Business Environment: Economic; Socio- Cultural; Political and Legal
environment facing business.
 Case studies: Boeing versus AIRBUS: GATT and Mouse; Nike and China.
 The Theories of International Trade: Mercantilism; Absolute Advantage; Comparative
Advantage; Factor Proportions Theory; Country Similarity Theory, the Product-Life
Cycle; New Trade Theory and National Competitive Advantage ; Porter’s Diamond.
 Government Intervention in International Business: Economic Rationale for Government

Intervention; Non-economic Rationale for Government Intervention: Tariffs; Non-Tariffs
Trade Barriers; Investment Barriers; Subsidies and Other Government Support Programs.
Case study of (France) S.A and Soviet Gas Pipeline.
 The International Monetary System: the Exchange Rate System; Balance of Payments
Adjustments; the trade-off between Exchange Rate Stability and Domestic Autonomy:
The Bretton Woods System; Creation and Collapse; Contemporary International Monetary
Arrangements.
 Foreign Exchange Market Mechanism and Determinants
 Case Study: European Union and Euro.
 Regional Economic Integration: Types of Regional Integration; Factors Influencing

Regional Integration. Leading Economic Blocs.
 Foreign Investments: Foreign Institutional Investments (FIIs); Foreign Direct Investments
(FDIs): Motives; Types; Costs and Benefits; Trends and Implications.
 General Agreement on Tariffs and Trade (GATT) and Evolution of World Trade
Organization (WTO); Agreements at The Uruguay Round: Plurilateral Agreements and
Multilateral Agreements: Agreement on Agriculture (AOA); Trade Related Investment
Measures (TRIMS); Agreement on Subsidies and Counter Availing Measures; Agreement
on Trade Related Aspects of Intellectual Properties Rights (TRIPS) and General
Agreement in Trade and Services (GATS).
 Ministerial Conferences of the WTO: Impact of WTO on Developing Countries.
73
Suggested Readings:
1. Cavusgil, S. Knight Gary and Riesenberger, John R(2009), International Business-

Strategy Management and the New Realities, Pearson Education, Dorling Kindersley
(India) Pvt. Ltd, Delhi.
2. Rao, M.B and Guru Manjula (1998), WTO and International Trade, Vikas Publishing
House Pvt. Ltd, New Delhi.
3. All India Management Association (1998), Global Trends in Finance and
Opportunity for India, Excell Books , New Delhi.
4. Rao, P. Subba (2008), International Business, Text and Cases, IInd edition, Himalaya
Publishing House Pvt. Ltd. New Delhi.
5. Shailaja G, (2008), International Finance, University Press (India), Pvt. Ltd, Hyderabad,
India.
6. Daniel, John D., Radebangh, Lee H. and Sulivan Daniel P., International Business –
Environment and Operations, 19th Ed., New Delhi.
7. Czinkota Michael R., Ronbiben Iikka A. Ronkainen A. and Moffet Micheal H.,
International Business, 6th Edition, Thomson, South Western, Bangalore, 2005.
8. C. Paul Hallwood and Ronald Macdonald, International Money and Finance, Blackwell,
Oxford U.K., 1995.
9. Sharan Vyuptakesh, International Business – Concept, Environment and Strategy,
2nd Edition, Pearson Education, Delhi, 2006.
10. Hill, Charles W.L. and Jain, Arun Kumar, International Business – Competing in the
Global Market Place, 5th Edition, The McGraw Hill Publishing Co. Ltd., New Delhi,
2006.
11. Oatley, Thomas, International Political Economy, Pearson Education, 2004.
12. Eiteman David K, Stonehill Arthur I and Micheal H. Moffett, Multinational Business
Finance, Addison Wesley, Pearson Education Asia, Ninth Edition, 2001.
13. World Trade Centre (ed. Arun Goyal), WTO in the New Milennium, Academy of Business
Studies, 2000.
14. Hill, Charless W.L, Global Business Today, MC Graw Hill Education (India), Pvt. Ltd,
New Delhi, 2011.
15. Sundaram , Anant K and Black, J. Stewart, 2011, International Business Environment:
Text and cases, PHI Learning, pvt.ltd, New Delhi, 2012.
74
MIL-457: CASE STUDIES IN MANAGEMENT
Credits 2-0-0
Text
Case 1: Aviva Life Insurance Company india Ltd. Reducing Policy: Turant time to build
Customer Satisfaction.
Source: Case studies in Consumer Behaviour. S.Ramesh Kumar, Pearson.
Case2 :MakemyTrip.Com(A) pp.244-260
MKTG: A South Asia Perspective Lamb, Hair, Sharma,Mc Domel
Case 3: Romantic Rides of Fiery Thrills: Positioning a Motorcycle Brand in the Indian Context
pg. 1-14
Source: Case studies in Consumer Behaviour. S.Ramesh Kumar, Pearson.
Case1: Near Misses in Shinghania Textile Mills(Source: S.N Bagchi, Performance, 2010,
Cengage Learning, Delhi, pp. 179-184)
Case2: Sakshi Garments Ltd(Source: Biswajeet Pattanayak, Human Resource Management,
Fouth Edition, 2014, PHI Learning, Delhi, pp. 629-630)
Case3: Are Five Heads Better Than One?(Source: Robbins Judge and Sanghi, Organizational
Behaviour, Pearson Education, New Delhi, pp. 769-771).
Case4 : Tata’s “Dream Car” Plant Location- Production and Operations Management, Oxford
Publications, Second Edition, pp. 164-166.
Case1: Hindustan Lever Limited: (Source: By I M Pandey, Financial Management, Vikas
Publishing House Pvt Ltd, pp-192)
Case2: Richa Foods Company(Source: By I M Pandey, Financial Management, Vikas
Publishing House Pvt Ltd, pp-263)
Case3: Ganpati Limited (Source: By Paresh Shah, Financial Management, Bizantantra
Publications, pp-1141)
75
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER – IX)
MIL – 513: PROJECT MANAGEMENT
Credits: 4-0-0
Text
Concept of project and project management, Characteristics of a project, Project Life Cycle
Phases, Role of a Project Manager, Identification of project. The Planning Process: Cost
Planning – tools & techniques, cost estimation, Time Planning – tools & techniques.

Project Appraisal: Technical Appraisal: Factors for considerations of technical appraisal. Market
Appraisal: Market survey, sources of data and methods of data collection, Financial Appraisal:
Estimation of financial requirements, Sources of finance
Social Appraisal: Rationale of Social cost benefit analysis. Fundamentals of Shadow Pricing,
Basic approaches to Social Cost Benefit Analysis.
Second Minor Test: One hour

Project scheduling: Graphic representation of project activities, Network Analysis, Network
Techniques: PERT and CPM. Resource Allocation, Risk Analysis, Control of Projects: control
systems, control of constraints – cost and time over run.

Suggested Readings:
 Prasanna Chandra, Projects: Planning, Analysis, Selection, Implementation &

Review, Tata McGraw-Hill Publishing Company Ltd., New Delhi.
 Jack R. Meredith, Project Management: A Managerial Approach, Wiley Publications.
 B.M. Naail, Project Management (Scheduling and Monitoring by PERT / CPM),Vikas
Publishing House Pvt. Ltd.
 A.K. Dasgupta & D.W. Pearce, Cost Benefit Analysis (Theory and Practice), ELBS /
McMillan.
76
MIS – 512: SEMINAR
Credits: 0-0-2
77
Group A: Finance
MIL 531: MANAGEMENT CONTROL SYSTEMS
Credits 4–0–0
Text
Understanding Strategy: Concept of Strategy and its Need, Corporate & Business Level
Strategies
Management Control System: Nature, Scope & Process of Management Control System, Pre–
requisites of a Successful Management Control System, Relationship & Distinction between
Strategic Planning, Operational Control and Management Control Cases; Xerox Corporation
(A); NUCOR (A)
Behavioural Aspects Of Management Control: Goal congruence – factors affecting goal
congruence – formal and informal systems. NUCOR (B) Case
Management Control Structure: Types of Organization Structures & its Implications to MCS,
Matching structure to strategy, Controller’s organization– Functions & Role of Controller,
Rendell Company case
Responsibility Accounting: Meaning, Responsibility Centre–Types, Advantages and
Implementation.
Transfer Pricing: Objectives, Types & Methods of Transfer Pricing, Arms Length Principle,
Issues in Fixing Transfer Pricing, Managing Inter–Departmental Conflicts Related to Transfer
Pricing, International Transfer Pricing. General Appliances corporation case
Activity Based Costing: Need Over Existing Traditional Costing Systems, Meaning & Nature
of Activity Based Costing, Steps in Implementing ABC, Utility of ABC for Managerial
Decision Making and Improving Cost Management & Profitability.
Budgeting and Budgetary control: Preparation of Budgets, Relevance of Budgetary Control
in MCS, Behavioural Aspects of budgets.
Performance Measurement: Financial & Non–Financial Measures, Return on Sales, ROI,
Residual Income, Economic Value Added & Market Value Added, Performance
Measurement Issues in Case of MNCs.
Balanced Score Card: Four Perspectives, Aligning BSC to Strategy, Features of a Good
BSC, Implementation of BSC and Pitfalls of BSC.
Management Compensation & Rewards: Principles of Managerial Compensation,
Linking Rewards to Performance, Types of Rewards & Compensation.
Management Control Systems in Services organizations and Multinational
Corporations
Major Test: Three Hours
78
Suggested Readings:
1. Management Control System, Robert Anthony and Govindrajan, Tata McGrawHill Pub.
2. Management Control Systems – P. Saravnaval, Himalaya Publications.
3. Management Control Systems – Using Adaptive Systems to Attain Control – Joseph A.
Maciariello & Calvin J Kirby, Second Edition, Prentice Hall of India.
4. Cost Accounting – A Management Emphasis, Charles Horngren, Srikan Datar,
George Foster, Pearson Publications.
79
Group A: Finance
MIL 532: CAPITAL MARKETS & INVESTMENT MANAGEMENT
Credits 4–0–0
Text
Introduction: Evolution, Structure and Functions of Capital Market in India
New Issue Market: Meaning, Functions and Mechanics of Floating New Issues–
Public Issues, E–IPOs, Book Building, Private Placement, New Financial Instruments,
Reforms in New Issue Market
Stock Exchange: Organisation, Management, Membership Rules of Stock Exchange,
Listing of Securities; Trading on a Stock Exchange–Online Trading, Internet Trading;
Recent Reforms in the Stock Exchanges

