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    10 Slides For A Perfect Startup Pitch Deck

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    Zakky Azhari
    This document outlines 10 slides that are recommended for an effective startup pitch deck presentation to investors. The slides are: 1) Elevator Pitch, 2) Problem, 3) Solution, 4) Market Size, 5) Business Model, 6) Competition, 7) Go-To-Market Strategy/Marketing Plan, 8) Team, 9) Traction/Projections, and 10) Needs. For each slide, brief guidance is provided on the essential information to convey and how to effectively communicate it in a concise yet compelling manner to capture investors' interest within the limited presentation time.

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    10 Slides For A Perfect Startup Pitch Deck

    Uploaded by

    Zakky Azhari
    449 views6 pages
    This document outlines 10 slides that are recommended for an effective startup pitch deck presentation to investors. The slides are: 1) Elevator Pitch, 2) Problem, 3) Solution, 4) Market Size, 5) Business Model, 6) Competition, 7) Go-To-Market Strategy/Marketing Plan, 8) Team, 9) Traction/Projections, and 10) Needs. For each slide, brief guidance is provided on the essential information to convey and how to effectively communicate it in a concise yet compelling manner to capture investors' interest within the limited presentation time.

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    Investor deck for dummy

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    10 Slides for a Perfect Startup Pitch Deck

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    This document outlines 10 slides that are recommended for an effective startup pitch deck presentation to investors. The slides are: 1) Elevator Pitch, 2) Problem, 3) Solution, 4) Market Size, 5) Business Model, 6) Competition, 7) Go-To-Market Strategy/Marketing Plan, 8) Team, 9) Traction/Projections, and 10) Needs. For each slide, brief guidance is provided on the essential information to convey and how to effectively communicate it in a concise yet compelling manner to capture investors' interest within the limited presentation time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    449 views6 pages

    10 Slides For A Perfect Startup Pitch Deck

    Uploaded by

    Zakky Azhari
    This document outlines 10 slides that are recommended for an effective startup pitch deck presentation to investors. The slides are: 1) Elevator Pitch, 2) Problem, 3) Solution, 4) Market Size, 5) Business Model, 6) Competition, 7) Go-To-Market Strategy/Marketing Plan, 8) Team, 9) Traction/Projections, and 10) Needs. For each slide, brief guidance is provided on the essential information to convey and how to effectively communicate it in a concise yet compelling manner to capture investors' interest within the limited presentation time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    The article suggests 10 key steps to include in a startup pitch deck: elevator pitch, problem, solution, market size, competition, revenue model, team, traction, projections, and needs.

    The 10 steps are: 1) elevator pitch, 2) problem, 3) solution, 4) market size, 5) competition, 6) revenue model, 7) team, 8) traction, 9) projections, and 10) needs.

    When presenting the problem, it's important to make the investor feel the pain point of the problem and understand why it's an important problem to solve. Telling stories and experiences can help convey the problem. The focus should be on the end user's perspective.

    10 Slides For A Perfect Startup Pitch Deck

    May 23, 2013 by Stewart Masters 2 Comments


    Preparing for an investor presentation can be a pretty daunting task. Whether its your
    first time sending a pitch deck to investors or youre presenting at Techcrunch Disrupt in
    front of 5.000 people, a solid structure is fundamental for a coherent and commanding
    presentation.
    Communicating your message with clarity is everything. Given that you have limited
    time to present and captivate investors, presenting with passion, simplicity and power is
    paramount. We suggest that you organize your pitch deck in the following order as a
    general guideline. Remember, you only have a short amount of time for this pitch so
    practice until its perfect and stay focused!
    1. ELEVATOR PITCH

    The elevator pitch stems from the idea that you should be able to deliver a short
    summary of your project within the time it takes for an elevator ride, so about 30
    seconds. Challenging right? You have a mere 30 seconds to hook the investor and
    convince them that your idea is worth their time. Experienced investors will weed out
    good ideas from the bad ones within the first minute so keep it simple and captivating.
    Elliot Loh from 500 Startups suggest you follow this simple formula:
    We solve [problem] by providing [advantage], to help [target] accomplish [targets goal].
    We make money by charging [customers] to get [benefit].
    2. PROBLEM

