Pitch Deck Template: Prepared by

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The key takeaways are around best practices for creating an effective pitch deck, including addressing problems, solutions, target customers, market sizing, competition, business model, traction and team.

The document discusses problems startups commonly face such as identifying pain points, issues in the market, and limitations of existing solutions.

The document proposes addressing problems by outlining solutions, key features, and how the product or service works to solve the identified problems.

www.angin.

id
www.angin.id

PITCH DECK
TEMPLATE

Prepared by
o Problems
o Solutions
o Target Customer

COMMON
o Market Sizing

OUTLINES o Competition Landscape and Positioning


o Monetization / Business Model
o Traction and Milestones
o Team
o Objective and Strategy
o Ask
PITCH DECK OUTLINE
How each slide should help
answer certain questions

3
SAMPLE
Template by:

YOUR COMPANY NAME


One-liner description

Company Web Address


PROBLEMS
What are the pain points? Why does it matter to solve this? Is there any existing solution?

Key points What investors think


• Current issues
• Unmet market demand •How significant is the
problem?
• Case study or founders’ experience
•How big is the possible
• Why the current solution doesn’t work?
target market?

Tips
Show how it relevant to the audience
SOLUTIONS
What do you do? How does it solve the problem? What makes it different?

Key points What investors think


• About your products or services
• Key features that makes your product stand out How well you address the
problem? Investors want to
• User journey shows a brief process on how it works
check the product-market
fit.

Tips
Time to showcase product demo/ snapshot and/or
prototype
TA R G E T C U S T O M E R S
Who will buy your products/services?

Key points
• Users vs customers What investors think
• What is their profile? What is the market
• You cannot target everyone opportunity? Is it going to be
big?

Tips
Create a customer persona if it helps!
MARKET SIZING
How big is the market opportunity?

Key points
• Market volume: What investors think
Number of target customers × Penetration rate
• Market value: How big is your market?
Market volume × Average value

Tips
Data is a key!
COMPETITION LANDSCAPE
How big is the market opportunity?

Key points What investors think


• Direct competitors vs potential competitors
• Potential competitors: those who might jump into VCs are attracted in mass and
your market in future lifestyle business but not
• How are you going to win the competition? really in niche.
Angels are more open.

Tips
Adjust the positioning according to your company
BUSINESS MODEL
How do you gain revenue?

Key points
• For early-stage: specify the current and future What investors think
model
How will the revenue stream
• Examples: subscription fee, sales margin,
help the company to scale? Is
transaction fee
it sustainable?
• Can also mention: Wholesale (B2B), Retail (B2C)

Tips
You can provide some diagrams if it helps
TRACTION
What have you achieved?

Key points
What investors think
• When was it firstly founded?
• Key achievements, examples: Validation! Any proof that
• Number of customers
• Total revenue, GTV, GMV
your product can address the
• Geographical reach problem?
• Acknowledgement (awards, media coverage)

Tips
Understand the key metrics in your industry
I M PA C T
What measurable impact have you achieved? Or what would you aim to achieve?

Key points
• What impact themes are you addressing? What investors think
• Impact measurement indicators, examples:
How does it align with my
• Percentage of women in management level
• Carbon footprint reduced impact thesis?
• Number of water usage saved

Tips
Can refer to impact metrics like IRIS.
Make sure it aligns and is embedded on your business activities
SAMPLE
MILESTONES Template by:
TEAM
Who are the key people in the team? What are their roles?

Key points
• 3-5 key people in the team What investors think
• Position in the team Is it the winning team? Do
• Any relevant background/experience? they have skin in the game?
• You can include key investors and advisors Are they reliable and solid?

Tips
Show pictures, especially during the pitching session
O B J E C T I V E A N D S T R AT E G Y
Where will this investment take you? How do you plan to get it?

Key points
• Time period for 1-2 year What investors think
• Break them down into short-term goals
Do they know what they do?
Is it realistic?

Tips
SMART goal: Specific, Measurable, Achievable, Realistic, Timely
THE ASK
What do you need from me?

Key points
What investors think
• Your investment ask
• Runway period
•Why do we have to invest now?
• Funding allocation •Why do we have to invest in your
• Non-monetary support you need company not others?
• Why us and why now •What do you need to succeed?

Tips
Be strategic, it is a trigger for further discussion
C O N TA C T D E TA I L S

Address
ABC Street, Jakarta 12345

Phone Number
021-12345678/890

Email Address
[email protected]

Website
www.companyname.com
www.angin.id
www.angin.id

Thank you

Prepared by

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