Summer Training Report

On
“Consumer Perception Towards Online
Shopping”
Submitted in partial fulfilment of the requirement
for the award of degree of
Bachelor of Business Administration
Session 2018-2021

St. bede’s College Shimla , Himachal Pradesh

Affiliated to Himachal Pradesh University, Himachal Pradesh

SUPERVISED BY:- SUBMITTED BY:-

Ms. Priyanka Mehta Swati Tanwar
Assistant Professor 5180830015
Department Of Commerce
(ST. BEDE’S COLLEGE)

1
 DECLARATION

This is to certify that I Swati Tanwar , student of St. Bede's College Shimla studying in
BBA 6th Semester, Roll No. – 185007 has prepared a project report entitled
“consumer perception towards online shopping” for the partial fulfilment of degree
of Bachelor of Business Administration from Himachal Pradesh University, Himachal
Pradesh.

I hereby declare that the project report submitted to the Himachal Pradesh
University, Himachal Pradesh is a record of an original work done by me under the
guidance of Ms. Priyanka Mehta / Assistant Professor

The matter presented in this project work has not been submitted by me for the
award of any
Degree or diploma/ associateship / fellowship and similar degree or any other
institute

Signature of Candidate

Swati Tanwar

185007
 ACKNOWLEDGEMENT
Gratitude of highest order is expressed to Ms. Priyanka Mehta (Head & Associate
Professor) for encouragement and support during my project. His care, endless
support and trust motivate me for opportunity to achieve. This project could not be
completed without his insight and achieve.

I am neither expert nor a trend spotter. I am a management student with

foundations of management principles and theories who is keen in different
industries, it's happening mainly in Textile Shades.

I am highly grateful to my project guide Ms. Priyanka Mehta , assistant professor,

BBA, St. Bede’s College for his/her inspiring guidance and blessings for fulfilling the
project report. I am very grateful to Priyanka mam for his/her research advice,
knowledge and many insightful discussion and suggestions.

Lastly I thank faculty and staff members of St. Bede’s College Shimla which gave me
an opportunity regarding training purpose and helped me in building some
experience in my career.

Swati Tanwar

185007

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Chapter number Topic Page no.

CHAPTER 1 INTRODUCTION
1.1) Introduction to the Industry 6-8
1.2) Introduction to the Company 8-29
1.3) Introduction to the Topic 30

CHAPTER 2 LITERATURE REVIEW 32-36

CHAPTER 3 RESEARCH METHODOLOGY 37-43

3.0) Research methodology
3.1) Statement of the problem
3.2) Justification of the study
3.3) Objectives of the study
3.4) Scope of the study
3.5 ) Research design
3.6) Collection of data
3.7) Sources of data collection
3.8) Sampling technique
3.9) Analytical tool used in study
3.10) Limitations of study

CHAPTER 4 ANALYSIS & INTERPRETATION 45-67

CHAPTER 5 FINDINGS, SUGGESTION & CONCLUSION 76-86

5.1) Findings
5.2) Conclusion
5.3) Suggestion

BIBLIOGRAPHY/ REFERENCES
(ONLY SINGLE FORMAT APA OR HARVARD
ANNEXURE (IF-ANY)
 CHAPTER 1
INTRODUCTION

1.1:- Introduction to Textile Industry

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India is a traditional textile-oriented country with textiles in general, and cotton in
particular. India enjoys the position of being one of the world’s top producers of
Yarns and fabrics, and the export quality of its products is increasing day by day.
Textile industry is one of the biggest and ancient industries in India. Textile Industry
in India is self-sufficient and an independent industry and has great diversification
and versatility.
The Textile Industry can be classified into two categories i.e. the organised sectors of
mills and the unorganised sectors which are decentralized. The organised sector of the
textile industry is defined by mills. It could be any type- spinning mill or may be
composite mill. Composite mill is one where the spinning, weaving and processing
facilities are carried out under one roof. The decentralized sector is mainly working in
the weaving activity, which makes it excessively dependent on the organized sector
for Yarn requirements. This decentralized sector consists of the three major segments
- power loom, handloom and hosiery. In addition to the above, there are the
readymade garments as well as carpet manufacturing units which are also found in
the decentralized sector.
The Indian Textile Industry has a great influence in the economic life of the country.
It is the second largest textile industry in the world after China. Other than providing
one of the basic necessities of life i.e. cloth; the Textile industry also contributes
about 14 percent to the country’s industrial output and 17 percent to the export
earnings. After agriculture, this industry stands second in provides employment to the
maximum number of people in India, around 35 million people.
Besides this, another 50 million people are engaged in auxiliary activities.
In the race of production, India stands first in the production of jute, second in the
production of silk, third in the production of cotton and cellulosic fibre or Yarn and
the fourth largest producer of synthetic fibres or Yarn. Textile industry also
contributes around 4 percent of the GDP, 9 percent of the excise collections, 18
percent of the employment in industrial sector, and enjoys 16 percent share in the
country’s export. This industry also provides the country around 25 percent share in
the world’s trade of cotton Yarn. In the international market, India is recognised as
the largest exporter of Yarn. Also, India has a share of 25 percent in the world’s
cotton Yarn export market as per 2012 year’s records of the ministry. India also
contributes for 12 percent of the world’s production of textile fibres and Yarn. Indian
textile industry is the second largest industry in the world following china in terms of
spindle age, and has a share of 23 percent of the world’s spindle capacity. India also
has around 6 percent of the global rotor capacity. The country also enjoys the highest
loom capacity, including the handlooms, and has a share of 61 percent in the world
loom age.

History
The archaeological surveys and studies have found that the people of Harappa
civilization knew about weaving and spinning of cotton way before four thousand
years. The weaving and the spinning materials are found in the Vedic Literature as
well.
Textile trade in India started during the early centuries. The fabrics like the block
printed and resist-dyed has its the origin in Gujarat. This proved the large extent of
the cotton textiles to the Egypt or the Nile civilisation in the medieval times. Large
quantities of the north Indian silk were traded through the silk route in china to other
western countries. The Indian silks were often exchanged with the western countries
for their spices in the barter system. Gradually, there was development of the
nationalist movements like the famous Swadeshi movement which was headed by
Aurobindo Ghosh
There was export of the Indian silk, Muslin cloth of Bengal, Bihar and Orissa also
to other countries by the East India Company. Bhilwara is also known as the
textile city. Production in decentralised sector
India secures the position of second largest producer of fibre in the world and the
major fibre produced is cotton. There are many other fibres produced in India such as
silk, jute, wool and man-made fibre. 60% of the textile industry in India is based on
cotton.
The strong domestic demand and the revival of the economic markets by 2009 have
resulted in the huge growth of the Indian textile industry. The domestic cotton price
was shot up by 50% in December 2010 as compared to the December prices in 2009.
The reason behind the high rise in price was the floods in China and Pakistan. India
also showed a high production of textile i.e., 325 lac bales for 2010-11. There has
been increase of seven percent in India’s share of global textile trading. the major
problem for the domestic producers of the country are the increasing prices.
SECTORS;
• Artificial Fibres: The manufacturing of the clothes using fibres or filament
synthetic yarns are included in it. Its production takes place in the big power
loom factories. They hold the largest sector of about 4 percent of the textile
production of India.
• The Cotton Sector: It is the second most prevailing sector in the Indian textile
industry. It provides employment to a large amount of people but the
production and employment of the cotton fibre is seasonal depending upon the
seasonal nature of the demand.
• The Handloom Sector: It is a very well-developed sector and is mainly
dependent on the SHGs for the funds. It enjoys the market share of about 13
percent of the total cloth production in India.
• The Woollen Sector: India holds the position of seventh largest producer of
wool in the world. India also holds production of 1.8 percent share of the
world’s total wool.
• The Jute Sector: Jute, also known as the golden fibre in India is highly
produced in the eastern states of India like Assam. India enjoys the position of
the largest producer of jute in the world.
• The sericulture and the silk sector: India holds second position in the silk
production in the world, that is 18 percent of the world’s total silk. Some of

