Scribd Logo
Upload

Welcome to Scribd!

  • 43 views

    Erasure in Any Part of The Test Will Invalidate Your Answer

    Uploaded by

    Alexa Gabriel
    1. The document is a midterm exam from Colegio de Dagupan School of Business and Accountancy for the 2020-2021 academic year. 2. The exam contains two parts - an enumeration section asking about advantages and disadvantages of single and multi-brand offerings, as well as questions about brand equity and consumer goods. 3. The essay section asks students to discuss the stages of the product/service lifecycle and explain what co-branding is and why companies engage in it.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Erasure in Any Part of The Test Will Invalidate Your Answer

    Uploaded by

    Alexa Gabriel
    43 views2 pages
    1. The document is a midterm exam from Colegio de Dagupan School of Business and Accountancy for the 2020-2021 academic year. 2. The exam contains two parts - an enumeration section asking about advantages and disadvantages of single and multi-brand offerings, as well as questions about brand equity and consumer goods. 3. The essay section asks students to discuss the stages of the product/service lifecycle and explain what co-branding is and why companies engage in it.

    Original Description:

    FRANCHISING

    Original Title

    MEx Part 2 Franch

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    1. The document is a midterm exam from Colegio de Dagupan School of Business and Accountancy for the 2020-2021 academic year. 2. The exam contains two parts - an enumeration section asking about advantages and disadvantages of single and multi-brand offerings, as well as questions about brand equity and consumer goods. 3. The essay section asks students to discuss the stages of the product/service lifecycle and explain what co-branding is and why companies engage in it.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views2 pages

    Erasure in Any Part of The Test Will Invalidate Your Answer

    Uploaded by

    Alexa Gabriel
    1. The document is a midterm exam from Colegio de Dagupan School of Business and Accountancy for the 2020-2021 academic year. 2. The exam contains two parts - an enumeration section asking about advantages and disadvantages of single and multi-brand offerings, as well as questions about brand equity and consumer goods. 3. The essay section asks students to discuss the stages of the product/service lifecycle and explain what co-branding is and why companies engage in it.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    COLEGIO DE DAGUPAN

    SCHOOL OF BUSINESS AND ACCOUNTANCY


    A.Y.2020-2021

    FRANCHISING
    MIDTERMS EXAMINATION
    PART II
     Read directions carefully.
     Use blue or black ballpen only. Name: ____________________________
     Any kind of erasure in any part of the test Rating: ________________
    will invalidate your answer. Course, Year and Block:
    ___________________
     Write the letter in Uppercase
    Date: __________________

    Write your answer on the blank page of the exam intended for your answer.

    I. Enumeration
    a. Advantages of Single Brand Offering (2 pts)
    b. Advantage of Multi-brand offering (2pts)
    c. Disadvantage of Single Brand offering (2pts)
    d. Disadvantage of Multi-brand offering (2pts)
    e. Four Dimensions of Brand Equity (4pts)
    f. Four generic categories to classify consumer goods (4pts)
    g. Steps in Strategic Planning (4pts)
    II. Essay
    a. Discuss the stages of product/service life cycle (5pts)
    b. Explain what is co-branding and why should people engage in co-branding. (5pts)

    Your answer here:

    I. Enumeration

    A. 1. It allows each brand to develop its own marketing strategy.


    2. It allows a company to serve customers in different ways.
    B 1 More shelf space
    2 Cater to customers who like to switch brands More shelf space
    C 1 It creates more risks for new product launches
    2 It requires multiple brand creation costs.
    D 1 New products that don't live up to the standards of quality
    2 Loss of credibility
    E 1 Brand loyalty
    2 Brand associations
    3 Brand awareness
    4 Perceived quality
    F 1 Convenience
    2 Shopping
    3 Specialty
    4 Unsought goods
    G 1 Formation
    2 Communication
    3 Implementation
    4 Evaluation

    II. Essay
    a.

    The stages of product/service life cycle is first the Introduction, this phase includes an
    investment in advertising and a marketing campaign, and it is focused on making consumers aware of
    the product and its benefits. Next, Growth stage is characterized by growing demand, an increase in
    production, and expansion in its availability. Then the Maturity stage, this is the most profitable stage,
    while the costs of producing and marketing decline. Lastly the Decline stage, a product takes on
    increased competition as other companies emulate its success—sometimes with enhancements or
    lower prices. The product may lose market share and begin its decline.

    b.

    Co-branding is the practice of using multiple brand names together on a single product or
    service. Co-branding enables businesses to build or enhance their brand by partnering with another
    respected business. Two brands coming together establishes credibility because each company is able to
    highlight and reflect each other's assets and thus strengthen their position in a given market.

    You might also like