Mangina Sal Body 2

Target Market Identification
Mang Inasal primary target markets are teens that have big appetite who wants to fill their stomach
with affordable meals. Also, they present their product to people from young age of 3 till as old as 70,
this way it widens its target market giving the company an edge over its competitors for its store
accommodates a large group of people making it more enticing to visit and patronize. Teenagers in this
era are more into technology nor using various social media apps to communicate and socialize without
physical interaction with one another, focusing on its target market by providing information nor
advertising through social media platforms could be a great impact. Since it caters large group of people,
it gives an opportunity to them to earn more and increase the number of customers than the other fast
food chains.
Market Need
Mang Inasal indeed serves meal that are tasty and affordable that it attracts customers daily but as the
market evolves, the wants of the people also change indefinitely and today people are starting to get
conscious of what they intake and how it would affect their health as well as the needs, some customers
prefer to have a transaction through online, purchasing online means less hassle for its customers. Since
Mang Inasal does not label the food or meals they sere, it gives the consumers a sense of doubt in
purchasing their products; and even if the consumers do purchase, the consistency and frequency of
which is never certain, using various social media platforms that markets product as well as giving its
customer the vital information is a big help for Mang Inasal.
Forms of IMC in use
Mang Inasal must employs several channels to convey the campaign messages that enables prospects
and customers to interact with their product via their preferred channel. Strategies used are:
Advertising
Advertising helps Mang Inasal to reach a wider audience within the shortest possible time frame.
Advertisements in newspaper, television, Radio, billboards help end-users to believe in your brand and
also motivate them to buy the same and remain loyal towards the brand. Upgrading the Advertisement
style from old fashion to adopting the digital age, it means advertising the product through social media
platforms like facebook, Instagram, Twitter, Tiktok and You tube. It will not only increase the Sales but
also create brand awareness among customers. Marketers need to ensure that the right message
reaches the right customers at the right time.
Sales Promotion
Promoting through a discount coupons, loyalty clubs, membership coupons, incentives, specially
designed deals and so on by means of electronic nor by social media sites. Also providing a various
application wherein the customers could keep a record points for its every transaction.
Analysis of Case
*insert executive summary
Key Issues/Goals
Mang Inasal’s goal “To serve great tasting food, bringing the joy of eating to everyone. “This goal would
be more achievable if the issues regarding the expansion would raised, expanding its channel by means
of digital platforms.
Recommendations
Mang Inasal’s over all structures and strategic management is quite astonishing, from its food, the brand
name down to its management style. Although there are some lapses when it comes to services, but
there are also a lot of ways to improve it. One of it which we are proposing is the implementation nor
the presence of the brand name and its advertisement as well as its sales promotion in the various social
media platform. Since the world today rely on the internet nor a lot of customer, users are into
technology why not grab the opportunity to market and gain more trust in the brands name.
Decision Criteria
Assumptions
Data Analysis
*insert SWOT ANALYSIS
Preferred Alternative with rationale
Based on the analysis of case, Advertisement and Sales Promotion through the aid of technology would
impact the preferred alternative that satisfies the case study’s purpose and need. Once selected, Issues
would be addressed and strategies can be completed. The preferred alternative, upgrading the
Advertisement style from old fashion to adopting the digital age. Also, promoting through a discount
coupons, loyalty clubs, membership coupons, incentives, specially designed deals. Meaning to say
advertising and promoting the product through social media platforms like facebook, Instagram, Twitter,
Tiktok and You tube. It will not only increase the Sales but also create brand awareness among
customers. Considering some facts that would affect the brands sensitive information, may or may not
be the preferred alternative. The identification nor selection of the most alternative social media
platform used as an option can also be conducted during the alternatives analysis process, but the final
selection and evaluation of the solutions is often completed following the identification of the preferred
alternative by Mang Inasal’s Management.
Justification/Predicted Outcome

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Mangina Sal Body 2

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Target Market Identification

Forms of IMC in use

*insert executive summary

*insert SWOT ANALYSIS

Preferred Alternative with rationale

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