7
 the mail silk produced in the company’s economy are mulberry, Eri, Tasar,
and Muga. It is a labour-intensive sector.

Strengths of the textile industry:

The strengths of the textile industry are as follows:
✓ It is an independent industry;
✓ It is a very large and potential domestic and international market;
✓ There is an abundance of Raw material’s availability that helps the industry to
control costs and reduces the lead-time across the operation.
✓ There is an availability of cheap as well as skilled manpower which provides
competitive advantage to the industry.
✓ It has a very promising export potential
✓ There is an availability of large varieties of cotton fibre and has a great
growing synthetic fibre industry.

Weaknesses of the textile industry:

The weaknesses of the textile industry are as follows:
✓ The industry is highly disintegrated
✓ It is highly dependent on cotton
✓ There is a lower level of productivity in various segments of the industry. ✓
There is a witnessed fall in the Mill segment
There is a lack of technological development which affected the productivity and
other activities in the whole value chain infrastructural bottlenecks and efficiency
such as, transaction time at ports and transportation time.

1.2:- introduction to Textile Shades established in the year 2018 in Panipat

(Haryana, India), they, Textile Shades, are recognized as one of the leading
manufacturer, exporter, supplier and trader of a qualitative assortment of Chenille
Fabrics, Cotton Fabrics, Plain Fabrics, Floor Carpets, Table Runners, Place Mat
Fabrics and Prayer Mats. These products are highly valued among their clients
for their features like skin-friendly, alluring patterns, perfect texture, attractive
designs, colorfastness, easy to wash and shrink-resistance. The entire line of
products is designed using the best quality colorful yarns and sophisticated
technology as per the set industry norms. They also have a team of
knowleadgeable and innovative designers who give their utmost efforts to create
products according to the requirement of their clients. Their clients can get these
products in various sizes, shapes and colors as per their requirement. This
organisation is quality conscious offering a brand assortment of products.
Furthermore, they firmly check these products on time to time on various quality
parameters to ensure their quality as per the set quality standards. Their firm has
 established a hi-tech infrastructure unit which is outfitted with all the latest
facilities that assist us in delivering the products in accordance with international
standards. They have divided their infrastructure unit into various departments
such as manufacturing unit, quality testing unit, R&D unit and many more. All
these departments help them in accomplishing to the ever-changing and urgent
requirements of clients in an efficient manner. They are very client-centric which
means all their efforts are directed towards maximising the contentment level of
their respectable customers. Because of the exclusive preferences of the clients,
they offer these products in various sizes, designs and colors. Moreover their
ethical business policies, transparent dealings and client and quality centric
approach enables us to provide maximum satisfaction to their valuable clients.

Team of Textile Shades

With integrity and hard work of their professionals, they have carved a niche in
this domain by offering supreme grade products. Their team of capable and
skilled professionals are appointed by their management, headed by the Director
Mr. Shivam, on the basis of their qualification, expertise and knowledge in their
working domain. A capable and skilled team of professionals are hired by them,
which helps us in offering an excellent array of products to clients. With the help
of their integrity and passion, they have gained highest organizational goals like
quality production along with complete client satisfaction.

Why textile shades?

leveraging on their vast industrial experience in the domain, they are whole
heartedly engaged in offering a wide variety of products. They have been able to
achieve vast credibility in the industry due to the following factor;
✓ There are highly experienced professionals
✓ There is state-of-the-art infrastructure facility
✓ There are stringent quality standards
✓ There is a client centric approach
✓ A number of transparent dealings
✓ Known for timely delivery
✓ Ethical business dealings

Their infrastructure
With the help of their state-of-the-art infrastructure unit, they are able to offer
remarkable quality products. They have segregated their infrastructure unit into
different departments in order to maintain smooth work flow such as designing,
quality control, R&D and warehousing &latest technological developments. These

9
departments are installed with modern machines and are managed by their skilled and
capable professionals with high experience in this field.
Quality Assurance

Their products and services are easily accessible but with an assurance of high
quality and performance. From the procurement of the raw materials to the finished
goods, every process is controlled under quality control policy. All the products are
verified on different parameters such as Colorfastness, Uniform dyeing, Shrinkage
ect.

1.2 Products

Jute Carpets

Jute carpets have a leading name, engaged in manufacturing, supplying, exporting

and treading a wide variety of Fabrics: Chenille fabrics, Cotton Fabrics, Jute carpet,
Home decor, Wall decor, macramé, rope bags, denim bags, recycled bags, cross body
chain bags. The outine of these products are done using good quality yarns with the
help of latest machines and technologies. The offered products are available in
varied colours, designs, sizes and patterns as per the specific requirements of clients.
Their products are known especially for their qualities like fine finish, light weight,
colour fastness, skin-friendliness and attractive design.

They offer:
Rope bags

They offer an outstanding and excellent quality of rope bags with beautiful designs
right from floral to traditional and designer rope bags.

Jute beaded cross body chain bag

They have carved a niche in the manufacturing and supplying the admirable quality
range of Luxury jute beaded cross body chain bags which give a new meaning to the
decors. Strictly adhering to the current market trend, these bags are crafted in varied
designs, colours and patterns. Their offered collection is highly demanded in the
market owing to its various quality attributes and long lasting qualities. Clients can
easily avail these bags from us at a pocket friendly price.

Features:

• Vivid color
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 • Soft texture
• Shrink resistance

Offering you a complete choice of products that includes cross body chain bags such
as Luxury bags, Designer bags, Traditional bags and many more items.

Bags for kids

They are one of the foremost manufacturer and supplier of supreme grade. The
Designer kids bags they produce are eye catching and pocket friendly. These bags are
precisely designed using premium quality threads and progressive technology in
accordance with the set industry standards. In addition to this, the entire collection
is strictly tested under the guidance of their quality experts to ensure its quality.

