Goods Delivery Service Business Plan Template

Are you thinking about starting a delivery service company? If YES, here is a
complete sample goods delivery service business plan template, checklist and
profit plan you can use to get started today.

DO THESE FIRST:
• Business Name Availability Check & Incorporation: Incomplete
• Domain Name Availability Check: Incomplete
• Setup Online Website via Wix ( Cheapest ) or BlueHost ( Most Reliable
): Incomplete
• Get a logo and marketing materials designed for less
with 99designs: Incomplete
• Get Print, Logo and Presentation Materials cheap at Envato : Incomplete

Okay, so we have considered all the requirements for starting a goods delivery service
business. We also took it further by analyzing and drafting a sample goods delivery
service marketing plan template backed up by actionable guerrilla marketing ideas for
delivery service businesses. So let’s proceed to the business planning section.

Why Start a Delivery Service Business?

The goods delivery business has existed for a long while but was mostly under the
federal government until private individuals decided to revolutionize delivery. The goods
delivery business actually came gained more prominence during the internet boom
which saw more businesses going online in order to try and reach more of their target
market.
Small and medium scale businesses also joined the internet fray and therefore the need
for delivery businesses that would ensure that customers of small, medium and even
large scale businesses got what they ordered for, regardless of where they lived.

Even though this business might not be capital intensive especially if you intend to
exclude several kinds of deliveries or even start on a lower scale, there are still certain
factors you would need to consider before starting this business. For instance, hiring a
business consultant who has the required industry knowledge to help point out obstacles
you might likely face and how you can overcome them is very important.

List of Niche ideas Within the Delivery Service Industry That You Can Specialize in

Most delivery and courier services companies tend to operate general services that
involve every business activities that a standard delivery and courier services company
is expected to offer. That is why it seem that there are no niche areas in the industry.

But on the other hand, some delivery and courier Services Companies may decide to
major in some key areas such as;

• Providing air, surface or combined courier delivery services

• Providing express messenger and delivery services

• Delivering parcels, documents and packages

• Packing and sorting operations

• Transferring and trucking (without storage)

• Delivering time-sensitive and high-value-to-weight products

• Providing food / grocery delivery services (i.e. independent service from

grocery store)
 • Providing restaurant meal delivery services (i.e. independent delivery
services)

• Providing alcoholic beverage delivery services

Starting Your Delivery and Courier Services Business from Scratch vs Buying a
Franchise

If you are looking towards starting a delivery and courier services company, you would
have to start from the very scratch because you can hardly get a franchise of a delivery
and courier services company to buy, if you do, it will be way too expensive.

With a delivery and courier Services Company, you should just try as much as possible to
secure delivery bikes, drones, vans/trucks, build business relationship with
organizations and then leverage on every marketing tool within your disposal, especially
the internet to market your services.

Please note that most of the big and successful delivery and courier services companies
around started from the scratch and they were able to build a solid business brand. It
takes dedication, hard work and determination to achieve business success.

Possible Threats and Challenges You Will Face When Starting a Delivery and
Courier Services Company

If you decide to start your own delivery and courier services company today, one of the
major challenges you are going to face is the presence of already established delivery and
courier services companies in your business location. The only way to avoid this
challenge is to create your own market.
Some other challenges and threats that you are likely to face are economic downturn and
unfavorable government policies. There is nothing you can do as regard these threats
and challenges other than to stay positive that things will work out well for you.

Starting a Delivery Service Business With Contract Drivers –

Legal Matters
• Best legal entity to use for a delivery business

When considering starting a delivery and courier Services Company, the legal entity you
choose will go a long way to determine how big the business can grow; some delivery
and courier services company design their business for neighborhood market, some for
city wide market, while others for national and global market.

You have the option of either choosing a general partnership, limited liability Company
which is commonly called an LLC, or a sole proprietorship for a business such as delivery
and courier services company. If your intention is to grow the business and carry out
deliveries all across the United States of America and other countries of the world, then
choosing sole proprietorship is not an option for you. Limited Liability Company, LLC or
even general partnership will cut it for you.

Setting up an LLC protects you from personal liability. If anything goes wrong in the
business, it is only the money that you invested into the limited liability company that
will be at risk. It is not so for sole proprietorships and general partnerships. Limited
liability companies are simpler and more flexible to operate and you don’t need a board
of directors, shareholders meetings and other managerial formalities.

