Randall Jarrell American Popular Culture The Lost World
Randall Jarrell American Popular Culture The Lost World
Randall Jarrell American Popular Culture The Lost World
ABSTRACT
Popular culture is often defined through comparing it with high culture or culture of
the elite. Its main concern is selling goods for people through decorating and redesigning
products. In the modern age, it is associated with the art of gaining as more buyers as
possible. Randall Jarrell (1914-1965) sheds light on the great threat which popular culture
brings to American poetry. In popular culture, poetry is looked at as any other. This leaves
the poet between two conflicting sides; having the individual unique character as a poet, and
gaining the caring audience who supposedly have the real sense for the word "poetry". The
present paper explores popular culture and traces its history and formation in America, the
changes it brought to American life, its effect on Jarrell's generation. It also introduces on
Jarrell's life and career, his attitude toward the phenomenon of popular culture, and finally
the conflict between art and popular culture and how the latter devalues the role of poetry in
American life, as reflected on Jarrell's The Lost World (1965).
The popular culture – or, using some other names like mass audience, commercial
culture, mass culture, the culture industry – does not have an independent agreed upon
definition. It is studied and explained by comparing it to what is known as "high culture".
There is a general belief that popular culture has an essentially negative place in the equation.
The difference between the theory of popular culture and other forms of culture lies in the
adoption of values as an abstract measurement for its people. People who stand with popular
culture respond to what they consider as deeply rooted conviction in American radicalism and
insist that high culture is an established phenomenon, but irredeemably polluted by its
association with institutions, mainly the university. They see that it is preferable to deal with a
famous T.V. program like "The Good Father", rather than with Wallace Stevens or Henry
James, simply because T.V. programs clearly speak a cultural language that is meaningful to
most of the population. Thus, popular culture moves away from much of the most important
forms of modern art as it "offers no method for reading, nor pays any kind of interest to the
content of the cultural objects it adopts."1 Also, in popular culture the text is a cultural
resource to be plundered or used in ways that are determined by the social interests of the
reader or user, not by the structure of the text itself, nor by its author.
The media is reflected by celebrities and photo magazines, television programs of all
sorts, popular music, and especially advertising. It kills people's ability to understand and
appreciate real art of any kind. Thus, it consumes their time and energy by offering products
that relax their nerves.
Jarrell's arguments were originally formulated by contemporary cultural experts who
made the cultural impacts of mass culture more popular, most notably Dwight MacDonald
(1906-1982), Marshall McLuhan (1911-1980), and David Riesman (1909-2002). MacDonald
shared with Jarrell his own view of mass culture. In his article "A Theory of Mass Culture,"
he "bemoaned the homogenizing influence of mass culture" and how it constituted a high
culture; a culture bound together by common interests and activities. He referred to the
notions of high, middle, and low brow in culture which paved the way for a theoretical
framework of Jarrell's most emotional arguments about mass culture.34
The changes of culture can be best viewed by the successful art which enables its
audience to plainly see them because art is seen as a kind of spy on culture. McLuhan focused
his studies and deep analysis on how modern technology shaped the modern American
society and its individuals. However, Riesman paid heavy attention to the changes that
happened to the American character in his article, "The Only Character" (1950).35 He was
more concerned about the state of the individuals after the homogenizing power of modern
advancement. For Riesman, "the production of standardized things demands also the
production of standardized persons."36 Accordingly, the more the standardized persons
increase, the more art and artist are being isolated.
After reading many of her books, Jarrell engaged in comprehensive discussions with
Hannah Arendt, the German philosopher and Jarrell's close friend, about the condition of
Of gray discovery
Repeats to me: "You're old." That's all, I'm old. (CP, 280)
In the mirror of her car, she sees features of her aging, which immediately reminds her
of the funeral of a friend she attended yesterday. She thinks the "cold made-up face, granite
among its flowers, … Were my face and body" (CP, 280). The imagery of change from youth
to age in the woman's life is paralleled by the transfer from the "Cornish game hens" to her
friend's face and body in the funeral. The "Next Day" refers to the future, yesterday reminds
her of her friend's death, today is not satisfactory, but tomorrow (i.e. next day) may have a
fearful change for the worse. This woman in the supermarket is "a paradigm for too many
lives in society where all may be purchased except time and worth, a world which seldom
lives up to its advertisements."54 The names of the products are so delightful, but the lives of
the people purchasing them are so miserable. The culture that controls the lives of people in
this society advertises its products in a nice way, giving them attractive names to facilitate
marketing and sales, giving people only illusions of fulfillment and leaving them empty from
inside. The woman in the poem "has everything thought necessary to human happiness by
modern American mythmakers (advertising agencies), yet she is not happy."55 People
continue pursuing pleasure in materialistic products, but get only emptiness, boredom and
loneliness.