Features:

• Precisely crafted
• Elegant look
• Low shrinkage

Multi-purpose jute basket with tassel

They are also one of the leading manufacturer and supplier of best quality Jute
basket with tassel which is multipurpose.
Printed jute, pompom basket with jute clutch with tasselled zip by textile shades

We provide you the best range of Fabrics such as Decorating Fabrics, Designer
Fabrics, Embroided Fabrics, Polyester Fabrics and Cotton Fabrics with effective &
timely delivery.

Jacquard woven fabric sling bag by textile shades

With the constant support of their skilful crew of professionals, they are offering
utmost quality Decorating Fabrics to their clients. The offered fabrics are carefully
13
designed using various colourful fabrics and state-of-the-art knitting technology.
Moreover, the provided stuffs are readily available in various beautiful designs,
colours and designs as per the latest market trends.

Offered fabrics are of great choice for home decorating purpose.

Features:

• Attractive colors
• Shrink-resistance
• Smooth finish

Recycled denim and jute braided rug.

As a quality-oriented organization, they are extremely focused to provide their

clients with excellently designed Designer rugs which is the perfect choice for home
decoration and anything else. They offer enchanting fabrics that are carefully woven
by utilizing modern knitting technology and quality tested colourful denim fabrics.

Features:

• Soft fabric
• Soothing shades
• Elegant design
Rope bag with feather macramé tassel and handcrafted grass basket

With the extensive knowledge and experience in this domain, they are working in
offering high quality Embroidered fabrics to their clients. Their provided fabrics are
woven using the ultimate quality coloured threads and the progressive technology in
accordance with the international standards. Their offered fabrics which are
beautifully designed by their skilled and trained designers are the perfect choice for
various sewing projects. Besides this, their esteemed clients can avail these designer
fabrics from us at the most reasonable price.

Features:

• Optimum softness
• Attractive color
• Smooth finish

15
Wall decor

The goodwill gained by them in the market is due to their home decor Fabrics which
are woven by using quality assured yarns by their skilled designers. In order to
ensure the quality of the offered fabrics, their quality controllers test them against
varied quality parameters. They are perfect for designing heavy draperies, throw
pillows, upholstery and much more, their professionals design these fabrics in the
plenty of prints, colours and patterns.

Features:

• Excellent finish
• Attractive design
• Smooth text
Puffed floor cushions

They provide you the best range of floor cushions such as Organic floor cushions,
Embroidered cushions, Pure Cotton cushions and Printed Cotton cushions with
effective & timely delivery.

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Cotton rope tray and handmade grass and jute basket

Being one of the leaders in the market, they are successfully providing a designer
range of handmade stuffs which are high in demand owing to their gentle touch and
long-lasting ability. Their fabrics are highly demanded in textile industries for making
attractive apparels, upholstery or home interiors products. Clients can avail these
fabrics from us in a huge number of varieties with elegant shades and beautiful mild
colours. Clients can avail these versatile fabrics from us at the most affordable prices.

Features:

• Perfect finish
• Smooth texture
• Attractive design

Laundry basket

They are also one of the leading manufacturers and suppliers of laundry baskets.

Christmas cushions

They are the reckoned manufacturer and supplier of optimum quality Pure Cotton
cushions. Their expert and hereditary professionals crafted these products by using
the best quality fabric and innovative technology. The eye-catching designs and
patterns of these cotton cushions make them very attractive. However, their quality
controllers examine this collection on varied parameters to ensure its flawlessness.

Features:

• Alluring pattern
• Mesmerizing look
• Innovative designs

Books shelf

They are also the manufacturers & Suppliers of a wide range of products which
include Plain book shelves such as Plain or Plain and Pure Fabrics, Gray Colour Plain
and Pink Plain shelves.

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Paper raffia crochet clutch

Keeping in sync with the time, they are offering an outstanding collection of crochet
Fabrics to their clients. Carefully designed using the excellent quality threads and the
modern knitting technology, their offered fabrics are available through different
designs, patterns, prints and colours. Their offered skin friendly fabrics are highly
demanded in garment industries for designing of various enchanting apparel. Apart
from these, they also provide these fabrics in customized options to their clients at
the most advantageous deals.

Features:

• Stylish patterns
• Skin-friendly
• Smooth finish
• Light weight

Wall hanging in pastel hues

Being supported by the experienced designers, they strive to offer a beautiful range
of wall hangings which are the favourite choice of the home makers. Their provided
fabrics are precisely woven by using modern technology and quality approved yarns.
According to the distinct choices of their prestigious clients, they provide these
fabrics in vibrant colours that suits best.
Features:

• Soft fabric
• Excellent shades
• Elegant design
• Shrink resistance

Beach bag and basket by textile shades

They are also the Supplier of best quality Grey Plain beach bags.

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Hand printed cotton rope basket working with an objective to accomplish the varied
demands of their honoured clients, they are manufacturing and supplying a wide
variety of rope baskets. Their provided fabrics are woven using the latest weaving
technology and quality tested threads in guidance of their professionals. Available in
a wide range of outstanding colours, these rope baskets are highly utilized in
designing a variety of upholstery, soft furnishing and rope baskets. Apart from this,
baskets are widely demanded for their superb qualitative features and customized
options.

Features:

• Soft
• Attractive colors
• Beautiful design
• Elegant texture
Macramé puff on dye jute carpet

They are one of the prominent & Leading Manufacturer and Supplier from Panipat,
they offer a wide range of Floor Carpets such as Flooring Carpets, Woollen Floor
Carpets, Designer Carpets and Colourful Carpets.

They take pleasure to introduce themselves as one of the outstanding organizations,

engaged in providing a designer assortment of Floor Carpets in a wide variety of

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designs and patterns. While crafting these home decor products; their creative
designers use the premium quality threads in accordance with the latest market
trends. Designed with perfection, they offer products perfect for living rooms,
drawing rooms or any other interiors. Their esteemed clients can avail these
products from them at the most possible, pocket friendly and affordable prices.

Features:

• Good water soaking quality

• Unique in designs
• Excellent finishing
• Easy to clean

Macramé-

They have an unparalleled name in providing a large assortment of macramé

Carpets with exquisite design and a wise use of colours. They are effectively crafted
using the latest technology and quality assured thread which help in enriching the
room with their classy and royalty appearance. Their provided products are easy to
carry to picnic or gardens owing to their light weight feature. Their offered products
are highly acknowledged for their long-lasting quality with stain resistance property.

Features:

• Eye catchy look

• High water absorbing patterns
• Beautiful design

Chindi clutch

They are engaged in manufacturing and supplying an outstanding collection of the

Designer Floor Carpets that will keep the floor clean from dust or dirt. Along with the
elegant designer range, what is widely demanded by their clients is because of their
light weight quality. The products are crafted under the supervision of the skilled
professionals using excellent quality fabric and advanced technology in accordance
with the industry norms. They offer this entire collection to their prestigious clients
at leading market prices.