These are some of the factors you should consider before choosing a legal entity for your
delivery and courier services company; limitation of personal liability, ease of
transferability, admission of new owners, investors’ expectation and of course taxes. You
can start this type of business as limited liability company (LLC) and in future convert it
to a ‘C’ corporation or an ‘S’ corporation especially when you have the plans of going
public.

Catchy Business Name Ideas Suitable for a Delivery and Courier Services Company

When it comes to choosing a name for your business, you should be creative because
whatever name you choose for your business will go a long way to create a perception of
what the business represents.

If you are considering starting your own delivery and courier services company, here are
some catchy names that you can choose from;

• Lion Express Courier and Delivery Services, Inc.

• Eagles Wing Courier and Delivery Services, LLC

• Classic Flight Courier and Delivery Services, Inc.

• Zap Express Courier and Delivery Company

• Speed Lane Delivery Services, Inc.

• Double Pace Logistics, Inc.

• The Tracks Logistic Services, Inc.

• Swift & Safe Courier and Delivery Services, LLC

• Anthony Brown Logistics Services, Inc.

• North Pillars Logistics Group

Insurance Policies

In the United States and in most countries of the world, you can’t operate a business
without having some of the basic insurance policy covers that are required by the
industry you want to operate from. So, it is important to create a budget for insurance
and perhaps consult an insurance broker to guide you in choosing the best and most
appropriate insurance policies for your delivery and courier Services Company.

Here is some of the basic insurance covers that you should consider purchasing if you
want to start your own delivery and courier services company in the United States of
America;

• General insurance

• Health insurance

• Liability insurance

• Risk Insurance

• Credit insurance

• Motor vehicle insurance (comprehensive insurance)

• Deposit insurance

• Workers compensation

• Overhead expense disability insurance

• Business owner’s policy group insurance

• Payment protection insurance

Financing Your Delivery and Courier Services Business

Starting a delivery and courier services company can be cost effective especially if you
choose to start on a small scale with just one delivery van operating within a community
or city. Acquiring delivery van/truck, or bike or drone et al is part of what will consume a
large chunk of your startup capital, but if you choose to start the business on a large scale
with fleets of delivery vans/trucks, bikes and drones and even cargo planes, then you
would need to go source for fund to finance the business because it is expensive to start a
large scale delivery company with networks spread out across the United States of
America and the world.

When it comes to financing a business, one of the major factors that you should consider
is to write a good business plan. If you have a good and workable business plan
document in place, you may not have to labor yourself before convincing your bank,
investors and your friends to invest in your business.

Here are some of the options you can explore when sourcing for startup capital for your
delivery company;

• Raising money from personal savings and sale of personal stocks and
properties

• Raising money from investors and business partners

• Sell of shares to interested investors

• Applying for loan from your bank

• Pitching your business idea and applying for business grants and seed funding
from donor organizations and angel investors

• Source for soft loans from your family members and your friends.
Choosing a Suitable Location for your Delivery and Courier Services Company

When it comes to choosing a location for your delivery and courier services company, the
rule of thumb is to be guided by the demand for such services and the demographic
composition of the location. Of course, if you are able to start your delivery and courier
Services Company in the right location for such business, you won’t struggle to make
headway with the business.

It is important to note that a business facility in good location does not come cheap hence
you should allocate enough fund for leasing/renting in your budget. If you are a novice in
the dynamics of choosing a location for your delivery and courier Services Company,
then you should feel free to talk to a business consultant or a realtor who has a full grasp
of the city and perhaps country you intend starting your company.

These are some of the key factors that you should consider before choosing a location for
your delivery and courier Services Company;

• The demography of the location

• The demand for delivery and courier services in the location

• The purchasing power of the residents of the location

• Accessibility and road network of the location

• The number of delivery and courier services companies in the location

• The local laws and regulations in the community/state

• Traffic, parking and security et al

Starting a Delivery Service Business – The Marketing Plan

• Marketing ideas and strategies
Running a business requires that you should be proactive when it comes to marketing
your goods or services. If you choose to launch a delivery and courier services company,
then you must go all out to employ strategies that will help you attract customers or else
you will likely struggle with the business because there are well-known brands
determining the market direction for courier and delivery services industry.

