Economics of Happiness-Reaction Paper

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“Economics of Happiness” is a documentary film that critiques globalization and the continued

development of a global culture. The first half of the film describes the ways in which globalization
threatens cultures, the environment, and people's livelihoods. The film argues that globalization has
increased the power and influence of large corporations, resulting in a decrease in global welfare. As
nation after nation fell deeper into poverty, corporations and financial institutions, as well as the
successors of colonial merchants, found it much easier to extract money, resources, and cheaper labor.
Transnational corporations are influencing what our children want to buy and what they should care
about. These corporations have become so large and powerful that they now effectively control
governments, dictate economic policy, and influence people's opinions and worldviews. The film also
shows that globalization wastes our natural resources. Encouragement of consumerism jeopardizes the
planet's ecological fabric. Natural resources are already stretched to their limits due to population
pressure, and we have an economic system that allows each of us to consume more and more. On the
other hand, the documentary shows many areas that have suffered from the detrimental effects of
economic and cultural globalization, including rural communities in India and Peru that have been
pressured to either modernize their agricultural systems or leave farming altogether.

The second half looks at how localization can improve people's lives, regenerate cultures, heal the
world, and make us happier in general. Localization levels the economic playing field that currently
favors big transnational corporations and banks. It reduces dependence on export markets in favor of
production for local needs. I've come to realize that we should support local businesses, employment,
banks, food, and renewable energies. Basically, it is about creating a more responsive and sustainable
economy by producing what we need closer to home. This does not mean eliminating foreign trade or
pushing for complete self-reliance; rather, it is about creating a more accountable and sustainable
economy by producing what we need closer to home. In addition to monetary wealth, “true progress”
should consider our human social wealth. Localization improves our individual well-being and as
economic activity declines, we become more connected to the natural environment.

The entire documentary made a substantial contribution to contemporary sustainability debates


because of its strong emphasis on the cultural implications of globalization and on localization as a
possible alternate approach to growth and human well-being. Overall, I found this documentary to be
enjoyable and worthwhile to watch. The film was presented in an easy-to-understand, concise, and
engaging manner. It was well-made, and it effectively makes the case for localization.

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