Features:

• Easy to maintain
• Exotic designs

Silver rope round bag

One of the leading Manufacturer and Supplier of cross body chain round bags such
as Fancy bags, Designer bags, Basic bags, embroidered bags and bags from Panipat

Macramé wall hanging

By utilizing the skills of their skilled designers, they are engaged in offering a flawless
collection of macramé wall hangings that give an ideal setting to the room and easily
win hearts. Their skillfull designers craft these runners using strictly tested fabric and
modern technology with adherence to the latest market trends. The entire collection
is available in the market in various outstanding colour combinations, designs and
patterns.

Features:

• Superior finish

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 • Visual gratifying look
• Tear resistance

Cotton printed tote bag

They are one of the leading manufacturer and supplier of Simple cotton printed tote
bags that provide an authentic look to the dining table or kitchen table. Their
talented designers give a very classy and attractive pattern to these runners which
are designed using premium quality fabric and sophisticated technology. To offer a
zero-defect quality to their clients, their quality experts inspect these against various
quality parameters.

Features:

• Easy washable
• Intricately designed
• Fade resistance

Printed Aztec bedroom rug

They hold an expertise in providing an excellent quality Embroidered bedroom rugs

that will provide a traditional look to the bed room with modern style. These rugs
are crafted by their experienced designers with quality tested fabric that make them
more durable. Their provided rugs are available in various colours, designs and
patterns as per the requirements of their clients. Moreover, clients can avail this
collection at market leading price.

Features:

• Soft texture
• Eye-catching colour
• Elegant design

Macramé bedded clutch with golden tassel

Their product range includes a wide variety of clutches with the golden tassels.
Supported by the expert designers, they are proving a beautiful range of beeded
cluches. The entire collection is made according to the requirement of their clients,
the fabric can be customized in different colours, designs and patterns. Moreover,
these fabrics are tested against varied parameters of quality by their quality
controllers.

Features:

• Soft in fabric
• Soothing shades
• Elegant in design

Boho luxury

Keeping in sync with the latest fashion trends, they are working in offering a trendy
array of the boho luxury. Moreover, they offer these fabrics to their clients in varied
attractive colours, designs and patterns as per their requirements.

Features:

• Easy to wash & maintain

• Smooth texture
• Flawless finishing

Handloom bag

Keeping in sync with the latest fashion trends, they are running to offer a trendy
array of handloom bags.

27
1.3 Online Shopping – An Overview

1.3.1 History of Consumer perception

Marketing was dominated by the so-called classical schools of thought which were highly
descriptive and relied heavily on case study approaches with only occasional use of
interview methods back in 1940s and 50s. At the end of the 1950s, two important reports
targeted marketing for its lack of methodological rigor, especially the failure to adopt
mathematicallyoriented behavioural science research methods.
In its early years, consumer behaviour was heavily guided by motivation research, which
had increased the understanding of customers, and had been largely used by consultants in
the advertising industry and also within the discipline of psychology in the 1920s, '30s
and '40s. By the 1950s, marketing began to adopt techniques utilised by motivation
researchers including depth interviews, projective techniques, thematic apperception tests
and a range of qualitative and quantitative research methods. More recently, scholars have
added up a new set of tools. Today, consumer behaviour also known as CB is regarded as
an important sub-discipline within marketing and is included as a unit of study in almost
all undergraduate marketing programs
 CHAPTER-2

REVIEW OF
LITERATURE

A literature review is an analysis of the existing research which is relevant to our topic, by
exhibiting how it relates to your investigation. It describes your investigation and justifies
29
how it may help to answer some of the questions or gaps in this area of research. A
literature review is not just a straightforward nutshell of everything we have read on the
topic and it is not a chronological description of what was discovered in our field.

NATIONAL REVIEW OF LITREATURE

Rajeev Kamineni (2004) in his study forsees that World Wide Web can change
Human behaviour and human connection networks to a very wide extent. Web
based shopping is one of the biggest examples to point out the trends in this path of
the study. This study is of a very wide nature and it focuses to establish the
differences between various web-based online shoppers from the varied parts of the
world. A number of important factors linked with online shopping behaviour have
been gone through. A cultural data set has been assembled and a description of the
shoppers has been given. As a conclusive step the crosscultural differences between
a number of shoppers were explored.

Archana Shrivastava, Ujwal Lanjewar, (2011) In online buying, the rate of spread
and selection of the online buying among the consumers is still relatively slow-going
in India. In view of the above problem, a factual study of online buying perception
was made. Based on literature review, four dominant mental factors- attitude,
motivation, personality and trust were considered with respect to the context of
online buying. The online buying decision; process models based on all the four
factors were designed after a statistical analysis. These models were attached with
business IQ, knowledge and data collection which design the Behaviour integrated
business Intelligence framework with a collaborated view of the online buyer
behaviour. In a nutshell, this chapter would provide the academic researches along
with the reviews and related ideas expressed in the literature that are accompained
with this subject. Also, several factors will be checked to answer the research
questions which are mentioned above already. The recent research shows that
internet shopping becomes a widely growing and an effective business model (Black,
2005), therefore, there are number of studies that are more or less related to the
online shopping and the customer behaviour. In this chapter, several point of views
will be taken out of the literatures, and require a careful review to achieve them as
the basis of the related research investigation.

J. SINHA 2010 The number of people working in various online activities is increasing
day by day. While the number of online shoppers is increasing, it is not into
proportion to that of the brick-and-mortar shoppers. Researchers have tried to
explain the growing performance of the online shopping as compared to the physical
shopping criteria. Factors affecting the lower level of Internet sales have been
proved as perceived risk in carrying out an online transaction, socio-psychological
factors (Like – peer pressure and relative pressure) and infrastructural limitations
(Availability of Internet, laptops, credit-cards, cyber laws etc.). Under preview of the
above mentioned factors, this study tried understanding the online shopping
behaviour of Indian consumers. Socio-psychological factors and infrastructure have
found influencing factors while the perceived risk surprisingly is not as important as a
whole but at general level there was a significant variation between the online
behavior of male and female due to risk perception.

Lal studied the factors of acquisition of Information Technology (IT) in India. The
study was based on 59 electrical and electronic goods manufacturing industries and
firms in NOIDA. Semi-structured questionnaires were utilised to collect the data.
The study looked on the factors influencing the degree of IT adoption by firms. The
factors comprise entrepreneur characteristics investigated by entrepreneur’s
qualification, special importance given to the market share, Research &
Development and quality carefulness, firm’s international orientation factors
measured by the trade force, work force skill and firm size. The sample firms were
split into four categories depending on their intensity of IT.

INTERNATIONAL REVIEW OF LITREATURE

E-Business was probably started with electronic data exchange in the 1960s (Zwass,
1996).
However, (Melao, 2008) forsees that it was only in the 1990s, primarily through the
Internet, that e-Business has come up as a basic feature of many organizations. In his
idea, e-Business would bring a vast revolution to the ways in which organizations
interact with customers, employees, suppliers and partners. Some saw e- Business as
a part of the theory to stay competitive in the global economy.