These are some of the marketing ideas and strategies that you can adopt for your
delivery and courier Services Company;

• Introduce your delivery and courier services company by sending introductory

letters alongside your brochure to individuals, corporate organizations, fast
food restaurants, grocery stores, online stores, banks, students, job applicants,
schools and business owners cum entrepreneurs within and outside the city
you are operating in

• Advertise on the internet on blogs and forums, and also on social media like
Twitter, Facebook, LinkedIn to get your message across, so that those on the
social media or those who read blogs can know who to call when they need to
deliver goods, documents and parcels within your location

• Create a basic website for your business so as to give your business an online
presence

• Directly market your services

• Engage in road show in targeted communities from time to time to create

awareness of your delivery and courier services company

• Join local delivery and courier services company associations for industry
trends and tips

• Provide discount days for your customers

• Advertise your business in community based newspapers, local TV and radio

stations
 • List your business on yellow pages ads (local directories)

• Encourage the use of word of mouth marketing (referrals)

Strategies to Boost Your Brand Awareness and Create Your Corporate Identity

If your intention of starting a delivery and courier services company is to grow the
business beyond the city where you are going to be operating from to become a national
and international brand, then you must be ready to spend money on promotion and
advertisement of your brand.

No matter the industry you belong to, the truth is that the market is dynamic and
requires consistent brand awareness and boosting cum promotion to continue to appeal
to your target market. Here are the platforms you can leverage on to boost your brand
awareness and create corporate identity for your delivery and courier services company;

• Place adverts on both print (newspapers and magazines) and electronic media
platforms

• Sponsor relevant community based events/programs

• Leverage on the internet and social media platforms like; Instagram, Facebook,
Twitter, YouTube, Google + et al to promote your products

• Install your billboards in strategic locations all around your city or state

• Engage in roadshow from time to time in targeted neighborhoods to create

awareness of your delivery and courier Services Company.

• Distribute your fliers and handbills in target areas

• Contact individuals, corporate organizations, fast food restaurants, grocery

stores, online stores, banks, students, job applicants, schools and business
 owners cum entrepreneurs within and outside the city you are operating in
informing them about your business and the services you offer

• List your delivery and courier services company in local directories / yellow
pages

• Advertise your delivery and courier services company in your official website
and employ strategies that will help you pull traffic to the site.

• Position our Flexi Banners at strategic positions in the location where your
delivery and courier services company is located.

• Ensure that all your staff members wear your branded shirts and all your
vehicles and trucks/vans, bikes and drones are well branded with your
company logo.

Below is a sample goods delivery business plan:

Sample Goods Delivery Service Business Plan Template

• Business Overview

As at 1999, homes with an internet connection were less than 50 percent, and the use of
smart phones weren’t even in the picture, which made the delivery business a near
impossible one to run as delivery fees most times surpassed ordering fees for customers.

However, the rise of new technology that allowed for connectivity has seen a boost in the
delivery business industry. Technology helped reduce costs for end user customer by
employing algorithms to ensure that not only were cists reduced but that customers
could also get their goods delivered same day as when they ordered it.
During the third quarter of 2013, a lot of same day delivery businesses started up and
spread like wildfire. Today, a lot of goods delivery businesses also offer same day
deliveries to customers raking in more money from this niche.

The goods delivery business is an industry that has been projected to grow more than 9
percent annually and is targeted to reach $343 billion by 2020, this is as traditional
postal delivery companies are facing challenges in meeting target revenue.

According to statistics, delivery companies worldwide are scrambling to meet up with

consumer demands and are also striving to remain proactive so as to meet future
demands that are expected to expand the present capacity of delivery businesses as
more delivery companies will be forced to focus on Business to Consumer (B2C).

Business to Consumer (B2C) is expected to grow revenue for goods delivery business
annually at 6 percent. The growth is due to the fact that most retailers (about 80 percent)
have seen a positive impact on customer satisfaction especially when there are multiple
delivery options available. This fact has seen 77 percent of retailers increase their
investment in delivery services.

Consumers now have the upper hand as regards what delivery options they prefer, this is
why most goods delivery businesses are now focusing more on their recipient customers
than those they make deliveries for. Consumers now have the option of tracking their
goods and determining when it will get to them.

In the United States of America, there has been an emergence of regional carriers who
have provided customers with cheaper and faster delivery options than the national
carriers. The advantage with regional carriers is that they are likely to get delivery
contracts from major customers.
The industry that has really helped the delivery industry is the e-commerce industry. The
e-commerce market has generated huge volumes and is expected to generate about $2.4
trillion by 2018. There are new delivery options that have been launched by several
entrants such as using different means – taxi, bicycle, motorcycle, foot messengers and
even the use of an app that allows ordinary people do the delivery – to bring innovation
to the delivery marketplace.

