COSMETIC

TRENDS
2020
 Odycea ingredients
Unique and precious for cosmetic trends

I. CLEAN BEAUTY

II. PROTECTION AGAINST

III. NEW
EXTERNAL
RITUALS AGRESSORS

III. NEW
III. PROTECTION
RITUALS AGAINST EXTERNAL AGRESSORS

IV. COSMECEUTICS
CLEAN BEAUTY
 CLEAN BEAUTY

Healthy & Natural trends

Better for skin
Better for earth

Sustainable formulation & packaging

Organic cosmetics
segment with the best increase every year

Vegan
New cosmetic brands full vegan

Cruelty Free
No testing on animals
 CLEAN BEAUTY

PAI LENA WILD EVOLVE ORGANIC BEAUTY

Make-up removal oil Harmony facial treatment Superfood 360 Natural face serum
« Organic certified, vegan, no duo
tested on animals » « Made from a combination
of natural, organic and
wildcrafted ingredients.
Suitable for Vegans »
 CLEAN BEAUTY

ODYCEA portfolio fits perfectly with all these high standards :

Cosmos / Ecocert

Marine Bamboo TM Green Award

French origin

Sustainable

High Natural Index

RSPO MB Grade

Vegan

GMO Free

Nagoya

Kosher & Halal

Protection against external agressors
 ANTI-POLLUTION

Pollution comes from:

- Urban
- Tobacco
- Industrial pollution

Which induce:
- Oxydative stress Dull skin
- Acceleration of skin aging process Wrinkles
- Slowdown of repair mecanisme Pigmented spot
- Increase of skin disorder Acne

How to protect the skin from pollution ?

- Anti-pollution shield against ROS to limit particule’s
fixation
- Daily clean
- Detox mask
 ANTI-POLLUTION

TALIKA
Eye Decompress
« Detox and antipollution effects »

REN
Anti-pollution mist
« Defend against free radical damage and
environmental aggressors »

SHISEIDO
Protective UV cream for city
« Urban environment UV protection cream
Protective cream for city »
 Active Anti-Pollution
ANTI-POLLUTION

Plankton Glass Flower TM

INCI: Plankton extract or volcanic sand

-77% Antipollution shield: reduction of polluants adhesion

Sealift CS TM

INCI: Chondrus Crispus extract - Gigartina Stellata extract

-62% Antipollution shield: reduction of polluants adhesion

-36% Skin detox : reduction of polluants on skin after

standard rinsing
 ANTI BLUE-LIGHT

Blue light skincare is the latest trend in the beauty world,

as blue light is being blamed for breaking down collagen
and ageing skin.

Very high in energy, the blue-violet (400-430nm),

wavelenghts, can be emitted from phone screens, TVs and
some other electronic devices but also from the sun.

They are responsible for :

- Oxydative stress Dull skin
Pigmented spot

- Acceleration of skin aging process Wrinkles

It becomes essential to :
- Protect the skin with specific antioxydant
- Repair the skin from damages
 ANTI BLUE-LIGHT

PAYOT PATYKA SISLEY

BLUE TECHNI LISS REGARD ANTIOXIDANT CREAM ENERGISING YOUTH
« Protect the fragile eye « Shield urban pro youth » « PROTECTOR
contour from blue-light » Blue-light shield »
 Active
ANTIAnti-Blue-Light
BLUE-LIGHT

Marine Bamboo TM

INCI: Himanthalia Elongata extract

Restoration of the contractile forces of fibroblasts
+23%
irradiated with blue-light

-26%
Regulation of the MMP1 over production induced by
blue-light

è In-vivo study confirmed the improvement of skin firmness and

tonicity (biological activity against blue-light)

Plankton Glass Flower TM

INCI: Plankton extract or volcanic sand

-77% Prevention of polluants adhesion on skin

èGlass diamond shield (physical activity against

blue-light)
 Active
ANTIAnti-Blue-Light
BLUE-LIGHT

Jade Alga TM

INCI: Hydrolyzed ulva lactuca extract

X 1,5 Stimulation of Involucrin gene expression

X 26 Stimulation of Involucrin production

X 2,1 Stimulation of Cornifin

Down regulatation of Heme oxygenase production

-60%
induced by pollutant

è Extended exposure to screens induces intensive contraction of skin and so the early
appearance of expression lines. In-vivo studies confirmed that Jade Alga awakes skin
and restores skin shape memory
New rituals
 PEELING

Fruit AHA / BHA

Fruit enzyme

AHA over use red skin

burns
dryness
photosensitivity

BHA advantages :
• Liquid exfoliation for a daily use
• Gentle and non-irritating
• Sun exposure possible

Benefits:
• Remove impurity, pollution, sebum
• Efficient anti-ageing
• New radiant and soft skin
 PEELING

