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    DLF Case

    Uploaded by

    Divya Chopra
    The biggest commercial real estate developer in India, DLF Ltd, is facing serious legal and financial problems. It purchased 184 square kilometers of land in Saidula Jab, displacing 64,980 villagers, but they filed a case claiming they did not consent. DLF also has an aging property in Mumbai providing 5% of its rental income but needing renovation, and faced a financial crunch in the 2020s. Participants must prepare a strategy to deal with DLF's financial, legal, PR and asset issues.

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    DLF Case

    Uploaded by

    Divya Chopra
    6 views2 pages
    The biggest commercial real estate developer in India, DLF Ltd, is facing serious legal and financial problems. It purchased 184 square kilometers of land in Saidula Jab, displacing 64,980 villagers, but they filed a case claiming they did not consent. DLF also has an aging property in Mumbai providing 5% of its rental income but needing renovation, and faced a financial crunch in the 2020s. Participants must prepare a strategy to deal with DLF's financial, legal, PR and asset issues.

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    The biggest commercial real estate developer in India, DLF Ltd, is facing serious legal and financial problems. It purchased 184 square kilometers of land in Saidula Jab, displacing 64,980 villagers, but they filed a case claiming they did not consent. DLF also has an aging property in Mumbai providing 5% of its rental income but needing renovation, and faced a financial crunch in the 2020s. Participants must prepare a strategy to deal with DLF's financial, legal, PR and asset issues.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views2 pages

    DLF Case

    Uploaded by

    Divya Chopra
    The biggest commercial real estate developer in India, DLF Ltd, is facing serious legal and financial problems. It purchased 184 square kilometers of land in Saidula Jab, displacing 64,980 villagers, but they filed a case claiming they did not consent. DLF also has an aging property in Mumbai providing 5% of its rental income but needing renovation, and faced a financial crunch in the 2020s. Participants must prepare a strategy to deal with DLF's financial, legal, PR and asset issues.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    DLF Ltd.

    The biggest commercial real estate developer in India, DLF ltd has its properties
    (land), all across the country. The company, with an annual turnover of Rs. 5
    billion has a major source of its income from the rental and leased sources. The
    company is facing some serious problems recently.
    The company has its land all across Delhi. Lately, the company had purchased a
    huge area of land of Saidula Jab, a rural, ill-developed village in the outskirts of
    South Delhi. The total area of the land which was purchased by the
    conglomerate was 184square kilometres. This land which was purchased by the
    company supported a population of 64,980 people roughly. The company
    started the process of felling the trees in the outskirts of the area. A few days
    later, following news spurted in the headlines of various prominent newspapers:
    A large group of villagers of South-West Delhi, Saidula Jab filed a case
    against the real estate giant, DLF ltd. The villagers rendered homeless after
    the acquisition of land. Says, they never gave a consent for the purchase.
    After thorough research and inspection, it was found, the company was not
    oblivious to disapproval of villagers for the transaction and wanted to acquire
    the land at any cost. Thus, to make profit out of the land and make the purchase
    happen, the company bribed the branch manager and with the village official,
    took the fake signatures of the villagers on consent of the selling of the land.
    The company had a large are area of land in the Mumbai which it had purchased
    from various estate retailers for construction, back in year 2000. The
    construction on the land had started, way back in 2002 which was completed
    finally in year 2006. The estate owned by the company was named as “Golden
    Days Estate” after the high-classed and well-reputed atmosphere around the
    apartments.
    Despite of having such a fixed source of revenue, company had faced a
    financial crunch way back in early 20s. The estate which was constructed by the
    company were initially in hype since it was very close to the sea coast, but the
    design/built of the structure became obsolete and started to face the tides of
    time. The estate forms a major source of rental income for the company
    (Around 5%) too.
    The company had planned for the re-construction and rehabilitation of the
    building but considering the recent crisis faced by the company, the idea of
    restoring the building seemed to be a farfetched scenario.
    In midst of all this chaos, the company saw a faint ray of hope. The case filed
    by the villagers seemed to lose a bit of its grip as they had given their signature,
    even though the signatures were done by villagers unknowingly, but the
    company is still trapped by this puddle of problems. The image of the company
    is degrading every day and this is taking a strong toll on the company’s revenue
    and projects.

    Tasks at Hand:
    • Participants are required to prepare a revamp strategy for the
    company, consisting the following:
    ➢ Dealing with financial crisis
    ➢ Dealing with the PR of the company
    ➢ Dealing with the legal and public crisis
    ➢ Taking a decision for the assets of the company.
    Proper citation of the assumptions taken, and the relevant guesstimates is
    expected.

    Submission specifications:
    o Font Style: Times New Roman
    o Font Size: 12
    o Name of the file: TeamMember1_TeamMember2_CompanyName
    o File format: PDF

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