Clearing and Settlement: Clearing and Settlement–Process, Account Period
Settlement, Rolling Settlement, Derivatives Market: Products, Participants and
Functions, Derivatives Market in India
Regulation of Capital Market in India
Depository System: Need, Process and Progress
Security Analysis: Concept and Types of Risk and Return, Risk– Return Trade–off,
Valuation of Equity Shares, Preference Shares, and Debentures, Factors influencing
Share Prices
Investment Analysis: Fundamental Analysis, Technical Analysis, Efficient Market
Hypotheses, Capital Asset Pricing Model(CAPM), Arbitrage Pricing Theory
Portfolio Management: Construction, Revision and Evaluation
Suggested Readings:
1. Sharpe, William F., Gordon J. Alexander and Jeffrey V. Bailey, Investments (Prentice Hall
of India).
2. Fabozzi, Frank Investment Management (Prentice Hall).
3. Haugen, Robert A. The Inefficient Stock Market (Prentice Hall).
4. Taggart, Robert A., Quantitative Analysis for Investment Management (Prentice Hall).
5. Richard Brealey and Steward Myers. Principles of Corporate Finance, McGraw– Hill.
6. Dimson, E. (ed.): Stock Market Anomalies (Cambridge: Cambridge University Press).
7. Khan, M Y, Financial Services, Tata McGraw Hill Publishing Company, New Delhi.
8. Singh, Preeti Investment Management, Himalaya Publishing House, New Delhi.
9. Avadhani, V A Investment Management, Himalaya Publishing House, New Delhi
10. Annual Reports of RBI
11. Annual Reports of SEBI
80
Journals:
1. SEBI Bulletin
2. Capital Market
3. NSE Newsletter
4. The Stock Exchange Review (Bombay Stock Exchange)
5. SEBI and Corporate Laws (Laxmann)
Websites:
www.sebi.gov.in
www.bseindia.com
www.nseindia.com
www.iseindia.com
www.stockholding.com
www.capitalideasonline.com
www.indiainfoline.com
www.rbi.org.in
www.goidirectory.nic.in
www.otcei.net
www.capitalmarket.com
81
Group B: Marketing
MIL–533: CONSUMER BEHAVIOUR
Credits 4–0–0
Text
Introduction to Consumer Behaviour: Nature, Scope and Importance.
Consumer Motivation: Nature of Motivation; Types of Consumer Needs and Motives;
Dynamics of Motivation; Need Conflict; Need Hierarchy Theory of Motivation and its
Applications; Measurement of Motives.
Personality and Consumer Behaviour: Definition of Personality; Theories of Personality;
Personality and Consumer Diversity; Self Concept and Self Image; Life Style and
Psychographics.
Consumer Perception: Elements of Perception; Dynamics of Perception, Perceptual Process;
Perception and Marketing Strategy; Perceived Risk.
Consumer Learning: Elements of Consumer Learning; Behavioural Theories and Cognitive

Theories of Learning.
Consumer Attitude Formation: Definition of Attitudes; Structural Models of Attitudes;
Attitude Theories; Attitude Formation; Strategies of Attitude Change; Measuring Attitude.
Reference Group and Family Influences: Power of Reference Groups; Types of Consumer
Related Reference Groups; Celebrity and Other Reference Group Appeals; Family Decision
Making and Consumption Related Roles; Family Life Cycle.
Social Class: Definition; Measurement of Social Class; Social Class Dynamics.

Cultural and Sub cultural Influences on Consumer Behaviour: Definition of Culture
and Subculture; Affect of Culture on Consumer Behaviour; Nature of Culture;
Measurement of Culture; Subculture and Consumer Behaviour; Subcultural
Categories.
Diffusion of Innovation; Diffusion Process; Adoption Process.
Opinion Leadership: Definition; Dynamics of the Opinion Leadership Process;
Motivation behind Opinion Leadership
Consumer Decision Making: Consumer Decision Process; Types of Decisions;
Information Search Process; Alternative Evaluation and Selection; Decision Rules.
Models of Consumer Behaviour: E.K.B; Howard and Sheth; Nicosia’s Model.
82
Suggested Readings:
1. Schiffman, I. G. and Kanuk, L. L. Consumer Behaviour, New Delhi, Pearson Eductaion,
2007.
2. Blackwell, Roger D., Miniard, Paul W., and Engel James F. Consumer Behaviour,
Cengage, 2006.
3. Solomon, Michael R. Consumer Behaviour, New Delhi, Pearson Education, 2003.
4. Assael, Henry Consumer Behaviour and Marketing Action, Cengage, 2006
5. Loudon, David L. and Della Bitta, Albert J., Consumer Behavior, Tata McGraw–Hill,
Fourteenth Edition, 2002.
83
Group B: Marketing
MIL–534: MARKETING RESEARCH
Credits 4-0-0
Text
Marketing Research: Definition, Role of marketing research in marketing decision making;

Marketing Information System, Role of Marketing Research in Management Information
System and Decision Support System.
Marketing Research Process: Steps in conducting marketing research
Organization for Marketing Research: organizing the marketing research department;
Understanding the marketing research industry
Defining the Marketing Research Problem: Importance of defining the problem and
developing an approach, tasks involved.
Ethics in Marketing Research
Secondary Data in Marketing: Internal secondary data, Commercial (Syndicated) and Non-
Commercial Sources.
Multi Item Scale development: Scale evaluation: Measurement Accuracy, Reliability and
Validity
Applications of Marketing Research in Marketing: Traditional Applications: Product
Research, Price Research, Distribution Research and Promotion Research.
Contemporary Applications: Brand Equity and Customer Satisfaction
Emerging Applications: E – Commerce, Database Marketing, Mobile Marketing, Social
Marketing and Relationship Marketing.
Statistical Designs: Completely Randomized Design, Randomized Block Design, Latin

Square Design with ANOVA.
Data Analysis Techniques: Factor Analysis, Cluster Analysis

84
Suggested Readings:
1. Malhotra, Naresh and Dash, Satyabhushan Marketing Research: An Applied Orientation, 6th
Edition, Pearson, 2010
2. Churchill Gilbert A and Iacobucci Dawn: Marketing Research: Methodological Foundations,
9th Edition, Thomson, 2007.
3. Nargundkar R, Marketing Research, Tata McGraw Hill, New Delhi, 2002.
4. Aaker, Kumar, Day & Leone, 2011, Marketing Research 10th Edition, Wiley India.
5. Harper, W.Boyd, (Jr.), Ralph Westfall and Tandoy, F- Starsch Marketing Research, All India
Travellers Bookseller, Delhi, 2002.
6. Paul, E. Green and Donald, S.Tull, Research for Marketing Decisions, Prentice Hall of India
Pvt. Ltd., Delhi.
7. spss
8. Nair, Suja R., “Marketing Research”, 2nd Ed., HPH, New Delhi.
85
Group-C: Human Resource Management