Christy M. K. Cheung, Lei Zhu, Timothy Kwong, Gloria W.W. Chan, Moez Limayem,
(2002) The topic of online consumer behaviour has come up under various contexts
over the years. Though researchers from a number of business disciplines have made
remarkable progress in the past few years, the scope of these studies is rather wide,
the studies appear relatively rejected and no theoretical model is found in this
research area. They provide a review of the literature and propose a researched
work with three key building blocks (intention, adoption, and continuance) so as to
check the online consumer behaviour in a structured manner. This proposed
framework not only gives us a collective view of online consumer behaviour, but also
provides as a major guideline for researchers in this area.

Burke, R.R. (2002), forsees that, Trust is a basic and foremost factor that determines
the success of Business to Consumer (B2C) transactions. The researchers have
recognised a number of critical factors that influence trust in the context of online
shopping. This research focuses on available safety measures which guarantee online
31
shopper’s safety and huge sale promotions and online deals which make the
customers shop online.

Abel Stephen (2003) in his paper envisages the findings of research studies that
show the ecommerce design and associated customer behaviour. The specialization
of e-commerce has impacted not only the marketplace by the facilitation of the
exchange of goods and services, but also human behaviour in accordance to the
mechanisms of online services. Researchers have identified relevant subject matters
ranging from internet usability, marketing channels and other factors impacting
online buying behaviour. Although researchers have focused on different faces of
online buying behaviour, their studies may seem to be interrelated and
interdependent.

The basic consumer purchasing decision-making theory can be identified as a

continuously excelling activity from routine problem-solving behaviours, through
limited problem- solving behaviours and then towards extensive problem-solving
behaviours.

The ancient structure for analysis of the buyer decision process is a five-step model.
According to the model, the consumer progresses initially from a state of felt lacking
that is problem realization, to the search for information on problem answers. The
information so collected provides the basis for the evaluation of alternatives. Finally,
after-purchase behaviour is difficult in the marketing perspective, as it eventually
impacts the consumers’ perception of satisfaction or dissatisfaction with the product
or service.

This classic five stage model comprises of the importance of consumer behaviour
under most contexts. Not to forget, the management of marketing affairs at every
stage in the virtual environment has to be resolved by individual E-marketers.
Peterson et al. [1997] stated that it is an initial stage in the Internet development in
terms of building a suitable dedicated model of consumer buying behaviour.
Decision sequences will be distinguished by the starting point of the consumer, the
relevant market structures and the qualities of the product in question. Consumer
attitude towards online shopping is an influential factor affecting actual buying
behaviour.

Today [1997] showed a model of attitudes and shopping intention in respect to

Internet shopping in general. The model comprises of a number of factors coming
from the four major categories; the value of the product, the shopping experience,
the quality type of the service offered by the website and the risk perceptions of
Internet retail shopping. According to the research conducted by Vellido Etal. [2000],
nine factors associated with user perception of online shopping were found out.
Among them, the risk perception of users was defined to be the main discriminator
between people buying online and offline. Other varying factors were; convenience
of the shopping process, affordability of the merchandise and ease of using various
shopping sites. In another study, Jarvenpaa et al. [2000] verified a model of
consumer attitude towards specific web-based stores, in which perceptions of the
store reputation and size were assumed to impact the consumer trust on the
retailer. The level of trust was directly related to the attitude towards the store, and
inversely related to the perception of the risks involved in buying from that store.
J/arvenpaa et al. [2000] in the studies concluded that the buying behaviour and the
risk perception greatly impacted the consumer intention to buy from the store.

Consumer risk perceptions and concerns in respect to online shopping are greatly
related to factors involving the privacy and security of self-information, the security
of online transaction systems and the uncertainty of product quality. Trust is a result
of risk [McAllister, 1995]. One of the results of trust is that it reduces the consumer’s
level of risk associated with opportunistic behaviour by the seller [Ganesan, 1994].
Absence of trust is continuously reported as the reason for consumers not
purchasing from Internet shops, as trust is said to be as an essential factor under
conditions of uncertainty and risk in traditional theories.

33
Mayer et al. [1995] introduced a model which completely defines the traditional
marketing philosophy on consumer motivation to purchase and the trust model. In
this model, trust level; which is a personality quality possessed by buyers; is an
essential element after factor of trust. In web-shopping, there is limited information
available to the buyer regarding the seller before the purchase. A buyer with a high
level of the trust will more likely to be a potential customer than a buyer with a
lower propensity.

Buying decisions are ultimately guided by consumers perceptions of the product or

service. Of course, the basic nature of perceptions in relation to purchase habits has
been repeatedly demonstrated in advertising and marketing research. If the goal is
to increase online spending among consumers, particularly female consumers, then
consumers perceptions of online shopping matters the most. Basically, the more
positively consumers perceive the online purchasing experience the more likely they
will make them. The basic construct that we believe is tolerating the perceptual
differences between male and female internet shoppers is a feeling or may be called
as EMOTION. Relatively, there are two additional constructs, trust and convenience.
 Chapter-3
Research
Methodology

35
3.0:- Research Methodology

Another essential part related to any research proposal is the selection of research
design, methods of data collection, sample size etc. These decisions are difficult to
make. Here basically, research methodology means steps or process that are
followed for finding out the best solution related to specific research problems.
Steps that are generally followed in order to conduct any research work are
described below-

a. It’s all about finding the research problem. In order to identify a research
problem, various articles and journals have to be studied by the researcher.
b. After studying a range of articles and journals in a specific area, it leads to
formation of research gap.
c. After finding out the research gap, next is to settle on the objectives related
to the study.
d. Then make decisions regarding the research design, methods of data
collection, sample size etc
e. In addition, data is collected either from primary or secondary sources
depending upon the time availability
f. Then data collected is analyzed properly in order to reach to a conclusion.

3.1 Research Problem

The problem for the current study is “consumer perception about online shopping from
textile shades”

3.2 Research Design

As you know, a research is taken out to achieve some specific objectives or purpose.
There are several research questions in the study and a study is done in order to
explore answers of all these questions. According to our problem, there are number
of research designs that can be utilised in the study.

b. Exploratory Research

In this type of research design, research is conducted in taken out to explore the
research problem. In this, researcher is generally having a broad idea in his mind and
by performing literature review, it becomes easy to identify a research problem.

B. Descriptive Research

In descriptive research, the problem is already in the account of the researcher. Here
research is taken out to find solutions for solving the problems regarding the
research.

In this particular study, descriptive research design is considered to be an appropriate

research design as the problem is already identified by the researcher and a research is
carried out to find solutions to this research problem. As once the research problem of
the present study is in the vision of the researcher, so, the descriptive research design
is used in this particular study in order to achieve the objectives in an effective
manner.