    Too many startups create products that arent really solving any true problems, but
    rather focus on a temporary market need with the goal of making a quick buck. Look at
    the evolution of daily deals as an example; the demand rapidly dissipated once the
    market reached maturity and saturation.
    The problem is your most important asset so its imperative to make the investor feel
    the pain point. Why is this an important problem to solve and how does it affect the end
    user? One great technique is to usestorytelling at this stage and call from personal
    experiences. More often than not, if its a problem you are experiencing and are
    passionate about, other people have experiened the same problem and the message
    will ring true. Keep it punchy, visual and always keep in mind the point of view of the
    end user. If it makes sense to engage the investors then do so; ask them how often
    they have this problem and how they feel about it. Dont overload the investors with
    information, just make sure they feel how terrible this problem is and how no one is
    currently addressing it in an effective manner.
    3. SOLUTION

    How is your product is going to improve the world by fixing this problem? How does the
    world look after your solution is implemented? Is everyone happy?
    Remember KISS. Many entrepreneurs lose their shit at this point and start to get way

    too technical without actually showing how the product is solving the problem at hand.
    Keep it visual and to the point. If you have a great design-based product then do a quick
    demo, but make sure its not too long and dont get lost in the features and complexities,
    you will lose the investors. Oh, and make sure the demo works. You would be
    surprised how often entrepreneurs make this fatal mistake. Mission: make them
    understand why your product solves the problem far better than anything else.
    4. MARKET SIZE

    If you are going for a top down approach, then come to investors with valid research
    and cite your sources. If you walk up and start saying that the market for princess tiaras
    is approximately 5 trillion then you wont get taken seriously. If its bottom up approach,
    then base the market size on your current traction multiplied by users/services over
    time. Dont get carried away with the numbers here, just show the market is interesting
    for investors. Ultimately, they are looking for a sizable return on their investment so
    show them the potential!
    5. BUSINESS MODEL

    How are you going to make money? Recurring revenues or one time payment?
    Fixed pricing or dynamic pricing? Understandably, this is one of the most important

    points for investors. Dont show them 50 different revenue streams, focus on 1, the
    most profitable one. Make it work and then, as you evolve, you can add extra layers.
    6. COMPETITION

    You arent the only guys and gals in this space. If you are, youre probably lost. You
    need to show why you are Batman and everyone else is just wearing a cape. How are
    you solving the problem differently? Be realistic and dont knock the competition.
    Investors dont want to hear you criticize your others, as competitors help grow the
    overall market, but they do want to know why your products best and will take the lions
    share. I wouldnt recommend using the traditional matrix chart with you in the top righthand corner (as investors see this in every pitch deck) but instead, a comparison chart
    where you compare your products characteristics with that of the competition.
    7. GO-TO MARKET STRATEGY/ MARKETING PLAN

    What have you done so far to capture new users and how will this evolve over time?
    What is you model for growth? Sticky, viral or paid? If its paid, how much does it cost
    you to get a new user/buyer? If its sticky, what is your churn/retention rates and how
    have they evolved over time? If its viral, what are your KPIs, viral coefficient, etc? What
    marketing channels will you use? How will you apply this model when you enter into

    new markets? Having a poor acquisition model is where many startups fail so knowing
    your market strategy inside and out is crucial when meeting with investors.
    8. TEAM

    An idea isnt worth anything without its execution. Ever wonder how startups at the idea
    phase can raise huge seed rounds from renowned investors? Its typically due to the
    value of experienced entrepreneurs with successful exits under their belt. What relevant
    experience and skill sets does your team bring to the table? If your team is virgin and
    doesnt have much (or any) experience in the sector, then focus on the pertinent points
    and look for other strengths. Dont shy away from this topic because you lack industry
    experience as sometimes the best companies are built by teams with diverse
    backgrounds and a fresh perspective.
    9. TRACTION/PROJECTIONS

    What have you achieved so far? Are you generating revenue? User growth? Any top
    clients/partnerships that you can show off? Do you have any relevant KPIs? If you do,
    then check out this article for key metricsthat investors want to see. If you have
    absolutely no traction to base any future projections on, then base it on industry
    standards and well-researched and intelligent hypotheses.

    10. NEEDS

    What do you need to be able to realize your projects potential? What do you need that
    you dont currently have and why? Define exactly what you are looking for and explain
    in detail how the funds will be distributed. Be precise and dont be ambiguous with the
    capital youre seeking and your justifications for giving up your equity. Expect tough
    questions and investigation from the investors as to why you think you will need X
    amount for your business.
    I hope this provided some basic insight to creating a great startup pitch deck. Good
    luck with all of your future investor showdowns and remember, your pitch is
    EVERYTHING so get it right!

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