MIL-536: ORGANISATIONAL CHANGE AND DEVELOPMENT
Credits 4-0-0
Text
Organisational Change: Concept, Forces of Change, Types of Change, Theoretical
Frameworks of Organisational Change; Life Cycle Theory, Teleological Theory,
Dialectical Theory, Evolutionary Theory.
Perspective on Organisational Change: Contingency Perspective, Resource
Dependence Perspective, Population-Ecology Perspective, Institutional Perspective,
Evolutionary Perspective, Process Oriented Perspective, Spiritual Perspective.
Model of Change: Lewin's Models of change, Galpin's change, Scheins Model of Change.
Nadler-Tushman Congruence Model, Weisbord's Six Box Model, Tichy's TPC Model.
Resistance to Change: Concept, Nature, Factors Contributing to resistance,Mechanism
Underlying Resistance: Behavioural Elements, Cognitive and AffectiveProcesses;
Recognizing Resistance, Managing Resistance to Change.
Implementing Organizational Change: Change Management Techniques, Change
Management Skills, Organisational Change Strategy.
Introduction to Organization Development: Concept and Nature.
Process Of Organization Development: Entering And Contracting, Diagnosing
Organization,
Diagnosing Groups And Jobs & Collecting And Analysing Information, Feedback of
Diagnostic
Information, Designing Interventions.
OD Interventions: Individual, Interpersonal, Group Process Approaches
Organization Development In Global Settings: Organization Development Across
Different Countries, Worldwide Organization Development, Global Social Change.
Future Directions In Organization Development.
Transformational Leadership: Concept, Key, Competencies.
Future Directions In Organization Development.
Suggested Readings:
1. Sharma Radha R., Change Management, Concept and Applications, Tata McGraw Hill,
New Delhi, 2007.
2. Beer, Michael and Nohria, Nitin, Breaking the Code of Change, Harvard BusinessSchool
Press, 2000.
3. Cummings & Worley, “Organization Development & Change”, Cengage Learning, New
Delhi,2009
4. French & Bell, “Organization Development”, Prentice Hall Of India, New Delhi-2007.
5. Brown & Harvey, “An Experiential Approach To Organization Development”, Pearson
Education, New Delhi-2010.
86
Group-C: Human Resource Management

MIL-539: LABOUR LEGISLATIONS AND SOCIAL SECURITY
Credits 4-0-0
Text
• Labour Legislation: Introduction, Principles and Types of Labour Legislation, Forces
Influencing Labour Legislation in India.
• Laws Relating to Working Conditions: Factories Act, 1948; Contract Labour (Regulation
and Abolition) Act, 1970; Child Labour (Prohibition and Regulation) Act, 1986.
• Wages and Bonus Laws: Minimum Wages Act, 1948; Payment of Wages Act, 1936;
Payment of Bonus Act, 1965.
• Industrial Relations Laws: Trade Unions Act, 1926; Industrial Disputes Act, 1947, Industrial
Employment (Standing Orders Act), 1946.

• Social Security : Introduction, Need for Social Security, Main elements of Social Securities :
Social Assistance, Social Insurance; Major Trends and Emerging Issues in Social Security.
• Social Security Laws : Workers Compensation Act, 1923; Employee’s State Insurance Act,
1948; The Employee’s Provident Fund and Miscellaneous Provisions Act, 1952; The Payment
of Gratuity Act,1972; The Unorganised Workers' Social Security Act, 2008.
Final Examinations
Suggested Readings:
1. S.N. Misra, Labour and Industrial Laws, Latest Edition, Central Law Publications,
Allahabad.
2. Sarma, A.M., Industrial Jurisprudence and Labour Legislation, Latest Edition, Himalaya
Publishing House, Mumbai.
3. Sinha, P.R.N., Sinha, Indu Bala and Shekhar, Seema Priyadarshini, Industrial Relations,
Trade Unions and Labour Legislation, Latest Edition, Pearson Education, New Delhi.
4. N.D. Kapoor, Handbook of Industrial Law, Latest Edition, Sultan Chand & Sons, New
Delhi.
5. R. Sivarethinamohan, Industrial Relations and Labour Welfare, Latest Edition, PHI
Learning, New Delhi.
87
Group –D: International Business

MIL-537: INTERNATIONAL FINANCIAL AND ECONOMIC ORGANIZATIONS
Credits 4-0-0
Text
 International Political Economy: Concept; Traditional Schools of International Political
Economy; Interests and Institutions in International Political Economy; Emergence of
Global Institutions.
 International Monetary Fund (IMF): Origin, Functions, Purposes, Organizational Set
up, Instruments of IMF Lending and their Evolution; Key Features of IMF Lending; IMF
Lending to Poor Countries; International Liquidity and SDRs.
 World Bank Group Institutions: - International Bank for Reconstruction and
Development (IBRD): Financing of Development; the Millennium Development Goals;
Bank Prescriptions for the Borrowers.
 International Development Association (IDA): Origin; Functions; Role; Key areas of
IDA operations; Support and Financing framework.
 International Finance Corporation (IFC): Origin; Functions; Role; Advisory Services;
Operations; Monitoring and Evaluation
 Multilateral Investment Guarantee Agency (MIGA): Functions and role.
 International Center for Settlement of Investment Disputes (ICSID): Functions and
Role.
 Organisation for Economic Co-operation and Development (OECD): Functions and
Role
 United Nations Conference on Trade and Development (UNCTAD): Origin;
Functions, Sustainable Development and Poverty Reduction; Trade and Development;
Approach towards Developing and Least Developed Countries (LDCs); International
Commodity Agreements.
 Conflicts and Negotiations in International Business: Factors Causing Conflicts;
Conflict between Host Country and the Transnational Country Negotiations; Role of
International Agencies in conflict resolutions.
 The Multilateral Trading System: the creation of Postwar Trade System; General
Agreement on Tariffs and Trade (GATT); the Evolution of Multilateral Trade System: the
Uruguay Round Package and World Trade Organization (WTO); Organizational Structure
of WTO.
 International Labour Organization(ILO) : Origin and Functions; Role of ILO: Decent
Work; Social Dialogue; Standards, Freedom of Association; Forced Labour; Child
Labour; Discrimination; Employment and Income; Wages and Other Conditions of
Employment; Social Protection; Health and Safety and HIV/AIDS.
88
Suggested Readings:
1. Rao, P. Subba, International Business, Text and Cases, IInd edition, Himalaya Publishing
House Pvt. Ltd. New Delhi, 2008.
2. Oatley, Thomas, International Political Economy, Pearson Education, 2004.
3. Gilpin, Robert, Global Political Economy- Understanding the International Economic
Order, Orient Longman Pvt. Ltd., Hyderabad, 2008.
4. Sweezy, paul.M, The Theory of Capitalist development, K P Bagchi and Company, New
delhi, 19991.
Websites:
 http://www.wto.org/english/thewto_e/whatis_e/whatis_e.htm
 https://www.imf.org/external/about.htm
 http://www.worldbank.org/ida/
 http://unctad.org/en/Pages/AboutUs.aspx
89
Group –D: International Business

MIL-538: MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS
Credits 4-0-0
Text
International Business: Introduction, Why Companies Engage in IB, Risks in
Internationalisation. Multinational Firms: Nature; Rationale; Goals and Constraints
Orientation of a Multinational: Ethno, Poly, Regio and Geocentric Firms.
Cultural Context for International Management: Meaning of Culture, National,
Professional and Corporate Culture, Interpretations of Culture, key Dimensions of
Culture, Dealing with Cultural Differences.
Foreign Market Entry Modes: Direct and Indirect Entry Modes, Choice of Entry Mode,
FDI and Collaborative Ventures, Managing Collaborative Ventures, Licensing,
Franchising, and Other Contracts.
Global Sourcing: Trends Towards Outsourcing, Evolution of Global Sourcing, Benefits
and Challenges, Implementation of Global Sourcing through Supply Chain Management,
Risks in Global Sourcing and Strategies for Minimising Risk.

Global Strategy and Organization: Role of Strategy; the Integration- Responsiveness
Framework; Distinct Strategies emerging from the Integration-Responsiveness
Framework. Organizational Structure for international firms.
Global Market Opportunities Arrangements; Overview of Global Market Opportunity
assessment; Task One: Analyze Organizational Readiness to Internationalize; Task Two:
Assess the Suitability of the Firms and Products and Services for Foreign Markets; Task
Three: Screen Commodities to Identify Markets; Task Four: Assess Industry Market
Potential; Task Five: Select Foreign Business Partners; Task Six: Estimate Country Sales
Potential.
International Human Resource Strategy: international staffing policy, training selected
people, compensating employees, diversity in international workforce.
Suggested Reading:
1. Cavusgil, S. Knight Gary and Riesenberger, John R., International Business –
Strategy Management and the New Realities, Pearson Education.
2. Sirbbeo Rai
3. Mithani
90
MBA (FIVE YEARS) INTEGRATED COURSE (SEMESTER –X)
MIL-551: STRATEGIC MANAGEMENT

Credits: 4-0-0
 Understanding Strategy and Strategic Management: Strategic Management Process.

