ANAyA

Business Name: Anaya

Children’s quickly outgrow but clothes & toys doesn’t. Whether they are Babies,
Toddlers or Youth they wear new size every season. So what to do with the clothes
store it treasure it or just throw it. As a mom I know it is painful to let go of your
kid’s cloth, but storage is limited unlike mothers love. Here comes Anaya’s role into
play. Anaya would help all moms to tackle this issue. Anaya gives new mom a
platform where they can buy, rent/sell their kids cloth, which they have outgrown.

Mission

A sustainable fashion / way of living

Affordable yet sustainable fashion. Landfills are filled with tossed clothing that 90%
could have been recycled. Clothing decomposes releasing harmful gasses which can
perpetuate the global warming that our planet is suffering from.
Our mission is to style children with a purpose and set the bar for recycling, up
cycling merchandising goods from kid’s fashion
Our idea stemmed from place of love for our babies and our planet.

Chart of Accountability

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Message
We believe fashion should be fabulous and we believe it should be sustainable as
well.

What problem does your company solve for your customer?

Families can make their kids look fabulous without having to over consume, waste
money, waste time and even closet space.

What results does your company create for customer?

Families can access luxury styles for their boys and girls in minimum time as well as
money.

How does your company create that result?

ClosetByAnaya gives you a platform where you can rent your favourite dress online.
Select age and timeframe for which you want to rent. After the occasion you can
return the product online. You can even buy new. Door step delivery and pickup
available.

If you want to start renting your kids cloth you can make your profile and create ad
and post it to get the prospective customer. When anyone agrees on renting you can
get the details and post the cloth.

Anaya won’t charge anything. It will just provide a platform where you can meet
your customers.

If you don’t want any hassle, you can write to us [email protected] with details and
pictures. After visual inspection you will be prompted to ship your clothes to the
address. Then Anaya would take care of your listing. You just have to sit back and
enjoy your profit.

Who does your company serve?

New/ Old or would be parents, who are struggling for sustainable fashion.

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What do you do why do you do?

At ClosetByAnaya we believe fashion should be fabulous as well as sustainable.

ClosetByAnaya is a result for love for our planet as well as Children’s.

Why should customers choose you over competition?

We provide best of kids fashion at affordable cost, parents can choose to rent at
almost 10% of the retail price of the dress. In cost of one dress one can rent 3-4
dresses and flaunt their style. Renting is environment as well as pocket friendly!

What is your step by step plan to create the result?

Step 1: Create a platform where anyone can buy new or rent kids luxury clothing.

Step 2: Make our users aware benefits of renting.

Step 3: Create a network of parents who are interested in renting or sharing their
kids’ outgrown clothes for renting.

Step 4: Include option to let parents add outgrown clothes of their kids for renting!!

If they want to start renting your kids cloth they can make their profile and create ad
and post it to get the prospective customer. When anyone agrees on renting you can
get the details and post the cloth.

Anaya won’t charge anything. It will just provide a platform where you can meet
your customers.

If they don’t want any hassle, they can write to us [email protected] with details and
pictures. After visual inspection you will be prompted to ship their kid’s clothes to
the address. Then Anaya would take care of your listing. You just have to sit back
and enjoy your profit.

Your proprietary system:

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Marketing
1) Bloging on various platform like Instagram, Youtube, and specific mom
blogging sites or parent blogging sites.
2) Using Instagram & Facebook ad services to propagate their message.

Target market
Parent who flaunt style statement on their kids without breaking their bank for the
same.

By demographic
Tier 1 & 2 cities parents, as they are under much pressure to flaunt their style
through kids.

Psychographics
Parent who are longing for affordable fashion. At the cost of one dress parents can
opt to rent 3-4 clothes. Thus taking the burden off from their shoulder. They can
enjoy life precious moments, without having to worry about budget.

Estimated size of groups

Visibility strategy
Through blogging on insta, twitter and youtube.
Getting feedback from customers and pusuading them to share their experience
online in any form, i.e. photo or video etc and adding them to our hall of fame!!
Sharing dresses with influnencers to share their feedback and reviews, with their
followers.

Lead generation strategy

Conversion strategy

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Products
Primary product
Result that product create
Impact of the results

Other products

Goals
1 year goals

5yr goals

Shipping partner consider ShipRocket

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Fashion without breaking your bank!!

Do you like fashion, to be precise Kids Fashion?

Are you the one who loves to beautify your kids with fashion??
But don’t like to break your bank?
You don’t have time?

Then read this complete article to know what’s coming ahead…

Kids fashion industry is fastest growing industry.

We all want to present our kids as more stylish more fashionable, thus ending up
spending much more money than required on their fashion.
That’s owing to growth of the kids fashion industry!!
For my daughters first birthday I too had spent thousands of money just on dresses!
I bought 5-6 dresses just for one day!!
I know many of you can relate with me much

But what happens to the dress after kids wear once? They are just stacked up in
Amirah!!
As a mother I understand we don’t want to repeat dresses on our kids!!
But what happens, thus instead of repeating we buy new clothes again.