Goods Delivery Service Business Plan – Executive Summary

Quick-time goods delivery Inc is a business that has been established in Louisville –
Kentucky and is reputed to be amongst the top three leading delivery brands in the
United States of America by the year 2030. We intend to cater to both corporate and
domestic clients, and will strive to meet all the demands of our customers.

Our goods delivery business has been established not only to generate revenue and
make profit but also to compete favorably with other goods delivery businesses in
Louisville – Kentucky and in the United States of America. In order to compete with our
competitors, we have several competitive advantage strategies at hand to ensure that we
remain proactive and achieve our intended goals and objectives.

We are willing to go the extra mile in ensuring that we invest in the best and experienced
hands to help bring our business to the status that is in line with our goals and objectives.
We have laid down business structures that will enable us source for and get the best
professionals.

Our delivery drivers and dispatchers have been trained on how to attend to customers
and what to do if a client is proving difficult. We have several strategies laid down so that
we are not thrown back when there is an obstacle but are prepared for it.
Our customer care executives have been trained to be highly perceptive to the wants and
needs of our customers, and also remain updated as regards the delivery industry so as
to make informed comments to our customers on behalf of the company.

The delivery business industry is a huge one and not one where demand is likely to die
anytime soon, and so this is a business that would continue to boom for a long time, and
we are well positioned to tap into this huge market.

We intend to make sure our employees work in a conducive environment and that they
earn the best pay as can be gotten in similar start-ups here in Louisville – Kentucky. Also,
we intend to ensure that our employees get the best welfare packages that can be
obtained in the industry this is so they could remain motivated.

Quick-time Goods Delivery Inc is owned and operated by Mike pence and his immediate
family members. Mike Pence is a college graduate but has several years of experience in
the delivery industry, as he has worked in all kinds of position in several delivery
businesses and is best suited to bring the business to the required standard.

• Our Products and Services

Quick-time Goods Delivery Inc intends to deliver all kinds of goods to our various
customers with the exception of certain goods that are not legally permissible under the
laws of Kentucky and that of the United States of America.

The goods delivery business is not a capital intensive business and can be started on any
budget that the entrepreneur wishes for. However, to ensure that the business grows
and sustains itself, we intend to offer other services in addition to our core service –
goods delivery. These other services will boost the bottom line of the business and cause
us to achieve our intended sales projections on time.
Some of the services we intend to offer at Quick-time Goods Delivery Inc. are:

• Delivery of different types of goods to our various customers

• Consultancy services

• Trainings

• Franchise

Our Vision Statement

Our vision at Quick-time is to be the best and only preferred goods delivery business in
the Kentucky and in the amongst the top three goods delivery business in the United
States of America by 2030.

• Our Mission Statement

In order to achieve being the best and preferred goods delivery business, we intend to
perfect our business structure and also put several modalities in place to ensure that we
achieve our goals and objectives.

• Our Business Structure

At Quick-time Goods Delivery Inc, we know how important starting off on the right foot is
as we believe, laying the right foundation at the beginning would enable us easily achieve
our set goals and target. This is why we ensured that we got the right hands that will
enable us achieve our set goals.
Our employees are professionals who understand the business thoroughly and know
what it takes to take us to the height we intend to achieve. All our employees are all
assigned to the right available positions and are allowed the freedom to be able to draft
strategies and implements plans that would see the company achieve its vision. Our
employees are well paid and have one of the best salary structures in the goods delivery
business industry.

Because this is a business that deals constantly with customers, our employees are highly
trained in customer care and are able to provide excellent customer care to all our
customers. Knowing our important it is for our employees to remain satisfied and
productive at work, we have ensured that they work in a conducive environment and
that they have good welfare packages.

Below is the business structure that we intend to build at Quick-time Goods Delivery Inc;

• Chief Executive Officer

• Marketing Executives

• Logistics Manager

• Human Resources and Admin Manager

• Customer Service Executives

• Accountant

• Delivery Drivers

• Storage Manager

• Security Guard

• Cleaner
Roles and Responsibilities

Chief Executive Officer

• Drafts the overall corporate strategy for the company

• Makes strategic decision on behalf of the company

• Drafts a workable budget for the company

Marketing Executives

• Responsible for drafting and implementing marketing strategies that would

allow the industry penetrate the large market

• In charge of placing adverts in relevant places to promote the business and

help attract customers

• Carries out constant reviews on policies and modifies or remove ineffective

marketing strategies

Logistics Manager

• In charge of planning the best routes for which goods can be delivered to
customers on time