Strategic Decision Making. Levels of Strategy. Benefits of Strategic Management:
The Secret of Success of Successful Companies( Mckinsey’s 7 S model)
 Defining Strategic Intent: Vision, Mission Goals and Objectives. Characteristics of a
Good Mission Statement. Designing and Evaluating a Mission Statement.
 Corporate Governance and Social Responsibilities of Business.
 External Environment Analysis: Strategically Relevant Components of External
Environment.
 Industry analysis- Porte’s Five Forces Model; Strategic Group Mapping; Industry
Driving Forces; Key Success Factors.
 Internal Environment Analysis – SWOT Analysis, Resource Based View of an
Organization: VRIO Framework; Value Chain Analysis; Competitive Advantage and
Core Competency.
 Business Level Strategies – Porter’s Framework of Competitive Strategies: Cost
Leadership, Differentiation and Focused Strategies.
 Corporate Level Strategies – Growth Strategies – Horizontal and Vertical Integration;
Strategic Outsourcing; Related and Un-related Diversification; International Entry
Options; Harvesting and Retrenchment Strategies.
 Multi Business Strategies: Portfolio Strategies – BCG Model, G E Business Planning
Matrix, Product Life Cycle Matrix, Corporate Parenting.
 Strategy Implementation– Strategy- Structure Fit: Developing and Modifying
Organizational Structure.
 Leadership and Organization Culture.
 Strategy Evaluation and Control – Nature of Strategy Evaluation; Strategy Evaluation
Framework; The Balanced Score Card.
Suggested Readings:
1. Pearce III, John A, Robinson, Jr., Richard B and Mittal, A “Strategic Management:
Formulation, Implementation and Control. Tata McGraw Hill.
2. Wheelen, Thomas L., Hungerdavid J. and Rangarajan Krish, “Concepts in Strategic
Management and Business Policy”, Pearson Education, India.
3. David, R Fred, “Strategic Management- Concepts and Cases”, Pearson Education, India.
4. Hill, Charles W L and Jones Gareth R, “An Integarated Approach to Strategic
Management” Cengage Learning
5. Thompson, Arthur A Jr.; Strickland A J III; Gamble, John E and Jain, Arun K. Crafting
and Executing Strategy. The Quest for Competitive Advantage.- Concepts and Cases,
TMH, New Delhi.
6. Pitts, Robert A and Lei, David. “Strategic Management Building and Sustaining
Competitive Advantage”, Thomson, India
91
MIL 600 : BUSINESS ANALYTICS AND DECISION SUPPORT SYSTEM

Credits 4-0-0
Text
Introduction to Business Analytics: Business Analytics, Evolution of Business Analytics,
Impacts and Challenges, Scope of Business Analytics, Software Support, Data for Business
Analytics – Data Sets, Big Data and Metrics and Data.
Models in Business Analytics: Decision Models, Assumption of the model, Uncertainty and
risk, Prescriptive decision models. Problem solving with Analytics- Recognizing, Defining,
Structuring, Analyzing, Interpreting and Implementing
First Minor Test : One hour
Introduction to Excel: Creating, Opening & Saving workbook & worksheets, Formatting
number & texts in cells, Creating Charts, editing & formatting of charts, Types of Charts, Using
Ranges, Selecting Ranges, Entering Information Into a Range, Using AutoFill.
Functions : Mathematical, Text, Statistical, Lookup & Reference Functions, Sorting &
Filtering of Data, Creating PivotTables, Manipulating a PivotTable, Data validation, advanced
filtering, Protecting worksheet & cells.
Second Minor Test : One hour
Decision Support Systems (DSS): MIS and DSS. Types of DSS, Components of DSS. Group
DSS: What is GDSS, Characteristics of GDSS, GDSS Software Tools.
Managing Knowledge: Information and Knowledge Work Systems, Artificial Intelligence and
other Intelligence Techniques.
Final Examination : Three hours
Suggested Readings:
1. James Evans - Business Analytics, Pearson Publication (2nd edition)
2. RN Prasad and Seema Acharya - Fundamentals of Business Analytics, Wiley India
Publication (2nd edition)
3. Sahil Raj - Business Analytics, Cengage Publication (1st edition)
4. Anshuman Sharma - Introduction to Information technology, Lakhanpal Publication. (1st
edition)
5. Sandeep Sood - Window Based courses, JBD Publication. (1st edition)
6. Janakiraman & Sarukesi - Decision Support System, PHI Publication. (1st edition)
92
Group A: Finance
MIL–581: INTERNATIONAL FINANCIAL MANAGEMENT
Credits 4–0–0
Text
Foreign Exchange System: The Internationalization of Business and Finance, Alternatives
Exchange Rate System; International Monetary System, The European Monetary System.
Foreign Exchange Rate Determination: Introduction To Spot Market and Forward Market;
Setting The Equilibrium Spot Exchange Rate; Factors Affecting Currency Value; Bop
Approach And Asset Market Approach; Role of Central Bank in Determination of Exchange
Rates; Parity Conditions in International Finance; Purchasing Power Parity.
Foreign capital budgeting decisions of an MNP: Ascertainment of Cash Outlay and Future
Cash Inflows for Parent and Subsidiary, Profitability Analysis of Project for Parent under
Different Situation.
Country risk analysis: Country Risk Analysis, Measuring And Managing Political Risk, Firms
Specific Risk; Country Risk Analysis, Study of Economic and Political Factors Posing Risk,
Country Risk Analysis In International Banking
Measuring and Managing Various Exposures: Alternative Measures of Foreign Exchange
Exposure.
Risk Hedging– An Introduction; Measuring and Managing Transaction Exposure; Measuring
and Managing Operating Exposure.
Foreign Exchange Risk Management; Foreign Exchange Instruments, Currency Futures and
Options Market; Interest Rates and Currency Swaps; Interest Rate Forwards and Futures.
Suggested Readings:
1. Shapiro Allan C (2003), “Multinational Financial Management”, 7th edition,

