Surabhi Agarwal - Survey Report

EGGOZ
CUSTOMER SURVEY REPORT
-SURABHI AGARWAL
MARKETING INTERN
RESULTS
As of now, the survey is viewed by more than 100 people out

of which 35 responses have been submitted.
Apart from the survey form, I have also contacted people
personally to know their views on certain potential products.
Interviewed people are mostly those who have at some point
of time enquired about Eggoz products.
Age Group
The result shows that the main demographic group to target

is Millennials(20-30 years group).
India is on track to become the youngest country in the world
by 2020, with a median age of 29, highlighting the outsized
role of its millennial generation in spurring growth. The
country's more than 400 million Millennials—those born after
1982—account for a third of India's population and 46% of its
workforce.
Most Millennials really don't know how to cook, and they
aren't very interested in learning how, and hence ready to eat
snacks rich in high protein are something that would be of
interest to them.
NOTE: A marketing strategy that would be useful for this group is

for poultry companies to promote good animal welfare practices,
as the new generation is very concerned about animal welfare
Have you Heard About Eggoz?
Brand awareness is the way in which consumers recognize and remember your business. The
greater the brand awareness you have, the more audiences will be familiar with your logo,
messaging, and products .When customers already recognize your brand, they will be more
likely to buy from your business than, say, a competitor’s business with which they’re not as
familiar.
The majority of the people given the survey form were not
unaware of the brand in Delhi NCR.
People who have already enquired about Eggoz were
excluded from this result to keep the result unbiased.
Ways to Increase Brand Awareness

Guest blog for other sites
Create shareable infographics
Improve your SEO with user-intent related keywords
Start a Referral Program
Maximize your organic social media presence
Develop a voice for your brand
Start a podcast
Take part in brand partnerships
Give something away for free
Advertisements on various social media platforms
Where did people hear About Eggoz?
Even though two-thirds of B2C marketers say Facebook is

their most effective social platform; followed by YouTube (53
percent), Twitter (50 percent), and Instagram (42 percent),
Eggoz got the majority of its engagement on LinkedIn and
Instagram as the majority of the target demographic group is
millennials.
There was a time when marketers dismissed Instagram as a
viable B2B or B2C channel. They believed it was “just for
kids” and “would never match Facebook for advertising.”
Well, we can safely say that those times have passed, and
Instagram is definitely a viable B2C channel.
Instagram has over 1 billion active users.
Over one third of adults use Instagram.
It’s estimated that Instagram will add another 26.9 million
users by 2020.
59% of Instagram users log in once per day, while 35% log in
multiple times per day.
The top 100 brands have seen engagement on Instagram
grow by 53% year-over-year.
The average engagement rate on Instagram is 4.3% compared
to Facebook’s measly 0.17%.
36% of B2C brands consider Instagram to be “critical” to
their social media marketing.
Where did people hear About Eggoz?
8 Big Reasons Why LinkedIn is Better than Facebook for Business

Stronger B2B Targeting
LinkedIn is a very business-oriented social media platform, they
utilize a number of features that allow you to perform in-depth
searches for the past as well as the present on both companies and
employees alike.
Efficient B2C Networking
In addition to connecting with other businesses, LinkedIn offers a
strong way to network with a number of different consumers
without coming off as creepy or annoying. The best way to do this is
to keep an active profile and post engaging and valuable content
for people to see.
Multilayered Targeting
In addition to targeting based on company connections, you can
target individuals by their job titles, level of seniority within a
company, and what skills they possess. The ability to search for
people with a specific skill set is something that is unique to
LinkedIn.
Readily Available Contact Information
LinkedIn offers more readily available contact information and
includes a direct messaging system that doesn’t involve strict
filtration systems like those used in Facebook. Due to the algorithms
involved in LinkedIn, there are a number of ways for you to run paid
ads to a list of matched audiences through their email addresses or
simply a number of company contacts.
Stronger Business Mindset
People use LinkedIn with a purpose. They’re either looking for
valuable information, leads for jobs, updates on products or
services, or new ways to take their careers to the next level. This
means that the people actively using LinkedIn will be more qualified
for your business needs. They’re more likely to enjoy seeing ads, as
long as they’re relevant, interesting, and engaging.
Improved Customer Satisfaction
Since you can easily interact with your customers through LinkedIn’s
platform, it offers you a way to grow overall customer satisfaction.
You can create surveys, ask for testimonials, or even send direct
messages thanking customers for their loyalty.
Whether packaged eggs were ever bought
online or offline?
It is seen that the majority of the people are yet to know about
the brand and the range of products it offers.
Here are some of the ways to increase offline brand awareness-
Using native advertising
Partnering with influencers to review your brand
Partnering with influencers to create content
Creating local partnerships
Attending industry events
Networking
Posters
Radio
Community Donation by the organization
TV Campaigns
Most Preferred online Platform to purchase
eggs.
From the above graphic, one can deduce that platforms like
BigBasket and Amazon are playing a crucial role in establishing
and retaining target audiences.
Given below are the platforms which have the necessity to be

