VPAA-QF-10

CvSU Vision Republic of the Philippines CvSU Mission

The premier university in Cavite State University shall provide
CAVITE STATE UNIVERSITY
historic Cavite recognized for excellent, equitable and relevant educational
Don Severino de las Alas Campus opportunities in the arts, science and
excellence in the development
of globally competitive and
Indang, Cavite technology through quality instruction and
morally upright individuals. relevant research and development activities.
It shall produce professional, skilled and
morally upright individuals for global
competitiveness.

COLLEGE OF ARTS AND SCIENCES

DEPARTMENT OF LANGUAGES AND MASS COMMUNICATION

COURSE SYLLABUS
Second Semester, AY 2020-2021

Course Introduction to Lecture ___√___

JOUR 55 Course Title Type Credit Units 3
Code Communication Laboratory _____
Course Communication as a discipline, as a field of study, and as a profession, the communication process, its elements, history,
Description growth and development of mass communication.
Pre- Lecture: BA Political Science T 7-10
None Course Schedule
requisites Laboratory:
Students are expected to live by and stand for the following University tenets:

TRUTH is demonstrated by the student’s objectivity and honesty during examinations, class activities and in the development
of projects.
Core
EXCELLENCE is exhibited by the students’ self-confidence, punctuality, diligence and commitment in the assigned tasks,
Values
class performance and other course requirements.

SERVICE is manifested by the students’ respect, rapport, fairness and cooperation in dealing with their peers and members
of the community.
In addition, they should exhibit love and respect for nature and support for the cause of humanity.

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 The College of Arts and Sciences shall endeavor to achieve the following goals:

Goals of 1. Cater relevant general education subjects and specialization courses in the arts and sciences to develop critically-
the minded and morally upright individuals capable of meeting national and global demands.
College/ 2. Advance sustainable research and extension in the arts and sciences responsive to the institutional, regional, and
Campus global thrust.
3. Strengthen local and international partnership and linkages to promote professional and societal development.

The Department of Languages and Mass Communication shall endeavor to:

1. offer general language courses and major subjects in English and Journalism that will develop competent, critically-minded,
Objectives
morally disciplined and globally competitive students and graduates;
of the
2. conduct researches in the fields of language and communication /journalism relevant to the institutional, regional and
Departmen
national thrusts;
t
3. develop literacy and communicative competence through extension services; and
4. establish linkages with government and non-government agencies towards the utilization and advancement of available
resources and services of the department.
Program Educational Objectives (based on the program CMO)
The Bachelor of Political Science intends to:

1. produce well-equipped graduates with technical, analytical and critical skills and acquire the basic political science
discipline;
2. provide student-centered learning methodologies that are designed to satisfying the unique needs of each students;
3. broaden the students’ indirect and direct services that promote economic programs to the community and institutions for
global competitiveness;
4. introduce innovative learning to students through affiliation with different national organizations of Political Science; and
operate researches that will develop the skills and potentials of students with national and international standards.

Student Outcomes and Relationship to Program Educational Objectives

Program Educational Objectives Code (based
Program/Student Outcomes (based on the program CMO) on the program CMO)
1 2 3 4
The students should:

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 a. compare, contrast and classify concepts in the discipline; √ √ √ √
recognize and define the distinctiveness of the discipline its sub-fields, √ √ √
b.
theories and methods;
design and execute research inquiries using appropriate quantitative and √ √ √ √
c.
qualitative methods guided by the theories of conceptual frameworks;
demonstrate written, oral and visual presentation skills to produce and √ √ √
d.
present analytical reports; and
critique, judge and response to current issues and problems based on a √ √ √
e. substantive understanding of the historical and contemporary developments
in the national and global contexts.
Course Outcomes and Relationship to Student Outcomes
Program/Student Outcomes Code
Program Outcomes Addressed by the Course
After completing this course, the students must be able to:
a b c d e
1. Demonstrate understanding of the process of
D E I D I
communication;
2. Recognize communication as a discipline, a field of study
D E D D E
and a profession;
3. Appreciate the history and development of mass
E D I I E
communication;
4. Analyze communication models and different
communication theories and apply such models and
E D E D E
theories to particular situations and issues surrounding
the field of communication;
5. Recognize the role of media in the society; and D E E D D
6. Appreciate Communication Technology and its influence
D E D D D
in society.
*Level : I-Introductory E- Enabling D-Demonstrative
COURSE COVERAGE
Mode of Resources Outcomes-
Intended Topic Teaching and Due
Delivery Needed based
Week Learning Learning Date of
Assessment
No. Outcomes (ILO) Activities (TLA) Submis
(OBA)

