Embedded Multimedia

Multimedia is defined as the mixture of different content forms such as texts, music, photos or images,
interactive content, animations, or videos.
Multimedia is also referred to as rich content because of its abundance of variation In presenting information. It
is able to stimulate the different senses because you are able to see, hear, listen, and interact with it.
In particular, multimedia applications target the satisfaction of the audience. User experience is used to
evaluate the effectiveness of a product to consumers. It is defined as the behaviors shown (either good or bad) by
the person or individual that uses the application or product. It can be evaluated by the emotions that an individual
has while using the product.

Types of Multimedia Presentation

Multimedia can be categorized by the manner of interaction with the viewers or audience toward it. These two
categorizes are Linear and Nonlinear.
Linear- This is a multimedia type wherein the flow of the content is predetermined by the creator. The
progression of the multimedia is straightforward, similar to a video clip. Cinema presentation is and example of
linear content.
Nonlinear- This is a multimedia type that uses navigation components to provide the user freedom to move
around the application and seek the information they want. Normally, this type of multimedia prioritize interactivity
with the audience. Hypermedia is an example of non-linear content

Multimedia Consideration

Multimedia can take different forms and manner of presentations.

 Multimedia Games and Simulations- Information is presented to the audience by imitating a real-life
information source into its digital environment equivalent. Then the users can freely explore the
environment to search for the information they need.
 Multimedia Presentation- The information is navigated in a sequence of slide shows and uses an application
player. Common type are video clips, audio clips, and audio-visual slide shows.
 Multimedia Navigation- This type of multimedia uses different graphical elements and is linked to different
pages. Also, different Web elements such as buttons and text links are incorporated. The page that users
are directed to contains the information that they seek or can direct them to other pages that may contain
the information.

Applications of Embedded Multimedia

The efficiency in spreading information through embedded multimedia find its way in different fields of
application. Common fields that use multimedia are presented here:

 Advertisements- Different forms of advertisement use multimedia formats. One of the newest forms of
advertisement is the one placed on public Web sites. Companies pay Web hosts in exchange for placing ads
of their products on the Web sites.
 Entertainment- This is considered as one of the most popular among multimedia applications. Movies are
now edited and incorporated with animations and special effects to enhance the experience of the
audience. Video games are one of the first applications of multimedia. Similar to movie applications, video
games mimic real-life graphic and effects. Because of this, video games have improved together with the
development of multimedia. Furthermore, multimedia enabled the interaction between the game and the
player. Another application involves the music contents that use multimedia for enhancement. It includes
additional features such as videos and text.

Online Participation

Ever since Web 2.0, websites have been enabled to accommodate and process information from its viewers.
This is the start of the interaction between users and online facilities to improve user experience. After that, online
communities were created. These are composed of several group of individual that use the web for a certain
advocacy. Members usually contribute content to publish on the website. This is the most common manner online
user participation. These became later known as blogs and forum websites. From these applications, online
participation facilities grew and were continuously established.

Video on Demand

Video on Demand (VOD) are systems that enable users to select video and audio content when they want it.
This system uses a database of videos and audio accessed on request by the user. One example of this is Podcasting.
It is used to transmit or broadcast digital radio programs over the internet. Another example is the Vodcast, which
refers to the transmission of video broadcast. However, there are some podcast video and broadcast that are live.

Open Courseware and Tutorials

Open CourseWare (OCW) refers to lecture videos that are published by universities on the Web. It aims to
educate people online on different subjects and disciplines. The technology started in 1999 when the University of
Tubingen (Tuebingen) in German uploaded and published lecture videos of their faculty members. Then later on,
American universities started uploading lecture videos. The Massachusetts Institute of Technology (MIT) launched its
own OCW under the program MITT Open CourseWare. Carnegie Melon University then launched its own Open
Learning Initiative. Eventually, top-ranking universities followed. Today, most of these lecture videos can be viewed
for free.
The aim of this program is to promote learning and mastery of subject areas, not just for the university
students, but for everyone. In 2012, MIT and Harvard University introduced the formation of edX, an online course
platform that offers courses to the public. The aim of this platform is to eliver a complete course package online. The
lectures are delivered through recorded videos of the lecturer. There are exercises and exams given after every
lecture that simulate a real classroom learning scenario. Today, edX can issue certificates to users who have
completed the course and passed the final examination.
On video-sharing websites, such as Vimeo, Veob, and youtube, users can freely upload their own videos. A
number of users share tutorials on a wide-variety of topics, from academic lectures to cooking recipes.
These video-sharing and courseware platform that were mentioned earlier are useful, especially the practical
tutorials which people can watch to help them do different tasks. However, there is a danger when watching video
tutorials. The information that some people could be sharing might be erroneous or untrue. This false information
may cause inconvenience to individual who access it.
There are methods to minimize the risk of accessing false information. For coursewares, you must know the
origin of the vieo lectures. Videos form top universities are usually reliable and true. The first step is to know the
organization or the individual uploading the lecture. A popular method is to know the ranking of the university
uploading the lecture. There are different websites that offer university rankings, some of which include QS
University ranking and Forbes, to name a few. For video-sharing platforms, you can check the credibility of the
person uploading the video. If it is an academic lecture video, you can check the profile of the person who uploaded
the video by searching some of his personal networking accounts, which include Google scholar, Academia,
ResearchGate, and LinkedIn. Another method is to go through the comments in the comment section of the video.
There are other individual who already watched the video and may report discrepancies or other feedback regarding
it.