CINQ MONDES
Phyto-peeling lotion
« Grapefruit AHAs increase cells renewal »

PIXI
Glow Tonic
« Gently exfoliate all skin types »

SUSANNE KAUFMANN
Enzyme Peel
« Fruit enzyme which clear dead cells »
 PEELING

Jade AlgaTM

INCI: Hydrolyzed Ulva Lactuca extract

X4 Increasing of KLK7 (skin exfoliating enzyme) protein

production

BMHA (Beta Marine Hydroxy Acid) with Glucoronic and

Iduronic Acids

+90% Silky feeling (soft)

+71% Satin effect

èOcean peeling : enzymatic & chemical (BMHA)

 SOLID

SOLID is the New Black

What is it ?
• Mostly : saponification
• Oily product

Advantages:
• No plastic packaging
• No preservative needed
• Less water used

Benefits:
• Differents product type:
shampoo, deodorant, tooth paste, makeup
removal, moisturizing
• New texture
• Easy to use
• Easy to carry
 SOLID

ETHIQUE
Damage control shampoo bar
« Perfect shampoo for those with
normal/slightly dry hair »

LAMAZUNA
Solid deodorant
WILLIAMS « Don’t stop the sweating but protect
Shaving bar soap against bad smell »
« Shaving soap gives additional
hydration »
 SOLID

Borealg
INCI: Laminaria Hyperborea extract

+239% Stimulation of Leptin gene receptor

+320% Stimulation of Fatty-acid-binding protein 3

-36% Regulation of Cyclin-D1

èIn-vivo : Regenerative & Soothing effect

Plankton Glass Flower TM

INCI: Plankton extract or volcanic sand

46% Sebum absorbing potential

èMattifying effect & natural soft focus

Cosmeceutics
 PRO/PRE/POST BIOTICS

Why using probiotic in cosmetic products ?

Skin microbiota = All micro-organism on our skin

Cutaneous flora has a key role to protect the skin against

nocive bacteria and to encourage healthy biologic
mecanism.

Several factors can damage the skin flora such as

moisturizing change, pH, skin disease, excessiv cleaning,
inducing: premature ageing, imperfection, redness.

Using :
- probiotics allow the new bacterial film for a healthier skin
- prebiotics promote bacterial development to protect the
skin against external agression
- postbiotics help to regulate and maintain the skin flora

The skin becomes powerful, radiant and soft

 PRO/PRE/POST BIOTICS

NOURISH LONDON
Probiotic multi-mineral repair mask
« Nutrient-rich mask »

ESSE
Foundation with pre&probiotics
« Supports a healthy skin
microbiome »

KINSHIP
Probiotic moisturizing sunscreen
« Soothing and useful for supporting a
strong skin barrier »
 PRO/PRE/POST BIOTICS

Plankton Thermal Water TM

INCI: Onsen-Sui

-59% Reduction of the inflammatory reaction (IL8) induced by

urban pollution

èPrebiotic (mineral composition in favor of planktonic bacteria

development) & Postbiotic (anti-inflammatory exopolysaccharide
produced by the planktonic bacteria = biojelly )
 SPA & THERMAL CURE

Life expectancy increases

Purchase power improvement
Urban life = pollution, stress, noise

Advantages:
• Take a break, focus on yourself
• Well-being, forget stress
• Relaxation, massage

Benefits:
• Thermal cure = treatment for skin disease
• Specific care depending on your skin type
• Diversification of the offer : care, massage, bath
 SPA & THERMAL CURE

BUCCOTHERM
Toothpaste with thermal water
« Rich in thermal water from Castéra-Verduzan it
soothes, remineralizes and decrease gingival
sensitivity »

PURE ALTITUDE
Unique and global anti-ageing cream
« Exceptionnal cream rich in Eldelweiss
cells and Alps rose extract »

REN
Atlantic Kelp and Magnesium sal exfoliating body scrub
« Rich in mirco-alga oil, massaged into the skin to
encourage cells renewal and moisturizing »
 SPA & THERMAL CURE

Bubbling Thermal Water

INCI: Onsen-Sui

-80% Reduction of free radicals

+23% Improvement of cell viability and mitochondiral activity

+139% Stimulation of leptin receptor expression

èRepair and protect against internal and external aggressors

Glacier Thermal Water

INCI: Onsen-Sui

X 12 Stimulation of Involucrin production

X5 Stimulation of TGM1

èRemineralization and reinforcement of skin barrier

 SPA & THERMAL CURE

Provence Crystal
INCI: Sea salt

Regulation of inflammation

Regulation of electric potential: anion/cation

èRemineralization, exfoliating, relaxation, soothing

 COSMETIC
TRENDS
2020

Thank you