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 sion of
Output
After the
completion of the
chapter, students
will be able to:
1. recite the CvSU
Vision and
Mission, Class Orientation
College Goals CvSU VGMO and course
Lecture/ Reflection
1 and Program College Goals, syllabus
Discussion paper
Objectives; Program and Synchronous student
Week 2
2. explain the Course Objectives Online class handbook
Video Accomplished
CvSU Vision GAD Orientation guide
Presentation Rubrics
and Mission, Program questions
College Goals,
Program and
Course
Objectives
3. raise awareness
on GAD
program
After the I. Communication Lecture IC#1
completion of the A. Concept of Synchronous PPT Communicatio
chapter, students Communication Interactive class Online class Presentation n Process
will be able to: discussion Analogy
1.define and B. Nature of Online Sources
explain Communication Small group Asynchrono
communication discussion us Long Test Week 3
2 2. explain the C. Process of Learning
functions and Communication Guide
features of
communication

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 3. discuss the
inherent nature of
communication
4. explain the
process of
communication.
After the II. Communication as Critical Synchronous PPT IC #2
completion of the a Assessment of Instant Presentation Reflection
chapter, students Readings Messaging Paper
will be able to: A. Discipline Readings
1. recognize and “An
appreciate B. Field of Study Asynchrono Online Sources Interdisciplina
communication as us ry Analysis of
4 a discipline; C. Profession Learning Philippine
2. recognize and Guide Media In Week 5
appreciate Democracy”
communication as
a field of study; Rubrics
and
3. recognize and
appreciate
communication as
a profession
After the III. Growth of Role Playing “Journalism for IC #3
completion of the Philippine Media and Group Asynchrono Filipinos” Creative
chapter, students Reporting us presentation
will be able to: A. Print Media Audio / Video Readings of the history
1.distinguish the Group Clips of the
different B. Broadcast Presentation Guide assigned
6 classification of Media Questions media Week 6-
mass media 8
2. trace the history Radio
of Philippine media TV Timeline
3. appreciate the
nature of mass C. New Media

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 media in the
Philippines
4. creatively
present the history
of Philippine media

9 MIDTERM EXAMINATION
After the IV. Models of Lecture and Synchronous PPT IC #4
completion of the Communication Discussion Online Class Presentation
chapter, students Model Critique
will be able to: A. Wesley and Mclean Readings
1. explain the B. Aristotle Asynchrono
various models C. Shannon and us Models’
used in Weaver Learning Illustrations
10 understanding or D. Dance Guide Week
interpreting the E. Berlo’s SMCR 11
concept and F. Lasswell
process of G. Osgood and
communication Schramm’s Model
2. apply such
models to
particular
situations and
issues surrounding
the field of
communication

After the V. Theories of Mass Lecture and Synchronous PPT IC #5

completion of the Communication discussion Online class Presentation
chapter, students A. Understanding Movie
will be able to: Theory Sample Application
1. outline theories B. Normative Asynchrono research
of mass Theories us studies
communication, C. Mass Society Learning Week
12 their origins, Theories Guide 15

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 methods and D. Theories of
uses Media, Culture
2. explain theories and Society
appropriate with E. Audience
specific research Theories
studies
3. identify the
theory
manifested by
various
situations

After the VI. Effects of Mass Brainstorming Asynchrono Video Clips IC #6

completion of the Media us
chapter, students Discussion Learning Readings Reflection
will be able to: A. Overview of Guide Paper on “the
1.describe the media effects Online Sources status of
effects media on media in the
15 the society B. Definitions of Philippines Week
2.understand the media effects and Press 16
definition of media Freedom
effect C. Level of Today”
3.identify the levels Assessment of
of assessment of media
media effects

After the VII. Technology Discussion Asynchrono Reference book IC # 7

completion of the Communication and us
chapter, students its influence on Brainstorming Audio / Video Readings Concept Map
will be able to: society Clips
1.describe and Online Sources
17 define Technology Week
Communication 17
2. identify the
influence of

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 Technology
Communication on
the society
18 FINAL EXAMINATION
COURSE REQUIREMENTS

1. Mid-Term Examination
2. Final Examination
3. Quizzes/Seat works/Recitations
4. Class Reporting/Class presentation/Reflection Paper
5. Assignments
6. Class or Group Project (Studies/Portfolio)
7. Class Participation

*All exams must follow a Table of Specifications (TOS) and Rubrics for evaluation of student’ performance or projects.