The play on the names of the products by the speaker is a Frostian effect, as Frost
believed the poet's acting is a kind of performance, "The play's the thing. Play's the thing. All
virtue in 'as if.'"56 The smartness of the woman as she mentions William James is shown by
her playing on one of her words, 'overlook,' and then using it to quote William James.
Paradoxically, she is later overlooked by the boy who carries her grocery to the car.
Another poem in The Lost World, which depicts elements of popular culture in the
modern age, is "Three Bills" (1961). The poem came at the same year as "Hope". The
speaker, in "Three Bills," is an observer, "a barely disguised self-portrait of the adult poet,"57
who is unobserved by the other participants in the situation of the poem. He only directs the
reader to the center of the poem, but he himself is on the circumference, at the outer edge of
the direct subject. He gives the details of the situation in a moment of observation of three
strangers as they finish their meal and about to leave a restaurant in some hotel. The observer
has no relation to any of the characters he tells about. Mary Jarrell writes that the poem was
I was sorry
To see that the face of Woodrow Wilson on the blond
Bill – the suffused face about to cry
Or not to cry – was a face that under different
Circumstances would have been beautiful, a woman's.(CP, 304)
The situation of the three figures is so condensed to the degree that it is almost
impossible to penetrate into their solitude, a repeated theme in Jarrell's poetry.59 Those people
are deeply immersed in their world which has changed their characters and made their
humanity almost disappear under a heavy barrier that separates them from others. They are
lonely and empty and the observer sees them as "bills talking at breakfast". In spite of this, the
speaking voice in the poem is able to change his attitude from a "totally insensitive judgment"
to a degree of sympathy "as he comes to realize the depth of feeling implicit in his subject", as
Beck notes.60
There is another poem related to Jarrell's critique of popular culture, but it is not
referred to frequently. This poem is "The Wild Birds", in which the most important source of
fear is that people reject change; they accept what is presented to them by popular culture and
they are too lazy to look for, or even imagine, any possibility of change. The advertisers, year
after year, succeed in making the mass wish what they want them to wish. They want to make
people feel, desire, and taste the same way in order to predict and control their behavior:
In the clear atmosphere
Of our wishes, of our interests, the advertisers
Of the commodities of their and our
Existence express their clear interests, their clear
Wishes, clearly, year after year.
What they say, as they say,
Is in our interest, in theirs
Explaining the inscrutable, denying the unbearable,
Bespeaking for us (CP, 486-87)
The advertisers make people choose what they want them to choose, by gradually, and
persistently, changing their thoughts and tastes to suit certain materialistic purposes. In
Notes
1 Fredric Jameson, "Reification and Utopia in Mass Culture," Social Text, no.1 (Winter,
1979): 130.
2 Elizabeth G. Traube, "'The Popular' in American Culture," Annual Review of Anthropology,
no. 25 (1996): 130.
3 Chandra Mukerji and Michael Schudson, eds., Rethinking Popular Culture: Contemporary
Perspectives in Cultural Studies, (California: University of California Press, 1991), 2.
4 E. M. Bernard, ed. and trans., Herder on Social and Political Culture, (New York:
Cambridge University Press, 1969), 310.
5 Traube, 132.
6 Stanley Edgar Hyman, "Ideals, dangers and Limitations of Mass Culture," Daedalus 89, no.
2 (Spring, 1960): 377.
7 Traube, 132.
8 Ibid.
9 Neil Jumonville, Critical Crossings: The New York Intellectuals in Postwar America
(California: University of California Press, 1991), 176.
10 H. Stuart Hughes, "Mass Culture and Social Criticism," Daedalus 89, no. 2 (Spring, 1960):
389.
11 Ibid.
12 Hyman, 380.
13 Adelheid von Saldern, "The Hidden History of Mass Culture," International Labor and
Working-Class History, no. 37 (Spring, 1990):34.
14 Ibid.
15 Robert Pinsky, "American Culture and the Voice of Poetry," (Lecture: The Tanner
Lectures on Human Values (Princeton University, April 4-6, 2001).
16 Alexis de Tocqueville (Alexis-Charles-Henri Clérel de Tocqueville) ( 29 July 1805, Paris
– 16 April 1859, Cannes) was a French political thinker and historian best known for his
Democracy in America (appearing in two volumes: 1835 and 1840) and The Old Regime
and the Revolution (1856). In both of these works, he explored the effects of the rising
30 Diederik Oostdijk, "Randall Jarrell and the Age of Consumer Culture," Reading the
Middle Generation Anew: Culture, Community, and Form in Twentieth-Century American
Poetry, ed., Eric Haralson (Iowa: Iowa University Press, 2006), 113.
31 Mary Ellen Snodgrass, American Poets of the 20th Century (Nebraska: IDG Books
Worldwide, Inc., 2000), 148.
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