The Research Design Include-

• Sample design: Initially when the process of data collection began, I started a
detailed yet specific description about the target group which was the
employees of various reputed organizations. Clear guidelines on the preview of
the mindset of people to be monitored were drafted to precisely capture the
behavior and attitude of the employees of such organizations in accordance
with satisfaction of their job respectively and finalized a figure of 100 as the
sample size.

• Questionnaire: A question was formalised which later got short listed to form
the final draft. Utmost care was taken to ensure that the questionnaire so
prepared was limited to 2 pages only for the convenience of the target
respondents. The language used was simple & easily understandable by
common man. All the questions were close ended to get clear & consistent
37
 result. The questionnaire began with simple questions about several factors that
influence the contentment and satisfaction of the employees including both
those affect favourably and those who don’t.

• Personal interviewing: The research was designed in such a way that it gave
clarity to people about the questions asked and granted me the liberty to
analyse & document the observations according to the behavior of the
respondents.

• Internet studies: It refers to the data collection from the secondary sources.
Before the process of data collection is started, the team searches for the facts
through internet.

3.3 Objective of the Study

Various objectives of the present study are-
a) To ascertain the satisfaction level of employees at Textile Shades.
b) To analyse the benefits provided by Textile Shades to the employees.
c) To know the opinion of employees about the working environment at Textile
Shades.
d) To offer suggestions to improve the satisfaction level of employees at Textile
Shades.

3.4 Justification of the Study

The study is important as it helps to find out the needs of the employees in the
organization and the things that satisfy the employees. HR management plays a very
essential role in today’s business firms.
It is a very challenging part of Business Management. Proper programs and skill
analysis of workers is very important for every organization in today’s Competitive
Business Environment. In modern era, it is essential to have multi skilled employees
so that productivity can be increased and at the same time help the organization to
satisfy the employees in all manners. The study helps to develop the needs and
requirement which are essential for employees to perform several jobs in good
manner in the organization. The study explains several welfare facilities provided to
employees.
welfare needs are identified on the basis of skills possessed by the employees. This
study helps to implement the welfare programs in accordance to the needs of the
employees. Therefore, the study becomes relevant to understand the employee
welfare.
3.5 Sampling process and methods
Sampling process refers to the process followed by researcher to select samples
from the universe. While selecting the sample, one important thing that needs to be
considered is that the sample so chosen should represent the entire population.
After deciding about the steps to be followed in selection of the sample, next
important thing to decide in the proposed study is selecting the appropriate
sampling methods. There are two important sampling methods- probability and non-
probability sampling methods.

Probability sampling no biasness in choosing the sample. It means every respondent

gets equal and fair opportunity for their selection. On the other side, non-probability
sampling includes all those methods through which sample can be chosen by
researcher by using their own experience.

In the present study, simple random sampling is used for the purpose of selecting
the appropriate samples and the information thus collected from these samples is
useful in reaching a final conclusion. Simple random sampling refers to selecting a
unit from the population randomly without any biasness. A Sample of 100
employees are taken in order to know about their opinion.

As there is no biasness in selecting the sample, chances of getting reliable & accurate
information increases. If information so collected is reliable, then the results of the
study are also reliable and it also becomes possible to achieve the objectives of the
study in better way.

3.6 Data Collection

The two main methods of collecting data are

1. Primary data

2. Secondary data

39
Primary Data: The primary data are those, which are collected for the very first time
hence, they are fresh and thus, happen to be original in character. Such data are
published by the authority who themselves are responsible for their collection.

Hence the Primary data used was as follows:-

• Questionnaires.
• Personal observations.
Secondary Data: The secondary data are those, whose records have already been
collected by organisation and processed. Secondary data are information which has
already been collected by respective section/unit/departments of an organisation to
satisfy its own need but it is being used by the management under references for an
entirely optimistic reason. The data was collected through survey and books, reports,
newspapers and internet etc., and the survey was conducted among the employees.
The data collected by the researcher are tabulated and analysed in such a way to
make interpretations.

3.7 Tools Used in Analysis

1. Statistical tool: chi square.

2. Graphical tools: Graph, Tables.

1. Chi square test: Chi-square test is used when the set of observed frequencies
obtained from the experimentation needs to be supported by hypothesis or theory.
The test is known as X2- test of goodness of fit and is used to know if the deviation
between observation (experiment) and theory may be attributed to chance
(fluctuations of sampling).

• Here we have the assumption as H0 and H1. If the values come in accordance with
the depicted values then the hypothesis is accepted, otherwise it’s rejected

3.8 Limitation of the Study

Every survey has some sort of limitations and this survey also have some:
Time Constraint
The major limitation of the study was time constraint as only few days were there for
the study. Lack of information
Another limitation was, that only limited information was made available from the
organization.
Small Sample Size:

Sample size was very small and a sample of only 100 employees was taken which
counted to another limitation.

Lack of knowledge:

Proper information and knowledge are the basis of any research but there was lack
of information and knowledge. Employees were reluctant in providing the
information.

41
 Chapter 4
4.0 Analysis and
Interpretations
Demographical Analysis
 Table 4.1
Gender N(100) %

Male 58 58

Female 42 42

Figure 4.1

Interpretation

From 100 employees, 58% qualify as male and 42% as female.

Age

Table 4.2

Age Male N(58) Female

N(42)

20-35 19 21

35-40 26 19

43
 More than 13 2
40

Figure 4.2

Opinion of Employees

Table 4.3

Tenure of respondents Textile Percentage

Shades

N(100)

Less than 3 years 28 28

3-5 years 40 40

5-7 years 20 20

More than 7 years 12 12

 Figure 4.3

Analysis:

From the above analysis it is clear that 28% of the employees are working at Textile
Shades for less than 3yrs, 40% of them are working for 3-5yrs, 20% of them for 5-
7yrs, and 12% of them for more than 7yrs.

Table: 4.4

Opinion about Work environment Textile Percentage

Shades

N(100)

Highly satisfied 35 35

Satisfactory 38 38

Neutral 21 21

Not satisfactory 6 6

Highly dissatisfied - -

45
Analysis:

From the above analysis it is clear that 28% of the employees working at Textile
Shades for less than 3yrs, 40% of them are working for 3-5yrs, 20% of them for 5-
7yrs, and 12% of them for more than 7yrs.

Table: 4.4

Opinion about Work environment Textile Percentage

Shades

N(100)

Highly satisfied 35 35

Satisfactory 38 38

Neutral 21 21

Not satisfactory 6 6

Highly dissatisfied - -
 Figure 4.4

Analysis: From the above analysis it is clear that 35% of the employees at textile
shades have highly satisfied opinion regarding working environment, 38% of the
employees are satisfactory, 21% of them are neutral, 6% of them are not satisfactory
and none of the employees are highly dissatisfied with the working environment

Table: 4.5
Availability of required resources to perform Shree Percen
tage
the job Krishna
Home
Furnishing

N(100)

Strongly agree 28 28

Agree 61 61

Neutral 7 7

Do not agree 4 4

Strongly disagree 0 0

47
 Figure 4.5

Analysis: From the above analysis it is clear that 28% of the employees working at
Textile Shades strongly agreed about the availability of required resources to
perform job, 61% of them agree on this, 7% of them feel neutral, 4% of them do not
agree with this, and none of them strongly disagree.

