Scribd Logo
Upload

Welcome to Scribd!

  • 24 views

    Service Marketing Finals Exam

    Uploaded by

    GG Chua

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Service Marketing Finals Exam

    Uploaded by

    GG Chua
    24 views2 pages

    Original Title

    Service Marketing Finals Exam

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    24 views2 pages

    Service Marketing Finals Exam

    Uploaded by

    GG Chua

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    You are on page 1of 2

    COLEGIO DE SAN LORENZO

    Congressional Avenue, Quezon City

    SCHOOL OF BUSINESS AND


    MANAGEMENT
    Bachelor of Science in Business Administration

    FINAL EXAMINATION
    Service Marketing

    I. Essay. Choose one (1) service and create a plan for it. Create your own brand and formulate
    service marketing mix strategies for it. Make the answers in bullet form for easier checking.
    A figure of the marketing mix is presented as a guide in strategy creation as well as guide
    questions. It does not mean that you need to fill our every variable in the marketing mix, just
    include the things which you think is necessary. Be CREATIVE and not forget, EXPLAIN
    WHY DID YOU CHOSE SUCH STRATEGY.

    Product Category Choice: ________________________


    1. External Environment Analysis
    a)
    b)
    c)
    2. Target Market
    Who are the primary and secondary target buyers?
    a) Primary – These are your ideal buyers and the most important target audience in your marketing
    mix
    b) Secondary – These are buyers who would like and buy your product, but fall outside of your
    primary focus
    3. Product Strategies
    a) Brand Name: ______________________________
     Explanation (Why did you chose such brand name)
    b) What exactly is the product or service?
    c) What need does it satisfy?
    d) What features does it have to meet these needs?

    MKG 303 / 1st Sem 2020-2021 Page 1 of 2


    e) What is it called and how should it be positioned in the marketplace?
    4. Place Strategies
    a) Where do your customers look to buy your product or service?
    b) What distributions channels do you need to pursue?
    c) Where do you need to be in order to gain interest from buyers?
    d) Do you need a sales force to represent and sell your product or service directly to your
    customers?
    e) Where are your competitor’s selling?
    5. Price Strategies
    a) What is the value of this product or service to the buyer?
    b) Are there pre-established price points for this product/service in the marketplace?
    c) Is the customer price sensitive?
    d) What is your competition charging?
    e) Are there expected discounts for the product or service you’re marketing?
    6. Promotion Strategies (Promotion is all about placing your product or service in front of your target
    market where they already are.)
    a) Where can you find your target buyer and what places do they go to buy and when?
    b) Strategy #1: _____________________________________
     Explanation
    c) Strategy #2: _____________________________________
     Explanation
    d) Continuation…
    7. Process (What is the step by step process of your service)
    a) Flowchart
    b) Blueprint
    8. Physical Evidences (What are the things that will help facilitate the service as well as make the
    service noticeable to your customer?)
    a)
    9. People (What type of employees do you need and what qualifications do they need to have. Will we
    hire or do we subcontract to an agency?)
    a)

    Note: This is a major exam so I do expect that the answers you will give me are genuine and detailed as
    possible. You may revisit our modules but please do not copy paste. We are at college and I expect the
    answers will be within that level.

    Prepared by: Noted by: Approved:

    ____________________ ____________________ ____________________


    Gene C. Orduña Jose Angelo V. Gomez, LPT Ellen S. Dizon, MBA
    Instructor Coordinator, SBM Dean, SBM

    MKG 303 / 1st Sem 2020-2021 Page 2 of 2

    You might also like