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    " Event Management ": A Project Synopsis On

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    Makrand Mankar
    This document provides an overview of event management. It defines event management as the process of planning, preparing, and producing events. It discusses the objectives of event management as detecting events, making sense of them, and determining appropriate control actions. It also lists some of the top event management companies and describes MM Activ, an event management company based in Nagpur that specializes in trade shows.

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    " Event Management ": A Project Synopsis On

    Uploaded by

    Makrand Mankar
    194 views6 pages
    This document provides an overview of event management. It defines event management as the process of planning, preparing, and producing events. It discusses the objectives of event management as detecting events, making sense of them, and determining appropriate control actions. It also lists some of the top event management companies and describes MM Activ, an event management company based in Nagpur that specializes in trade shows.

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    Event Management

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    This document provides an overview of event management. It defines event management as the process of planning, preparing, and producing events. It discusses the objectives of event management as detecting events, making sense of them, and determining appropriate control actions. It also lists some of the top event management companies and describes MM Activ, an event management company based in Nagpur that specializes in trade shows.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    194 views6 pages

    " Event Management ": A Project Synopsis On

    Uploaded by

    Makrand Mankar
    This document provides an overview of event management. It defines event management as the process of planning, preparing, and producing events. It discusses the objectives of event management as detecting events, making sense of them, and determining appropriate control actions. It also lists some of the top event management companies and describes MM Activ, an event management company based in Nagpur that specializes in trade shows.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 6

    A

    Project Synopsis
    On

    “ EVENT MANAGEMENT ”

    Guided By
    Mr.Praveen Dongre

    Submitted By

    Mr. Mayur M. Wadhwani


    Ms. Monali Chaudhary
    Mr. Makrand Mankar
    Mr. Manojkumar R. Sahu
    Mr.Mayur R.Chandore
    Contents

    Sr.No. Topics

    1. Introduction
    2. Objectives
    3. Definition
    4. Services
    5. History
    6. Top 10 Management Companies
    7. MM ACTIV IN NAGPUR
    8. References
    9. Methodology
    1. Introduction :

    Event management is the application of project management to the


    creation and development of festivals, events and conferences.Event management
    involves studying the intricacies of the brand, identifying the target audience,
    devising the event concept, planning the logistics and coordinating the technical
    aspects before actually executing the modalities of the proposed event. Post-event
    analysis and ensuring a return on investment have become significant drivers for
    the event industry

    2. Objectives :

    The goal of Event Management is to provide the capability to detect events,


    make sense of them and determine the appropriate control action. Event Management
    is therefore the basis for Operational Monitoring and Control. Event Management
    should be utilized to detect and communicate operational information as well as
    warnings and exceptions, so that input can be provided for reporting the service
    achievements and quality levels provided. It may be used for automating routine
    activities such as backups and batch processing, or dynamic roles for balancing
    demand for services across multiple infrastructure items/sources to improve
    performance.

    3. Definition :
    Event management is the process by which an event is planned, prepared,
    and produced. As with any other form of management, it encompasses the
    assessment, definition, acquisition, allocation, direction, control, and analysis of time,
    finances, people, products, services, and other resources to achieve objectives. An
    event manager’s job is to oversee and arrange every aspect of an event, including
    researching, planning, organizing, implementing, controlling, and evaluating an
    event’s design, activities, and production

    4. Services :

    Event management companies and organizations service a variety of areas


    including corporate events (product launches, press conferences, corporate meetings
    and conferences), marketing programs (road shows, grand opening events), and
    special corporate hospitality events like concerts, award ceremonies, film premieres,
    launch/release parties, fashion shows, commercial events, private (personal) events
    such as weddings and bar mitzvahs

    Clients hire event management companies to handle a specific scope of


    services for the given event, which at its maximum may include all creative, technical
    and logistical elements of the event. (Or just a subset of these, depending on the
    client's needs, expertise and budget).

    5. History :

    6. Top 10 Event management companies :


    1) 360 degrees

    (Launch events, Conferences & Seminars, Conventions, Trade (B2B) Events , TV


    Events, Film Entertainment & Award Nights , Press Events , Brand Promotions ,
    Sales Promotions, Consumer Promotions , Retail Promotions , Rural Promotions ,
    Road shows)
    2) Percept D Mark

    (Celebrity management, Stage shows, Fashion shows, Wedding management,


    Conferences, brand promotion, Product launches, Mrs. India World, Mrs. world pea
    gent, Golf Event Management. Provides complete movie and entertainment related
    solutions to film production houses and corporates.)
    3) Wizcraft International Entertainment Pvt Ltd

    (High profile events, entertainment, sports, wedding, Film Awards, Artist Concerts,
    TV Events, Exhibitions, Productions, Response management, Contact management,
    Consumer Insight, Retail Visibility, Promotions, Lead Generations etc)
    4) DNA Networks Pvt Ltd.

    (international and domestic concerts, event production, Creative integration of


    sponsor branding, Production of television specials, Co-ordinate advertising, publicity
    and public relation activity for events, Design, development and manufacture of
    quality merchandising)
    5) Cineyug Entertainment

    6) Cox and King

    (Meetings, Incentives, Conferences and Exhibitions)


    7) Sita Conferences

    (International Conferences and Exhibitions)


    8) E-Factor

    (weddings, concerts, International Conferences, Seminars, Television Based Events,


    Exhibitions, special occasions, corporate events, Road Shows)
    9) Sercon

    (Exhibitions, Conventions, Conferences, seminars, Golf Events, Hospitality Events,


    Road Shows, Brand Promotion, Product launches, Incentives. Special Event: Swarn
    Sambandh)
    10) Tafcon Group

    (Trade fair and conference organizers. Development of publicity & promotional


    activities. Marketing Trade Fairs organized by other Agencies.)

    7. MM ACTIV IN NAGPUR :

    MM Activ the Sci-Tech Communication Company is engaged in creating,


    planning, development and implementation of the fully integrated national &
    international trade shows on frontier technology.

    MM Activ creates and nurtures a platform for effective interaction amongst


    industry, scientific fraternity, policy makers, opinion leaders and academia in the
    events. These events facilitate networking, technology transfers, collaborations,
    business development and joint ventures. Moreover, they provide excellent platform
    for scientific knowledge dissemination and make all stakeholders future ready.

    MISSION :

    In our journey, our mission has been to provide sharply focused communication
    & networking platforms to build better brands, services and to provide business
    opportunities for our clients ".

    SERVICES :

    MM Activ offers the complete package from concept to completion to ensure


    that your event achieves the desired results, cost effectively and efficiently. MM
    Activ takes full responsibility for all aspects of the successful planning, promotion
    and organisation of exhibitions and conferences.
    8. References :

    Sr.No. Name of Books Author

    Website :

     www.google.com

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