GRADING SYSTEM
Midterm Exam 20%
Final Examination / Requirement 20%
Portfolio (class presentations, quizzes, performance tasks) 50%
Class Participation 10%

Total 100%

STANDARD TRANSMUTATION TABLE FOR ALL COURSES

96.7 – 100.0 1.00

93.4 – 96.6 1.25
90.1 - 93.30 1.50
86.7 – 90.0 1.75
83.4 – 86.6 2.00
80.1 – 83.3 2.25
76.7 – 80.0 2.50

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 73.4 – 76.6 2.75
70.00 – 73.3 3.00
50.0-69.9 4.00
Below 50 5.00
INC Passed the course but lack some requirements.
Dropped If unexcused absence is at least 20% of the Total Class Hours.
Total Class Hours/Semester: (3 unit Lec – 54 hrs; 2 unit Lec – 36 hrs)
(1 unit Lab – 54 hrs; 2 units Lab – 108 hrs; 3 units Lab – 162 hrs)

CLASS POLICIES
A. Attendance
Students are not allowed to have 20% or more unexcused absences of the total face to face class hours; otherwise, they will be graded
as “DROPPED”.

B. Classroom Decorum

During face to face mode

Students are required to:
1. wear identification cards at all times;
2. wear face mask at all times
3. observe physical/social distancing at all times
4. clean the classroom before and after classes;
5. avoid unnecessary noise that might disturb other classes;
6. practice good manners and right conduct at all times;
7. practice gender sensitivity and awareness inside the classroom; and
8. come to class on time.

During distance mode

Students are required to:
1. sign an honor system pledge;
2. avoid giving or receiving unauthorized aid of any kind on their examinations, papers, projects and assignments,
3. observe proper netiquette during on-line activities, and
4. submit take home assignments on time.

C. Examination/ Evaluation

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 1. Quizzes may be announced or unannounced.
2. Mid-term and Final Examinations are scheduled.
3. Cheating is strictly prohibited. A student who is caught cheating will be given a score of ”0” for the first offense. For the second
offense, the student will be automatically given a failing grade in the subject.
4. Students who will miss a mid-term or final examination, a laboratory exercise or a class project may be excused and allowed to
take a special exam, conduct a laboratory exercise or pass a class project for any of the following reasons:
a. participation in a University/College-approved field trip or activity;
b. due to illness or death in the family; and
c. due to force majeure or natural calamities.

REFERENCES & SUPPLEMENTARY READINGS

References:

Garber, P. (2008). Communication activities, activities, icebreakers, and exercises. Massachusetts: HRD Press.

Malianao, A.L. (2009). Journalism for Filipinos. 3rd Edition. Philippines: National Bookstore.

McQuail, D. (2010). McQuail’s Mass Communication theory, 6th Edition. Washington DC, USA: SAGE Publications Ltd.

Obe, J. (2008). Introduction to Mass Communication. Nigeria

Pertierra, R. (2012). The New Media, Society and Politics in the Philippines Fesmedia Asia series. Philippines: fesmedia Asia.

Pusta, M.G. Y. (2014). Mediamorphosis: The Dynamics of Communication and Socio-Cultural Change. Philippines: Mutya
Publishing House Inc.

Turner, H. & West, R. (2019). An Introduction to Communication. United Kingdom: Cambridge university Press.

Wood, J. (2003). Communication Theories in Action: An Introduction. North Carolina, USA: Wadsworth Publishing Co.

Wood, J. T. (2003). Communication in our Lives. USA: Wadsworth Publishing Company

Supplementary Readings

Barnhurst, K., Nerone, J. 2009. Journalism history. The Handbook of journalism studies. New York, NY: Routledge.

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Conboy, M. 2020. Journalism history. The Handbook of journalism studies. (2nd ed.). New York, NY: Routledge.

Jiawei Sophia Fu & Michelle Shumate (2017). News media, social media and hyperlink networks: An examination of integrated
media effects. The information Society, 33:2, 53-63, DOI: 10.1080/01972243.2016.1271379.

Muller P. & Hohlfeld, R. (2017). How journalists think about media effects – And why we should care, Atlantic Journal of
Communication, 25:2, 88-100, DOI: 10.1080/1546870.2017.1286343.

REVISION HISTORY
Revision
Date of Revision Date of Implementation Highlights of Revision
Number
1 August 2, 2018 August 6, 2018 • Added and changed some TLAs
and OBAs
• Added some requirements
• Updated the Grading system
2 June 10, 2020 September 2020 • Updated the format
• Removed and changed some
topics
• Added mode of delivery
Prepared by: Evaluated by: Approved:

RUBY A. MANAIG ROSA R. HERNANDEZ,MA DR. BETTINA JOYCE P. ILAGAN

Instructor Department Chairperson College Dean
CP # : 09177717545 Department of Languages and Mass College of Arts and Sciences
E-mail Address: [email protected] Communication Date Approved: ________________________
Department of Languages and Mass E-mail
Communication Address:______________________
Consultation Schedule:_W 1-4_______ Date Evaluated:______________________
Date Prepared:___________________

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