John Wiley and Sons, Singapore.
2. Apte P.G. (2009), “International Financial Management”, 5th edition,
Tata McGraw Hill, India.
3. Bhalla, V.K. (2008), “International Financial Management”, 7th edition,
Anmol Publications, India.
4 Eitman, Stonehill, Moffett (2004), “Multinational Business Finance”, 10 th edition,
Pearson Education, India.
5 Machiraju, H.R., “International Financial Management”, 3 rd Ed., Himalaya Publishing
House, New Delhi.
6 Sinha, Pradeep K., “International Financial Management”, 1st Ed., Himalaya Publishing
House, New Delhi.
93
Group A: Finance
MIL–582: FINANCIAL MARKETS AND FINANCIAL SERVICES
Credit: 4–0–0
Text
Indian Financial System: Meaning, Structure, Role and Deficiencies
Development Banking in India: Evolution, Structure, Promotional Role, Resource Planning
and Mobilisation, Project Evaluation and Follow Up, Performance Evaluation. Recent
Developments in Development Banking.
Reserve Bank of India: Organization and Management, Monetary Policy, Technique of
Monetary Control, Liquidity Adjustment Facility.
NBFCs: Concepts, RBI Guidelines, Progress, problems and Prospects.
Banking Sector Reforms in India–Implementation Status.
Factoring Services in India
Venture Capital Financing in India.
CCIL: Role and Functions
Repos: Concept, Process and Progress in India
Govt. Securities Market in India
Call Money Market in India
Treasury Bills Market in India
Commercial Paper and Certificate Deposit Market in India.
Secutitization: Concept, Process and Progress in India.
94
Suggested Readings:
1. Indian Financial System by H.R. Machiraju, Vikas Publishing House Pvt. Ltd.
2. Indian Financial System by Varshney & Mittal, Sultan Chand & Sons.
3. Management of Indian Financial Institutions by R.M. Srivastava – Himalya Publishing
House.
4. Managing Indian Banks by Vasant C. Joshi, SAGE Publications.
5. Indian Financial System by Vasant Desai, Himalya Publishing House.
6. Financial Institutions & Markets by L.M.Bhole.
7. M.Y. Khan, Financial Services, Tata McGraw Hills, New Delhi, 2007.
Web sites: –
a) www.rbi.org.in
b) www.nsdl.com
c) www.licindia.com
d) www.sebi.gov.in
e) www.nabard.org
f) www.ifci ltd.com
95
Group A: Finance
MIL–583: CORPORATE TAX LAW AND PLANNING
Credit: 4–0–0
Text
Introduction to Income Tax Act, 1961: Definitions of Person, Assesses, Assessment Year,
Previous Year, Average Rate of Tax. Capital and Revenue incomes, expenses, losses and gains
Agriculture Income, Concept, scope Partly Agriculture Income.
Residential Status: Determination of Residential Status of a Company Individuals, Firms.
Incidence of Tax, Scope of Total Income on the Basis of Residential Status.
Income Under the Head Capital Gains: Definition of Capital Assets, Assets which are not
Capital Assets, Transactions not regarded as Transfer for Computing Capital Gains Short
Term/Long Term Capital Assets, Short Term/Long Term Capital Gain Taxation, Indexation,
Exemptions, Computation of Capital Gains. Tax Planning for Capital Gains
Income Under Head Business and Profession: Deductions Expressly Allowed and Expenses
Disallowed for Computing Business and Profession Income. Tax Audit, Maintenance of Books
of Accounts. Exemptions Available to Company Assesses Depreciation; Concept and
Computation of Depreciation under Income Tax Law, Assets Eligible for Depreciation Capital,
Block of Assets, Indexation and Depreciation, Tax Planning for Income under the Head
Business and Profession
Income from Other Sources; Scope, Incomes Covered under the Head, Treatment of Income
from Cross Words, Puzzles, Horse Races, Casual Income. Exemptions, Deductions Available
to Income under this Heads.
Assessment Procedure: Voluntary Return of Income, Return of Loss, Belated Return, Revised
Return, Best Judgment Assessment. Significance of Carry Forward and Set off Losses in
Determining Taxable Income Hierarchy and Powers of Different Income tax Authorities.
Tax Planning, Tax Avoidance and Tax Evasion; Concept and Distinction. Use of Colourable
Devices; Implications, Apex Court Judgement. Restrictions on Tax Avoidance; Gaps Covered
and More Needed to Check Tax Avoidance and Tax Evasion Measures to Check Tax
Avoidance in the Context of; Partnership and H.UF and Company Assesses.
Tax Planning for a Companies; Tax planning for various heads of income related to
companies. Deductions allowed to company, Exemptions available for companies, Set off and
carry forward of losses relevant to companies. Dividend distribution provisions with special
reference to company assesses and Tax Implications. Special Economic Zones; Concept, Tax
Benefits to Companies Established in SEZs.
Deduction of Tax at Source and Advance payment of Tax: Concept, Provisions of the Act
for Advance Payment of Tax and Deduction of Tax at Source including Penalties and
Prosecutions
96
Suggested Readings:
a) Ahuja Girish, “Systematic Approach to Income Tax”, Bharat Law House, New Delhi.
b) Gaur, Narang & Puri, “Corporate Tax Planning and Management”, Kalyani Publishers,
Ludhiana.
c) Mehrotra H.C., “Income Tax Law & Practice”, Sahitya Bhawan Publications, Agra.
d) Singhania K. Vinod, “Direct Tax Theory & Practice”, Taxman Publications (P) Ltd.
e) Website: www.incometaxindia.gov.in
97
Group A: Finance
MIL–593: CASE STUDIES IN FINANCE
Credits 2-0-0
Text
 Alpha Chemical Industries :( source: Year-2009,By Madhu Vij, Management
Accounting, Macmillan India Ltd,pp-238.)
 Variance Analysis-Case Study-2(source: Year-2009, By Madhu Vij, Management
Accounting,
Macmillan India Ltd, pp-422.)
 McDonald’s Corp.: (source: Year-2009, By Donald E. Fischer & Ronald. J. Jordan,
Security Analysis and Portfolio Management, Pearson, pp-547-549.)
 No Pain, No gain: (source:2013, By Punithavathy Pandian, Security Analysis and
Portfolio Management,Vikas Publishing House Pvt.Ltd. pp-181)
 Sonal Company Scenario( Source: By Paresh Shah, Financial Management, Bizantantra
 Mahavir Fasteners Private Ltd:(source: By Paresh Shah, Financial Management,
Bizantantra Publications, pp-1136)
 Mehta Leather Craft: (source: By Paresh Shah, Financial Management, Bizantantra
 To Pharma or Not to Pharma: (source:2013, By Punithavathy Pandian, Security
Analysis and Portfolio Management,Vikas Publishing House Pvt.Ltd. pp-228)
 Wal-Mart Stores, Inc. ( source: By Robert Anthony & Govindaranjan, Management
Control Systems, Tata Mc Graw Hill Publications,pp-31)
 Cisco Systems (B) ( source: By Robert Anthony & Govindaranjan, Management
Control Systems, Tata Mc Graw Hill Publications,pp-91)
 Daichi Sankyo & Ranbaxy: ( source: By Vyuptakesh Sharan, International Financial
Management, PHI Learning Pvt. Ltd.2013,pp-271)
 Introduction of Managed Floating Exchange Rate Regime in India: ( source: By
Vyuptakesh Sharan, International Financial Management, PHI Learning Pvt.
Ltd.2013,pp-100)
98
Group B: Marketing
MIL-584: ADVERTISING AND SALES MANAGEMENT
Credits: 4-0-0
Text
Introduction to Advertising
 Nature and Scope and Functions of Advertising, Classification of Advertising, Advertising as
an Element of Marketing Mix, Advertising as a Tool of Communication, Setting Advertising
Objectives;
 Behavioral Dynamics – The DAGMAR Approach, Hierarchy of Effects Model, New Adopter
Model, AIDA Model;
 Message Structure – Appeals, Copy, Layout;
 Advertising Media – Media Planning, Media Selection and Scheduling;
 Measuring Advertising Effectiveness – Pre-testing and Post-testing copy;
 Advertising Budget –Factors influencing budget setting, Methods for determination
advertising budget.
 Advertising Agencies – Types, Role and Functions;
Managing an Advertising Program

 Legal aspects of Advertising- Legislations affecting advertising; Self-Regulatory Codes of
Conduct in Advertising .
 Ethical Concepts and Issues in Advertising- Social and Cultural Consequences of Advertising
Economic Effects Advertising.
 Sales Promotion: Definitio, Scope and role of Sales Promotion, Objectives of Sales Promotion,
Sales Promotion Tools, Designing the Sales Promotion Programme.
 Online and Mobile Media- The Internet as a Communication Medium , Traditional Tools of
Online Communication, Social Media, Mobile Marketing.
99
Sales Management
 Nature and Scope of Sales Management, Personal Selling Objectives; Selling Process
 Sales Force Organization – Nature and Types;
 Managing Sales Training Programs – Need, Objectives, Methods.
 Motivating Sales Personnel – Significance, Financial and Non-Financial Reward System,
Sales Meetings and Sales Contests;
 Designing Sales Territories and Sales Quotas – Objectives and Types;
 Developing and Managing Sales Evaluation Program.
Suggested Readings:
1. Belch, George E. and Belch, Michael A. “Advertising and Promotion”,

Tata McGraw Hill, 6th Edition
2. Guinn, Allen, Chris T., Semenik, Richard J. “Advertising & Integrated Brand
Promotion”, Thomson – South Western, 4th Edition.
3. Shah, Kruti,”Advertising and Inegrated Marketing Communications”, Mc Gram Hill
Education (India) Pvt. Ltd., New Delhi.
4. Batra, Rajeev, Mayers, John G., and Aaker, David A. “Advertising Management”,
Pearson Education, 5th Edition
5. Spiro, Stanton and Rich “Management of a Salesforce”, Tata McGraw Hill; 11 th Edition
6. Richard R Still, Cundiff W Edward Govoni A P Norman, “Sales Management:
Decision Strategy and Cases”, Pearson Education; 5 th Edition
100
Group–B: Marketing
MIL–585: BRAND AND RETAIL MANAGEMENT
Credits 4-0-0
Text
 Brands and Brand Management: Meaning, Importance of Brands; Concept of Brand
Equity.
 Brand Loyalty: Meaning and Measuring, Brand Loyalty; Strategic Value of Brand
Loyalty; Maintaining and Enhancing Brand Loyalty.
 Customer Based Brand Equity: Defining Customer based Brand Equity; Brand
Knowledge; Sources of Brand Equity – Brand Awareness, Brand Image; Building a
Strong Brand – Brand Building Blocks, Brand Salience, Brand Performance, Brand
Imagery, Brand Judgments, Brand Feelings, Brand Resonance.
 Brand Positioning: Identifying and Establishing Brand Positioning;
 Concept of brand personality.

 Brand Associations: Product Attributes, Intangibles, Customer Benefits,
Relative Price, Use/Application, User/Customer Leveraging Secondary Brand
Association: Country of Origin, Co-branding, Licensing Celebrity Endorsement.
 Designing and Implementing Branding Strategies: Brand-Product Matrix; Brand
Hierarchy; Brand Extensions.
 Measuring and Interpreting Brand Performance: Measuring Sources of Brand Equity;
Qualitative Research Techniques: Free Association, Projective Techniques;
Quantitative Research Techniques: Awareness, Image.
 Brand Valuation Methods.

Retail Management
 Introduction to Retailing: Nature and Scope of Retailing, Types of Retail Formats,

Retail Franchising: Concept, Types, Advantages and Disadvantages.
 Retail Locations: Types of Retail Locations; Steps involved in choosing a Retail
Location; Methods of Evaluating a Trading Area.
 Retail Merchandising: Concept of Merchandising; Planning Merchandising
Assortments.
 Servicing the Retail Customer: Concept of Customer Service; Importance of Service in
Retail; Customer Service as a part of Retail Strategy;
 Retail Store Design and Visual Merchandising: Importance of Store Design; Exterior
Store Design; Interior Store Design; Visual Merchandising.
 Supply Chain Management: Concept of Supply Chain Management with reference to
Retailing; Supply Chain Integration.