• Drafts and implements policies that would see the delivery department
improve

Human Resources and Admin Manager

• In charge or recruiting and conducting orientation for new employees

 • In charge of employees welfare, and constantly carries out performance
appraisals on customers

• Ensures that all the administrative functions in the business are running
smoothly and undergo constant review

Customer Service Executives

• Responsible for attending to clients and taking orders on behalf of the

company

• Responsible for answering inquiries and ensuring that all complaints are
promptly resolved

• Must remain be knowledgeable and remain updated about the delivery

business industry

Accountant

• Responsible for preparing all the financial records and statements of the
companies

• In charge of preparing tax on behalf of the company and submitting tax

documents to the relevant authorities

• Ensures that balances between the bank and company are reconciled at the
end of the month.

Delivery Drivers

• Oversees the loading and offloading of goods and parcels and ensures they
tally with what is documented
 • Ensures that all goods reach its accurate destination safely and on time

• Responsible for carrying out light maintenance on the delivery van

Storage Manager

• Responsible and accountable for all goods under care

• Ensures that store is kept clean and secured at all times

• Carries a routine check for all packages and documents all goods under care

Security Guard

• Responsible for ensuring that the area in and around work is kept secure at all
times

• Ensures that cargoes brought into the business premises are properly
screened

• Scrutinizes incoming and outgoing items and people

Cleaner

• Responsible for keeping the premises clean especially after work hours

• Cleans up the rest room for employees and visitors

• Stock up on cleaning supplies, and report out of stock supplies to the manager

Goods Delivery Service Business Plan – SWOT Analysis

In order to know if our business would thrive, we hired a reputable business consultant
here in Louisville to look through our business concept and help conduct a SWOT
(Strength, Weakness, Opportunities, and Threats) analysis that would determine if we
were in position to compete favorably against our competitors and if our business would
survive the threats that are likely to crop up during the time of starting or running the
goods delivery business.

The SWOT analysis was not only conducted for our location here in Louisville but also as
regards the whole of the United States of America. Asides the location, the industry as a
whole and several other factors were put into consideration. The preview of the SWOT
analysis that was conducted on behalf of Quick-time Goods Delivery Inc is as follows;

• Strengths

Our strengths lies on the fact that we would be offering our customers a unique goods
delivery service unlike that they have ever seen, as we intend to become the preferred
brand in Louisville – Kentucky. We have a well designed business structure that will
ensure that our vision is achieved as we have recruited the best employees in the field to
help achieve this vision.

Our employees are not only competent but also have the required experience necessary
to ensure that we achieve our goals and objectives. Also, the fact that we are located in
Louisville – Kentucky is another added strength as our position is convenient for many of
the customers in our target market. Also, our Chief Executive Officer, Mike Pence has a
vast and also the necessary expertise to see that the corporate vision and objectives of
the company is achieved.

• Weakness

Our weakness lays in the fact that we are not the only goods delivery business as there
are several others in Louisville – Kentucky offering the same services that we are offering
and to the same target market. However, we are positive that our strategies will afford us
the ability to compete favorably with other established goods delivery businesses in
Louisville – Kentucky.

• Opportunities

The opportunities this business affords us are boundless as the numbers of people that
shop online or buy products via phones are increasing by the day. This therefore means
that the demand for goods delivery service will continually increase.

• Threats

Facing threats is not a new thing to any business, and so we know that during the course
of running or starting the business, we are likely to face several threats such as having a
new competitor in the same location where we intend to start our business or a
downturn of the economy which will see less people demanding for our services.
However, we have several laid down strategies that will ensure that we overcome any
threats.

Goods Delivery Service Business Plan – MARKET ANALYSIS

• Market Trends

The goods delivery business is a huge business that has seen a positive growth in the
service industry, this is because more people now prefer to shop online or buy products
through their phones. Also, the goods delivery business has allowed more businesses to
penetrate their target market as goods can now be delivered to these customers
regardless of where they stay via the businesses such as the delivery business.
Customers are willing to pay for this extra charge because it is more convenient to have
the goods delivered to whatever place of their convenience.
Another trend for goods delivery business is the trend of timed delivery. Customers no
longer have to wait a long time to receive their goods as they can receive it within 24
hours. Delivery businesses that offer express delivery have also cropped up therefore
raising the bars in the delivery industry. However, regardless of what mode the customer
chooses, all they want is that their goods are delivered at the right time and place and in
the right conditions.

