I. Introduction - Argie

MIS Audit Format:
PRELIM – PART I and II – JULY 27,2021

MIDTERM – PART III-IV – AUGUST 24, 2021
PRE-FINALS – V-VII – SEPTEMBER 27, 2021
DEFENSE: SEPTEMBER 29,2021
BACKGROUND OF THE STUDY

Shoes have been a good companion in people’s everyday lives. It tells and talks about the story
of who the person really is: characteristics, hobbies, status, gender, ethnicity, likes, religion, and
profession. It became a part of human lives. As time goes by fashion have dictates a lot of
element designs on a shoe whether it is flat or heels, leather or rubber. It is made to differ
profession and social status. School shoes for students, sleek leather shoes and stiletto heels for
business men and women, and sometimes shows elegancy, sneakers for athletes, laid black flats
for ladies who are seeking for comfortable footwear. It is made for uniformity of the status
society dictates.
I. INTRODUCTION
1.1 Company Background (important details related to the study only)
Nike, Inc. is an American multinational corporation that designs and

manufactures sports apparel, footwear, equipment, and other accessories. Founded as
an importer of Japanese shoes, Nike, Inc. has grown to be the world's largest marketer
of athletic footwear, holding a global market share of approximately 37%. In the United
States, Nike products are sold about 22,000 through retail accounts, and worldwide, the
company's products are sold in more than 160 countries. Both domestically and
overseas, the company operates retail stores, including Nike Towns and factory outlets.
Nearly all the items are manufactured by independent contractors, primarily located
overseas, with Nike involved in the design, development, and marketing (NIKE, Inc. -
Company Profile, Information, Business Description, History, Background Information
on NIKE, Inc. (n.d.)).
Nike's major production subsidiary is Converse Inc, a company specializing in

designing and distributing casual apparel, footwear, and other personal sports outfits.
And Hurley International Company, which specializes in designing, marketing, and
distributing sportswear and equipment for the youth (Marketing effectiveness; Nike inc.
Research Paper. (n.d.)).
Nike has adopted a wide range of marketing and communication strategies that
have enabled it to succeed in its marketing activities and revenue volumes. Despite its
victory, Nike has also suffered setbacks in its journey to success. And the company had
to face several accusations of child labor abuse and wage exploitation in parts of Asia.
Further, several strikes have hit some licensed contractors working for Nike in China.
These activities have affected the marketing effectiveness of Nike's products in several
countries, especially those countries that uphold fair treatment of employees as well as
respect for the rights of employees to a safe working environment (Marketing
effectiveness; Nike inc. Research Paper. (n.d.)).
Nonetheless, through Nike's consistent innovation in its product design and
heavy promotion, the company continues to fuel its growth in both U.S. and foreign
markets (NIKE, Inc. - Company Profile, Information, Business Description, History,
Background Information on NIKE, Inc. (n.d.)).
1.2 Objectives related to Management Information System (at least 3 objectives)
The overall objectives of this study are summarized below.
 To determine the information system presently used by the Nike Inc., and
its business marketing strategy.
 To gather data and information about the company assessment
subject including internal and external factors in relation with
Management Information System.
 To analyze the strength of Nike
https://sites.google.com/site/mgmt360x02/project-announcements/assignment-
three-nike - NIKE MIS
1.3 Significance of the Audit

This MIS audit report was undertaken to determine the business processes of
Nike Inc. and create analysis through internal and external assessments. The
findings from this audit report will benefit the following:
To the Management. The findings of this audit may benefit the management
to create strategies about their information systems that help minimize error and
maximize work efficiency.
To the Company. This audit may help the company in evaluating the
effectiveness of its internal and external controls and identify corrections through
result findings.
To the Employees. This report may help the employees and managers to
understand procedures and improve business process execution that allows the
business to operate efficiently.
To the Investors. This report may aid an investor’s decision to invest or not
by assessing value and considerations on MIS and its business processes’
strengths, weaknesses, opportunities, and threats.
To the Future Researchers. This study can be used as an additional
information or reference which can be further analyzed, and future scholars can
expand or improve it.
1.4 Scope and Limitations of the MIS Audit (Date, time horizon)
- This study primarily focuses on the internal and external audit of Nike
Incorporated. The data collection will be done online from July 5 to the
second week of September 2021, and the primary data will be from the
Nike company processes and systems in the international scope. limited
to the Philippine scope. This study will cover the important audit
information as stated in the objectives.
Marketing effectiveness; Nike inc. Research Paper. (n.d.). Marketing Effectiveness; Nike Inc.
Research Paper. https://mybestwriter.com/marketing-effectiveness-nike-inc/
NIKE, Inc. - Company Profile, Information, Business Description, History, Background
Information on NIKE, Inc. (n.d.). NIKE, Inc. - Company Profile, Information, Business
Description, History, Background Information on NIKE, Inc.
https://www.referenceforbusiness.com/history2/99/NIKE-Inc.html
II. COMPANY ASSESSMENT
A. Internal Assessment
2.1 Business Processes & Documentations