101
Suggested Readings:
1. Keller, Kevin Lane: Strategic Brand Management: Building, Measuring and Managing
Brand Equity (Prentice Hall India: New Delhi), Third Edition (2008).
2. Aaker, David: Managing Brand Equity (Free Press: New York) (1991)
3. Sinha, P.K and Uniyal, D.P. : Managing Retailing(Oxford University Press), Second
Edition, New Delhi.
4. Levy, Michael and Weitz, Barton A.: Retailing Management (Tata McGraw Hill:
New Delhi)
5. Swapna Pradhan: Retailing Managemnt (Tata McGraw Hill: New Delhi) Third Edition,
2009
6. Berman, Barry and Joel R. Evans 2006, Retail Management- A Strategic Approach,
Pearson Education, 9th Edition.
102
MIL-586: SERVICES MARKETING
Credits 4-0-0
Text
Marketing in Services Economy: conceptual framework of services, principal industries of the
service sector, powerful forces transforming service markets, four broad categories of services-
a process perspective, the traditional marketing mix applied to the services, the extended
services marketing mix of managing the customer interface, marketing & its integration with
other management functions, developing effective service marketing.
Consumer Behavior in a Service Context: three stage model of service consumption,
repurchase stage, service encounter stage, post counter stage.
Positioning Services in Competitive Markets: need for positioning services effectively,
achieving competitive advantage, marketing segmentation, forms the basis for focused
strategies, service attributes and levels, positioning distinguishes a brand from its competitors,
developing an effective positioning strategy, positioning maps for plotting competitive strategy,
changing competitive positioning.
Designing and Management Service Processes: flowcharting customer services processes,
blueprinting services to create valued experiences and productive operations, service process
redesign, customer as co-producer, self-service technologies.
Crafting the Service Environment: purpose of service environment, theory behind consumer
response to service environments, dimensions of the service environment.
Managing People for Service Advantage: service employees are crucially important, frontline
work is difficult and stressful, cycle of failure, mediocrity, and success, human resource
management-how to get it right, service leadership and culture.
Managing Relationships and Building Loyalty: concept of customer loyalty, understanding
the customer-firm relationship, wheel of loyalty, building a foundation for loyalty, strategy for
developing loyalty bonds with customers, strategies for reducing customer defections, customer
relationship management.
Complaint Handling and Service Recovery: customer complaining behavior, customer
response to effective service recovery, principles of effective service recovery systems, service
guarantees, discouraging abuse and opportunistic customer behavior.
Improving Service Quality and Productivity: integrating service quality and productivity
strategies, defining service quality, identifying and correcting service quality problems,
measuring and improving service quality of different services (retailing services, banking
services and online services), learning from customer feedback, hard measure of service
quality, tools to analyze and address service quality problems, defining and measuring
productivity, improving service productivity.
103
Suggested Readings:
1. Lovelock, Christopher, Wirtz Jochen, Chatterjee, “Services Marketing: People, Technology,
Strategy”, Pearson Education, New Delhi.
2. Zeithaml, V.A., Bitner, Mary Jo, Pandit, “Services Marketing”, Tata McGraw Hill,
New Delhi.
3. Payne, Adrian, “The Essence of Services Marketing”, Prentice Hall of India, New Delhi.
4. Nargundhar, Rajendra, “Services Marketing”, Tata McGraw Hill, New Delhi.
5. Goncalves, Karen P., “Services Marketing–A Strategic Approach”, Prentice Hall
International, New Jersey.
6. Jauhari, Vinnie, Dutta, “Services–Marketing, Operations Management”, Oxford University
Press, New Delhi.
7. Srinivasan, R., “Services Marketing–The Indian Context”, Prentice Hall of India, New
Delhi.
104
MIL–594: CASE STUDIES IN MARKETING
Credits 2-0-0
Text
Case 1: “Relationship between Employee Satisfaction, Customer Satisfaction and Market
Share: The Case of Hewlett- Packard” .pp 336-339
Source: Services Marketing, Operations and Management
Author: Vinnie Jauhari
Oxford University Press Publication, India.
Case2: “Service Failure and Recovery Strategies in the Restaurant Sector. An Indo-US
comparative Study”. Pp: 279-285
Case 3: Physical Evidence: A Case of KFC”.pp: 236-238

Case4:Mortein Vaporizer: What lies Beneath Brand Positioning? Vikalpa Vol. 38.3-2013
Debasis Pradhan & Divya Agarwal
Case5: HCL: Facing the Challenge of the Laptop Market
Jaydeep Mukherjee and Mahalingam Sundar arjan Vol. 37 no.1 Jan-march 2012
Case6: Harvert Gold: Delhi’s No. 1 Brand
Noria Farooqui Vol 37 No.2 April- Dec 2012

Case7: Food World- A Market Entry Strategy in Managing Retailing. Sinha, P.K and D.P
Uniyal(2012)
Oxford University Press, Second Edition,pg. 15-27.
Case8: Planet Health in Managing Retailing. Sinha, P.K and D.P Uniyal (2012)
Oxford University Press, Second Edition,pg. 145-162.
Case9: Airtel: If only we talk to each other, in Darwin’s Brands- Adapting for Success. Halve,
Anand(2012), Sage Publication, pg. 153-167

105
Group–C: Human Resource Management

MIL–588: MANAGERIAL COMPETENCIES AND CAREER DEVELOPMENT
Credits 4–0–0
Text
Competency: Concept; Personal Competency Framework; The Lancaster Model of
Managerial Competencies; Transcultural Managerial Competencies; Issues Related to
Developing Competency Models.
Formation of a Competency Framework: Sources of Competency Information, Position
Documentation, Process Documentation, Existing Documentation, Personnel Development
Resources, Interviews, Behavioural Event Interview, Behavioural Description Interview.
Competency Mapping and Assessment Centres: History of Assessment Centres, Use of
Assessment Centres in the Industry, Types of Exercises being used in Assessment Centres;
Resistance and Recommendations
Career Planning, Development, and Management Career: Concept, Characteristics of present
day careers; Types of Careers; Career Stages; Making Career Choices; Career Anchors;
Organizational Socialization; Career Paths and Career ladders; Challenges in established
careers: Career Plateau; Making Career Changes; The Glass Ceiling; Dual Careers.
Mentoring: Concept, Perspectives of Mentoring, Phases of the Mentoring Relationship,
Outcomes of Mentoring Programmes, Design and Implementation of formal mentoring
programmes, Barriers to Mentoring; Special issues in Mentoring: Women and Mentoring,
Cross–gender Mentoring Relationships, Workplace Diversity and Mentoring; Mentoring
Relationship – A strategic Approach.
Work–Life Integration: Changing notions of work–family relationship; Work – Life Issues;
Environmental Trends Impacting Work – Life Issues; Work – Family Conflict: Concept and
Types; Work – Life Balance; Work – Life Integration; Work – Life Initiatives: meaning, type
and benefits; Work – Family Culture; Approaches to Work – Life Integration.
106
Suggested Readings:
1 Seema Sanghi (2007) “The Handbook of Competency Mapping – Understanding,

Designing and Implementing Competencies Models in Organizations”, 2nd Edition,
Response Book, New Delhi.
2 Gary W. Carter, Kevin W. Cook, and David W. Dorsey, (2009) “Career Paths–
Charting Courses to Success for Organizations and Their Employees”, John Wiley &
Sons, Ltd., UK.
3 Jonathan Winterton and Ruth Winterton (2002) “Developing Managerial Competence”,
Routledge, London
4 Jane Yarnall (2008), “Strategic Career Management – Developing Your Talent”,
Butterworth–Heinemann, London.
5 Greenberg, Jerald and Baron, Robert A. (2010) “Behaviour in Organizations”, 9th
edition, PHI, New Delhi.
6 Agarwala, Tanuja, (2007), “Strategic Human Resource Management”, Oxford
University Press, New Delhi.
107

MIL–589: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Credits 4-0-0
Text
International Human Resource Management: Meaning, Concept of Expatriate, Differences
between Domestic and International HRM, Variables that moderate differences between
Domestic and International HRM.
Staffing International Operations: Approaches to Staffing, Transferring Staff for International
Business Activities, Roles of Expatriates and Non-Expatriates, Role of the Corporate HR
function.
Recruiting and Selecting Staff for International Assignments: Issues in Staff Selection, Factors
Moderating Performance, Selection Criteria, Dual Career Couples.
Re-entry and Career Issues: Concept and Repatriation Process, Individual Reactions to Re-
entry, Multinational Responses, Designing a Repatriation Program.
International Training and Development: Concept, Role of Expatriate Training, Components of
Effective Pre-departure Training Programs, Developing Staff through International
Assignments.
International Compensation: Concept and Objectives of International Compensation, Key
Components of an International Compensation Program, Approaches to International
Compensation.
Performance Management: Concept, Multinational Performance Management, Performance
Management of International Employees, Performance Appraisal of International Employees.
Knowledge Transfer within a Multinational Company: Organizational Knowledge and its
Significance, Sources of Organizational Knowledge; Tacit and Explicit Knowledge; HRM and
Organizational Knowledge; Transfer of Knowledge between and within organizations, Transfer
of Knowledge within MNCs, Transfer of Knowledge across National Borders, Transfer of
Managerial Know-how and HRM across National Borders.
International Industrial Relations: Key issues in International Industrial Relations, Trade Union
and International Industrial Relations, Responses of Trade Unions to Multinationals; Issue of
Social Dumping.
National Context of HRM: HRM Practices in Japan, United States, India and China.