The reason for the spike in delivery businesses in the service industry is the internet. The
internet is now being used towards ensuring that innovative entrepreneurs reach out to
customers – private and commercial has eased most of the stress of conventional
publicity for these entrepreneurs. Websites and social media platforms are being used to
lure customers and also create awareness about the business.

• Our Target Market

The target market for the goods delivery business is very huge as there are a number of
people that require the services of a delivery company. This therefore means that the
target market is huge and cannot be limited to a certain location or set of people. Also,
our location in Louisville – Kentucky is very strategic and affords us the opportunity of
being able to cater to a large number of customers.

Asides from being in a strategic location, our website has been Search Engine Optimized
(SEO) to be able to pop out during searches for goods delivery businesses. In conducting
a thorough market research, we were able to find out what our target market would be
expecting from us in terms of offering the best delivery services.

The target market that Quick-time Goods Delivery Inc. would be offering goods delivery
services for and to are;

• Homes

• Manufacturing Companies
 • Restaurants

• Hotels

• Printing press

• Publishing houses

• Clubs and bars

• Schools

• Salons and beauty shops

• Private individuals

• Corporate Executives

• Celebrities

• Students

• Everyone in our target market who would require our services

Our Competitive Advantage

Our aim in starting Quick-time Goods Delivery Inc is to ensure that we are the preferred
goods delivery in Louisville – Kentucky, and also amongst the top three brands in the
United States of America. To achieve this vision, we have laid out strategies that will
ensure that we have competitive advantage over those we intend to compete with in the
delivery business industry.

First off, we intend to get two delivery vans that will ensure that customers get tier goods
on time. Our delivery drivers will have a Point of Sale (POS) Machine for customers who
do not have cash and didn’t pay in advance but intends to pay once the goods have been
delivered. This service is the first of its kind here in Louisville – Kentucky.

Another competitive advantage we intend to have over our competitors is in ensuring

that we hire only competent employees who not only have the experience but are also
attuned to the vision of the company in becoming the best brand here in Louisville –
Kentucky and amongst the top 3 in the United States of America.

We intend to train our employees in customer care service so that they effectively
communicate our brand whenever they represent us to customers. We will ensure that
we not only meet the expectations of our customers but also exceed it as well as we will
continually review our customer service strategies to ensure that we remain on top of
our game.

Finally, our employees will have the best welfare packages that can be gotten amongst
similar start-ups here in Louisville – Kentucky. We intend to ensure that their skills are
constantly honed through various training that will improve their careers and also their
productivity for our company.

Goods Delivery Service Business Plan – SALES AND MARKETING

STRATEGY

Sources of Income / Profit Plan

Due to the fact that the goods delivery business is a service based business, and might not
seem like it has several sources of income, we have laid down strategies that would see
us not only earning from delivery of goods but from other sources as well.
However at Quick-time Goods Delivery Inc business, we intend to ensure that all our
sources of income are under the legal and permissible laws of the United States of
America. Quick-time Goods Delivery Inc. intends to generate income from these several
sources;

• Delivery of different types of goods to our various customers

• Consultancy services

• Trainings

• Franchise

• Sponsored Events

• Selling Branded Products Online

Sales Forecast

The goods delivery business is not likely to fade into oblivion anytime in the future and
instead will see a likely surge in demand as more businesses spring up and more people
shop online through their PCs, tablets or smart phones.

Our target is to ensure that we generate our target income within the first year of
operation as our strategic location in Louisville – Kentucky is pivotal to this projection.
Also, regardless of the fact that we might offer reduced fares during the first three
months of running the business, we are confident of meeting our target especially as we
have laid down plans that will see to this.

We have in collaboration with a reputable business consultant here in Louisville –

Kentucky critically examined the goods delivery business and having analyzed our
chances of survival and growth in this competitive industry has been able to come up
with the following sales forecast.

The sales projection that was conducted on behalf of Quick-time Goods Delivery Inc were
based on several assumptions that are peculiar to similar businesses in same location;
Louisville – Kentucky. Below is the sales projection that was conducted on our behalf;

• First Fiscal Year-: $300,000

• Second Fiscal Year-: $600,000

• Third Fiscal Year-: $1,200,000

N.B: The above sales projection was done based on certain factors that are obtainable in
the industry and on several assumptions such as the rate of people willing to shop online,
the state of the economy, government policies, and the arrival of a similar competitor to
same location. This therefore means that the sales projection might be lower or higher if
any of the above assumptions change either positively or negatively.