2.2 Collaboration Tools
3.1 Competitive Advantages
4.1 Ethical and Social Issues in the company’s Information Systems
1.1 Technologies (IT Infrastructure)
1.1.1 Computer Hardware
1.1.2 Computer Software
1.1.3 Data Management Technology,
1.1.4 Networking and Communications
1.1.5 I.T Services (Training and Personnel)
1.1 Present Securities for Company’s Information Systems
B. External Assessments
7.1 Competitors’ Information System

7.2 Threats to Company’s Information Systems
7.3 Opportunities for Company’s Information System
7.4 E-Commerce presence
III. FINDINGS (based on the Internal and External assessments) SWOT MATRIX
IV. RECOMMENDATIONS (Based on the Findings; identify at least 3; include MIS
FRAMEWORK for each recommendation)
V. IMPLEMENTATIONS (Based on the Recommendations)
VI. EVALUATIONS (Based on the Implementation)
VII. CONCLUSIONS (Based on the overall audit: generalizations)
VIII. APPENDICES
IX. REFERENCES
Conclusion and recommendation

https://freebooksummary.com/recommendations-for-nike
SWOT: https://bstrategyhub.com/swot-analysis-of-nike-nike-swot-analysis/
How Nike’s Marketing Strategy Evolved
As the marketing landscape has changed since the 70s, so has the Nike
marketing strategy.
In fact, it’s remarkable how well the brand has adapted its approach to new
trends and technologies without losing the core of their identity or brand voice.
It’s key to understand that while their general aesthetic and tactics have changed
with the times, their customer–centric messaging has remained consistent.
1. Embrace New Technologies
While Nike's early marketing strategy centered on print publications, they later
went on to dominate other mediums, like television in the 80s and 90s, through
modern social media platforms today.
2. Adapt To The Needs Of Your Audience
Nike hasn’t historically adopted new communication platforms for their marketing
just because they’re chasing new, flashy objects. Far from it. Rather, they’ve
been quick to conquer new mediums because they’re where their customers are.
For example, take a look at their Instagram profile.
They know their core demographic includes heavy Instagram users and so it
makes sense for their brand to maintain a presence there. However, they also
make sure that everything they post provides value. Rather than interrupting the
flow of their follower’s feeds with flagrant sales pitches, they share motivational
messaging.
3. Stay True To Your Sense Of Purpose
They say the more things change, the more they stay the same.
For Nike, that has certainly remained true. Throughout their current content
marketing initiatives, Nike makes sure their brand message hasn’t gotten lost
over time or across channels. They focus their emphasis on creating content that
promotes the benefits of their products, rather than the features. Helping their
customers be better at what they love to do is still the focus of their branding and
message.
By moving their content marketing to the platforms where their customers are it
shows that they are keeping their audience’s needs in mind while staying true to
themselves. Nike's marketing strategy has succeeded in sustaining a global
brand while many of their competitors have come and gone from the spotlight.
http://samples.professay.com/nike-research-paper/
https://mybestwriter.com/marketing-effectiveness-nike-inc/
https://www.academia.edu/15149567/Nike-brand-research-paper
https://www.referenceforbusiness.com/history2/99/NIKE-Inc.html
https://www.academia.edu/34396589/Research_Case_Study_Report_on_Nike_Inc
https://dspace.uii.ac.id/bitstream/handle/123456789/1385/05.1%20bab%201.pdf?
sequence=7&isAllowed=y
NIKE, Inc. - Company Profile, Information, Business Description, History, Background
Information on NIKE, Inc. (n.d.). Reference for Business.
https://mybestwriter.com/marketing-effectiveness-nike-inc/

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MIS Audit Format:

PRELIM – PART I and II – JULY 27,2021

DEFENSE: SEPTEMBER 29,2021

BACKGROUND OF THE STUDY

1.1 Company Background (important details related to the study only)

Nike, Inc. is an American multinational corporation that designs and

Nike's major production subsidiary is Converse Inc, a company specializing in

1.2 Objectives related to Management Information System (at least 3 objectives)

The overall objectives of this study are summarized below.

1.3 Significance of the Audit

Research Paper. https://mybestwriter.com/marketing-effectiveness-nike-inc/

NIKE, Inc. - Company Profile, Information, Business Description, History, Background

Description, History, Background Information on NIKE, Inc.

II. COMPANY ASSESSMENT

2.1 Business Processes & Documentations

7.1 Competitors’ Information System

Conclusion and recommendation

How Nike’s Marketing Strategy Evolved

2. Adapt To The Needs Of Your Audience

For example, take a look at their Instagram profile.

3. Stay True To Your Sense Of Purpose

Information on NIKE, Inc. (n.d.). Reference for Business.

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