108
Suggested Readings:
1. P. Suba Rao (2009) International Human Resource Management, Himalaya Publishing
House, Mumbai.
2. Peter J. Dowling, Marion Festing and Allen D. Engle (2008), International Human
Resource Management, Cengage Learning, New Delhi.
3. S.C.Gupta (2006) Text Book of International HRM, MacMillan, New Delhi.
4. Monir H. Tayeb (2004), International Human Resource Management – A Multinational
Company Perspective, Oxford University Press, New Delhi
5. Anne-Wil Harzing and Joris Van Ruysseveldt (1995), International Human Resource
Management, SAGE Publications, New Delhi.
6. Ian Beardwell and Len Holdon (2001), HRM: A Contemporary Perspective, McMillan,
New Delhi.
109

MIL–595: CASE STUDIES IN HUMAN RESOURCE MANAGEMENT
Credits 2-0-0
Text
1. Global Human Resource Management at Coca-Cola (Source : Aswathappa, K. and
Dash, S., International Human Resource Management, 2013, McGraw Hill Education,
pp. 23-25.)
2. Mahavir Polyester Limited (Source : Gupta, S.C., Advanced Human Resource
Management : A Strategic Perspective, 2011, Anne Books Pvt Ltd, New Delhi, pp. 295-
301.)
3. The Dish Ends Ltd. (Source : Kulkarni, Pachpande and Pachpande, Case Studies in
Management, 2012, Pearson Education, Delhi, pp. 3-6.)
4. Novais Laboratory Pvt Ltd (Source : Biswajeet Pattanayak, Human Resource
Management, Fourth Edition, 2014, PHI Learning, Delhi, pp. 666-668).

5. The Office Equipment Company (Source : Fisher, Schoenfeldt and Shaw, Human
Resource Management, 2006, biztantra, New Delhi, pp. 850-851.)
6. Restructuring at Flexco (Source : Gupta, S.C., Advanced Human Resource Management
: A Strategic Perspective, 2011, Anne Books Pvt Ltd, New Delhi, pp. 366-368.)
7. Going Home (Source : Aswathappa, K. and Dash, S., International Human Resource
Management, 2013, McGraw Hill Education, pp. 295-297.)
8. Seiko Instruments ((Source : Gupta, S.C., Advanced Human Resource Management : A
Strategic Perspective, 2011, Anne Books Pvt Ltd, New Delhi, pp. 392-395.)

9. Performance Management at Jet Food Services (Source : Fisher, Schoenfeldt and Shaw,
Human Resource Management, 2006, biztantra, New Delhi, pp. 533-535.)
10. A Case of Complicated Multi – union Manoeuvres (Source : Kulkarni, Pachpande and
Pachpande, Case Studies in Management, 2012, Pearson Education, Delhi, pp. 7-8.)
11. Innovative HRM at Span Outsourcing Pvt Ltd (Source : Biswajeet Pattanayak, Human
Resource Management, Fourth Edition, 2014, PHI Learning, Delhi, pp. 658-660).
12. A Virtual Team at Nanawati Associates (Source : Robbins, Judge and Sanghi,
Organizational Behaviour, Pearson Education, New Delhi, pp. 396-397).

110

MIL–597: INDUSTRIAL RELATIONS
Credits 4-0-0
Text
 Labor Force in India: Growth, Composition and Trends.

 Industrial Relations: Concept and Importance; HRM-IR-HRD Integration; Components
of Industrial Relations System, Approaches to Industrial Relations, Industrial Relations
and Technological Change; The role of government in Industrial Relations; ILO
Declaration on Fundamental Principles and Rights at works
 Problems of Labour Management Relations; Causes of poor Industrial Relations;
Necessary Pre-requisites for Harmonious Industrial Relations.
 Recommendations of 2nd National Commission on Labour
 Trade Unions: Concept, Trade Unions in India: Structure and Characteristics, Registration
and Recognition of Trade Unions, Trade union finances and Funds, Privileges of
Registered Trade Unions, Major National Trade Union Centers in India, Future of Trade
Unions in India.
 Dispute Settlement Machinery Conciliation: Concept, Types, Conciliation Procedure and
Practices in India; Adjudication – Concept and types; Arbitration: Approaches and types.
 Grievance: Concept, Nature, Causes, Grievance Redressal Procedure.
 Discipline: Misconduct, Various approaches to deal with indiscipline.
 Case study: Supreme Court Judgment in the case of Tamil Nadu government employees
strike.
 Collective Bargaining: Concept, Features and importance, Pre-requisites of successful

Collective Bargaining; Levels of Collective Bargaining, Process of Collective Bargaining.
 Workers Participation in Management: Concept, Evolution, Objectives, Forms of
Worker’s Participation.
 Labor Welfare: Concept, Features, Need, Approaches, Statutory and Non- Statutory
Labour Welfare for Standard Work Life; Labour Welfare Fund.
111
Suggested Readings:
1. Venkata Ratnam, C.S. “Industrial Relations”, Oxford University Press, New Delhi, 2006.
2. Srivastava, S. C. “Industrial Relations and Labour Laws”, Vikas Publishing House Pvt. Ltd,
New Delhi, 2008.
3. Sinha, P.R.N., Sinha, Indu Bala and Shekhar, Seema Priyadarshini, “Industrial Relations,
Trade Unions, and Labour Legislation”, Pearson Education, New Delhi, 2004.
4. Sen Ratna, “Industrial Relations in India”, MacMillan, New Delhi, 2003.
5. Mamoria, Mamoria and Gankar. “Dynamics of Industrial Relations”, Himalaya Publishing
House, New Delhi, 2007.
6. Monappa Arun, “Industrial Relations”, Tata McGraw Hill Edition, New Delhi, 2007.
7. Davar, R S, Personnel Management and Industrial Relation, Vikas Publishing House Pvt.
Ltd, New Delhi; 1999.
8. Sivarethinamohan, R, Industrial Relations and Labour Welfare-Text and Cases, PHI
Learning Pvt. Ltd, New Delhi, 2010.
112
Group–D: International Business

MIL–590: INTERNATIONAL FINANCIAL MARKETS AND FOREIGN EXCHANGE
Credits 4-0-0
Text
History of the International Financial System -The rise and Fall of Bretton Woods,
Globalisation and the Growth of Derivatives, The Crash of 1994-96 and Beyond, Euro-
currency Market , Euro-banking and Euro-currency Centers, Deposit Dealing and the
Term Structure of Euro-currency Rates, Euro-currency Futures and Options,
Syndicated Euro-credits, International Bond Markets-Introduction, New Issue
Procedures in the Eurobond Markets, Eurobond Valuation and Hedging, Interest Rates
and Currency Swaps, Pricing Option, Features of International Bonds, Forecasting and
the Image of the Future-Central Banks and the Balance of Payments,
The European Monetary System and Other Regional Artificial Currency Areas, New
Instruments in International Capital Markets, International Banking and Country RISK
, International Portfolio Diversification, International Transfer Pricing.
Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange
Rates, Spread, Official and Free Market Rates, Cross Rates, Forward Rates, Quoting
Forward Rates; Organisation of the Foreign Exchange Markets; Currency Futures;
Currency Options; Currency Swaps; Corporate Exposure Management: Alternative
Definitions of Foreign Exchange Risk, Exposure Information System, Alternative
Strategies for Exposure Management,
Exposure Management Techniques, Organisation of the Exposure Management
Function; Parameters and Constraints on Exposure Management: Theory and practice
of Forecasting Exchange Rates-Economic Fundamentals, Financial and Socio-Political
Factors, Technical Analysis; Tax Treatment of Foreign Exchange Gains and Losses;
FEMA.
Suggested Readings:
1. Aliber, R.Z. Exchange Risk and Corporate International Finance, London.
Macmillan,1978
2. Bhalla,V.K. International Financial Management. 2nd ed., New Delhi, Anmol, 2001.
3. Luca Cornelius Trading in the Global Currency Markets. NJ, Prentice Hall,1995
4. Shapiro, A.C. International Financial Management. Boston.Allyn and Bacon,1979
5. Sutton.W.H. Trading in Currency Options, New York Institute of Finance,1987
6. Buckley, Adrian. Multinational Finance. 3rd ed., Englewood Cliffs, Prentice Hall Inc.,
1996.
7. Eiteman. David K and Stonehill. Arthur I. Multinational Business Finance.
California,Addison - Wesley, 1988.
8. Johnson and Giaccotto. Options and Futures. St. Paul. West, 1995.
9. Kim, Suk and Kim. Seung. Global Corporate Finance: Text and Cases. 2nd Ed.
Miami, Florida, 1993.
10. Shapiro, Alan C. Multinational Financial Management. New Delhi, Prentice Hall of
India, 1995.
113
Group–D: International Business