• Marketing Strategy and Sales Strategy

Before starting off our goods delivery business, we intend to ensure that our marketing
and sales strategies have been thoroughly reviewed. During the course of running the
business, we also intend to ensure that we carry out a continuous review of our
strategies, this is because we know how important marketing is to any organization –
either profit or non-profit.

Carrying out a sales forecast helped us determine who our likely target market were and
therefore helped in determining the best marketing strategies to use in penetrating the
market and also attracting customers to our goods delivery business in Louisville –
Kentucky as well as the whole of the United States of America.
Our marketing executives have been empowered to continuously carry out research on
the target market as well as tweak or remove marketing strategies that are not regarded
as effective during the course of running the business. The strategies that would be
developed by our marketing executives will be one that will help us catch the attention
and eventually win a larger percentage of the market not only in Louisville – Kentucky,
but in the whole of the United States of America as well.

In order to ensure that customers outside Louisville – Kentucky know about Quick-time
Goods Delivery Inc business, we intend to deploy several strategies on the internet to
enable us achieve this. Our website will not only be interactive and user friendly, it will
also be well designed to appear on top searches for customers looking for the best
delivery business. Asides, our website, we intend to use social media platforms such as
Facebook and Twitter to engage and attract more customers to our business.

Finally, we at Quick-time Goods delivery Inc business intends to use the following
marketing strategy in getting more customers for our goods delivery business;

• Advertise our goods delivery business in popular online forums, blogs and
websites

• Place adverts in local newspapers, and on radio and television stations

• Encourage our loyal customers to refer us to others

• Engage in direct marketing

• List our business in offline directories as well as online directories

• Use the internet – website – to market our services, as well as social media
platforms such as Facebook, Twitter, Google Hangout and LinkedIn.

Goods Delivery Service Business Plan – Publicity and Advertising

Strategy
Every business either new or old knows how wise it is to court publicity. Publicity is a
two edged sword as you get to create awareness for your business while also generating
revenue. Even though we have laid down strategies that intends to make us stand out
from the other goods delivery businesses we would be competing with, we know how
important publicity is if we intend to achieve our goals and objectives and succeed as a
business.

Louisville – Kentucky is a perfect location for our goods delivery business and the perfect
launching pad for our publicity strategies, before we eventually venture out to other
cities and spread throughout the United States of America. Quick-time Goods Delivery
Inc. intends to create a unique logo and also have a unique color that stands us out of the
crowd.

Some of the publicity and advertising strategies we at Quick-time Goods Delivery Inc
intend to deploy are;

• Ensure that we create customized tee-shirts for all our workers especially our
drivers

• Emblazon our delivery trucks with our unique logo and color

• Place adverts in local newspapers, magazines and on radio and television

stations

• Distribute our handbills and pin our fliers in target locations

• Put up flexi banners in strategic locations so that our target customers can see
and patronize our services

• Use our social media platforms – Facebook and Twitter – to promote our
brand

• Send out cold e-mails to prospective customers

 • Send out newsletters to customers – both potential and existing

Our Pricing Strategy

The success of a business can be determined by the kind of prices it sets. While a
business will need to set the prices that are deemed fair by its customers, it shouldn’t set
a price that will cause a price war with its competitors or one that will enable the
business run at a loss.

Determining the fair price for a service oriented business can be tricky but any serious
entrepreneur knows that regardless of the business being run, any set price or rate
should cover overhead and operating expenses and ensures that the business makes
profit as it should.

Since we are relatively new in the market, we also know that it is necessary that we set a
price that will allow our customers patronize our services and for this purpose, we
would offer our services at a reduced rate for the first 6 months of operation. We
however would not lower the prices too much so as not to have our business crumble.

• Payment Options

Due to the fact that this is a service oriented business, we are aware that our customers
would prefer several means of being able to pay for our services and it is due to this fact
that we have come up with different payment options intended to suit whatever style our
customers would want.

Below are the payment options that we intend to make available to all our various
customers;
 • Cash payment

• Payment via check

• Payment via Point of Sale (POS) Machine

• Payment via credit card

• Payment via online bank transfer

The options chosen above were done with the help of a trusted and reputable bank, and
will be available to all our customers without hitches.

• Start – Up Expenditure (Budget)

The goods delivery business can only be capital intensive depending on the area the
entrepreneur wants to focus on. However, in starting a standard goods delivery business,
there are certain expenses that the entrepreneur is supposed to spend the bulk of the
capital on. The expenses include all overhead expenses and several operating expenses
such as bill payments and employee salaries.