Table: 4.6
Opinion about Relationship with Textile Percentage
Colleagues Shades

N(100)

Strongly agree 33 33

Agree 38 38

Neutral 21 21

Do not agree 8 8

Strongly disagree 0 0
 Figure 4.6

Analysis: From the above analysis it is clear that 33% of the employees working at
Textile Shades strongly agreed that they have very good relationship with colleagues,
42% of them agree, 30% of them feel neutral, 8% of disagreed, and none of them
strongly disagreed with this.

Table: 4.7
Healthy & hygienic work environment Textile Percentage
Shades

N(100)

Yes 86 86

No 14 14

49
 Figure 4.7

Analysis:

From the above analysis it is clear that 86% of the employees at Textile Shades feel
that organization is having healthy and hygienic work environment and only 2% of
them considered it as unhealthy and unhygienic.

Table:8
Employees in company are treated equally & Textile Percentage
with respect Shades

N(100)

Strongly agree 29 29

Agree 55 55

Neutral 11 11

Do not agree 5 5
 Strongly disagree 0 0

Figure 4.8

Analysis: From the above analysis it is clear that 29% of the employees at Textile
Shades feel strongly agreed regarding treating all with equality and respect, 55% of
them agreed on this, 1% of them feel neutral, 5% of them donot agree for this, and
none of them feel strongly disagreed with this.

Table: 4.9
Satisfaction level of benefits given by the Textile Percentage
firm Shades

N(100)

Highly satisfied 24 24

Satisfied 39 39

Neutral 31 31

Not satisfied 6 6

Highly unsatisfied 0 0

51
 Figure 4.9

Analysis: From the above analysis, it is clear that 24% of the employees at textile
shades are highly satisfied with the benefits given to them by the firm, 39% of them
are satisfied, 31% of them feel neutral, 6% of them are not satisfied and none of
them feel unsatisfied.

Table: 4.10

Opinion regarding company’s policy and Textile Percentage

practices Shades

N(100)

Very good 45 45

Good 42 42

Neutral 13 13
 Poor 0 0

Very poor 0 0

Figure 4.10

Analysis: From the above analysis, it is clear that 45% of the employees at Textile
shades feel excellent regarding company policies and practices, 42% of them feel
good, 13% of them feel neutral; none of the employee feels poor and very poor.

Table: 4.11

Opportunities to learn and grow Textile Percentage

Shades

N(100)

Strongly agree 12 12

Agree 30 30

Neutral 42 42

Do not agree 9 9

Strongly disagree 7 7

53
 Figure 4.11

Analysis: From the above analysis it is clear that 12% of employees at Textile Shades
strongly agreed that they are getting opportunity to learn and grow,30% of them
agreed with this, 42% of them are having neutral opinion, 9% of them do not agree,
and 7% of them strongly disagreed with the statement.

Table: 4.12

Sufficient responsibility provided in the Textile Percentage

job Shades

N(100)

Strongly agree 29 29

Agree 47 47

Neutral 21 21

Do not agree 3 3

Strongly disagree 0 0
 Figure 4.12

Analysis: From the above analysis it is clear that 29% of employees at Textile Shades
strongly agreed with the statement that they are provided sufficient responsibility at
workplace, 47% of them agreed with this,21% of them are neutral, 3% of them do
not agree on this statement Table: 4.13

Involvement in decision Textile Shades Percentage

making
N(100)

Every time 10 10

Most of the times 24 24

Often 15 15

Rarely 34 34

Never 17 17

55
 Figure 4.13

Analysis: From the above analysis it is clear that 10% of employee at Textile Shades
rarely involve in decision making, 24% say they involve most of the time, 15% say
they often involve, 34% of them say they never get involved and only 17% says they
are involved every time in taking decision

Table: 4.14

Stress at work Textile Percentage

Shades

N(100)

Everyday 8 8

2-3 days a week 19 19

Once in a week 46 46

No stress at work 27 27
 Figure 4.14

Analysis: From the above analysis, it is clear that 46% of employees at Textile Shades
feel stressed once in a week, 27% of them feel no stress at work, 19% of them feel
they may get stressed 2 to 3 days in a week and only 8% of the feel they undergo
stress every day.

Table: 4.15
Achievable targets assigned Textile Percentage
Shades

N(100)

Strongly agree 38 38

Agree 42 42

Neutral 13 13

Do not agree 7 7

Strongly disagree 0 0

57
 Figure 4.15

Analysis: From the above analysis it is clear that that 38% of employees at Textile
Shades strongly agreed that they are assigning achievable targets, 42% of them
agreed with it, 13% feel neutral opinion and only 7% do not agree with it.

Table: 4.16

Contribution of job towards feeling of Textile Percentage

pride and accomplishment Shades

N(100)

Highly effective 12 12

Effective 40 40

Neutral 32 32

Not very effective 15 15

Does not contribute 1 1

 Figure 4.16

Analysis:

From the above analysis it is clear that 12% of employees at Textile Shades said their
job is effective in creating feeling of pride for them and also helpful in
accomplishment of objectives of organization, 40% of them is highly effective, 32% of
them are neutral, 15% of them said their job is not effective at all and 1% said, their
job does not contribute in achieving overall organizational objectives.

Table: 4.17
Opportunity to air grievances Textile Percentage
without fear of retaliation
Shades

N(100)

Strongly agree 35 35

Agree 24 24

Neutral 26 26

Do not agree 15 15

Strongly disagree 0 0

59
 Figure 4.17

Analysis: From the above analysis it is clear that 35% of employees at Textile Shades
strongly agreed with opportunity to air grievances without fear of retaliation, 24%
agreed on this, 26% feel neutral, 15% do not agree with it

Table: 4.18
Rewards and recognition Textile Shades Percent
programme age
N(100)

Highly satisfied 16 16

Satisfied 40 40

Neutral 40 40

Not satisfied 4 4

Highly unsatisfied 0 0
 Figure 4.18

Analysis: From the above analysis it is clear that 16% of employees at Textile Shades
are highly satisfied with reward and recognition programme run by company,40%
are satisfied with it, 40% employees carried neutral opinion, only 4% are not
satisfied.

Table: 4.19
Satisfaction level of Pay scale Textile Shades Percentage

N(100)

Highly satisfied 2 2

Satisfied 33 33

Neutral 50 50

Not satisfied 15 15

Highly unsatisfied 0 0

61
 Figure 4.19

Analysis: From the above analysis it is clear that 50% of the employees at Textile
Shades are neutral in satisfactory level of pay scale, 33% are satisfied, 15% are not
satisfied with their existing pay scale.