MIL–591: INTERNATIONAL FINANCIAL MANAGEMENT
Credits 4-0-0
Text
Foreign Exchange System: The Internationalization of Business and Finance, Alternative
Exchange Rate Systems; International Monetary System, The European Monetary System.
Foreign Exchange Rate Determination: Introduction to Spot Market and Forward
Market; Setting the Equilibrium Spot Exchange Rate; Factors Affecting Currency Value:
BOP Approach & Asset Market Approach; Role of Central Bank in Determination of
Exchange Rates; Parity Conditions in International Finance: Arbitrage and Law of One
Price; Purchasing Power Parity; Fisher Effect; Fisher Effect in International Context.
Currency Forecasting: Interest Rate Parity Theory, The Relationship between Forward
and Future Spot Rate ,Currency Forecasting;
Balance of payments: Balance of Payment Categories: Current Account, Capital
Account, Official Reserves Account; Balance of Payment: The International Flow of
Goods, Services and Capital, Coping with Current Account Deficit.
Country Risk Analysis: Country Risk Analysis, Measuring & Managing Political Risk,
Firm Specific Risks; Country Risk Analysis: Study of Economic & Political Factors
Posing Risk, Country Risk Analysis in International Banking.
Measuring & Managing Various Exposures: Alternative measures of foreign exchange
exposure, Risk Hedging-An Introduction; Measuring & Managing Transaction Exposure
Measuring & Managing Operating Exposure; Measuring & Managing Translation
Exposure.
Foreign Exchange Risk Management: Foreign Exchange Instruments, Recent
Developments in Derivatives Markets in India; Currency Futures & Options Market;
Interest Rate & Currency Swaps; Interest Rate Forwards & Futures.
Suggested Readings:
1. Shapiro Allan C (2003), “Multinational Financial Management”, 7thEdition,

John Wiley & Sons, Singapore
2. Apte P.G. (2009) International Financial Management, 5th Edition, Tata McGraw Hill,
India
3. Bhalla, V.K. (2008), “International Financial Management”, 7thEdition, Anmol
Publications, India
4. Eiteman, Stonehill, Moffett(2004), “Multinational Business Finance”,10th Edition,
Pearson Education, India
114

MIL-592: INTERNATIONAL MARKETING
Credits 4-0-0
Text
The Concept of International Marketing and Globalization: Reasons for Entering
International Markets, Evolutionary Process of Global Marketing, Towards GLOCAL
Marketing, Adaptation: the Critical Success Factor in International Markets,
Internationalization of Indian Firms, Process of International Marketing.
Emerging Opportunities in International Markets: Background of International Trade,
Trends in World Trade, an Overview’s of Indian Foreign Trade, Identifying Opportunities in
International Markets.
International Marketing Implications: From GATT to WTO, Functions and Structure of
WTO, Effects of China’s Entry into WTO on India, The Implications of WTO on International
Marketing.
Decision-making Process for International Markets: Concept of Decision Making in
International Markets, Identification of International Markets, Methods of Segmentation of
International Markets, Techniques for Selection of International Markets, Tools for
International Market Analysis.
Entering International Markets: The Concept of International Market Entry, the Modes of
International Market Entry- Entry Involving Production in the Home Country, Entry Involving
Production in a Foreign Country, Factors Affecting the Selection of Entry Mode, Choice of
Right International Market Entry Mix.
Export Documentation: Export Transaction Framework, Export Documentation, Commercial
Documents, Transport Documents, Regulatory Documents.
Procedure for Export-Import: Process, Compliance with Legal Framework, Export Deal,
Export Finance, Procuring or Manufacturing of Goods for Export, Appointment of Clearing and
Forwarding (C&F) Agents, Port Procedures and Customs Clearance, Dispatch of Documents to
the Exporter, Sending Shipping Advice, Presentation of Documents at the Negotiating Bank,
Claiming Export Incentives.
Industrial Infrastructure for Export Promotion: Concept of Export Promotion, Role of
Export Promotion Institutions in International Marketing, Institutional set-up for Export
Promotion in India, Indian Government’s Trade Representative Abroad, State’s Involvement in
Promoting Exports, Export Promotion: Need for Strategic Reorientation.

Suggested Readings:
1. Joshi, Rakesh Mohan, International Marketing, New Delhi, Oxford University Press.
2. Terpstra, Vern and Sarathy. R, International Marketing. Orlando, Dryden Press.
3. Keegan, Warren, Global Marketing Management. Englewood Cliffs, New Jersey,
Prentice Hall Inc.
4. Onkvisit, Sak and Shaw, J J, International Marketing: Analysis and Strategy. New Delhi,
Prentice Hall of India.
5. Cherunilam, Francis, International Marketing: Text and Cases, Mumbai, Himalaya
Publishing House.
115

MIL-596: CASE STUDIES IN INTERNATIONAL BUSINESS
Credits 2-0-0
Text
Case1: Globalisation of Production and Markets of Indian Motion Pictures-A Case of Krrish
Source: John Daniel, Lee H. Radebaugh, Daniel P. Sullivan, Prashant Salwan, “International
Business Environments and Operations”, 2011, Pearson, (pp 27-33).
Case2: Hollywood and the Rise of Cultural Protectionism
Source: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger, “International Business
Strategy, Management, & the New Realities”, 2011, Pearson, (pp 145-146)
Case3: Dell Growth Strategy: International & Indian
Case4: AUTOLATINA: A Failed International Partnership
Strategy, Management, & the New Realities”, 2011, Pearson, (pp 419-420)

Case 1: Airbus Versus Boeing: When Intervention Not Intervention?
Strategy, Management, & the New Realities”, 2011, Pearson, (pp 205-206).
Case2: Euromanage Inc.
Source: Riad A. Ajami & G. Jason Goddard, “International Business- A Course on the
Essentials”, 2014, JAICO Publishing House, (pp 88-91).
Case3: Caslos Ghosan & Renault-Nissan: Leading for Global Success
Case4: Advanced Biomedical Devices: Assessing Readiness to Export
116

Case1: Subway & the Challenges of Franchising in China.
Case2: Getting Airline Alliances off the Ground.
Case3: The P&G Fiasco
Source: K Aswathappa, “International Business”, 2012, Tata McMraw Hill Education Pvt Ltd,
(pp 450-451).
Case4: Unfair Protection or Valid Defense?
Source: K Aswathappa, “International Business”, 2012, Tata McMraw Hill Education Pvt Ltd,
(pp 521-522).
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MBA FYIC SEMSTER I To X 2019-20

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FACULTY OF ECONOMICS & BUSINESS

GURU NANAK DEV UNIVERSITY

Course C/E/I Course Title L T P Total Mid End Total

Course No. C/E/I Course L T P Total

Course No. C/E/I Course Title L T P Total

*Any one of the following groups, each having four papers.

PBL 121 : gzikph bk}wh - I (Credit Based)

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PBL-122: w[ZYbh gzikph

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HSL:101 Punjab History & Culture (1450-1716)

Mid Semester Examination: 20% weightage

Subject Code- ENL-101 Credits: 02 (L= 2, T=0, U=0)

Instructions for the Paper Setters:-

Prescribed Text books:

MIL 102: BUSINESS ECONOMICS – I

Mid Semester Examination: 20% weightage

MIL–103: BUSINESS MATHEMATICS

MIL–105: COMPUTER APPLICATIONS FOR BUSINESS–I

1. Understanding Computers by V. Rajaraman.

MIL–107: BUSINESS ORGANIZATION

MIL–108: FINANCIAL ACCOUNTING

DRUG ABUSE: PROBLEM, MANAGEMENT AND PREVENTION

SOA : 101 - PROBLEM OF DRUG ABUSE

1. Ahuja, Ram (2003), Social Problems in India, Rawat Publication, Jaipur.

Instructions for the Paper Setters:-

Prescribed Text books:

Section C from Making Connections: A Strategic Approach to Academic Readingby Kenneth

PBL 131 : gzikph bk}wh - II (Credit Based)

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, , ਿਵਸ਼ੇਸ਼ਣ, ਿਕਿਰਆ, ਿਕਿਰਆ ਿਵਸ਼ੇਸ਼ਣ)

HSL:102 Punjab History & Culture (1717-1947)

MIL 152: BUSINESS ECONOMICS – II

MIL–153: BUSINESS STATISTICS

MIL–154: COMPUTER APPLICATIONS FOR BUSINESS–II

Instructions for the Paper Setters:-

1. Computer Fundamental by B.Ram.

MIL–157: FUNDAMENTALS OF MANAGEMENT

Work Team: Types, Managing Global Teams

1. Harold Koontz and Heinz Weihrich, Essentials of Management: An International

DRUG ABUSE: PROBLEM, MANAGEMENT AND PREVENTION

(Student can opt this Paper in 1st or 2nd Semester)

SOA : 101 - PROBLEM OF DRUG ABUSE

1. Ahuja, Ram (2003), Social Problems in India, Rawat Publication, Jaipur.

MIL–202: BUSINESS LAWS

MIL-204: FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT

MIL-206: FUNDAMENTALS OF MARKETING MANAGEMENT

MIL 207: FUNDAMENTALS OF OPERATIONS MANAGEMENT

ESL 220 ENVIRONMENTAL STUDIES (COMPULSORY PAPER)

MIL–251: COST ACCOUNTING

Mid Semester Examination: 20% weightage

MIL–252: BUSINESS COMMUNICATION

International Communication- Direct versus Indirect Communication, Accents and

MIL–253: MONEY & BANKING

Mid Semester Examination: 20% weightage

Technologies of World Wide Web: Internet client–server applications; Telnet, File

MIL 260: OPERATIONS RESEARCH