Therefore the key areas where we intend to spend the bulk of our start-up capital on are;

• Business incorporation fees – $750

• Business licenses and special permits as well as certain accounting software

– $1,550

• Cost of hiring a business consultant – $1,000

• Marketing expenses (promotion expenses for grand opening and regular

marketing) – $5,000

• Insurance (general liability and workers’ compensation) – $2,000

 • Operational expenses for the first 6 months which includes employees salaries
and bill payments – $75,000

• Cost of storage facilities and hardware (racks, shelves, bin, surveillance

cameras) – $4,000

• Administrative expenses (stationeries, furniture, computer, phone, printer)

– $5,200

• Cost of purchasing two goods delivery van – $90,000

• Cost of launching a website – $500

• Cost of grand opening party – $3,000

• Miscellaneous – $2,000

From the above estimation, we would need a total of $200,000 in order to successfully
start-up our goods delivery business in Louisville – Kentucky. The amount covers the
payment of our employees’ salaries as well as other bills for a period of 6 months.

Generating Funding / Startup Capital for Quick-time Goods Delivery Business

Quick-time Goods Delivery Inc is a business owned and run by college graduate, Mike
Pence and his family. This is a business that the family has decided to start and run and
so we would not be generating funds from external investors such as venture capitalists,
as we would not want outside interference for now.

Therefore the areas where we intend to source for start-up capitals are;

• Using our savings and sale of stocks to generate capital

• Seeking for soft loans from extended family members

 • Applying for loan from the bank

N.B: We were able to generate about $50,000 from our joint savings and sale of personal
stocks. We got a soft loan of $50,000 from both of our parents, and the bank which we
applied for a $100,000 loan has credited our account with the sum, which means that we
are ready for business.

Goods Delivery Service Business Plan – Sustainability and

Expansion Strategy

Every business is established to make profit and it is from this profit that a business is
sustained and then expanded. However to make profit and remain sustained, there are
several factors that must be put into consideration, such as the business structure , the
number of loyal customers and the investment strategy.

The major reason of starting Quick-time Goods Delivery Inc is so as to build a business
that can offer a unique delivery service whilst making profit and sustaining itself from
the revenue generated. We do not plan on seeking for external private investors as we
have laid down plans to ensure that we generate revenue and eventually make profit
within a year of operation.

Having the right employees and business structure is very important to us and so our
employees are not only experienced but competent as well. Our employees know what is
needed to take our business to the very top. Asides from making sure that our employees
are paid right, we also intend to ensure that they are constantly trained so as to keep
them updated skill-wise. Also, employees who perform their duties diligently and
constantly promote the brand of the business will be motivated via incentives and fringe
benefits.
Ensuring that our customers are treated right is very important to us because we know
that without our customers our business would crumble. We intend to give our
customers an excellent customer service and offer incentives on certain days or to loyal
customers to ensure that they stick with our brand.

Want to start up fast and for the low? Complete this checklist:

DO THESE FIRST:
• Business Name Availability Check & Incorporation: Incomplete
• Domain Name Availability Check: Incomplete
• Setup Online Website via Wix ( Cheapest ) or BlueHost ( Most Reliable
): Incomplete
• Get a logo and marketing materials designed for less
with 99designs: Incomplete
• Get Print, Logo and Presentation Materials cheap at Envato : Incomplete

DO THESE SECOND:

• Opening of Corporate Bank Accounts various banks in the United

States: Incomplete
• Opening Online Payment Platforms like Paypal, Stripe or Square: Incomplete
• Application and Obtaining Tax Payer’s ID: Incomplete

• Application for business license and permit: Incomplete

• Securing a standard office facility (renovation of the facility

inclusive): Incomplete
• Purchase of All form of Insurance for the Business: Incomplete

• Generating part of the startup capital from the founder: Incomplete

• Applications for Loan from our Bankers: Incomplete

• Writing of Business Plan: Incomplete

DO THESE THIRD:

• Drafting of Employee’s Handbook: Incomplete

• Drafting of Contract Documents: Incomplete

• Applications for Loan from the bank: Incomplete

• Writing of Business Plan: Incomplete

• Drafting of Employee’s Handbook: Incomplete

• Recruitment of employees: Incomplete

• Creating Awareness for the business both online and around the
community: Incomplete

• Health and Safety and Fire Safety Arrangement (License): Incomplete

• Opening party / launching party planning: Incomplete

• Establishing business relationship with vendors – wholesale suppliers /

merchants: Incomplete

• Purchase of trucks: Incomplete