After Anaya first birthday I realized that I too fell in the same trap. Buying for an
occasion, just use once and then they end up in Amirah.

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Thank you Mompresso!!
Few days back only I wrote my first blog on mompresso. Firstly I were scared what
everyone will think, how they would feel?? Would they judge me on for choosing
words or for my English and most importantly my feelings!!
I was always an introvert girl, confined every thoughts every feelings to myself
only I always wanted to start my blog, pen down my feelings, but I always thought
I won’t be able to do as I am not good at it!! I am very bad at expressing my feelings

But after my first blog was up, I received very good and positive comments from all
my near and dear ones. I were happy, obviously, introvert like me getting attention
and too positive ones. It really motivated me to write more!! Thank you
mompresso, for giving me such a platform where I can scribble without the fear of
being judged on any basis

As I told you all when my first blog was I received many beautiful comments. But
the most beautiful comment came from a close friend of mine, which intrigued me,
goes like this ‘’
I know it’s a compliment and I were also happy as it was from a school friend 
What intrigued me the fact in our hustle bustle of our daily lives we have forgot that
there is one mother who needs our attention too, Mother Nature
Can you imagine a day without nature, sun, water, air, rain? Answer is NO!!
It is unimaginable!! So please don’t forget her, don’t make her feel inferior or
unimportant!! Don’t forget every actions of our would directly or indirectly impact
our environment
During Covid times we have been confined to our home since 9+ months!!
Making your toddler understand it’s not safe outside is next to impossible 
Whenever I take Anaya out for a stroll in the park nearby (of course taking all
precautions & when no one or minimum persons around), I always get anxious, do
our childrens really deserve this??
Anaya is just 18 months old, yet she understand that she has to put on masks before
going out. Even if I forgot she says in her childish tone ‘Mumma mask’??
I smile, but I always think why?? In the age where she should be playing in the park,
meeting new kids, making new friends, these kids are asked to put on masks and
actually stay away from any kid!!

Do we really want this?? Do we really want our future generations to be born with
the masks??(Pun intended)
No we don’t, personally I don’t want Anaya to live in such a world, where she has to
check where she is, even before taking a deep breath.
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So why don’t we try and make our Earth more happier place to live  Remember,
you need nature, nature doesn’t needs you. So let’s start doing our bit. Take small-
small actions. Small steps can lead to big action
Stop thinking, start acting, before it gets too late!!

Switch to eco-friendly and sustainable lifestyle!!

Our children’s needs much more than luxury cars & building, FRESH AIR!!

Let’s make a world better place to live 

Keep loving, keep living 

Follow me for updates/ tips of Sustainable and eco-friendly lifestyle!

And do share your thoughts in comments about sustainable life style

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Hi I am Shubhra from ClosetByAnaya.
First of all I would like to thank you all for all your love and support guys
So let’s start with very basic question
What is closetByAnaya
If you have been following me from a long term I m sure u must have some idea about Anaya
bt let me make it more clear
Closet by Anaya is platform where you can buy new or even rent luxury clothing for your kids!!
Done with what the lemme ans y
Children’s quickly outgrow but cloth and toys doesn’t
Be it babies, toddler they wear new size every season
At Closet by Anaya we believe fashion should be fabulous as well as sustainable and affordable for all
We believe fashion can happen without having to over consume money, time and even closet space
Our mission is to style children with a purpose and set the bar for recycling 7 up cycling merchandising
goods from kid’s fashion
Our idea stemmed from place of love for our babies and our planet
What we do
We curate assortment from emerging kid’s fashion designer whose aesthetic is unique and beautiful to us
I’m not a fashion designer btw
We believe it’s not label , but how awesome your child looks & feels as they live their moments
We want families to experience life greatest moments with confidence & joy without worrying about
fashion budget
ClosetByAnay You can buy/ rent dresses for your kids
Ahh did any one say rent
Yes rent
I get many DM stating y should I rent I can afford to buy
Its good actually very good that you are contributing towars gdp of the country
Bt lemme ask y not
I am teling you renting is not a sin actually
It pocket friendly

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At the cost of one dress you can opt to rent for min 2-3 dresses and flaunt your style without havig to
worrying about the budget!!
Is it fabulous
As a mom I understand you never want repeat dresses you want to style your diva for every occasion, At
closebyanaya we have dresses for all occasions
You can rent at flaunt your diva style without breaking your bank!!
I don’t know will you believe me or not when I say renting is environment friendly too
Landfills are mostly filled with clothing, n 90% of them could have been recycled and reused.
Do you know clothing decomposes releasing toxic greenhouse gases CO2 & methane which remains in
atmosphere 100-1000 yrs!!
This is perpetuating the glbal warming that our planet is suffering from.

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