Table: 4.20
Job satisfaction Textile Percentage
Shades

N(100)

Highly satisfied 26 26

Satisfied 36 36

Neutral 26 26

Not satisfied 12 12

Highly unsatisfied 0 0
 Figure 4.20

Analysis: From the above analysis it is clear that 26% of the employees at Textile
Shades are highly satisfied with their job, 36% of them are satisfied, 26% of them are
neutral, 12% of them are not satisfied and none of them are highly unsatisfied.

63
Chapter 5
5.0 Findings

• 28% of the employees working at Textile Shades for less than 3yrs, 40% of
them worked at Textile Shades for 3-5yrs, 20% of them worked for 5-7yrs,
and 12% of them worked for more than 7yrs.

• 35% of the employees at Textile Shades have highly satisfied opinion

regarding working environment, 38% of the employees are satisfactory, 21%
of them are neutral, 6% of them are not satisfactory and none of the
employees are highly dissatisfied with the working environment

• 28% of the employees working at Textile Shades strongly agreed about the
availability of required resources to perform job, 61% of them agree on this,
7% of them feel neutral, 4% of them do not agree with this, and none of
them strongly disagree.

• 33% of the employees working at Textile strongly agreed that they have very
good relationship with colleagues, 42% of them agree, 30% of them feel
neutral, 8% of disagreed, and none of them strongly disagreed with this.

• 86% of the employees feel that organization is having healthy and hygienic
work environment and only 2% of them considered it as unhealthy and
unhygienic

5.1 Suggestions

The following suggestions or recommendations can be cited as a conclusion to the

project report.

1. Job autonomy
The first suggestion would be to give the employees sense of freedom in their
regular course of his/her job so as to ensure their participation in decision making
65
and management which would further help in boosting their morale and generate
job satisfaction.

2. Challenging jobs

The content of an individual’s job has to be made more challenging; if this is not the
case, then jobs would rather seem repetitive and burdening to be performed in the
same wavelength all the time.

3. Job rotation
The Company can also try changing the profile of the worker for some days by using
a job rotation strategy, by which he would be given an opportunity to experience
different kinds of jobs apart from their usual one.

4. Promotional opportunities
The careers of the employees in the organizations should be modified so as to
include a fast pace in their career slope and include more rewarding jobs.

5. Training
Amount of discomfort experienced by an individual in his work can be taken care of
by making use of appropriate training methodologies. If this is not the case, then
employees may feel isolated from their work and may result to job dissatisfaction

Other Suggestions to reduce the impact of overall job dissatisfaction

Efforts have to be made to make sure that employees are engaged in work.
Flexible work arrangements, possibly including telecommuting
Training and other professional growth opportunities
Interesting work that offers variety and challenge and allows the worker
opportunities to "put his or her signature" on the finished product
Opportunities to use one's talents and to be creative
 Opportunities to take responsibility and direct one's own work
A stable, secure work environment that includes job
security/continuity Up-to-date technology has to be
maintained.

5.2 Conclusion

From the above study on “consumer perception towards online shopping” at Textile
Shades, the following conclusions have been drawn out:

1. In almost cases, the organizational factors have had little impact on the
overall job satisfaction (we can also say that the organizational factors have
caused little dissatisfaction in the individuals)
2. Job satisfaction of respondents is high in terms of pay, cohesion in work
groups, coordination among other departments and the like.
3. Job satisfaction is also high as far as the interpersonal relationships in the
organization are concerned.
4. Personal factors have a more impact on the overall job satisfaction of the
respondents.
5. Textile Shades needs to incorporate and implement certain important
probabilities in the areas of feedback, establishing sound human resource
policies etc.

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Perform. Manage., 4(5): 235-249.
• ZaimHalil, ZaimSelim, “Measuring Employee Satisfaction in Small and Medium Sized
Enterprises”, Faith University, Turkey

• Wadhwa Singh Daljeet, VergheseManoj&Wadhwa Singh Dalvinder, September

(2011), “A Study on Factors Influencing Employee Job Satisfaction-A Study in Cement
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Books

• Production management by PS RAO

• Business research methodology by C.S. kothari
• Material management by S.D. Sharma
• Supply chain management by V.R. dass
 • Textile management by V.K. Aggarwal
Newspapers

• Times of india
• Economic today

Annexure

71
 Questionnaire

On

Job Satisfaction

Gender

a. Male
b. Female

Age
20-35

35-40

More than 40

1. Tenure of respondents
Tenure of respondents

Less than 3 years

3-5 years

5-7 years

More than 7 years

2. Opinion about Work environment

Opinion about Work environment

Highly satisfied

Satisfactory

73
 Neutral

Not satisfactory

Highly dissatisfied

3. Availability of required resources to perform the job

Availability of required resources to perform the job

Strongly agree

Agree

Neutral

Do not agree

Strongly disagree

4. Opinion about Relationship with Colleagues

Opinion about Relationship with Colleagues

Strongly agree

Agree

Neutral

74
 Do not agree

Strongly disagree

5. Healthy & hygienic work environment

Healthy & hygienic work environment

Yes

No

6. Employees in company are treated equally & with respect

Employees in company are treated equally & with respect

75
 Strongly agree

Agree

Neutral

Do not agree

Strongly disagree

7. Satisfaction level of benefits given by the firm

Satisfaction level of benefits given by the firm

Highly satisfied

Satisfied

Neutral

Not satisfied

Highly unsatisfied

8. Opinion regarding company’s policy and practices

76
 Opinion regarding company’s policy and practices

Very good

Good

Neutral

Poor

Very poor

9. Opportunities to learn and grow

Opportunities to learn and grow

Strongly agree

Agree

Neutral

Do not agree

Strongly disagree

77
10. Sufficient responsibility provided in the job

Sufficient responsibility provided in the job

Strongly agree

Agree

Neutral

Do not agree

Strongly disagree

11. Involvement in decision making

Involvement in decision making

Every time

Most of the times

Often

Rarely

Never

78
12. Stress at Work

Stress at Work

Every time

Most of the times

Often

Rarely

Never

79
13. Achievable targets assigned

Achievable targets assigned

Strongly agree

Agree

Neutral

Do not agree

Strongly disagree

14. Contribution of job towards feeling of pride and accomplishment

Contribution of job towards feeling of pride and accomplishment

Strongly agree

Agree

Neutral

Do not agree

Strongly disagree

80
 15. Opportunity to air grievances without fear of retaliation

Opportunity to air grievances without fear of retaliation

Strongly agree

Agree

Neutral

Do not agree

Strongly disagree

16.

Rewards and recognition programme

Rewards and recognition programme

Highly satisfied

Satisfied

Neutral

81
 Not satisfied

Highly unsatisfied

17. Satisfaction level of Pay scale

Satisfaction level of Pay scale

Highly satisfied

Satisfied

Neutral

Not satisfied

18. Job satisfaction

Job satisfaction

Highly satisfied

82
 Satisfied

Neutral

Not satisfied

Highly unsatisfied

83