COMPARISON OF REAL ESTATE SITES

99acres.com

VS

magicbricks.com

VS

Makaan.com

BY: VIKRANT SINGH 10030141058 MBA-IT(SICSR)

REAL ESTATE SCENARIO

The total market for real estate in India is estimated at $14 billion and is growing at the rate of 30%. By 2015, it is expected to touch $90 billion.

The Real Estate market is being considered as the best one for investments. Individual investors can invest in real estate through real estate mutual funds, investment trusts or simply buy some hot property themselves!

99acres.com
99acres.com is an internet portal dedicated to meet every aspect of the consumers needs in the real estate industry. It is a forum where buyers, sellers and brokers can exchange information, quickly, effectively and inexpensively. It is owned by publicly listed company Info Edge (India) Pty Ltd and was launched in September 2005.

99acres from the Naukri.com group (Info Edge) were the first movers in the Online Property space. Theyve not been able to retain much of their advantage in the local scene but 99acres is still the most popular in the NRI market. At 99 acres, you can advertise a property, search for a property, browse through properties, build your own property Microsite, and visit other Indian and International sites. Info Edge (I) Pvt. Ltd, with a successful track record of running online businesses like Naukri.com and Jeevansaathi.com, also runs this property portal - 99acres.com.

SUCCESS FACTOR Market witnessing growth activity in most real estate clusters Product innovation and evangelizing the space concept Increase traffic share and monetize traffic share gains of last 2 years Continue to improve the user experience CURRENT HIGHLIGHTS Favorable macroeconomics for the housing market: Increase in middle income/high income households, Increasing urbanization, availability of easy finance Increase in traction in all real estate clusters REVENUE MODEL Most revenue from developers, builders and brokers Revenue from:- Property listings, builders/brokers branding and visibility Microsites, home page links, banners, others like buyer database access, international listings

Site has traction for residential, primary & secondary, sale and purchase To develop for commercial and rental markets MARKET DYNAMICS Competition adversely impacted by the slowdown 99acres now in mid 40% in traffic share gap widening vis--vis competition (Comscore data) OPPORTUNITIES & MARKET POTENTIAL Significant potential to gain from non housing market / commercial real estate Opportunity in the primary property market. Indian cities and suburbs witnessing lot of construction RISKS Quality of listing

Estimated Worth: Income Per Day: Daily Page views: Alexa Rank: Compete Rank: Website URL:

$513,632 USD $865 USD 139,987 # 3,699 # 175,933 http://99acres.com

Magicbricks.com
Magicbricks.com is a high-end property portal that caters to a global market with its unique services and novel online features. Having been launched in the year 2006 by Times Group.

Its parent company is Times Business Solutions Ltd, which runs a number of other online portals in areas such as jobs and match-making Advantage of belonging to the Times Group. Daily full page ads in Economic Times and TOI were almost regular sometime back & they also did a revamp very recently. MagicBricks.com launched, India's first Mobile Property Portal - 'MagicBricks Mobile'. This application enables users to search for properties by type, budget and city on their GPRS enabled cellphone. Users can instantly contact the concerned person by sms or phone call and the application stores the history of the contacts they have made in past sessions, for easy recall and follow-up.

BUSINESS MODEL B2B & B2C Ads appearing in TV as well as in Google Ads in Indian blogs. They have successfully reserved select keywords like Cochin, basically all new emerging townships. Plot related advertisements in their site. Bidding of a few keywords in Google search has been an integral part of the magicbricks advertising strategy. Vizag, Mysore Gurgaon etc

Estimated Worth: Income Per Day: Daily Page views: Alexa Rank: Compete Rank: URL:

$470,713 USD $763 USD 123,406 # 4,196 # 170,687 http://magicbricks.com

Makaan.com
Makaan.com is an online real-estate service promoted by People Interactive; the consumer Internet division of the Anupam Mittal led People Group. This site was conceived to explore and invent opportunities in the online real-estate space, and within an year of its launch managed to attract more than 11.3 Lac unique visitors per month and 4.25 Lac listed properties, making Makaan.com Indias fastest growing real estate portal. Makaan.com is committed to helping users make wise and profitable decisions related to buying, selling, renting and leasing of properties, in India and key global geographies. The site aims to be user friendly, and has recently launched Makaan Mobile- Indias 1st and only SMS based mobile application for property sellers, in addition to introducing services such as Click Pay an offering that enables a property seller to list multiple properties in one ad and Smart Broker, which allows real estate agents to create their own online banner advertisement. Makaan.com has Pan India presence, with physical offices in top 10 cities of India, including Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Ahmadabad, Pune, Chandigarh and Kochi.

New Features: Makaan Mobile Application This feature has facility to search property on your Compatible mobiles and user get response via SMS. FAQs Viewer can observe site by checking online faq. User can post his requirements. For posting user should have account on site and should be signed-in. User can create listing for his requirements. User can compare his site with others. Also Contains 2 categories (Buy and Rent) Viewer can search property for BUY or RENT in both. Viewer has flexibility to do his search within his budget, location and area he wants. Viewer can search Makaan Search, by ID and by Locality. Site is showing related properties after search in any criteria. User can send E-mail, SMS to owner and also can shortlist places of his choice. User can compare his site with others. Viewer can find dealer in every city and can select for dealing with.

Site is also making dealers for adding new property. Dealer could be Owner, Broker or Builder. Dealer can advertise his property under Residential or Commercial category and can select sub-category.

User can submit his feedback of his experience with site or dealing with dealer and also provide his testimonial to dealer with whom he deals. Viewer can search property for Buy and Rent in both. Viewer has flexibility to do his search within his budget, location and area he wants. User can send E-mail, SMS to owner and also can shortlist places of his choice. User can compare his site with others Site is also making dealers for adding new property. Dealer could be Owner, Broker or Builder. Dealer can advertise his property under Residential or Commercial category and can select sub-category.

Estimated Worth: Income Per Day: Daily Page views: Alexa Rank: Compete Rank: Website URL:

$251,494 USD $409 USD 66,216 # 7,820 # 549,696 http://makaan.com

COMPARISION
Traffic Share of 99acres vs magicbricks vs maakaan based on Comscore data

Traffic Share of 99acres vs magicbricks vs maakaan from Alexa

OBSERVATION
99acres.com added that it saw a total of 25 million page views during January 2011, which is more than the combined page views of its two closest competitors. 99acres is currently gaining traffic share Market drivers Rising disposable incomes, financing terms and growing population Powerful demographic impetus, infrastructural development, IT/ITES Industry, increasing urbanization Growing economy, increased commercial activity coupled with rising number of business and leisure travelers Growing middle class, consumerism, macroeconomic policy decisions such as allowing FDI

Additional Features of 99acres.com : They have a Contact us if you are unable to find properties option. Needs positional highlighting. Showing Ads on the left hand column is providing a nice ROI to ones clients, but the focus should also remain on the users. Additional Features of Magicbricks.com : They have a blog. Pretty good stuff with relevant articles Legal advice / taxation advice available on the site. They offer virtual tours of certain property which they charge the advertisers, a bomb for.

Additional Features of Makaan.com : Makaan Mobile the countrys 1st SMS-based Real Estate Mobile Application. The application, developed by one of Indias leading MVAS companies, Mauj Mobile is aimed at enhancing the overall consumer experience for property sellers

Some ideas for the future:

A mash up with Google Maps / Other Mapping solution providers to pinpoint exact location of the property. Engage users, create a community. Let users aggregate local listings, submit a photo, write reviews, tips etc. Reward them. Agent Referral Scheme enable agents / brokers to build networks. Tag listings search via tags. A stronger platform for students to interact. Concentrate on Search and Interactivity.