activated and to be functional in order to target more potential
customers/end-users, which shall help the organization diversify
its presence as well.
Spar
Grofers
JioMart
Nature’s Basket
Reliance Fresh
Bazaar Cart
Flipkart Supermarket
DMart Online Grocery Shopping
Paytm Mall
People who keep a track of their Protein
Consumption.
It can be deduced from the above pie chart that, the majority of
people are not keeping track of their protein intake. Therefore, by
considering the above fact, the following strategies are suggested
to market the dietary (protein) supplements-
Labeling and packaging-

a. Is the product packaging appealing and attractive?
b. Are the colors and fonts used for the packaging design
readable and intriguing?
c. Does the label accurately describe the factual and
scientific claims?
d. Does the packaging and labeling of my product adhere to
the current Food Safety and Standards Authority of India
guidelines?
Marketing Supplements Online - that's where your customers
are 24/7/365!
Leveraging Social Media Marketing for Selling Supplements
1.) The key takeaway for you to understand is that we must
create an attractive profile on all the leading platforms and
update them with interesting content regularly to ensure our
supplement brand does wonders.
Offline Marketing
Products Perception
3 Egg White Protein Bar
Egg White Chips
Ready to Go snacks Varients
Eggs Nuts Drinks
Eggs Bites
Reasons for Preference
Health reasons can be seen as a major reason for increased consciousness about ones
health.
Increasing awareness about egg benefits is directly proportional to increasing sales
Eggs can provide a number of health benefits.
Strong muscles: The protein in eggs helps maintain and repair body tissues,
including muscle.
Brain health: Eggs contain vitamins and minerals that are necessary for the brain
and the nervous system to function effectively.
Energy production: Eggs contain all the nutrients that the body needs to produce
energy.
A healthy immune system: The vitamin A, vitamin B-12, and selenium in eggs are
key to keeping the immune system healthy.
Lower risk of heart disease: The choline in eggs plays an important part in breaking
down the amino acid homocysteine, which may contribute to heart disease.
A healthy pregnancy: Eggs contain folic acid, which may help prevent congenital
disabilities, such as spina bifida.
Eye health: The lutein and zeaxanthin in eggs help prevent macular degeneration,
the leading cause of age-related blindness. Other vitamins in eggs also promote
good vision.
Weight loss and maintenance: The protein in eggs can help people feel full for
longer. This can reduce the urge to snack and lower a person’s overall calorie
intake.
Skin health: Some vitamins and minerals in eggs help promote healthy skin and
prevent the breakdown of body tissues. A strong immune system also helps a person
look and feel well.
Customer Recommendation Measure
One can witness from the above figure that the customer
recommendation rate for the brand is 75.68%. Below mentioned
are some of the strategies that can be employed to increase
customer recommendation-
Show your best sellers
Lean into trends
Show discounts & sales
Show ratings-based recommendations
Show location-based recommendations
Show recommendations based on browsing history
Show recommendations based on purchasing behavior
Recommendations are the gold standard for moving consumers

down the purchase funnel. Becoming a highly recommended
brand does not happen by accident. Goodwill aside, this is about
growing your business in demanding and rapidly evolving times.
Customer Recommendation Measure
If we have to increase the sale of egg and egg products, we can surely say that the
first thing that we need to include or focus on while advertising is to increase
awareness about health benefits of eating eggs.

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EGGOZ

CUSTOMER SURVEY REPORT

As of now, the survey is viewed by more than 100 people out

The result shows that the main demographic group to target

NOTE: A marketing strategy that would be useful for this group is

Ways to Increase Brand Awareness

Even though two-thirds of B2C marketers say Facebook is

8 Big Reasons Why LinkedIn is Better than Facebook for Business

Given below are the platforms which have the necessity to be

Labeling and packaging-

Recommendations are the gold standard for moving consumers

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